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Tag: Pallavi Puri

  • Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    Tata Sky Guru launched; to feature Sri Sri Ravi Shankar, Sadhguru

    MUMBAI: Tata Sky has launched a 24X7 ad-free video service providing teachings of spiritual gurus on its interactive platform. Called Tata Sky Gurus, the subscribers can now have access to the wisdom of Sri Sri Ravi Shankar (Art of Living Foundation), Sadhguru Jaggi Vasudev (Isha Foundation) and Brahma Kumaris (Brahma Kumari World Spiritual University) from the comfort of their homes.

    The exhaustive content for this service is curated by Shemaroo and will be available exclusively on the Tata Sky platform. It will include discourses, satsangs, meditations, interviews, explanation of scriptures in a relatable format, special events and exclusive live feeds of meditation sessions and the ashrams of each guru.

    “Curated and targeted content is what today’s consumer asks for. Amidst the cluttered content space, we observed that there was need for a dedicated service for spiritual seekers – people who are looking for spiritual guidance or already follow India’s most popular spiritual Gurus. Tata Sky Gurus is a service where they can have unlimited access to their Guru’s teachings and thoughts, whenever they want. We partnered with Shemaroo to create this service with exclusive and unlimited content including LIVE feeds from the guru’s ashrams,” Tata Sky chief commercial officer Pallavi Puri.

    The spiritual gurus will deliver talks and discourses across topics connecting varied human emotions, challenges and complexities of life. These topics delve deep into the understanding of what life is about and are rooted as strongly in mundane and practical matters as they are in inner experience & wisdom. The service aims to cater to subscribers embarking on a journey of spiritual awakening.

    Tata Sky Gurus will be the pioneer in providing Live feeds from Sadhguru’s ashram in Coimbatore & Brahma Kumaris ashram in Mount Abu and exclusive guided meditations in Gurudev Sri Sri Ravi Shankar’s voice.

    Shemaroo Entertainment director Hiren Gada added, “With the increasing stress and pressure in individuals’ lives, the importance and urgency for spirituality has grown. We believe this is the right time for a service like Tata Sky Gurus to be launched. Indian consumers have a huge appetite for a subject like this and with high quality content now being easily accessible, we hope the audiences will have a rich experience. Shemaroo Entertainment has been an active player in the devotional space and through this service we are adding a new dimension to our offerings.”

    Content Highlights:

    Gurudev Sri Sri Ravi Shankar:

    o Exclusive access to guided Meditations in Gurudev Sri Sri Ravi Shankar’s own voice

    o Scriptures like Geeta and Upanishads explained by Sri Sri complimented by Satsangs and talks on various topics.

    From Sadhguru’s Isha Yoga center:

    o Live & exclusive feed of Nadha Aaradhana – a daily (twice a day) meditation from Isha Ashram, Coimbatore.

    o Sadhguru’s Presence – A 20-minute meditation where Isha chant of Brahmanand Swaroopa is performed.

    o In Conversation with the Mystic – Celebrities talk to Sadhguru across varied topics.

    Content on Brahma Kumari:

    o Amrut Vela meditation (LIVE & exclusive) – A daily morning meditation broadcast from the Brahma Kumaris headquarters at Mount Abu

    o Exclusive, rare and archival footage of senior Dadis including Dadi Janaki & Dadi Gulzar where they talk on various topics

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Sky launches interactive educational service

    Tata Sky launches interactive educational service

    MUMBAI: Education is the next happening thing in India. Tata Sky in partnership with Tata Elxsi and Tata ClassEdge plans launch an interactive educational service. As part of the deal, Tata Elxsi is supporting the development of content that is specially developed to suit modularised learning programs and made available via Tata Sky’s active plus portfolio of value added services. It will produce interactive educational content for science students from classes V to VIII with lessons mapped to their syllabus.

    Tata Sky Classroom is an educational service launched by Tata Sky along with Tata ClassEdge. It aims at assisting tutoring young viewers in an engaging manner with animated video content providing a fundamental understanding of core concepts in Science and Maths subjects.

    “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format. With the objective to provide the best-in-class educational experience for kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price,” said Tata Sky chief commercial officer Pallavi Puri.

