ITV

Tag: Pakistan

  • Oppo plans marketing blitz for ICC WT20

    Oppo plans marketing blitz for ICC WT20

    MUMBAI: The official global partner of ICC in the mobile category for four years Oppo  Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo  is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.

    The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.

    Under this campaign, Oppo  has also come out with the Oppo  F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo  F1, a delight for selfie lovers.

    Commenting on the marketing campaign, international mobile business Oppo global VP, MD and  Oppo  India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”

    In Stadium initiatives:

    Toss O-Fans: Under this initiative, Oppo   will send Oppo   fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.

    OLLIE Walking Around: OLLIE, the mascot of Oppo  , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.

    Match Partner Day: Oppo is also the official match partner for the following matches:

    •       New Zealand Vs. India match, 15th March, Nagpur

    •       Pakistan Vs. Q1A, 16th March, Kolkata

    •       Australia Vs. New Zealand, 18th March, Dharamsala

    •       Sri Lanka Vs. England, 26th March, Delhi

    As the official match partner, a designated sponsor representative from OPPO   can present the “Man of the Match” award.

    Oppo  Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo  will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.

    VIP Hospitality Room: Oppo  will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.

    ICC Truck Tour:

    Oppo   was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.

    Apart from the above, Oppo   also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.

    Online campaigns:

    #WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo  Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo  moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.

    Oppo   Shot of the Day and Daily Show in association with ICC: Oppo   branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo  branded page and will be promoted across ICC digital social media platforms.

    An ‘Oppo   shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.

    College Campaign: Oppo   is organizing a college campaign which will be running from15 March  to 3 April,  in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo   products and win lovely goodies by joining cricket quiz session.

    Retail campaign

    Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.

  • IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan for Indo-Pak clash

    IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan for Indo-Pak clash

    MUMBAI: With ICC World T20 round the corner from 15 March 2016 onwards, cricket aficionados from around the world will be glued in front of their TV sets cheering for their respective teams. In a cricket crazy nation like India, interest in cricket explodes for a tournament as big and as prestigious as the World Cup. The country comes to a standstill each time the Men in blue hit the lush green field to clinch the world championship and this time the excitement is a notch higher, given that India is hosting the tournament.

    To go along with the mood of the nation news broadcaster IBN7 has created an exclusive programming titled T20 Ka King Kaun that started from 8 March 2016. The new show featuring India-Pakistan clash under T20 Ka King Kaun will hit the television screens from 16 March between 6.30 pm and 7.30 pm, on 17 March between 6:30 and 8 pm, on 18 March between 7 and 9 pm and on 19 March between 5 and 7:30 pm. 

    With the entire news space equipped with exclusive sets of programming during the T20 World Cup, IBN7 promises to give its viewers an unmatched perspective right through the tournament with all the latest updates, analysis and insights on every single match of this cricketing extravaganza.  

    On days that India will be playing, the channel will extend its programming duration. For the India-Pakistan clash scheduled on 19 March, the channel has planned integrated shows with three news channels from across the border. 

    IBN7 has tied up with Pakistan based channels like Dunya TV, ARY Digital and Samaa TV to present the unique joint show with each of these channels providing a preview of the key India – Pakistan match and will capture unique scenes. Experts on Dunya TV will include Kamran Akmal, Aaqib Javed and Zainab Abbas while the panel of experts on Samaa TV will include Aamer Sohail and the panel on ARY Digital the will include Basit Ali.

    Talking about the tie-ups, IBN7 deputy managing editor Sumit Awasthi says, “The shows will run live on the channels, giving viewers a unique experience of witnessing cross border debates and discussions between anchors and experts”.

    The channel has roped in top former cricketers and analysts to share their expertise and  discuss  the strengths, preparations and the chances of winning. Kris Srikkanth and Lalchand Rajput will be seen sharing their own experiences from past matches while Aakash Chopra, the former Indian cricketer turned cricket analyst and commentator, brings to the table his knowledge of cricket stats and technicalities of the game, along with reputed expert Ashok Malhotra.

