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Tag: P.V. Sindhu

  • ABP News’ ‘Jeetega India’ captures emotions of Indian athletes ahead of Tokyo Olympics

    ABP News’ ‘Jeetega India’ captures emotions of Indian athletes ahead of Tokyo Olympics

    Mumbai: ABP News hosted a special e-conclave ‘Jeetega India’ yesterday (22 July) to mark the occasion of the Olympic Games set to commence from today in Tokyo. At this e-conclave, various honorable dignitaries from the Indian sports fraternity presented their views and expectations on the Tokyo Olympics 2021.

    The ‘Jeetega India’ e-conclave witnessed a distinguished line-up of talented and successful Indian athletes, many of whom have previously won at World Championships & Olympic Games. These included P.V. Sindhu, Bajrang Punia, Karnam Malleswari, Gagan Narang, Yogeshwar Dutt, along with the first Indian fencer to qualify for the Olympics, C.A Bhavani Devi, National record holder and Tokyo Olympics-bound race walker, Priyanka Goswami, India’s highest-ranked table tennis player and nine-time Seniors National Champion, Sharath Kamal.

    The Olympics has the world’s largest sports audience, and unlike other sporting events, it attracts massive viewership. ‘Jeetega India,’ with its specific focus on the youth, opens up sponsorship opportunities for businesses wanting to interact with a wide range of viewers, the channel said in a statement.

    One of the key objectives of this e-conclave was to encourage youngsters to pursue their sporting ambitions and contribute towards the growth of the sporting culture in India, it added.

    Speaking about the e-conclave, ABP Network CEO Avinash Pandey said, “The ‘Jeetega India’ e-conclave is the first of many programming initiatives planned for the 2021 Tokyo Olympics. At ABP News, we are committed to practicing and exhibiting our journalism in innovative and compelling ways. Our aim with such initiatives is to bring the entire country together in supporting our Olympics-bound athletes and encourage more youngsters to step into the exciting world of sports.”

    Winner of multiple Grand Slam titles, Leander Paes spoke on the e-conclave about how COVID-19 would have a massive impact on the 2021 Tokyo Olympics. “Due to a delay of one year, a lot of things have changed. Rankings have changed. Players have had to reinvent themselves, elongate their trainings and what not. For a 100 metre race, athletes have to wait for 4 years for just 9 seconds. But such is life and such is sports. We have to continuously adapt ourselves,” Paes said.

    Olympic silver medalist and World Badminton champion P.V. Sindhu revealed at the conclave that Carolina Marin from Spain is her top rival, who is not playing in the Tokyo Olympics. “It is unfortunate that Carolina would not be a part of the tournament. But it is still not going to be easy. This time the challenges will be severe as we are in a very unique situation. Every day, we will have a COVID test. Masks will have to be worn at all times,” Sindhu said.

    “I was an underdog during Rio Olympics 2016 but now everyone recognises me and thinks that if I play, I will bring back the medal. So, the pressure is surely there but I just want to play the game with utmost focus,” she added.

    Talking about the competition level this year, three-time Wrestling World Championship medalist Bajrang Punia said that most of the participants are very talented and would definitely pose a major challenge, “I would play every match like it is the final one,” he said.

    Olympics bronze medalist shooters Yogeshwar Dutt and Gagan Narang had a heart-to-heart conversation with Kapil Dev during the e-conclave. Dutt said with a lot of confidence, “Indian wrestlers are all ready for the tournament and are likely to win at least three medals.”

  • Bank of Baroda aims to boost national morale with #PhirJeetenge anthem

    Bank of Baroda aims to boost national morale with #PhirJeetenge anthem

    MUMBAI: Bank of Baroda has come out with a motivational new music video titled ‘#PhirJeetenge’ that aims to boost flagging morale in the nation’s fight against Covid, amid its second debilitating wave.

    Featuring National sports icons and world-renowned badminton players like PV Sindhu and Srikanth Kidambi alongside singers Javed Ali & Aishwarya Majmudar, and radio jockeys Kartik & Archana, the film calls on all citizens to come together and fight the virus.

    With the pandemic is creating a paradigm shift in terms of the new normal, the campaign advocates the importance of a positive mindset and working unitedly- both physically and emotionally, towards a better tomorrow. As India is on the threshold of completing 75 years of Independence, the bank seeks to spread the message of overcoming hurdles and vanquishing the pandemic together.

    The short film also relays the significance of getting vaccinated and on the continued need for maintaining safety checks and caution.

    The bank shared the video on its LinkedIn account stating:
    “#PhirJeetenge song is our attempt to spread the message of winning. India as a Nation has conquered many odds with the never say die attitude of people. This song reignites the flame of optimism, hope, and fighting spirit in us. The 135Crore+ Indians will fight against this virus together. We shall win this battle by getting vaccinated, wearing a mask, and maintaining social distance. #JaiHind #PhirJeetenge #Unite2FightAgainstCorona #AzadiKaAmritMahotsav 

    Speaking on the initiative, Bank of Baroda’s chief general manager Purshotam Kumar said, “At a time such as the current pandemic situation, it is important for us, from all walks of life, to unite, with one overriding emotion, that of hope. We all need to follow the guidelines set by the government and support each other. ‘PhirJeetenge’ is an anthem for each and every individual, to believe and draw on the strength that we possess, confident that we will succeed, like we always have, as a country.”

