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Tag: Padmalaya-Zica

  • Padmalaya-Zica launches first Apple training centre in Hyderabad

    Padmalaya-Zica launches first Apple training centre in Hyderabad

    MUMBAI: Padmalaya – Zica, which is an established animation training division of Padmalaya Telefilms, has recently launched the Apple Training Center in Hyderabad which is the first ever authorised Apple set up in India.

    Earlier this year, the company had successfully rehauled the Zica brand as the most premium training institute in the field of animation film making, in the West, South and Kolkatta.

    Coming to Mumbai next month and in Kolkatta by the start of 2005, these centers will cater to upcoming demand for professionals in high end software like Shake, Final Cut Pro (FCP), DVD Pro and Maya. Zica will also be launching various modules giving solutions to different needs of the industry.

    Padmalaya – Zica director Rajiv Sangari said, “Padmalaya – Zica believes not only in giving training but our objective is to create careers for students. Our mission is to give more than value to our students, which can happen only by continued genuine hard work and effort.”

    Talking to indiantelevision.com on how the Apple tie up came through, Sanghari says, “Zica had been contemplating to start special effects and editing training, and the best partner that came to our mind was Apple. We’ve also has invested in all Apple G-5 machines, which are one of the best machines in the world today, and Zica can claim that our students get to learn on the best machines possible today.”

    Apple will provide the complete training material and prerequisite for the know-how on how to be training students. That apart, students will receive an Apple certification in association with Padmalaya – Zica.

  • Mathur to students: Don’t know 2D, not an animator

    Mathur to students: Don’t know 2D, not an animator

    “If one wants to be a singer, one has to learn the 7 notes of music, If one has to be an animator, it is necessary to know and understand all aspects of animation. 3D is good but 2D is the base which will make you an animator. Required skill sets will change as technology changes. But the fundamentals will not change. Do you know how to tell a story? or how to create endearing characters?” addressing an audience comprising mostly of students, academic consultant I S Mathur went all out to dispel notions and misconceptions on what it took to be an animator.

    A triple graduate, formerly with the NID, Mathur is currently a consultant with Padmalaya ZICA. Emphasizing the benefits of ‘value based education’ as against ‘need based education’, he asked the audience to decide for themselves whether they wanted to be labourers or film makers.

    Elaborating his point further, Mathur added, “Animation involves 2 things, skills and concepts. Would you like to become a skill oriented person or a skill and concept oriented person? Do you want to be a technician, an assistant or do you want to become a director, a complete animator? Both are required.

    Labeling institutes that claim to teach animation in 3 months as factories that create a labium force, the consultant called upon such institutes to at least be honest and not call themselves educational outfits. “It takes 7 years to become an animator, how can any one claim to teach animation in 3 or 6 months” argued Amateur.”Need based education will stay only as long as the need is there, a 3 month course will simply satisfy your employment needs for the moment” he added.

    Just a month ago at c/a World, Ram Mahout and others like Ramjet Tony had voiced similar sentiments.

    Another point which Amateur touched upon was the low level of drawing skills in the country. Describing the standard of drawing skills in the country as pathetic, he lamented that drawing was neglected in primary as well as secondary education.

    “It becomes difficult to grant admission to students when most of them dont have any drawing skills. The time that teachers could use in teaching animation film making is diluted in teaching drawing.” commented Mathur.

    Mathur concluded his talk asking students to take additional classes in drawing if they were seriously interested in pursuing animation as a career.