ITV

Tag: Pakka

  • PNB Housing celebrates homeownership with ‘Pakka’ promise

    PNB Housing celebrates homeownership with ‘Pakka’ promise

    Mumbai: PNB Housing Finance aims to make homeownership a reality for every Indian family. To reinforce this mission, the company has introduced a refreshed brand message that connects emotionally with customers and underscores its commitment to delivering on promises – Pakka! This new positioning highlights PNB Housing’s efficient services, assuring: “Ghar ki baat pakki, jab support ho pakka!”

    Launching just in time for Diwali, a festival symbolising homecoming and new beginnings, PNB Housing’s latest campaign captures the essence of family and warmth during this festive season.

    The ad features a grandmother explaining Diwali’s significance to her grandson. Inspired by her words, the family wishes to celebrate Diwali in their own home this year. A PNB Housing executive assures them of timely home loan processing and disbursement.

    In a light-hearted moment, the grandson seeks reassurance, and the executive responds, ‘Pakka,’ reinforcing the company’s commitment. The ad concludes with the child telling his grandmother that no welcome is as special as that of one’s own home, emphasising family values, trust, and the fulfillment of homeownership.

    “This Diwali, we are not just talking about homes — we are celebrating the journey that leads to homeownership,” said PNB Housing Finance MD & CEO Girish Kousgi. “Diwali is a time that reminds us of the promises we make, and, at PNB Housing, we are deeply committed to ensuring that every family experiences the joy of owning their home. Our campaign film, rooted in trust and reliability, perfectly reflects how we deliver on our ‘Pakka’ promise.  At PNB Housing, we believe that a home is more than just a place, it’s where the heart truly belongs.”

    As families across the nation light up their homes this Diwali, PNB Housing reaffirms its commitment to making homeownership a journey filled with hope, joy, and trust. With renewed confidence, PNB Housing pursues its mission to make homecoming a reality for everyone, one family at a time – Pakka.

  • CHUK launches new Compostable Tableware products for QSRs and caterers

    CHUK launches new Compostable Tableware products for QSRs and caterers

    Mumbai: CHUK, the flagship brand of Pakka, has unveiled new products in its 100 per cent compostable tableware collection, intending to reduce the use of single-use plastic and work towards its vision to contribute towards a cleaner planet. The latest products include a beverage cup, 4-inch dona, and  3cp snack tray, all made from bagasse, the agri-residue of sugarcane.

    CHUK’s innovative and eco-friendly products have been designed to meet the sustainability needs of the food service industry. The bagasse beverage cup, a first of its kind, offers a sturdy, heat-resistant, and compostable solution for hot and cold drinks, ideal for cafes and restaurants. The 4-inch dona, perfect for caterers and event planners, provides a compact, durable alternative to single-use plastics for serving appetizers and desserts at large gatherings. The 3cp Snack Tray, with its versatile compartments, caters to food truck vendors and casual dining setups at festivals and outdoor events.

    These innovative products are designed to benefit a wide range of businesses, from QSRs to catering services and established food chains. They offer sustainable alternatives that meet the growing demand for environmentally responsible food packaging solutions.

    Compostables Division business head Satish Chamyvelumani said, “The newly launched compostable tableware is a result of our continuous research, trials, and customer feedback. CHUK stands at the forefront of sustainable and innovative packaging solutions, and the new offerings are yet another step towards transforming the food service industry by offering high-quality, compostable alternatives to single-use plastics. We look forward to helping brands as well as individuals from the food industry to contribute towards cleaner earth and transform the way people consume food.”

    In 2023, CHUK launched compostable delivery containers that have already gained popularity among leading brands such as Haldiram’s, Bikanervala, Chaipoint and Taco Bell. Additionally, speciality food services like Shri Mata Vaishnodevi Shrine Board, Ram Mandir Trust, FabCafe, Salad Point, Greenit, and Basil Box have adopted CHUK’s delivery containers.