  • Gatorade’s new digital film #SweatForGold celebrates P.V. Sindhu’s historic win at BWF World Championship 2019

    Gatorade’s new digital film #SweatForGold celebrates P.V. Sindhu’s historic win at BWF World Championship 2019

    MUMBAI: As the country vows to take up a fitter lifestyle under the ‘Fit India Movement’, the world’s no. 1 sports drink brand, Gatorade released a new digital film to commemorate the victory of its brand ambassador P.V. Sindhu. India’s ace shuttler, created history by becoming the first Indian to win the BWF championship by beating Japan’s Nozomi Okhura 21-7, 21-7 in just 38 minutes in a one-sided final last week.

    Gatorade has been enabling Sindhu’s performance since she came on board as brand ambassador in 2017. P.V. Sindhu visited the Gatorade Sports Science Institute (GSSI) at Baltimore, USA where she underwent the ‘Sweat Test’. The findings of the test were used to work on her hydration, training and match-day nutrition needs to power her through the World Championship.

    Speaking on her victory, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said, “I congratulate P.V Sindhu for her win at the BWF World Championship on behalf of the entire Gatorade team. We have watched her train rigorously to take herself from a silver to the gold and it makes us a proud partner in optimizing her performance by helping her maintain the right fluid balance. P.V. Sindhu truly personifies the spirit of the brand through her determination and winning attitude.”

    In line with Gatorade’s philosophy of ‘Sweat More’ powering athletes to strive harder, the digital film is a celebration of its brand ambassador, P.V. Sindhu’s determination and grit. The new film showcases the hard work and rigor that prepares an athlete for a championship. One can see Sindhu’s determination as an athlete, by the way she trains, pushes her limits. She then refuels herself with the help of Gatorade and shuttles again, this time around she emerges victorious and turns her hard work and sweat to gold.

  • Gatorade releases TVC for CWG 2018

    Gatorade releases TVC for CWG 2018

    MUMBAI: As the Commonwealth Games (CWG) 2018 opening ceremony commences in Australia (Gold Coast), sports drink brand, Gatorade has released a new TVC bringing alive the truth of sweat replenishment.

    Scheduled to air during CWG on digital and TV, the new TVC is a reflection of Gatorade enabling athletes to win from within by providing the right balance of fluids, carbohydrates and electrolytes.

    As the world’s leading sports drink brand, Gatorade has been powering the Indian brand ambassadors badminton player PV Sindhu and javelin thrower Neeraj Chopra to push their limits and fight for gold at CWG this year. Ever since coming on board, both Sindhu and Chopra have been able to extensively understand and work on their hydration, training and match-day nutrition needs.

    The film features a runner at two different stages of his training connected by a Gatorade bottle that has been metaphorically placed as a baton between the sweating and the replenished athlete. Therefore, the film reflects Gatorade refuelling athletes, pushing them to train harder and perform better.

    In line with Gatorade’s core belief to ‘Win from Within’, the new TVC cuts across all barriers of countries and language to resonate with every athlete participating in the CWG, pushing their own limits to strive until the finish line.

  • Gatorade gets PV Sindhu to say ‘never give up’

    Gatorade gets PV Sindhu to say ‘never give up’

    MUMBAI: PepsiCo India’s sports drink brand, Gatorade, has released a new TVC film featuring ace shuttler and olympian PV Sindhu.

    Sindhu highlights its commitment to keep top athletes across the world rehydrated, replenished and refuelled for better performance. Alongside her, the film also features international football superstar Lionel Messi and basketball player Karl Anthony Towns.

    The film is a reflection on Gatorade enabling athletes achieve more by providing the right balance of nutrients inclusive of carbohydrates, minerals and electrolytes. The film rolls out in a format of a video game, depicting the choices a player has i.e. To Give Up – Yes or No? There is no question of giving up with Gatorade which helps refuel athletes, pushing them to train harder and perform better.

    In line with Gatorade’s campaign to ‘Sweat More’, Sindhu, who was taken on board as the brand ambassador last year, has successfully completed her sweat test at the Baltimore facility of Gatorade Sports Science Institute.

  • P.V. Sindhu Panasonic Batteries’ face for 3 yrs

    MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd – one of India’s largest manufacturer & supplier of dry cell batteries and lighting products.

    The 21 year old, ace-badminton player has been signed on for Panasonic’s Battery division for the next three years as a part of strategic decision to enrich the brand image and challenge the ‘numero uno’ position.

    “Panasonic batteries have always been known for its performance and reliability. I am looking forward to carry forth this communication and be a part of the growth journey,” stated Sindhu at the event.

    “PV Sindhu exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Panasonic India and South-Asia president and CEO Manish Sharma.

    Panasonic Energy CMD M. Morikawa added, “PV Sindhu seemed a natural extension to Panasonic Batteries. Both are best known for their consistency and are aggressively growing to clinch the numero uno position.”

