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Tag: Palak Tiwari

  • Lights, camera, boo! &pictures turns full on spooky

    Lights, camera, boo! &pictures turns full on spooky

    MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.

    From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.

    Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.

    So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On! 

  • Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign

    Shilpa Shetty and Palak Tiwari shine in Mamaearth’s ubtan glow campaign

    MUMBAI: The movie glow squad just got stronger! Mamaearth, India’s leading toxin-free personal care brand, has roped in Palak Tiwari as its newest brand ambassador, joining the ever-radiant Shilpa Shetty Kundra. The mother-daughter energy (well, almost!) shines through in the brand’s latest campaign, celebrating the age-old goodness of Ubtan for a sun-kissed glow minus the sun damage.

    The campaign, conceptualised by Havas Creative India, features a fun and relatable TVC where Palak realises her once-radiant skin has dulled due to pollution and tanning. Enter Shilpa Shetty Kundra, glowing (as always) and ready with a solution—Mamaearth’s Ubtan Face Wash. Infused with turmeric and saffron, the product taps into traditional skincare wisdom to bring back lost radiance. With the tagline ‘Tan Hataye, Glow Lautaye’, the campaign reinforces Mamaearth’s promise of blending nature’s goodness with science-backed skincare.

    Honasa Consumer Ltd EVP & chief marketing officer Anuja Mishra stated, “Ubtan has been an integral part of Indian skincare for generations, and our Ubtan Face Wash has become a favourite among consumers. Palak’s youthful energy and strong connect with Gen Z make her the perfect addition to the Mamaearth family alongside Shilpa, who has been a trusted face of the brand. Together, they create the ideal mix of experience and fresh appeal to reinforce our commitment to natural and effective skincare.”

    Palak Tiwari shared, “Mamaearth stands for Goodness Inside, not just in its products but also in its sustainability efforts. As someone who swears by natural skincare, being part of this journey is incredibly special especially alongside Shilpa Shetty Kundra, whose timeless glow is proof that nature always wins.”

    Shilpa Shetty Kundra added, “Mamaearth has been close to my heart for years. Their commitment to safe, natural, and effective skincare is why I love being a part of this journey. With Palak joining the family, we are making sure the power of Ubtan reaches every generation!”

    The campaign is now live across TV, digital, social media, and OOH platforms, ensuring Mamaearth’s glow goals reach audiences across the country.

  • The Belgian Waffle Co launches “Hunt For The Coolest Fans” campaign with Palak Tiwari

    The Belgian Waffle Co launches “Hunt For The Coolest Fans” campaign with Palak Tiwari

    Mumbai: The Belgian Waffle Co, reveals its latest campaign: ‘Hunt for the Coolest Fans’ along with Gen Z star Palak Tiwari. Known for her vibrant personality, she perfectly embodies the spirit of the “coolest fan” campaign. Her widespread appeal among Gen Z audiences makes her an ideal choice to inspire participants to unleash their creativity while relishing their favorite waffles.

    The campaign concept is all about capturing the essence of enjoying delicious waffles in a fun and creative way. The #MyWaffleMove contest participants will have a chance to win iPhone 15, Bose headphones, Boat smartwatches, and 1000 plus vouchers from the Belgian Waffle Co, perfect to engage the brand’s target audience. It’s a celebration of individuality and the love for exquisite waffle experiences.

    “We are excited to have Palak Tiwari to represent all our cool fans who brim with joy while relishing their favorite waffles, at our stores or in the comfort of their homes.  Her energy and enthusiasm align perfectly with the spirit of the ‘Coolest Fan’ campaign. We believe she will inspire our participants to bring their best moves forward for the contest,” said The Belgian Waffle Co head of marketing Vrushali Parab.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Palak Tiwari (@palaktiwarii)

     

    In a delightfully playful video, the vivacious Palak Tiwari is spotted indulging her favorite Triple Chocolate waff-wich at The Belgian Waffle Co’s flagship store at Chowpatty. She showcases her unique “Waffle Move,” combining the joy of devouring the treat with some fun dance moves. Palak, a true waffle aficionado, extends a lively invitation to all her fans, encouraging them to join the excitement of the #MyWaffleMove contest.

    After receiving a lot of traction in the pre-buzz phase by the leaked employee footage and various meme pages creating fun content around the same, the brand is now keeping the excitement levels high amongst its target by collaborating with influencers across different sectors like lifestyle, food & entertainment. The campaign will further see social media collaborations with brands like Boat, Swiggy, and other on-ground activations to enhance campaign reach further.

    Join Palak Tiwari and The Belgian Waffle Co in the ultimate celebration of waffles, creativity, and fun! Groove, play, and win with the #MyWaffleMove.

  • US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador

    US Polo Assn onboards Palak Tiwari as first-ever female brand ambassador

    Mumbai: A groundbreaking move that underscores the brand’s commitment to inclusivity and diversity, USPA is proud to announce Palak Tiwari as its first-ever woman’s brand ambassador. Tiwari, a trailblazing young talent, is set to lend her unique voice and perspective to the renowned fashion label, further strengthening its global presence.

    As the first-ever female brand ambassador of US Polo Assn, Tiwari symbolises a new era of inclusivity and progress. Known for her grace and determination, she embodies the values that US Polo Assn stands for. Her association with the brand embraces her distinct style, charisma, she embodies the essence of modern fashion and represents a generation that values authenticity and individuality and is a youth icon.

    Tiwari was featured in the famous music video ‘Bijlee Bijlee’ sung by Harrdy Sandhu, which captivated audiences and youth.  The song was a huge hit. She recently made her acting debut in the film Kisi Ka Bhai Kisi Ki Jaan alongside Salman Khan. Her collaboration with USPA is poised to ignite a new chapter in the brand’s history, one that embraces diversity and champions individuality.

    “I am honoured to represent USPA as its first woman’s brand ambassador,” said Tiwari. “Fashion is a powerful means of self-expression, and USPA’s commitment to embracing diverse voices resonates deeply with me. I look forward to embarking on this exciting journey together.”

    U.S. Polo Assn. India brand CEO Amitabh Suri says, “We are excited to welcome Palak Tiwari as the first-ever women’s wear brand ambassador to the USPA family as our brand ambassador. Her remarkable presence and commitment towards the brand helps us to curate relevant stories. Through this collaboration, we aim to redefine elegance and inspire a new wave of confidence amongst our audience, reflecting the authentic values that USPA has championed for years.”

    U.S. Polo Assn India vice president marketing Deepansh Bhargava says, “Palak Tiwari resonates with the brand ethos & its culture. With Palak as our first women’s wear brand ambassador we will be able to connect with the audience of sports & fashion both, reach new horizons with the brand new campaign & inspire a generation to embrace both style & substance.”