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Tag: Pakka Ltd

  • Pakka Ltd & Brawny Bear launch energy bars with compostable flexible packaging

    Pakka Ltd & Brawny Bear launch energy bars with compostable flexible packaging

    Mumbai: Pakka Ltd, a compostable packaging solutions manufacturer, has announced its second collaboration with Brawny Bear, a nutrition company known for its date-based healthy food products. Through this partnership, the brand has launched date energy bars, an energy bar with compostable flexible packaging.

    The new date energy bars, produced by Brawny Bear, are packaged using Pakka Ltd’s innovative compostable flexible packaging. This innovative product not only offers a healthy snack option but also addresses the growing concern of packaging waste in India.

    Pakka Ltd’s venture into compostable flexible packaging is a natural progression for the company, which has spent four decades producing compostable pulp, paper packaging solutions and moulded tableware. This move into adaptable packaging form reflects the company’s response to modern consumer needs for convenience, versatility, and cost-effectiveness.

    Containing no added sugars, the energy bars are made with premium dates, aligning with Brawny Bear’s commitment to creating nutritious, naturally sweetened products. This launch expands Brawny Bear’s existing range of date-based food products, which includes chocolates, chikki, nut butter, milkshake/energy powders, and natural sweeteners.

    The latest association comes after Pakka Ltd and Brawny Bear collaborated for the first time in October 2023 to launch the world’s first compostable flexible packaging for food products, setting a new standard in the industry for eco-friendly packaging solutions.

    Pakka Ltd India business head Jagdeep Hira commented, “Our partnership with Brawny Bear for these date energy bars exemplifies our ongoing commitment to developing sustainable packaging solutions. By combining our compostable flexible packaging with Brawny Bear’s healthy snacks, we’re not only offering consumers a nutritious option but also taking a significant step towards reducing packaging waste. This product line demonstrates that eco-friendly packaging and convenient, tasty snacks can go hand in hand.”

    Further, Brawny Bear founder Shivaam Tibrewal added, “We’re delighted to further our collaboration with Pakka Ltd through the new product. Our date energy bars, now wrapped in compostable packaging, represent the perfect fusion of health and sustainability. This launch aligns perfectly with our mission to provide delicious, date-based products that are good for both our customers and the environment. We believe this sets a new benchmark for responsible snack manufacturing in India.”

  • Pakka launches artful cleanliness brand campaign in Ayodhya

    Pakka launches artful cleanliness brand campaign in Ayodhya

    Mumbai: Pakka Ltd, formerly known as Yash Pakka Ltd, a manufacturer of compostable packaging solutions, has launched a unique, art-centric brand campaign in Ayodhya. Ahead of the much-anticipated Ram Mandir inauguration, the campaign aims to raise awareness about cleanliness in the holy city. Themed around ‘Cleanliness is Service’ and ‘Cleanliness is Abundance’, the campaign echoes the Indian Government’s “Swachh Bharat Abhiyan” initiative spearheading UP government’s single-use plastic free Ayodhya campaign – RACE.

    Pakka’s campaign is centered on adorning Ayodhya with vibrant illustrations depicting the ‘Swachhta hi Seva’ motif. These eye-catching visuals will strategically be placed on hoardings, painted police booths, and bio-toilets, reinforcing the message of responsible waste management and environmental stewardship.

    In a significant move, Pakka has collaborated with the Ram Mandir Trust to further improve the campaign’s impact. Pakka’s flagship brand, CHUK, known for its compostable tableware, will exclusively distribute tableware before and after the Ayodhya Mandir inauguration event. This collaboration is a testament to Pakka’s dedication to promoting and spreading the message of sustainability.

    Pakka Ltd executive director Gautam Ghosh said, “The Ram Mandir consecration is undoubtedly one of the most momentous occasions in the history of the country. With this illustrative campaign, we aim to create awareness on the menace of single-use plastics that would benefit the community and city. The overarching goal of the campaign is not just solving end-to-end needs for disposables throughout the event but also cementing our position as the flag-bearers of sustainability originating from Ayodhya.”