MUMBAI: Paisabazaar.com has announced the launch of its new brand film, ‘We will come out stronger’. The film is dedicated to India’s MSME sector, which has been severely impacted by Covid2019 induced lockdown.
The film focuses on small and medium-sized businesses, with the key message that Paisabazaar.com, along with the entire country, stands united with them in these challenging times.
Paisbazaar.com, which works with 25+ lending partners to offer loans to the self-employed, says it will continue to innovate and participate in conversations with the regulator and other stakeholders to introduce stronger and easier lending solutions for the business community, especially in light of the current crisis. The fintech is already working on building end-to-end digital capabilities that would ease lending for MSMEs as well as salaried customers.
Paisabazaar.com CEO and co-founder Naveen Kukreja said, “The MSME segment contributes around 30 per cent of India's GDP and is an integral part of the country's ecosystem. We have been working with our Bank and NBFC partners to make access to credit simpler and more convenient for India’s businesses. We have had millions of conversations with self-employed customers from all over the country in the last few years and are aware of their resilience. Through the film, we want to send out the message that together all of us would come out of these tough times stronger.”
The film is in line with Paisabazaar.com’s brand philosophy ‘Paison Se Badhkar’ and has already garnered over 2.7 million views in less than a week.
Paisabazaar.com CMO Sai Narayan said, “As one of India’s most trusted and popular consumer brands in financial services, our message to customers is that Paisabazaar.com will always be there for you – with the right product and the right advice. Our relationship with customers is beyond loans and money, it’s about life-long trust. In these challenging times, we wanted to show solidarity with our self-employed customers, through this film.”
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MUMBAI: Paisabazaar.com, India’s largest online marketplace for financial products, has launched its new brand film – ‘The Wedding Speech’ on the occasion of its 5th anniversary. Within 3 days of its launch on digital platforms, the film has garnered over 5 million views on YouTube and other channels and has been shared over 20,000 times on Facebook alone.
Paisabazaar.com was co-founded in February 2014 and has been the clear market leader for lending products for the last two years, as per industry estimates. Its brand initiatives so far have focussed on product offerings on the platform, and this is the first time it has launched a brand film.
The brand film, through a story of two brothers, focusses on how the right advice can change lives. Paisabazaar.com says it wanted the consumers to connect its brand with trust and good financial advice. The inspiration for the film came from millions of conversations Paisabazaar.com has had with consumers from all walks of life in the last 5 years. It says often consumers, after getting a loan through its platform, would come back, to thank them for helping in a difficult situation.
“As a market leader, we invest deeply on building the brand. However, most of our earlier brand initiatives work in a functional space where the intent was to increase consumer awareness. With this film, we wanted to go deep to try and connect with consumers and increase the brand affinity. The initial feedback has been overwhelming and is encouraging, for us to do more such work in the future,” said Naveen Kukreja, CEO & Co-founder, Paisabazaar.com.
With this film, Paisabazaar.com also introduces its new brand philosophy, ‘Paison Se Badhkar’, in line with its leadership position as one of India’s most trusted financial consumer brands.
“Though Paisabazaar.com is the market leader for lending products, it does not just stand for money and loans. Our new brand positioning focusses Paisabazaar.com as India’s financial companion that is always there for your financial needs and would always provide the right financial advice. Paisabazaar.com is Paison Se Badhkar.” said Sai Narayan, Associate Director & Head of Marketing, Paisabazaar.com and Policybazaar.com.
The film has already started earning rave reviews from consumers and the industry alike.
“In this clutter of creating content and advertisement pieces, this piece is a rare diamond. Brilliant script, stunning execution and such lovely subtle brand mention…..Made my day,” said a viewer who shared the film on his social page.
“This was a thoroughly engaging branded film by Paisabazaar. It got me curious in the beginning when they added that small twist of the groom’s brother being mute. And his insistence that the groom be his voice for his speech – very clever narrative device! That alone made me sit through it fully,” wrote Karthik S in a review of the film.
Through the brand film, Paisabazaar.com is also aiming to reach out to MSMEs, one of its key customer segments. It says this year, the MSME sector will be one of its key focus areas, with more and more self-employed shifting to digital channels to access credit for its business needs. It already has 25 partners on board, who are equally focused at providing easy lending solutions. Paisabazaar.com says it aims to become the largest online platform for business loans as well.