    IBN7 has positioned the show as a one stop shop for all T20 World cup related updates and analysis, led by the four cricketing legends.

    “Sports are an important content area for us and experts are an important part of the programming plan. Undoubtedly they bring in a unique and often a personal perspective to the analysis of the game,”says Awasthi.

    With former cricketers and top analysts to share their expertise, the programming on IBN7 will comprise of preview and review shows bringing detailed analysis of every match. “We will also bring in viewer comments as also other entertaining elements to truly take our coverage to the next level”, he adds.

    He further elaborates, “A standout part of our line-up is the integrated shows with 3 of the most popular Pakistani news channels. This is sure to add a new dimension to our programming.”

    The channel has structured its content after an extensive survey of the market. Given the penetration of Hindi news channels in Hindi speaking markets, the channel is more inclined towards the regional market and the male population.

    In India, everyone has a strong opinion when it comes to cricket. The channel will also execute a viewers’ connect initiative around T20 World Cup this year by giving them a chance to analyse the game and be an expert on IBN7’s T20 world cup shows along with the eminent experts on board.

    With the promo of the show already on-air, IBN7 will also push the buzz a step further through their social media assets. Further consolidating its position in the space with this show, the communication will put the cricket experts at the centre attracting more viewers.

    The channel is also leveraging the popularity of the experts through a ‘predict and win’ contest that enables the winner to be a cricket expert on IBN7. The promos of the contest will be on-air from India’s first match of the T20 World Cup and will be promoted heavily on social media.

    “We will also target out of home media vehicles like outbound dialling, cinema screens, etc.,” concludes Awasthi.

  • IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan for Indo-Pak clash

    IBN7 to ride on ICC World Cup T20 wave, ties-up with channels from Pakistan for Indo-Pak clash

    MUMBAI: With ICC World T20 round the corner from 15 March 2016 onwards, cricket aficionados from around the world will be glued in front of their TV sets cheering for their respective teams. In a cricket crazy nation like India, interest in cricket explodes for a tournament as big and as prestigious as the World Cup. The country comes to a standstill each time the Men in blue hit the lush green field to clinch the world championship and this time the excitement is a notch higher, given that India is hosting the tournament.

    To go along with the mood of the nation news broadcaster IBN7 has created an exclusive programming titled T20 Ka King Kaun that started from 8 March 2016. The new show featuring India-Pakistan clash under T20 Ka King Kaun will hit the television screens from 16 March between 6.30 pm and 7.30 pm, on 17 March between 6:30 and 8 pm, on 18 March between 7 and 9 pm and on 19 March between 5 and 7:30 pm. 

    With the entire news space equipped with exclusive sets of programming during the T20 World Cup, IBN7 promises to give its viewers an unmatched perspective right through the tournament with all the latest updates, analysis and insights on every single match of this cricketing extravaganza.  

    On days that India will be playing, the channel will extend its programming duration. For the India-Pakistan clash scheduled on 19 March, the channel has planned integrated shows with three news channels from across the border. 

    IBN7 has tied up with Pakistan based channels like Dunya TV, ARY Digital and Samaa TV to present the unique joint show with each of these channels providing a preview of the key India – Pakistan match and will capture unique scenes. Experts on Dunya TV will include Kamran Akmal, Aaqib Javed and Zainab Abbas while the panel of experts on Samaa TV will include Aamer Sohail and the panel on ARY Digital the will include Basit Ali.

    Talking about the tie-ups, IBN7 deputy managing editor Sumit Awasthi says, “The shows will run live on the channels, giving viewers a unique experience of witnessing cross border debates and discussions between anchors and experts”.

    The channel has roped in top former cricketers and analysts to share their expertise and  discuss  the strengths, preparations and the chances of winning. Kris Srikkanth and Lalchand Rajput will be seen sharing their own experiences from past matches while Aakash Chopra, the former Indian cricketer turned cricket analyst and commentator, brings to the table his knowledge of cricket stats and technicalities of the game, along with reputed expert Ashok Malhotra.

    IBN7 has positioned the show as a one stop shop for all T20 World cup related updates and analysis, led by the four cricketing legends.