    Born in Hyderabad, Ms. Sindhu is the youngest recipient of India’s fourth highest civilian honor, the Padma Shri. She is the youngest and the very first Indian shuttler to have reached the finals of a women’s singles event in an Olympics badminton event. She’s also a recipient of other prestigious awards such as Rajiv Gandhi Khel Ratna, Arjuna Award and CNN-IBN Indian of the Year in Sports among others.

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  • Sindhu endorses ‘Apno ke liye Moov karo’

    MUMBAI: Moov, the market leader in pain management solutions today announced its new ad campaign ‘Apno ke liye Moov karo’. In one of the TVC, Olympic medallist, P.V. Sindhu will be seen standing up to the nation spreading the key campaign message that Moov enables you to live through the expectations of your loved ones. With this campaign, Moov reinstates its market leadership in pain relief solutions through its product range in ointment and spray categories. The campaign theme of ‘Apno ke liye Moov karo’ aims to enhance connect with the consumers.

    RB India marketing head Rohit Jindal said ‘Moov has a legacy of helping people get instant pain relief. With the new campaign we want to say that pain is a sign of pushing yourself to try harder. P.V Sindhu is the pride of our nation and her dedication and determination towards her game is unmatched. We are proud to associate with her as a brand ambassador for Moov. She inspires all of us to moov beyond pain and stretch what is possible.”

    Mc Cann World Group India CEO Prasoon Joshi said, “Moov is a dynamic brand and this an insight campaign to further create a stronger brand connect. We really value our relationship with Reckitt Benckiser. We have already taken Dettol from strength to strength with a great partnership with the entire team. With this campaign Moov, am sure will come closer to our consumers”.

    Olympic medallist P. V Sindhu said, “I feel overwhelmed to be associated with Moov which is spreading the important message of living a pain free life. I have used the product and recommend it to everyone for instant pain relief and hope that this association will bring relevance to their endeavour”.

    In the stagnant category of rubs and balms, Moov decided to beat market leadership with thought-leadership. The category demanded a fresh perspective on pain and subsequently on relief. Pain has largely been depicted in clichéd narratives where the pain sufferer is shown as being unable to perform her chores or household responsibilities or has to compromise on an active lifestyle that gets interfered by incidents of pain. Consequently, even the depiction of relief has been around ‘restoration of normalcy’ – a homemaker back in the kitchen, a young couple back to playing sport, an executive running to catch a bus, etc. became markers of relief. All This demanded the depiction of pain with a fresh perspective. Moov has always understood not just pain, but the sufferer in pain. Falling upon its legacy, Moov understands the impact of pain on people’s lives and thus, the role of pain-relief. Thus was born the idea – ‘Apno Ke Liye Moov Karo’.

    The ad campaign was launched in January with their first ad featuring a working mother engaging with her child and doing everything possible to bring joy to their family. The ad showcases that the protagonist chooses to apply Moov and get rid of pain, hence making a right choice for herself and her family. It depicts the essence of the communication which Moov is trying to bring forth.

    In the series, the second ad campaign by Moov has been shot with the brand ambassador Sindhu. It brings alive Sindhu, an Indian athlete with huge fan following, practicing at one of the courts before a big match when she pulls her muscle while trying to pick a drop shot. The stadium starts filling with people in anticipation, the world starts preparing to watch the much awaited match (depicted in the TVC through various ways). That’s when P.V. Sindhu reaches out for a MOOV spray and shows her determination by rising for the occasion and kicks off the pain with her Moov spray. She takes a moment to settle and finally stands up for her fans and supporters, thus saying – ‘Apno ke liye Moov karo’.

  • MSM’s Sony Six to broadcast Yonex Sunrise India Open

    MSM’s Sony Six to broadcast Yonex Sunrise India Open

    MUMBAI: Multi Screen Media’s sports channel Sony Six will exclusively broadcast the Yonex Sunrise India Open 2014. The tournament is set to take place between 2-6 April at the Siri Fort Indoor Sports Complex in New Delhi. The tournament will witness, some of the best international badminton talent, including Men’s singles world champion Lee Chong Wei and current Women’s singles world champion Ratchanok Intanon.

     

    Sony Six business head Prasana Krishnan said in a press statement: “We are thrilled to be associated with such a grand event that hosts some of India’s brightest sporting talents. Being in its fourth edition, the tournament has garnered huge popularity and following amongst fans and spectators alike. We aim to tap into the rising popularity of badminton in India as well as leverage on the India connect with audiences through the participation of India’s finest in the tournament.”

     

    Besides the current top ranking international talent, the tournament will also feature India’s Saina Nehwal, P V Sindhu, P Kashyap and K Srikanth amongst many more vying for the prestigious title. The high profile tournament will ultimately feature a hit-list of players including the entire top-10 women and seven of the top-10 men`s singles players competing for valuable ranking points ahead of the London Olympics.

     

    This year’s open will play an even more significant role for the players as well as organisers since it features as a prologue for the upcoming Thomas and Uber Cup team championship which will he hosted at the same venue later this year.