MUMBAI: Faber-Castell India, a leading stationery brand, recently awarded its PR mandate to PG Communication. As part of the mandate, the agency will be providing strategic communications services to further strengthen the Faber-Castell brand equity in India.
Faber-Castell India started operations in 1998 and now has a network of over 500 distributors. It also exports its products to over 40 countries.
Faber-Castell India category head Nisha Sara Jose said, “Faber-Castell India was looking out for a team who would get the pulse of reaching into the minds of our consumers. The direction and the strategic framework recommended for the brand by the PG Communication team resonated very well with our brand thoughts. We are looking forward to a fruitful partnership working with the very enthusiastic and self-motivated team there.”
PG Communication CEO Pallavi Goorha said, “We are committed to walk along with them in their pursuit to achieve business goals through our integrated communications approach with our rich, insightful experience in this domain.”