MUMBAI: Hero Cycles, in partnership with WPP Media and RED FM 93.5, has officially entered the Guinness World Records for creating the largest online video album of people riding bicycles — a high-octane finale to its wildly successful ‘Har Gully Hero’ campaign.
With over 5,800 verified entries flooding in from across India, the campaign didn’t just clock record views — it sparked a full-blown pedal-powered revolution. Targeted at kids aged 6–14 and their nostalgia-loving parents, Har Gully Hero reignited a national passion for outdoor play at a time when screens are winning the battle for attention.
Billed as India’s largest cycling movement, the campaign reached over 16 lakh citizens across 23 cities, uniting schools, housing societies, and cricket academies in a massive show of community spirit and wheeled fitness.
Taking it a gear higher, Hero Cycles rolled out limited-edition IPL co-branded bikes with Royal Challengers Bengaluru and Delhi Capitals. RED FM kept the campaign buzzing with a high-decibel mix of radio activations, an infectious anthem, and RJ-fuelled meet-ups that gave the campaign its signature swagger.
By blending purpose with pedal power, Hero Cycles didn’t just break a record — it created a movement. And in the process, reminded India that the real playground isn’t a screen, it’s the street.
Hero Cycles head – marketing, Pallavi Gupta said, “At Hero Cycles, we’ve always believed that cycling is more than just mobility but a movement. With Har Gully Hero, our vision was to bring back the joy of outdoor play, especially for children growing up in a rapidly evolving digital world. Setting a Guinness World Record is a proud milestone, but what truly matters is the impact we’ve made on communities across India. We are full of gratitude for every child, parent, school, and partner who made this possible. This is just the beginning of a larger movement towards a fitter, more active India.”
WPP Media South Asia COO Ashwin Padmanabhan said,” Har Gully Hero’ is more than a campaign, it is a cultural revival. It’s a celebration of India’s street sport culture and an urgent call to bring movement back into children’s lives. Achieving a Guinness World Record is a proud moment for all of us and reflects the power of purposeful storytelling at scale.”
He further said, “This campaign not only rekindled the joy of cycling and gully cricket but also showcased how a brand-led initiative can unite a nation through one pedal, one gully, and now, one world record at a time. With Har Gully Hero, Hero Cycles plays a catalytic role in championing outdoor play and physical fitness, proving how brands can shape healthier, more connected communities.”
