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Tag: Pallavi Pandey

  • 17 years of Max: Redefining affordable fashion in India

    17 years of Max: Redefining affordable fashion in India

    Mumbai: Max Fashion, marks 17 years of its presence in India, touching over 480 stores. The brand’s success is deeply rooted in its core values of, affordability, and trendsetting styles, making fashion clothing accessible to everyone. Reaffirming its promise to serve millions of Indian consumers, Max captures a share of mind in value fashion, catering to the ever-changing needs of its target audience. Growing its customer base to 35 million, the brand is geared to set new benchmarks for the apparel market, building a strong connect with the style-conscious, youth audience.  

    Max Fashion vice president & head of marketing Pallavi Pandey adds, “Max has always been driven by a vision to democratize fashion, and our growing position in the market is a testament of the trust and loyalty customers have shown towards the brand, over the years. We are very excited about the evolving and rapidly transforming Indian market. The opportunities in our market are immense and we continuously strive to deliver the latest fashion trends at affordable prices to everyone on the Family.”

    Always ahead of the times, Max continues to build its prowess in creating a world-class shopping experience. Extending its presence from offline to online with its e-commerce platform maxfashion.com and now on mobile, the brand stands out for its largest social footprint with 1 million+ youth following on Facebook and Instagram. The entire gamut of the shopping experience, from e-kiosks to features like click ‘n’ collect at stores, is driven by omnichannel thinking and the brand’s belief in ease of shopping.

    One of the first to have introduced international styles, Max keeps up with an up-to-date clothing line for its diverse audience, bringing in new styles every 45 days. To match evolving trends and consumer demand, the brand introduced new fashion verticals, ensuring everyone finds what they want. From shirt shop to Lingerie, to baby clothes, Max recently launched its new line of sustainable products under, “Max Cares”.

    Witnessing a sharp rise in customer loyalty and an increasing base of new shoppers, year on year, Max is invested responsibly. The brand actively engages in initiatives that reduce environmental impact, promote ethical sourcing, and support community development. 

  • Max off to an ‘Unbelievable’ start with its new festive campaign

    Max off to an ‘Unbelievable’ start with its new festive campaign

    Mumbai: Leading fashion retail brand Max, sparks excitement this festive season with its campaign, “Unbelievable”. The all-new film captures the essence of Max Fashion’s promise, maximum style, minimum price, offering latest trends and styles, reinforcing the brand’s commitment to, affordable fashion. The campaign kicks-in with two clever and whimsical cuts of the film, reinforcing its position as a ‘value’ fashion brand.

    Max Fashion India head marketing Pallavi Pandey, “At Max, our commitment to celebrate individuality and style knows no boundaries. Our latest film does exactly that… where stunning fashion meets unbelievable prices. This is our core belief, and the two films capture it well with exciting and engaging content. The idea of Max Style Min Price was introduced early this year and we continue to seed the message through fun and visually oriented stories. We believe, fashion is a powerful tool of self-expression, and we are thrilled to bring this message to life, reminding our core TG ‘everyone in the family’ to go all out shopping this festive season, and celebrate with Max.”

    The creative explores unthinkable’ concepts to drive magic. The first film ‘angel boss’, opening to a frame where stunning Mia, enters her office with her dapper looking colleague in a beautiful Max Fashion outfit, interrupting a conversation between her other colleagues. One of them asks in utter state of disbelief, if she actually got that from cashbacks? Just as they are seen in a state of disbelief, the idea strikes of how they wish their boss were an angel, and as generous as the cashbacks. With underlying subtle humor, it brings the unthinkable idea to life, as the boss suddenly appears with a halo and his angel wings flapping open to say, “yes”.

    Building on the thought, the second film, ‘alien mom’, features Joey, a fashionable teen, sporting the latest trendy jacket. Trisha, his friend asks him if he bought the jacket with just his pocket money. With a playful shrug, Trisha wittily comments that next his friend would say, his mother is an alien. Here the comic twist unfolds as Joey’s mother – the ‘alien mom’ makes her entry saying,” hello beta!”.

    The film goes live on Hotstar through the ICC World Cup 2023 series on leading regional TV channels & YouTube simultaneously across, Kolkata, Hyderabad, Chennai, Bengaluru, Delhi NCR & Mumbai. With these films, we will deliver our key message of stunning styles at unbelievable prices.

    With steady expansion of its retail footprint, Max makes its way to opening new markets. The brand offers an extensive range of stylish apparel, footwear, and accessories for men, women, and children. With its commitment to inclusivity, Max ensures that amazing fashion is accessible to people from all walks of life, fostering a culture of confidence and self-expression.