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Tag: Page Industries

  • Jockey races ahead with 1500 stores as comfort meets retail milestone

    Jockey races ahead with 1500 stores as comfort meets retail milestone

    MUMBAI: Looks like Jockey’s running a winning streak and this time, the finish line reads 1,500. The iconic innerwear and lifestyle brand has hit a major retail milestone with the launch of its 1500th Exclusive Brand Store (EBS) in India, marking a new chapter in its three-decade-long evolution from comfort staple to fashion statement.

    The milestone outlet, featuring a sleek, youthful design, mirrors Jockey’s shift towards a more style-conscious audience. Stocked with a full range of apparel and innerwear for men, women, and children, the store embodies the brand’s mantra of fusing everyday ease with contemporary flair.

    It’s been quite the journey since Jockey opened its first Indian store back in 1995. What began as a trusted name for innerwear has now grown into a full-fledged lifestyle brand, one that understands that comfort isn’t just worn, it’s lived. From metros to tier II and III towns, the brand’s 1,500 exclusive stores stand as proof of its deep market connect and inclusive retail strategy.

    “We are thrilled to reach this incredible milestone of 1500 stores in India,” said Page Industries chief retail officer Ankur Sharma. “This achievement is a testament to our consumers’ love and our franchisees’ trust. It marks another step forward in our mission to redefine comfort and style in everyday essentials.”

    The new store format reflects how Jockey has evolved to stay in step with India’s changing retail rhythm. With clean lines, digital integration, and an inviting layout, each outlet doubles up as an experience hub, a space where shoppers can explore, try, and indulge in the brand’s growing lifestyle collection.

    Behind this steady sprint is a clear strategy: blend a robust offline network with a strong online presence. By aligning its distribution with the pulse of modern consumers, Jockey continues to hold its own in an increasingly competitive apparel landscape.

    From its humble beginnings to a 1,500-store-strong empire, Jockey’s story proves that comfort never goes out of style, it just finds new ways to fit. And as the brand slips comfortably into this next phase, it’s safe to say that Jockey isn’t just keeping pace with India’s fashion-forward consumers, it’s setting the rhythm.
     

  • Jockey slips into seamless with new women’s range

    Jockey slips into seamless with new women’s range

    MUMBAI: Comfort has never been so well dressed. Jockey is taking innerwear to the next level with its new women’s collection under the Designed to disappear campaign.

    Launched by Page Industries, the range uses advanced bonding technology to create bras and shapewear that fit like a second skin. From T-shirt and strapless bras to lounge and shaping styles, the collection promises invisible support, sleek lines, and all-day ease in a versatile neutral palette.

    “This collection is for the modern woman who won’t compromise on either comfort or style,” said Jockey India CMO Nihal Rajan. “Bonding technology allows each piece to feel effortless, letting it disappear into the day as naturally as it fits.”

    To make the experience more personal, Jockey is also rolling out an in-store “Size Check” fitting service, helping women find their perfect match in comfort and style.

    Now available across Jockey exclusive brand stores, multi-brand outlets, and online, the launch is backed by a multi-platform campaign spanning digital, outdoor, and in-store media, ensuring seamless comfort makes a strong, and subtle, statement.

  • Jockey relaunches ‘Bras as Versatile as I Am’ campaign

    Jockey relaunches ‘Bras as Versatile as I Am’ campaign

    Mumbai: Page Industries, the exclusive licensee of Jockey International, has announced the relaunch of its ‘Bras as Versatile as I Am’ campaign, timed for the festive season. This campaign celebrates the diverse lives of women with bras designed to support various moods and lifestyles.

    Over the past decade, the women’s innerwear category has grown significantly, leading Jockey to expand its offerings. The refreshed campaign features collections tailored for work, lounge, travel, and everyday wear, including strapless and plus-size options. Each piece is made with high-quality fabrics, prioritising comfort and support for every moment of a woman’s day. 

    Jockey India CMO Nihal Rajan said, “Our women’s collection is not just a range of products; it’s a powerful celebration of the diverse and dynamic lives women lead. With ‘Bras as Versatile as I Am,’ we aim to inspire every woman to embrace her individuality and strength. Our bras are designed to provide unparalleled comfort and support, tailored for every moment, from the hustle of a workday to the serenity of a restful night. While the core target demographic remains women around 23 years old, the collection is inclusive and celebrates women across age groups. We understand that womanhood encompasses a myriad of roles and experiences and with our bras we aim to redefine what innerwear means, turning everyday essentials into expressions of confidence and versatility.”.

    The campaign will engage women through various platforms, including television, outdoor advertising, Jockey Woman exclusive stores, digital, and social media, highlighting the versatility and comfort of Jockey bras.

    Over the last twenty-five years, Jockey has transformed the innerwear industry through innovation and design. The relaunch of the ‘Bras as Versatile as I Am’ campaign reaffirms Jockey’s commitment to providing thoughtfully designed innerwear that meets the needs of women throughout their lives.

  • Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Mumbai: The 12th Season of India’s biggest Obstacle race – The Maruti Suzuki ARENA Devils Circuit – is announced with a pan India rollout across 10 cities, with Ahmedabad and Indore added to the lineup. Since its inception almost a decade ago, The Maruti Suzuki ARENA Devils Circuit Races have attracted athletes and thrill-seekers alike. Proclaimed to be the Toughest Race in Asia, the winners of the Maruti Suzuki ARENA Devils Circuit competitive category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.

    The current season, just launched, aims to attract 60,000+ devilslayers to the course where they will be met with a 5 km long course peppered with 15 military style obstacles.

    Known for offering the biggest prize in amateur sports, the competitive category of participation sees enthusiasts run across every city of the season to try and get a podium finish which gives them points. The male and female athlete at the end of the season wins themselves a brand new Maruti Suzuki Swift Car. The competition every year has been fierce and the participants who emerge victorious showcase the best athletic prowess seen in any amateur competition.

    Speaking at the launch of the season, Adnan Adeeb, Founder of the property, said: “I am very emotional as we launch the 12th Season, and I wish to dedicate this season of the Devils Circuit races to the never die spirit of this amazing growing tribe of Devilslayers who are all now determined than ever before to raise the bar of their personal fitness goals and compete to win because to them and us, life is no longer a spectator sport.”

    In the last 10+ years, it has been an absolute privilege to have hosted participants from over 800 cities, and 30 countries. And now as we look ahead, I am grateful and feel truly blessed to have received the support from partners, participants and the incredible tribe of devilslayers. My biggest thanks to Maruti Suzuki for their continued belief in Devils Circuit, together we will make this property soar to higher skies,” he added.

    Commenting on this occasion, Maruti Suzuki India Ltd senior executive officer Partho Banerjee said, “Our association with the Devils Circuit has been a long standing one. As it continues to strengthen, we enter this year’s 12th season of Devils Circuit with renewed zeal and gusto, showcasing the Epic New Swift. We hope to satiate the thrill seekers, rightly called the ‘Devilslayers’, yet again with their enormous appetite for adventure. The Maruti Suzuki Swift, with its agility and performance, embodies the contestants’ tenacity and high energy to overcome challenging obstacles. We believe that this collaboration underscores our shared value of striving for excellence.”

    Apart from Maruti Suzuki India Ltd, Red Bull, Bisleri, Page Industries (Jockey), Adani Realty, Raheja Developers, & Omaxe are brands that have come on board to collaborate with the property.