Tag: Pallavi Sharda

  • Audible launches new sleep collection ahead of World Sleep Day

    Audible launches new sleep collection ahead of World Sleep Day

    Mumbai: Audible, a leading creator and provider of premium audio storytelling, announced the launch of a new collection of podcast series in time for World Sleep Day. An annual event dedicated to emphasising the significance of sleep for overall health and well-being, World Sleep Day aims to address critical issues related to sleep, including medicine, education, social aspects and more.

    The three Sleep Sound series are part of a new, curated Audible sleep collection, offering dedicated meditations, all-night soundscapes, ASMR and bedtime stories, designed to ease listeners into sleep. The collection includes the following:

     .  An enchanting bedtime story read by Pallavi Sharda: Australian actor and dancer of Indian origin, Pallavi Sharda narrates the tale of Princess Aubergine, a South Asian Sleeping Beauty fairytale, taking listeners on a magical journey towards slumber.

    .   Dreamy poetry read by Natalie Imbruglia: Inspired by the rugged Australian landscape, Natalie Imbruglia, an Australian singer-songwriter and actress, lends her voice to the series through a selection of verses from celebrated poet Dorothea Mackellar, creating a rich and immersive experience that leads listeners on a path to sleep.

     .  Water-based meditations performed by Cody Simpson: An Australian singer and actor, Cody Simpson, in his series, gently guides listeners to the land of nod with calming visualisations and enchanting soundscapes inspired by the serene beauty of water.

    “Sleep is such an important part of our lives, especially in our society where hyper-productivity seems to be constantly rewarded,” said Audible Sleep Sound narrator Pallavi Sharda. “I really enjoyed my recording of a Sleeping Beauty tale with Audible, and hope it goes some way to helping listeners feel their nervous systems relax during their night time routine, and to feel more rested and rejuvenated when they wake up.”

    “Good quality sleep is the most important gift we can give ourselves. Like a lot of artists, my most creative time can be late at night when everyone else is sleeping, so I can find it hard to get back into the routine of going to bed at a reasonable hour,” said Audible Sleep Sound narrator, Natalie Imbruglia. “Recording Dorothea Mackellar’s poetry was truly a magical experience. I was moved to tears while recording ‘My Country’, which made me fall in love with my homeland all over again.”

    “I’ve changed, grown and evolved in many ways over the past few years, especially with the approach I take with my health and wellbeing as I set my sights on the Olympics,” said Audible Sleep Sound narrator, Cody Simpson. “As a training athlete, it’s so important to get plenty of quality sleep in order to recover effectively. I’ve enjoyed recording my guided sleep meditations with Audible and hope it will help others relax and unwind when they hit the pillow.”

    Commenting on this launch, Audible, APAC VP and head of regional content Karen Appathurai Wiggins said, “In today’s fast-paced world, prioritising sleep is paramount for maintaining our overall well-being. Our 2023 wrap data also highlights that well-being and self-development top the charts when it comes to the most listened-to genres among Indians. This is why we are pleased to introduce our new sleep collection, further expanding our catalog to offer our members new ways to attain a good night’s rest. We wish them all sweet dreams!”

    Audible’s Sleep Sound collection is available only on Audible.

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    Zoom launches dance fitness reality show ‘Zumba Dance Fitness Party’

    MUMBAI: Kick-start the day learning Zumba with your favorite celebrities dancing to high energy tunes as Zumb and India’s number one Bollywood channel, Zoom bring to you, Zumba Dance Fitness Party .

    The show will air every Saturday at 8:30 pm only on Zoom.

    Watch as International Master Trainer of Indian Origin Sucheta Pal teaches six of India’s most popular celebs to ditch the boring old workout and dance their way to fitness with a unique non-stop Zumba® routine in each episode. Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from everyday life such as Director/Actress Divya Kumar Khosla, Chef Ranveer Brar, Model Alesia Raut, DJ Shilpi, Kainaat Arora and Singer Palak Mucchal who will be shaking a leg to never-seen-before Zumba® routines for the first time ever on Indian television.

    Sucheta Pal said, “Perfect for everybody and everybody, each Zumba workout is designed to bring people together to sweat it on. We take the “work” out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

    The six episodic-series will showcase a different theme in each episode as Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba whilst Chef Ranveer Brar dances to some modern musical street rhythms with Street Zumba! DJ Shilpi raises the heat as with Party Zumba whilst Kainaat Arora makes a splash by adding high-energy aquatic routine in Aqua Zumba. Feel the vibe of love as Alesia Raut immerses herself in Romance Zumba whereas Palak Munchal showcases Indian pride with Shaadi Zumba.

    Focusing on India as its newest market, LLC co-founder and CEO Alberto Pearlman said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that Zumba can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

    Commenting on the show, Zoom national revenue head ad sales and branded content Rohit Tugnait added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

     

  • Chitralekha adds seven new marketing categories in Watch Awards

    Chitralekha adds seven new marketing categories in Watch Awards

    NEW DELHI: Seven marketing categories have been included in the sixth edition of the annual Watch Awards this year. Hosted by the Chitralekha Group, the Watch World Awards 2015 will be held on 9 October at the Westin Gurgaon.

     

    The event will see top-end luxury watch brands vying for the coveted awards in multiple categories.

     

    The marketing awards include Best Campaigns in Print and TV, Best Use of Ambient Media, Best Boutique, Best Organised Event and Best Integrated Marketing Campaign. This year sees the introduction of a new marketing category, Best use of Social Media, which will reward brands with most effective and innovative social media strategy.

     

    Filmmaker Apoorva Lakhia was a member of the four-member jury that judged the product category. Senior marketing & business transformation specialist (automotive & retail) Nitish Tipnis judged the marketing category.

     

    Elaborating on the sixth edition of Watch World Awards, Chitralekha Group president and publisher Mitrajit Bhattacharya said, “Watch World Awards has gathered a stature, which the watch industry looks forward to. With each edition, the list of marquee brands has grown up reiterating the significance of the unique platform we have created. Most importantly the awards have been able to touch the right chord with the watch brands and watch lover. Like earlier years, this year too we have put up an incredible jury hailing from watch-making, design, sports, collaborative art and marketing. The sixth edition is going to be exciting enough as we have received a remarkable response from top-notch watch brands.”

     

    Expected attendees include Bollywood actors Yami Gautam, Nimrat Kaur and Pallavi Sharda amongst others.