ITV

Tag: packaging

  • Infectious appointed as creative agency for Pied Piper

    Infectious appointed as creative agency for Pied Piper

    MUMBAI: Infectious has been signed on by MNR Marketing as their communications partner to launch Pied Piper, a first of its kind Intelligent Pest Repellant. It works on ultra sound and is non-messy, chemical-free, eco-friendly and most importantly, a permanent solution to pest problems. Infectious is entrusted with branding, identity, packaging and communication for the brand.

    Rahul Bafna, Director, MNR Marketing said “We met several advertising agencies before deciding to partner with Infectious. However, we honed in on them because they not only have strong credentials but also the passion of going out on their own to deliver something they truly believe in. This young enthusiastic team gets under the skin of the product, understands consumer needs and then creates work. This is a quality which perfectly fits the needs of any entrepreneur.”

    Commenting on the win Ramanuj Shastry, Co-founder & Director, Infectious says, “It’s a game changing product which can have a far reaching positive impact on urban home sanitation and health. The challenge is to design communication that is as effective and simple as the product itself”

    Nisha Singhania, Co-founder & Director, Infectious says, “It’s always an honor when a client entrusts you with their brand. We hope to make Pied Piper a leader in pest repellant solutions.”

  • 7UP launches Mallika MMS campaign to promote new ‘Curvy’ packaging

    BANGALORE: Clear lime brand of PepsiCo India, 7UP, has unveiled its curvaceous new packaging Curvy. Promoting the new packaging is 7UP’s popular brand mascot Fido Dido in company with Bollywood siren Mallika Sherawat.
     
     
    Keeping in tune with the buzz surrounding the launch is the Mallika MMS campaign. This is the first time that the television commercial (TVC) will be featured first through MMS and then aired on television. The MMS campaign is supported by a contest that promises 50 lucky winners to meet Sherawat, states an official release.

    The TVC, created by ad agency JWT and directed by Prahlad Kakkar, will be unveiled on 15 of April. It features Sherawat playing the role of a princess who wishes to be more beautiful, curvy and the coolest of them all! To her amazement, her wishes are granted by none another than Fido Dido, who snaps his fingers and turns her into the 7UP ‘Curvy’ bottle.
     
     
    The new pack will be rolled out in all key metros and select markets. The launch is being supported by an aggressive 360 degree activation through innovative outdoor such as live hoardings, radio, television, web (www.7UP.in) & wireless as well as modern & traditional trade, the release adds.
    The launch will also introduce one-of-its kind teaser outdoors, which will lead to a dramatic reveal of the new look. Innovation seems to be the buzzword for 7UP as the outdoor advertising includes Lenticular signages that show Mallika morphing into the curvy bottle, states an official release.
     
     
    Says Pepsi Foods Pvt Ltd, India executive marketing director Punita Lal, “We are pleased to present the new 7UP ‘Curvy’ bottle which spells style, aesthetics & differentiation. A unique, packaging solution with stylish contours, 7UP Curvy is unlike anything we have seen so far in India. We are positive that the cool new 7UP ‘Curvy’ bottle will enhance consumer connect with the youth”.

    “It is a great honour for me to be 7UP’s brand ambassador and unveil the brand new – 7UP ‘Curvy’ bottle. I am positive that the new curvaceous look will be a rage with the youth. I am also certain the exciting new 7UP ‘Curvy’ TVC will be much appreciated; I, personally, had a wonderful experience shooting for the commercial and I hope all 7UP fans love it”, adds the brand ambassador Sherawat.