    Over the years, the company has earned prestigious design awards, including the Red Dot Award from Germany, the Good Design Award from Japan, the India Design Award, and the NCII Award. These achievements are a testament to CHUK’s dedication to providing ergonomic and aesthetically pleasing designs for food service and delivery.

  • CHUK launches ‘CHUK Worth It’ campaign

    CHUK launches ‘CHUK Worth It’ campaign

    Mumbai: CHUK, the flagship brand of Pakka, has launched its latest “CHUK Worth It” campaign to solidify the brand’s premium status in the disposable tableware market. The campaign has been strategised to highlight the three key features of CHUK’s tableware products: exceptional sturdiness, resistance to sogginess, and prevention of oil seepage.

    As a part of the ‘CHUK Worth It’ campaign, CHUK has produced three impactful videos. One video targets individual consumers and concludes with the tagline “Don’t want drama?,” emphasising the hassle-free experience CHUK products offer. The other two videos focus on business-to-business (B2B) audiences, including restaurants, quick-service restaurant (QSR) chains, caterers, and other food service providers. These videos feature the tagline “Want happy customers?,” highlighting how CHUK’s products can enhance customer satisfaction for businesses.

    With this campaign, CHUK aims to showcase its vision of meeting the requirements for premium quality disposable tableware in B2C and B2B markets. By emphasizing the brand’s superior qualities and benefits, CHUK seeks to differentiate itself in the competitive disposable tableware market and reinforce its premium positioning.

    Business head, compostables division Satish Chamyvelumani said, ”In today’s fast-paced world, consumers and businesses are seeking products that deliver not just on functionality, but on experience. With our ‘Chuk Worth It’ campaign, we’re not just showcasing our products but reinforcing our commitment to excellence. Contributing towards a cleaner earth has always been at the core of our functioning, and this campaign aligns with our vision. CHUK doesn’t just offer disposable tableware; it offers products that elevate dining experiences and help businesses delight their customers. This campaign embodies our belief that when it comes to quality and reliability, CHUK is always worth it.”

  • Pakka teams up with brands & innovators to protect forests

    Pakka teams up with brands & innovators to protect forests

    Mumbai: In celebration of Earth Day, Pakka – pioneers of compostable packaging manufacturers in India, along with other 14 companies have committed to end sourcing from ancient and endangered forests in their textile and packaging supply chains, demonstrating their dedication to people and the planet. This commitment is part of the CanopyStyle and Pack4Good initiatives from solutions-driven environmental not-for-profit Canopy. Other forward-thinking fashion and lifestyle brands in today’s announcement include John Lewis & Partners, Kering, Groupe Beaumanoir, Zadig & Voltaire, C&A, PANGAIA, City Threads, 2WO+1NE=2, Zeus + Dione, and House of Hackney.

    Every year, 3.4 billion trees are cut down to make man-made cellulosic fibre (MMCF)-based textiles, like viscose and rayon, and for paper packaging. That is equivalent to two soccer pitches worth of forests being cut down every second. Beyond their commitment to preserving the world’s most climate and biodiversity-critical forests, these companies will also invest in low-carbon, circular fibre alternatives like Next Gen materials, and advocate for forest conservation and restoration globally.

    As next gen innovators — Pakka and other organisations like BlockTexx, Genera, Nordic Bioproducts, and Ponda offer solutions technologies that range from packaging solutions made from miscanthus pulp, clothing waste, wheat straw, or hemp residues to high-quality pulps for textiles and wetland-regenerating fibres. These innovators offer creative and low-impact alternatives to forest fibre. As new governmental regulations around deforestation, climate, and eco-design come into play, trailblazers such as these will provide the circular, climate-friendly materials that global brands need.

    Founded in Ayodhya in 1981 as Yash Papers Ltd, a leading manufacturer of low-grammage kraft paper, the company strategically forayed into sustainable packaging. It was rebranded as Yash Pakka in 2019 to align with the mission of creating and promoting compostable packaging solutions, rebranding once again in 2023 to emerge as Pakka Ltd. The company has established a global footprint, with its products accessible in over 40 countries and offices present in India, North America and it plans to establish a facility in Guatemala.