ITV

Tag: Pallavi Kulkarni

  • Sony shuffles shows; ‘Crime Patrol’ to air 7 days a week at 10.30 pm

    Sony shuffles shows; ‘Crime Patrol’ to air 7 days a week at 10.30 pm

    MUMBAI: In a bid to cash in on its long running crime show, Sony Entertainment Television will soon be shuffling its programming. Crime Patrol, which was earlier aired on Fridays and Saturdays at 11 pm, will now be aired seven days a week in the 10.30 pm slot.

     

    Come 26 October, the show, which has been running for 12 years now, will be taking over the 10.30 pm time slot replacing the current show Balaji Telefilms’ Itna Karo Na Mujhe Pyar, which will move to 6.30 pm.

     

    Crime Patrol was the first of its kind in the genre and till today has retained its authenticity in depiction of crime. While some cases made audience question their belief in humanity, they were successful in creating a powerful impact on the viewers and raising their awareness. The show has garnered much appreciation from viewers for its incessant efforts of presenting the various evils that hamper our society. 

     

    A source close to the development informs Indiantelevision.com, “The channel has made this shift looking at the increasing popularity of the show. Moreover, with Crime Patrol completing 12 years, the show will come up with fresh content.”

     

    Itna Karo Na Mujhe Pyar, which stars Ronit Roy and Pallavi Kulkarni, will now be aired from Monday to Friday at 6.30 pm.

     

    Across other Hindi GECs, Itna Karo Na Mujhe Pyaar in 6:30 pm slot is pitched against Colors’ prime time show Ishq Ka Rang Safed and is aired from 6 – 7 pm. On the other hand, Zee TV airs Sarojini at 6:30 pm, Life OK airs Best of Savdhaan India: India Fights Back’s one hour repeat telecast at 6 pm; Star Plus airs Suhani Si Ek Ladki  at 6:30 pm and &TV airs Begusarai.

     

    On the other hand, Crime Patrol at 10:30 pm will be pitted against Colors’ much talked and hyped reality show Bigg Boss 9 Double Troubleat 10:30 pm (Mon-Fri), Comedy Nights Bachao on Saturday (10-11 pm) and Comedy Nights With Kapil on Sundays (10-11 pm); Zee TV’sLajwanti at 10:30 pm on weekdays and Fear File on weekends; Life OK’s Savdhaan India: India Fights Back  (Mon-Sun), Star Plus’ Tere Sheher Mein (Mon-Sat) and Best of Sumit Sambhal Lega (Sunday); &TV’s Bhabhi Ji Ghar Pe Hai (Mon-Sun) and Sab TV’s Yam Hai Hum (Mon-Fri), Baalveer (Saturday) and Tarak Mehta Ka Ulta Chasma (Sunday) in the same time band.

  • SET explores human relationships with ‘Itna Karo Na Mujhe Pyar’

    SET explores human relationships with ‘Itna Karo Na Mujhe Pyar’

    MUMBAI: Sony Entertainment Television (SET) is all set to present yet another modern and mature take on love and marriage with the launch of its new series – Itna Karo Na Mujhe Pyar.
    Exploring the intricacies of human relationships, it features Ronit Roy and Pallavi Kulkarni Nerurkar in lead roles. Produced by Balaji Telefilms, the show aims at reinstilling faith in the institution of marriage.

    Itna Karo Na Mujhe Pyar is the story of a couple, Nachiket Khanna (Neil) and Ragini Patel, who are driven apart, ironically because of the intense love they shared. Neil, a doctor and Ragini, a nurse have four kids together but their marriage breaks due to a misunderstanding. Post the divorce, Neil moves to America with two of their kids and Ragini stays back in India with two kids.

    Over a period of time, staying away from each other has made Neil an indifferent man, whereas Ragini is still trying to run away from the ghosts of her past relationship. They are constantly reminded of their broken marriage because of the children who are a sign of their past love for each other. However, fate has different plans sketched out for them and their children become the pivotal reason for them to start a new chapter in life. The story is now taken forward by the children, who attempt to bring together their separated parents and rediscover love after 15 years.

    Speaking about the show, SET chief creative director Ajay Bhalwankar said: “It is always a pleasure to work with Balaji Telefilms as its concepts are unique, innovative and extremely relatable. Itna Karo Na Mujhe Pyar is bound to appeal to all our viewers with its engaging storyline and creative content. We are sure the audience will appreciate this unique take on love. Sony has been a pioneer in presenting mature love stories like Bade Acche Lagte Hain which have been immensely appreciated by the audience and Itna Karo Na Mujhe Pyar is another such show.”

    Balaji Telefilms producer Ekta Kapoor said: “We at Balaji are really excited about our latest offering which explores the intricacies of human relationship. Through this show we are attempting to bring alive a unique love story between an estranged husband and wife. I am extremely delighted to extend our relationship with SET and I am sure the series will create magic on Indian television.”  

     The show not only marks Roy’s return to daily soap after three years but also Kulkarni’s comeback to television after seven years. The other cast members include Darshan Pandya, Avinash Mukherjee, Induben Mehta, Kirti Sualy, Jyoti Joshi, Falguni Desai, Aarav Patel, Rhea Sharma, Rohan Shah and Shilpa among others.

    According to SET SVP head – marketing Gaurav Seth it is the biggest fiction show for the channel, not only in terms of casting but also with the storyline.

    When asked the reason behind putting the show at 10.30 pm, Seth replied: “Our previous show Bade Ache Lagte Hai had done wonders for us at this slot. Moreover, as per the research, compared to other slots, a lot of audiences are available especially in the bigger towns.” Also, with 10 pm airing Maharana Veer Pratap which is doing decently well for Sony, it wants to create a strong 10 – 11 pm band with the new offering.

    On the marketing front, the channel is aggressively promoting the new offering on all the platforms. According to Seth, at every platform the treatment is very different but the main highlight is the chemistry between the lead couples. “It is not a traditional but a classical love story,” adds Seth.

    The promotions are designed and customised depending on the medium. On digital platforms like Facebook and Twitter, it has created a special motion video designed exclusively for the digital audiences. Moreover, there are emotion posters and apps running on the family.

    On radio, being the audio medium, the channel has tried to capture on the thoughts of the two individuals. On the advertisers front, the call to have brands on-board will be taken very soon.

    The series starts from 18 November and will air every Monday-Thursday at 10.30 pm.