ITV

Tag: Pallavi

  • Max Fashion’s ‘Amio Durga Campaign’ returns with grand celebrations across multiple cities

    Max Fashion’s ‘Amio Durga Campaign’ returns with grand celebrations across multiple cities

    Mumbai: Max Fashion has unveiled the highly anticipated second edition of its month-long Pujo campaign, “Amio Durga” starting 18 September. Launched through a powerful video, the campaign aims to acknowledge the modern-day avatar of Durga – ‘the women’, who gracefully navigate through multiple roles in their daily lives. The initiative is aimed at recognizing and celebrating women from all walks of life and diverse backgrounds who continue to make a difference around them.

    The campaign invites women from all walks of life to come forward and share their inspiring journeys. A distinguished panel of judges will evaluate the submissions, and the winners will be revealed and exclusively rewarded during the grand finale on 7 October at the City Centre New Town, Kolkata.

    “Women are the backbone of our society and it’s high time that we acknowledge their hard work and dedication. The Amio Durga campaign is our way of not only recognizing but honoring these incredible individuals, ensuring their extraordinary achievements do not go unnoticed,” stated Max Fashion India territory head Rajib

    “Max Amio Durga 2.0” will stand out as a unique experience for consumers, with an exciting line up of activity and engagement over a 40 day period. Speaking on the occasion, Max Fashion India head of marketing Pallavi said, “We are delighted to initiate an expressive and celebratory campaign to honour the women of today who are no longer confined to gender roles, are courageous and head their passion and profession every day. I invite all our Durga in the society to come forward and share their stories of strength which will inspire and pave the way forward for not just all women but also the men in our society to recognize and empower strength around us”.

    This year’s activation targets multiple cities in the Eastern part of India, including West Bengal, Odisha, Jharkhand, and parts of the Northeast, making this festive campaign bigger than ever. With 2 new stores coming up this period, Max will continue to ramp up presence in the  East. 

    Keeping up with the festive spirit, the brand throughout the region is also hosting a series of exciting events and deals which will continue till 24 October.

  • Relive memories that take you back to mom’s food

    Relive memories that take you back to mom’s food

    MUMBAI: Celebrating culinary skills that let you relive memories with mom’s food, Living Foodz announces new show Amma Superstar with Chef Pallavi. Starting July 10th, this show marks Chef Pallavi’s debut on television. The show will leave the viewers craving for some good home cooked food by their very own Amma Superstars

    This 26-episode series brings stories from different walks of life. Amma Superstar highlights different relationship bonds that showcase the mother like love and comfort through food. Amma Superstar has individuals participating in pairs like friends, caretakers, roommates in the hostel and neighbors apart from only mothers and children. Following a fun and interactive format, the participants in the show are seen participating in games such as food quizzes, rapid fires, picking the odd one out and true or false. The participants will be seen recreating their Amma’s special recipe and sharing memories and anecdotes around food. Chef Pallavi creates recipes that remind her of similar memories as those featured in the episode.

    The show will witness celebrity participants such as celebrated Chef Saransh Goila,actress  Amrita Prakash from the show Shakti – Astitva Ke Ehsaas Ki and popular television and theatre actor Rytasha Rathod best known for her role as Badho in the show Badho Bahu. Chef Saransh Goila will be seen alongside his mom on television for the very first time. Interacting with Chef Pallavi sharing how the famous Goila Butter Chicken was created and the special twist that makes it what it is.

    Sharing her experience as the host of the show, Chef Pallavi Nigam says, “Amma Superstar captures stories that will rekindle memories with our favorite maa-ke-haath-ka-khana. This show brings different relationships and bonds that remind us of our mom’s love and the connect with food. I have stayed away from home as I studied in Italy, I used to miss my mom’s home cooked food and thus relate to stories where people have connected through food that has the homely warmth and comfort. The viewers will relive their memories with their mom’s special food. I am excited for my debut on television with Living Foodz and look forward to the launch of the show.”

    Living Foodz, Business Head, Mr. Amit Nair says, “We are excited to bring Chef Pallavi Nigam on board with the launch of ‘Amma Superstar’.Through this show we bring back memories shared around food that is just like mom’s.The show will resonate with our viewers as the participants share stories that they have with people who with culinary skills have  taken them back to their mom’s food and her memories.”

    Tune in to Living Foodz every Tuesday and Wednesday at 2:30PM, starting July 10, 2018. Repeat telecast of the episodes will air on Tuesday and Wednesday at 5:00PM and 8:00PM. The show is sponsored by Freshwrap, Wonderchef, Tata Sampann and Preet Lite.