    “Sports are an important content area for us and experts are an important part of the programming plan. Undoubtedly they bring in a unique and often a personal perspective to the analysis of the game,”says Awasthi.

    With former cricketers and top analysts to share their expertise, the programming on IBN7 will comprise of preview and review shows bringing detailed analysis of every match. “We will also bring in viewer comments as also other entertaining elements to truly take our coverage to the next level”, he adds.

    He further elaborates, “A standout part of our line-up is the integrated shows with 3 of the most popular Pakistani news channels. This is sure to add a new dimension to our programming.”

    The channel has structured its content after an extensive survey of the market. Given the penetration of Hindi news channels in Hindi speaking markets, the channel is more inclined towards the regional market and the male population.

    In India, everyone has a strong opinion when it comes to cricket. The channel will also execute a viewers’ connect initiative around T20 World Cup this year by giving them a chance to analyse the game and be an expert on IBN7’s T20 world cup shows along with the eminent experts on board.

    With the promo of the show already on-air, IBN7 will also push the buzz a step further through their social media assets. Further consolidating its position in the space with this show, the communication will put the cricket experts at the centre attracting more viewers.

    The channel is also leveraging the popularity of the experts through a ‘predict and win’ contest that enables the winner to be a cricket expert on IBN7. The promos of the contest will be on-air from India’s first match of the T20 World Cup and will be promoted heavily on social media.

    “We will also target out of home media vehicles like outbound dialling, cinema screens, etc.,” concludes Awasthi.

  • IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    NEW DELHI: IBN7 has tied up with Pakistan’s Dunya TV for the first time to bring unique shows that will capture India’s clash with Pakistan in the T20 Asia Cup in its 13th edition.

    The matches are being held in Bangladesh. The show titled Asia Ka King Kaun? will be aired on 26 February at 7.30 pm and on 27 February at 6 pm.

    This is the first clash between India and Pakistan cricket teams since the two teams met in last year’s World Cup match in Australia, which India won comfortably.

    Top cricketers like Kris Srikkanth, Lalchand Rajput and Ashok Malhotra will be on the panel along with IBN7 deputy managing editor Sumit Awasthi and sports editor Vimal Kumar, while Saeed Ajmal and Ahmed Shehzad will be joining Dunya TV anchors from Pakistan.

    The experts will engage in discussing the strengths, the preparations and the chances of both the teams along with their own experiences from past matches.

  • IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    IBN7 & Pakistan’s Dunya TV tie-up for show on India-Pak clash at Asia Cup

    NEW DELHI: IBN7 has tied up with Pakistan’s Dunya TV for the first time to bring unique shows that will capture India’s clash with Pakistan in the T20 Asia Cup in its 13th edition.

    The matches are being held in Bangladesh. The show titled Asia Ka King Kaun? will be aired on 26 February at 7.30 pm and on 27 February at 6 pm.

    This is the first clash between India and Pakistan cricket teams since the two teams met in last year’s World Cup match in Australia, which India won comfortably.

    Top cricketers like Kris Srikkanth, Lalchand Rajput and Ashok Malhotra will be on the panel along with IBN7 deputy managing editor Sumit Awasthi and sports editor Vimal Kumar, while Saeed Ajmal and Ahmed Shehzad will be joining Dunya TV anchors from Pakistan.

    The experts will engage in discussing the strengths, the preparations and the chances of both the teams along with their own experiences from past matches.

  • Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.

    The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.  

    TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.

    Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

    TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.

    Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” 

    He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

    For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.

  • Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    Zee Entertainment acquires TOIFA 2016 global telecast rights, except India

    MUMBAI: Zee Entertainment Group has bagged the exclusive telecast partners across the world, excluding India of The Times of India Film Awards (TOIFA) 2016.

    The partnership is aimed at promoting TOIFA’s grandeur, to reach out to viewers across the globe, which will include some of these regions like Middle East, Pakistan, Asia Pacific, America, Africa and Europe.  

