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Tag: Pallav Singh

  • Ola launches new campaign #PeekeMatChala

    Ola launches new campaign #PeekeMatChala

    MUMBAI: With New Year right around the corner, Ola has launched its new campaign to prevent drunken driving #PeekeMatChala. For the third consecutive year, after the initiative was first launched in 2016, Ola is pursuing its dedication to making roads safer through a social media campaign amplified with a series of awareness and on-ground activation drives at airports and malls across India.

    Continuing the fun approach to addressing the issue, this year’s edition of #PeekeMatChala takes a musical route through the launch of a captivating party rap. The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper known for his socially conscious rhymes, to create a rap song that aims at deterring people from drinking and driving.

    Speaking on the initiative, Ola senior VP Pallav Singh, “We are excited to launch the third edition of #PeekeMatChala in our ongoing efforts to rid the country of the perils of DUI. The holiday season is a time for fun and frolic, and hence we chose music as a medium to communicate the message of don’t drink and drive. With a catchy tune and easy to sing-along lyrics, party goers will be able to echo the thought of not driving under the influence of alcohol and take an Ola instead.”

    These activations are aimed at urging patrons to take a pledge to abstain from drinking and driving and party responsibly this holiday season.

    Set in an Ola cab, the video showcases the different antics people indulge in when drunk with the lyrics communicating the key message. Drawing on the success of previous editions of #PeekeMatChala, this video takes the same witty, creative and light-hearted approach to drive home the message of responsible drinking.

    Over the years, Ola has partnered with local authorities, industry bodies, bars, restaurants and influencers to discourage driving under the influence of alcohol. Previous editions of #PeekeMatChala saw online and offline initiatives being launched that promote responsible drinking which include setting up designated kiosks to facilitate bookings, sharing responsible drinking tips with consumers and launching engaging videos.

  • Ola Rentals launches ad with Sumeet Vyas

    Ola Rentals launches ad with Sumeet Vyas

    MUMBAI: Ola, India’s leading and one of the world’s largest ride-sharing platforms, has launched a nationwide, integrated campaign focusing on Ola Rentals.

    Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as your ‘go-to’ weekend ride. With the ease of booking a cab that remains at a customer’s disposal, waiting on them, as they move from place to place, Ola Rentals has emerged as a convenient, hassle-free solution that fills in for your personal car.

    Conceptualised and developed by Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic. Instead, he enjoys a day out with his wife and back-to-back outings to meet relatives since he gets to relax at the backseat like a boss. The catch phrase #NoStressBoss, used by the central character of the film, plays upon the idea of enjoying the comfort Ola Rentals provides to its customers.

    Actor and Writer Sumeet Vyas said, “I completely related to the concept of the films. As a professional who works round the clock almost every day of the week, I look forward to stress free weekends with my family and friends. A product like Ola Rentals can give you that much required relief that commuters are looking for! One doesn’t have to fret about driving in crazy traffic, looking for parking spots endlessly, etc. I am so looking forward to use Rentals by Ola next time when I have to go for a shopping spree or need to run errands all around the city.”

    The TVCs are being showcased through digital, video, social, OOH and radio; and have already garnered more than 5.8 million impressions on various digital platforms. So far, both 30 second videos have collectively garnered 1.2 million+ views on YouTube.

    Ola senior vice president Pallav Singh added, “Since its launch in 2016, Ola Rentals has been a favourite among corporate customers and working executives who move from one meeting to another during the day. Through this latest campaign we want to highlight the convenience of having a cab on disposal for diverse needs like shopping trips, meeting friends, visiting relatives, local sightseeing etc. I am glad to share that the TVCs are garnering great response, which goes to show that customers today value convenience and experience. They don’t want to tire themselves driving in heavy traffic, instead would like to be driven around as they relax and enjoy their day off.”

    Happy mcgarrybowen chief operating officer Samarjit Choudhry mentioned, “Ola Rentals is a very unique category. Unlike a point to-point cab, this one is meant to take you to multiple places. It takes away a lot of pain points like parking or having to book another cab, not to say the pain of driving on congested roads. Keeping all this in mind, we decided to take weekends as a plank for communication because a large number of the people get out on weekends and face the stress of weekend traffic and finding parking spots. The ease of the product offering had to be conveyed and hence we came up with the campaign thought of #NoStressBoss.”

    Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is one of the world’s largest ride-hailing companies. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment.