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Tag: Paani Ka Doctor

  • Renton D’Sousa calls it a day at Triton

    Renton D’Sousa calls it a day at Triton

    MUMBAI: “Paani Ka Doctor” is synonymous with the leading water purifier brand. But for everyone at Triton and some outside it, the man who created such properties and many more has decided to call it a day.

     

    Commenting the development, Ali Merchant, Director Triton said “Renton has been with us for over a decade and contributed to some solid and memorable brand building creative work for our clients. At the same time he has been responsible in the professional development of Triton especially for the people that have worked with him. His ‘never say die’ spirit will always be remembered. I will miss him at work and will remain his friend for all time to come. I wish him the very best in his next endeavour. I am sure he will do us proud”.

     

    Echoing Ali’s sentiments, Munawar Syed, Director Triton said “ Renton, a multi talented individual has been a key contributor to Triton’s rise and stability over many years. Such talent feeds on new challenges, new experiences and Renton’s stepping out from the warmth of Triton is in keeping with his desire to explore new horizons. I wish him a smooth journey”.

     

    Whilst the man in the hot seat very humbly stated “It’s been almost 12 years of brand building with some of the most wonderful people in the advertising industry at Triton. And that starts with Ali Merchant and Munawar Syed. Looking back, it has been over 30 years of ingenuity. And at times reinventing the game to increase market share of brands. More importantly, changing consumer behavior. It’s now time to pause and take a short sabbatical. Catch up with life!”.

     

    Prior to joining Triton over 10 years ago, Renton was the creative head of a few units at Lintas Mumbai. He has also been associated with Contract and Mudra. Matter of time before we hear of his new endeavour.

  • Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’

    Aquaguard now asks consumers to listen to ‘Sehat Ki Awaaz’

     MUMBAI: Health has its voice, listen to it. This is what the new TVC of Aquaguard, ‘Sehat Ki Awaaz’, conveys to its consumers. The new ad campaign by Eureka Forbes is a step towards positioning Aquaguard ‘Paani Ka Doctor’ to ‘Healthiest Water on Earth.

     

    The TVC hits on where it hurts the most to any mother- ‘Her unhealthy child’. The TVC shows a doctor educating the mother about the new technologies that Aquaguard uses to ensure good health of its consumers.

     

    The ad campaign educates consumers about the various nutrients available in drinking water, essential for good health.

     

    “Water contains important minerals like calcium, sodium, potassium, magnesium and many more which are unequivocally essential for human health. Eureka Forbes believes that pure and safe drinking water is birthright of every individual and Aquaguard is our offering to the huge consumer base,” says Eureka Forbes CEO direct sales and marketing head Marzin R. Shroff.

     

    The new TVC positions Aquaguard as the ‘Healthiest Water on Earth’. “Aquaguard has not only emerged as leader but ultimate solution provider in the area of drinking water. The brand was positioned as the Expert Advisor and hence derived to the positioning of Paani Ka Doctor. To reinforce this change from ‘Purity to Nutrition’, ‘Aquaguard Paani ka Doctor’ has now positioned itself as the ‘Healthiest Water on Earth’. Aquaguard’s new communication will play catalyst in creating awareness among consumers about the health benefits associated with drinking water,” informs Triton Communications CEO and NCD Renton D’Sousa.