    TOIFA 2016 Dubai presented by Gulf Air and Splash will be held on 17 & 18 March at the Dubai International Stadium and also will see performances by Shah Rukh Khan, Varun Dhawan, Kareena Kapoor Khan, Jacqueline Fernandez, YoYo Honey Singh and others.

    Zee Entertainment Middle East CEO Mukund Cairae says, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present. This partnership goes beyond the Middle East region, as we have acquired International telecast rights. With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

    TOIFA is going to be promoted across India, Bahrain, KSA, Qatar, Oman and UK. TOIFA has already partnered with Thomas Cook in India and Dadabhai Travels in the Gulf Cooperation Council (GCC) as its Travel Partners.

    Zee Entertainment Middle East chief content & creative officer Manoj Mathew added, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.” 

    He further added, “The event offers great entertainment with performances by some of the biggest Bollywood icons; we are thrilled to partner with the event, which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

    For the South Asians audience in Middle East TOIFA will be showcased exclusively on Zee Cinema and for the Arabic audience it will be showcased on Zee’s Arabic Bollywood channel Zee Aflam.

  • Discovery to premiere ‘India’s Frontier Railways’ on 11 February

    Discovery to premiere ‘India’s Frontier Railways’ on 11 February

    MUMBAI: Discovery Channel is all geared up to premiere a tale of international trains connecting Indian, Pakistan, Nepal and Bangladesh. The series titled as India’s Frontier Railways will premiere on 11 February 2016 and will air every Thursday at 9 pm.

    The three-part series explores the journey of passengers on the international trains through their heart-warming stories of reunion, cultures, history and travel across borders.

    Discovery Networks Asia-Pacific EVP and GM-South Asia Rahul Johri said, “Discovery Channel is delighted to present the incredible history of India’s cross border trains and their significant role in connecting the people and the nations. The audience will have a heart-warming viewing experience as they will get the opportunity to watch the three trains traverse through India’s borders in Nepal, Pakistan and Bangladesh.”

    The one-hour long episode will offer viewers a first-account narration of people whose work, travel and lives are entwined with these international trains

    The first episode is on Maitree Express, which connects India and Bangladesh, taking 12 hours to make the 392 km journey from Kolkata to Dhaka. On both sides, people speak the same language, share a history and they all love fish. The episode will take the viewers through a journey that unites Bengal.

    The Last Train in Nepal will showcase the train that crosses the border between India and Nepal along a line that runs for 20 miles from Janakpur to the Indian junction of Jaynagar. It will also reveal how the line is now under threat of closure following a starvation of funds from the Indian government, which has left the train and the track in a state of disrepair. This episode will showcase the community alongside the border and railway workers who are struggling every day to keep their train and their hopes alive.

    The third episode of the series is on The Samjhauta Express, a unique and heart-warming film that reconnects families, cultures and history. Viewers will get to see Bilal and his father who are seeking medical treatment in India, along with hockey champion Rahat Khan who is travelling to play an international match. This episode will also highlight on Guru Nanak’s birthday wherein the railway runs special train across the border to the Guru’s birthplace in Pakistan.

  • Discovery to premiere ‘India’s Frontier Railways’ on 11 February

    Discovery to premiere ‘India’s Frontier Railways’ on 11 February

    MUMBAI: Discovery Channel is all geared up to premiere a tale of international trains connecting Indian, Pakistan, Nepal and Bangladesh. The series titled as India’s Frontier Railways will premiere on 11 February 2016 and will air every Thursday at 9 pm.

    The three-part series explores the journey of passengers on the international trains through their heart-warming stories of reunion, cultures, history and travel across borders.

    Discovery Networks Asia-Pacific EVP and GM-South Asia Rahul Johri said, “Discovery Channel is delighted to present the incredible history of India’s cross border trains and their significant role in connecting the people and the nations. The audience will have a heart-warming viewing experience as they will get the opportunity to watch the three trains traverse through India’s borders in Nepal, Pakistan and Bangladesh.”

    The one-hour long episode will offer viewers a first-account narration of people whose work, travel and lives are entwined with these international trains

    The first episode is on Maitree Express, which connects India and Bangladesh, taking 12 hours to make the 392 km journey from Kolkata to Dhaka. On both sides, people speak the same language, share a history and they all love fish. The episode will take the viewers through a journey that unites Bengal.

