ITV

Tag: Pallavi Patil

  • Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Pallavi Patil rejoins Madison Media as VP – insights & strategy

    Mumbai: Madison Media, a unit of Madison World, is delighted to announce the return of Pallavi Patil as vice president – Insights & Strategy. In her new role, Pallavi will report to Madison Media & OOH group CEO Vikram Sakhuja.

    With over 19 years of experience in data science, insights, and strategic planning, Pallavi brings a wealth of knowledge and expertise. She previously spent six years at Madison and has also worked with leading companies such as Kinetic Worldwide, Nielsen, and Kantar TNS. Before rejoining Madison, Pallavi was associated with Dentsu – Posterscope. Her impressive portfolio includes handling renowned brands like Heinz, UTI Mutual Fund, Citibank, Vodafone Idea, MTS, Cadbury, Tata Motors, Audi, Levi’s, Samsung, Diageo and Google.

    Madison Media & OOH group CEO Vikram Sakhuja said, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”

    Pallavi remarked, “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.

    In the past year, Madison Media has seen a remarkable trend with nearly 50 ex-Madisonites rejoining the company. This surge of returning talent reflects Madison’s nurturing work culture, strong leadership, and exciting opportunities for professional growth. The agency’s ability to attract back former employees speaks volumes about the positive experiences and impactful work environment Madison provides.

  • Posterscope India appoints Pallavi Patil as vice president – strategy

    Posterscope India appoints Pallavi Patil as vice president – strategy

    Mumbai: Posterscope, the OOH specialist agency from dentsu India, has onboarded Pallavi Patil as vice president – strategy. In her new role, Patil will focus on delivering a fresh perspective to the agency’s strategic expertise combined with a rich blend of innovation to clients in the OOH space. She will report to Posterscope India managing director Imtiyaz Vilatra.

    Furthermore, Patil will align with Posterscope’s global vision addressing complicated issues with simple strategic human-centric solutions. She will oversee clients nationally and empower strategy across out-of-home, retail, activation, and rural marketing verticals.

    With a career spanning over 18 years, Patil has worked with Kinetic Worldwide (GroupM), TNS (Kantar), Nielsen, Confederation of Indian Industry (CII) & Force Motors. Prior to joining dentsu, Patil was leading strategy as AVP with Madison OOH. Over the years, she has carved expertise in marketing, research, and media strategy. Some of the known OOH campaigns that Patil has worked on have been recognized and won accolades across forums for media strategy, media planning, multimedia synergy, and integration.

    Commenting on Patil’s appointment, Vilatra said, “We are thrilled to have Pallavi as part of the Posterscope family. With her wealth of experience and knowledge, I am confident she will bring a lot of value with fresh insights and ideas. I would like to welcome her onboard and am certain she will be instrumental to further scale our growth momentum.”

    Patil added, “Embracing new opportunities, I step into this position with elation as I join Posterscope India. With experience as my guide, I am ready to contribute, learn, and thrive with the team in this exciting journey of growth and innovation.”