    This interactive service has been launched and is now available to all subscribers.

    “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025,” added Tata ClassEdge chief commercial officer Rajesh Khandagale.

    “Interactive content is increasingly being leveraged to help create effective learning experiences for school children, enabling easier understanding, improved comprehension and knowledge retention. Tata Elxsi’s award-winning digital and interactive content creation capabilities, coupled with its deep expertise in broadcast technologies, enables operators and broadcasters expand their portfolio of value added services, develop new revenue streams and discover new audiences, through compelling and differentiated content,” said Tata Elxsi SVP marketing and strategy Nitin Pai.

  • Tata Sky launches ‘Classroom’

    Tata Sky launches ‘Classroom’

    MUMBAI: Tata Sky has launched an educational service, Tata Sky Classroom, in association with Tata ClassEdge. An interactive service, Tata Sky Classroom is an attempt to make concept learning in Maths and Science interestingly easy from within the comfort of one’s home.

    This interactive service will be available to all subscribers, and is intended to benefit children from Classes V to VIII with lessons mapped to their syllabus. It will assist in tutoring young viewers in an engaging manner with animated video content providing fundamental understanding of core concepts in Science and Mathssubjects.

    At the launch, Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format.”

    She further added, “With the objective to provide the best-in-class educative experience to kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price.”

    Providing an insight on the future of multimedia education, Rajesh Khandagale, chief commercial officer, Tata ClassEdge said, “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025.”

    Available at Rs. 99/- a month, Tata Sky Classroom claims to run on a systematic schedule, multiple choice questions, learning games and even mock tests. The year-round schedule for each Class will encompass the syllabus as per the NCERT (National Council of Educational Research & Training).

  • Tata Sky launches ‘Classroom’

    Tata Sky launches ‘Classroom’

    MUMBAI: Tata Sky has launched an educational service, Tata Sky Classroom, in association with Tata ClassEdge. An interactive service, Tata Sky Classroom is an attempt to make concept learning in Maths and Science interestingly easy from within the comfort of one’s home.

    This interactive service will be available to all subscribers, and is intended to benefit children from Classes V to VIII with lessons mapped to their syllabus. It will assist in tutoring young viewers in an engaging manner with animated video content providing fundamental understanding of core concepts in Science and Mathssubjects.

    At the launch, Tata Sky chief commercial officer Pallavi Puri said, “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format.”

    She further added, “With the objective to provide the best-in-class educative experience to kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price.”

    Providing an insight on the future of multimedia education, Rajesh Khandagale, chief commercial officer, Tata ClassEdge said, “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025.”

    Available at Rs. 99/- a month, Tata Sky Classroom claims to run on a systematic schedule, multiple choice questions, learning games and even mock tests. The year-round schedule for each Class will encompass the syllabus as per the NCERT (National Council of Educational Research & Training).

  • Tata Sky partners Madhuri Dixit for interactive dance service

    Tata Sky partners Madhuri Dixit for interactive dance service

    MUMBAI: After launching the Actve Fitness service in association with Suniel Shetty, direct to home (DTH) service provider Tata Sky has now partnered with Madhuri Dixit Nene and Dr. Shriram Nene’s RnM Moving Picture to launch a new interactive service ‘Dance Studio.’

     

    The service will be powered by Dance with Madhuri (DWM) and will enable Tata Sky’s subscribers to learn various dance forms in the comfort of their homes.

     

    Priced at Rs 59, this standalone service, which is not part of Tata Sky’s value added services (VAS) standard package, is expected to target viewers from all demography, across its 15 million customer base. Launching ad free on a subscription only basis, the service will be free for the first 10 days. 

     

    “Dance is universal and after going through a customer feedback survey and researching on consumer insights, we realised that dance cuts across all our target audience – kids, parents, grandparents. For that matter dance as a sector had a huge demand and was under-catered from an ‘at home service’ perspective. So we decided to go ahead with it. The idea was to provide our customers with a service that helps them learn quick steps from the best of dance teachers from all genres in the industry and Dance With Madhuri was an obvious choice,” said Tata Sky chief commercial officer Pallavi Puri.