    The Last Train in Nepal will showcase the train that crosses the border between India and Nepal along a line that runs for 20 miles from Janakpur to the Indian junction of Jaynagar. It will also reveal how the line is now under threat of closure following a starvation of funds from the Indian government, which has left the train and the track in a state of disrepair. This episode will showcase the community alongside the border and railway workers who are struggling every day to keep their train and their hopes alive.

    The third episode of the series is on The Samjhauta Express, a unique and heart-warming film that reconnects families, cultures and history. Viewers will get to see Bilal and his father who are seeking medical treatment in India, along with hockey champion Rahat Khan who is travelling to play an international match. This episode will also highlight on Guru Nanak’s birthday wherein the railway runs special train across the border to the Guru’s birthplace in Pakistan.

  • Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    Internet advertising to takeover television by 2018: forecasts ZenithOptimedia

    MUMBAI: India, Indonesia and Philippines emerge as hot spots of ad spend growth as per ZenithOptimedia’s Advertising Expenditure Forecast of December 2015. These are the only three markets in which adspend is growing at double-digit annual rates . Between 2015 and 2018 the report estimates Philippines to expand by USD 1.2 billion dollars at growth rate of 13% a year, while’s India’s ad spends will increase to USD 3 billion also at 13% a year.

    Indonesia is expected to show the biggest growth at 17 % a year, touching USD 4.1 billion.

    Calling it Fast Track Asia bloc comprising of China, India, Indonesia, Malaysia, Pakistan, Philippines, Taiwan, Thailand and Vietnam, the report further mentions that ad expenditure in Fast-track Asia will  grow at 8.9% in 2015, and at an average rate of 8.4% a year between 2015 and 2018, down from 14.7% a year between 2009 and 2014.

    Having said that, even with their growth rates slowing down China will continue to be one of the biggest contributor to the global ad spends which is estimated to reach USD 579 billion at a growth rate of 4.7 % by 2016. Between 2015 and 2018, China is expected to contribute 24 percent of the global  ad expenditure only preceded by the US at 26 percent. The UK comes third, contributing 7%, and Indonesia fourth, contributing 5%. Not to mention, the top five of the ten biggest contributor to the global ad expenditure is expected to come from the Fast Track Asia countries, by 2018. Overall, rising markets will contribute 54% of additional ad expenditure between 2015 and 2018, and to increase their share of the global market from 37% to 39%.

    “Growth of the global ad market is being driven by advances in technology, especially mobile and programmatic tech,” said Steve King, ZenithOptimedia Worldwide CEO Steve King. “But television remains by far the most important channel for brand communication, and online video, its digital offshoot, is increasing the audiovisual share of global display advertising.”

    The report also singles out internet to become the most preferred medium of advertising with internet advertising command 36.6 per cent of global advertising, overtaking the current largest advertising medium, television by 2018. Looking at the ad market as a whole, television’s share peaked at 39.7% in 2012, and is estimated at 37.7% in 2015, before falling back to 34.8% by 2018.

    The report highlights paid search as one of the key reasons for televisions loss of adspend share. Paid search is essentially a direct response channel (together with classified), while television is the pre-eminent brand awareness channel which is expected  to remain so for many years to come.  Television offers unparalleled capacity to build reach, while online video offers pinpoint targeting and the potential for personalisation of marketing messages. Both are powerful tools for establishing brand awareness and associations. As per the report, television will account for 44.7% of display expenditure  in 2015, and 42.9% in 2018.

    Within internet advertising, mobile advertising will emerge as the leading platform with it overtaking desktop and accounting for 50.2% of all internet advertising.

    Mobile advertising will total USD 114 billion in 2018, up from USD 50 billion in 2015. Moreover, according to the report, mobile advertising is responsible for almost all of the growth in global adspend. The report forecasts  it to grow at an average rate of 32% a year between 2015 and 2018, and to contribute 87% of all of the new ad money added to the global market during these years.