“The Paisabazaar brand has grown significantly over the last 5 years. Despite being very young, we are one of the most trusted and well-recognized financial services brands in the country. The testimony to the fact is the enormous reach we have been able to build. Today, we get over 2 million product enquires from over 1150 cities and towns in India every month,” said Naveen Kukreja.
The brand initiatives have led to a 5X growth in traffic on the Paisabazaar platform in the last one year.
Paisabazaar.com says one of its key intentions with the brand film is also to spread the message on self-reliance and standing on one’s feet, and it is always behind its customers to support just endeavors.
“We want to give our customers the best advice and the best products, which go hand in hand. Like, we run India’s largest credit awareness and credit advisory initiatives where through expert advice, we help customers get access to the best lending products,” said Naveen Kukreja.
MUMBAI: ETechAces Marketing & Consulting, which owns insur-tech brand, PolicyBazaar.com, and marketplace for lending products, PaisaBazaar.com, has roped in actor Akshay Kumar as its brand ambassador.
Policybazaar.com and Paisabazaar.com have launched their biggest ever marketing campaign, spread across the financial products basket of term insurance, free credit score and others.
The campaign was launched with a video of Kumar donning the avatar of Yamraj for Policybazaar’s campaign on the digital platform. The first TVCs from the duo will be aired across a spectrum of TV channels, including the IPL broadcast.
Commenting on why the maverick actor was a natural choice for the brand to sign as its ambassador, policybazaar.com co-founder and group CEO Yashish Dahiya says, “He is self-made, speaks directly and delivers important messages with humour, these attributes make him a perfect fit for our brands. Like him, our brands stand for transparency, positive social change, reliability, trust and have a genuine connect with the masses. So, this partnership is a natural extension of the values that we share with him. Our shared passion for fitness is an added plus.”
paisabazaar.com co-founder and CEO Naveen Kukreja adds, “Being the market leaders for both insurance and lending products, our next step is to take our brand to every Indian household and who better than Akshay Kumar to spread this message. Along with being one of the biggest names in the Indian entertainment Industry, he is also the face that the common man resonates with. We strongly feel our association with Akshay would further build customer’s trust on Policybazaar and Paisabazaar.”
Policybazaar.com and paisabazaar.com associate director and group head of marketing Sai Narayan mentions, “Our latest marketing campaign, featuring Akshay Kumar, is aimed to garner a wider reach for both Policybazaar and Paisabazaar’s key messaging around financial products. We have already upped the ante through our ongoing campaign during the IPL broadcasts, and will be launching our new campaign with Akshay in the IPL later this week. We will also launch other product-specific campaigns with Akshay through the year.”
The high-impact campaign will be aired on Star Sports, Star Sports HD, Star Gold, &Pictures, &TV, Discovery Channel, History TV18, National Geographic, NDTV 24×7, India Today, Mirror Now, Zee TV, Aaj Tak, ABP News and others.
MUMBAI: Paisabazaar.com, a marketplace for loans and cards, which has a partnership with Experian Credit Information, launched its TV campaign during the live broadcast of the India-Pakistan Champions Trophy match on Sunday, featuring several products offering customers a credit report along with monthly updates at absolutely zero cost.
The campaign was conceptualised by the in-house team of Paisabazaar.com and was executed by K Silent Production. It is scheduled to be aired on Star Sports HD during the telecast of Champions Trophy games along with movie and news channels like Set Max, UTV Movies, AajTak, NDTV India etc.
Paisabazaar.com CEO and Co-founder Naveen Kukreja said, “We, at Paisabazaar, are focused on spreading the message around the relevance of Credit Score. Credit Score not only determines whether an individual get a loan or not, but also decides the pricing of that loan. We have seen too many of our customers struggle to get loans in times of need because of a poor Credit Score. Through our TV and digital campaigns, we want to make people aware that every individual should be aware of his credit score and constantly strive to improve it.”
Chief product officer Paisabazaar.com Radhika Binani said, “Our brand promise is to make personal finance decisions easy and convenient for India. By providing Credit Report absolutely free, we are ensuring our customers are empowered to take informed lending decisions and help them get best-suited offers. Along with the Credit Report, we provide free monthly updates of the report to help customers monitor their score.”
The new commercials feature actors Sumit Raghavan and Amit Mistry.
Paisabazaar.com Group director and head of marketing Sai Narayan said, “The campaign’s idea is to drive home the point that your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free.”
