ITV

Tag: Padma Shri Award

  • Rural entertainment channel Azaad launches its new show ‘Kasturi’

    Rural entertainment channel Azaad launches its new show ‘Kasturi’

    Mumbai: India’s first rural entertainment channel, Azaad has launched a new show Kasturi, a story inspired by the life of Padma Shri Rajkumari Devi popularly known as Kisan Chachi. It is the story of a village girl, who broke conventional myths with her spontaneous grit & determination to become independent, self-supportive and a big crusader for social change.

    The channel of Beginnen Media has been growing week on week with its affinity towards rural audiences. Over the past year, Azaad has built a runway to launch new shows with rural values and heart-touching stories. Beginnen Media managing director Bharat Kumar Ranga said, “Azaad has grown its market share in the last couple of months and is here to stay. We have witnessed a 110 per cent growth in female viewership and 67 per cent in the rural market between March 2022 and May 2022.”

    On the new show

    Kasturi is based in a village near Patna and will showcase how a young Kasturi lives her journey from living with her parents, younger sister and grandmother to adjusting to post-marital issues and becoming an independent farmer and teaching new farming techniques to other farmers which got her the coveted Padma Shri Award.

    Azaad chief content, creative & consumer officer Anooj Kapoor said, “We are excited about the launch of Kasturi which is an inspiring story of how a village belle in extremely adverse conditions, not only achieved financial independence through farming, a first for a woman; but she also learned and taught innovative cropping techniques to other farmers, helping them as well to prosper. We have tried to tell the story through a slice of life narrative with both bitter and sweet moments woven together.”

    The show has been produced by founder Rajeev Singh’s Ideaz Pictures. The show’s protagonist Kasturi is played by India’s Best Dramebaaz 2016 runner-up Tammanna Deepak. 

    Kasturi will air on Azaad from Monday to Saturday at 8:30 pm and also on MX Player.

  • Sanjeev Kapoor launches mobile app with EscapeX

    MUMBAI: Celebrity chef, entrepreneur writer and television personality, Sanjeev Kapoor, announced the release of his new mobile app in collaboration with New York-based tech firm EscapeX. The new app will enable fans to access the Chef’s social handles (Facebook, Twitter, Instagram) and directly interact with him through the in-app social feed.

    This provides an unparalleled experience for his large fan base, who will enjoy unique & exclusive content from Sanjeev Kapoor and a personal view of his life.

    The app will provide unique features like push notifications, Featured Videos, Superstar posts, contests, Superfan badges, a subscription service, live Broadcast of cookouts, and live chat between Kapoor and his fans. Sanjeev Kapoor has been a pioneer in the Indian culinary field and has been awarded the Padma Shri, the fourth highest civilian award in India.

    “We are glad to be a part of Sanjeev’s next level of engagement with his fans & followers,” said EscapeX CEO Sephi Shapira.

    An exciting, patented feature will transform how fans interact with Kapoor by giving them the option to boost their or their peers’ comments to increase visibility and actually be seen by the star himself. By turning recognition into virtual currency, the entire fan base can trade their earned or purchased in-app currency to promote themselves and others to the top of the comments feed and become Top Fans. This one of a kind tool also increases fan-2-fan engagement, while giving users a true sense of community.

    Being completely free for fans, the app will display the same targeted advertising content users see on Facebook, Twitter and Google, with revenue going to the person who produces the content that drives people to these apps and websites in the first place.

    An artist-owned app garners the star a greater slice of ad revenue, while also scooping up data on the content fans like most and enables the direct sale of all sorts of merchandise. By creating his own branded app, Sanjeev Kapoor hopes to provide his massive fan base with a better social experience and a very interactive experience.

    “It is my responsibility to make sure that my fans and users live a healthy tasty life. Through this App I can engage with them and understand their needs better to help them live a fitter life,” says Kapoor.

  • President, PM condole passing away of legendary actress Suchitra Sen

    President, PM condole passing away of legendary actress Suchitra Sen

    NEW DELHI: President Pranab Mukherjee and Prime Minister Manmohan Singh have condoled the passing away of legendary actress Suchitra Sen.

     

    In a condolence message to her daughter, Moon Moon Sen, the President has said, “In the passing away of Smt. Suchitra Sen, the film industry has lost a highly talented and acclaimed actress who played memorable roles in a number of Bengali as well as Hindi films. She shall always be remembered by her countless fans for her versatile acting which brought life into the celluloid characters she played in films.”

     

    Sen was a legendary actress who ruled Bengali cinema for decades. Her powerful roles in films were highly acclaimed and will be remembered by generations of film lovers. During her illustrious career she was not only a recipient of Padma Shri Award, but also became the first Bengali actress who was awarded ‘Best Actress Award’ at an international film festival. Her sad demise is a huge loss to the Indian film industry, particularly Bengali cinema”.

     

    In his message, the Prime Minister said, “Ms. Sen had carved a special niche in the hearts of millions of Indians through her graceful cinematic presence. She was one of the first Indian artistes to win an international award at Moscow in 1963. Ms Sen’s versatility and range of performances, in a career spanning nearly three decades, mark a unique contribution to Indian cinema, and to Bengali films in particular.”