     

    Off late, the DTH player has launched a slew of interactive VAS services. When asked if video on demand (VOD) and VAS can become a sustainable revenue generating service for the company, Puri says, “For Tata Sky, both VOD and VAS services are two areas that we will be focusing on. These are services, which are distinct to Tata Sky. Our consumers know us for providing them with these unique services, so we will continue to expand them.”

     

    The launch will be complemented with an engaging digital campaign #DanceForHappiness that the DTH player released through their social networking arms earlier this week, thereby going digital first for their marketing and promotions. Tata Sky ran a contest on its Twitter page and the winners were felicitated during the service’s launch. The launch also saw the release of a series of TVCs focused on Dance Studio, featuring Madhuri Dixit.

     

    Explaining the theme behind the campaign, Tata Sky chief marketing officer Malay Dixit says, “Our research revealed that the expression of happiness across the country is instinctively through dance. That was the start of conceptualising the Dance For Happiness campaign, which later incorporated different factors that shape our reasons to learn dancing in the first place. This was the brief that we gave to Prime Focus – our creative partner for this campaign’s marketing and promotions.”

     

    The DTH operator’s home channel is the principal  point of communication and promotion for the new service.

     

    Breaking down the different functions, the entire campaign is aimed to serve. “While the header for the campaign remains Dance For Happiness, we have broken it down into two sections. Since it’s a new product, some parts of the campaign will need to address what the product delivers and the other half will cater to its emotional relevance with consumers. So the campaign will be a mix of product explanation, price point address and the emotion behind dancing,” he explains. 

     

    While he asserts that having a celebrity onboard a campaign does amplify the reach, the core of any product offering is the concept, which needs to be solid. That being said, Madhuri Dixit being the face of DWM, and the brand’s overall reach made it easier to propagate the message to Tata Sky’s consumers, Dixit adds.

     

    This association makes a big brand integration on part of RnM Moving Pictures, run by the husband – wife duo. When asked what that means for the start up,  Dr Nene says, “Being a start up, the key was to figure out sustainability, and how we can make it palatable and affordable at the same time. This particular joint venture opportunity with Tata Sky takes DWM to 15 million households. Individuals can access world class dance lessons at just Rs 59. Therefore, one significant part of our scope is to go out and partner with different brands and services that fits well with what we want to achieve, and Tata Sky just fits the bill like a hand to a glove.”

     

    He adds that Tata Sky also facilitates DWM to penetrate Tier II and III audience, a demographic which is harder to reach out for a digital start up like them. “The challenge has always been to reach out to the mass beyond the metros, and non uniform broadband coverage and internet availability has always hindered us in that respect. But with Tata Sky onboard, we can easily leap over this hurdle,” says an enthusiastic Nene.

     

    Apart from their DTH partnership, RnM Moving Pictures is also looking to expand its services internationally, starting with the United States and gradually moving to Dubai and the UK.

  • Tata Sky strengthens its top brass

    Tata Sky strengthens its top brass

    MUMBAI: Direct to Home (DTH) operator Tata Sky has strengthened its top level management team. The company has brought on board Pallavi Puri as chief commercial officer (CCO) for commercial function and Malay Dikshit for communication function. After the exit of Tata Sky CCO Vikram Mehra, the post was vacant, since August 2014.

     

    Confirming about the development to Indiantelevision.com Tata Sky CEO Harit Nagpal says, “We have appointed people in his place. We have Pallavi Puri who has come on board for commercial functions and Malay Dikshit who has joined us for communication function.”

     

    Mehra had quit the company in August last year. He then moved on to Saregama as its managing director. Puri is an alumnus of Narsee Monjee Institute of Management Studies. She began her career with Blow Plast in the area of product marketing. She then joined Hutchinson Max Telecom. Her previous stint was with Vodafone India where she was the VP-VAS. Puri and Dikshit took charge last month.

     

    The appointments come at a time when Tata Sky recently launched its 4K set top box ahead of this year’s ICC Cricket World Cup 2015. This is to ensure that cricket and sports enthusiasts are well in time to own Tata Sky 4K STBs to witness the cricketing extravaganza for the first time in 4K picture quality. The launch plans were unveiled in July last year when Tata Sky showcased the first ever live FIFA World Cup quarter final match in 4K.