ITV

Tag: P.R. Satheesh

  • Front and centre Manorama News makes a clear case for credibility

    Front and centre Manorama News makes a clear case for credibility

    MUMBAI: In the age of blink-and-miss news, Manorama News is making sure you don’t miss a thing by being quite literally right in front of you. The Malayalam news powerhouse is turning heads and tuning in hearts with its sharp brand refresh and high-impact campaign, Neril Kaanam which translates to “Right in Front of You.” With a tagline that doubles as a promise, the initiative repositions Manorama News not just as a source of updates, but as an omnipresent part of a Malayali’s daily routine.

    This strategic rebranding now live across TV, digital, and mobile platforms isn’t just about aesthetics. It’s about agility, authenticity, and attention. The refresh includes a sleeker logo, bigger fonts for bite-sized clarity, and graphics built with a digital-first lens all designed by Ian Wormleighton of Twin Associates, UK, who’s also helped craft visual identities for the BBC.

    “Viewers shouldn’t have to go looking for the news, it should find them,” said MM TV CEO P. R. Satheesh. “That’s the essence of Neril Kaanam.”

    The results are showing. Whether it’s breaking news, local weather or cricket scores, everything now lands front and centre literally. The channel has also launched new shows like Actually Enthannu Sambhavichathu, Trending News, and Innu Nadannathu, designed to give viewers more depth without the drag.

    What’s truly breaking new ground, however, is the use of anchors themselves in a set of six promotional films, a first in Indian TV news marketing turning familiar faces into brand storytellers.

    With a 360-degree marketing push spanning television, print, digital, and outdoor, the Neril Kaanam message is everywhere. And early feedback suggests it’s working viewers are noticing, conversations are spiking, and digital engagement metrics are climbing.

    In short, Manorama News isn’t just refreshing its look, it’s refreshing how news is seen, heard, and trusted.

  • TCH 2024: One Nation: Diverse Voices

    TCH 2024: One Nation: Diverse Voices

    Mumbai: Exploring the shift from regional to national content, this synopsis delves into the trends and challenges. It navigates the transformation, analyzing industry dynamics, emerging trends, and the hurdles faced. From preserving regional variation to adapting to a broader audience, it examines the multifaceted journey of regional content evolving into a national narrative. In what ways do the emerging trends and challenges influence the dynamics of the entertainment industry during this transition? How can creators navigate these changes effectively? What strategic approaches can content creators adopt to strike a balance between maintaining regional identity and fostering a cohesive national narrative in their work? How can the transition from ‘regional’ to ‘national content’ impact cultural diversity within the entertainment industry, and what measures can be taken to ensure the preservation of regional variation?

    In a rapidly evolving media landscape, seasoned industry professionals have offered valuable insights into the transformation of content consumption and production. The session was chaired by Ernst and Young partner Raghav Anand, MMTV chief executive officer P.R. Satheesh, Sony Marathi business head Ajay Bhalwankar, PTC Network chairman & MD Rabindra Narayan, Shemaroo Entertainment COO, Digital, Saurabh Srivastava esteemed voices in the field, have articulated their perspectives on the burgeoning shift towards globalised content.

    Rabindra Narayan emphasised the dissolution of regional boundaries in content consumption, attributing it to the accessibility facilitated by global platforms and connectivity options. He predicts a future where language barriers will fade, citing the potential of technology to clone and adapt voices, thus enabling seamless localization across languages.

    Saurabh highlighted the democratisation of content creation in the digital era, underscoring its empowerment and revenue potential, particularly in linguistically diverse markets like India. He emphasizes the value of culturally rooted storytelling in filling gaps in content supply, with technology enabling effective monetization, especially through OTT platforms.

    Ajay Bhalwan sheds light on the evolving landscape of Hindi and regional language content, noting a significant shift where a substantial portion of content on Hindi film channels originates from regional languages. He accentuates the importance of language in enhancing authenticity and audience engagement, exemplified by the strong resonance of Marathi content in Maharashtra.

    PR Satheesh underscored the paramount importance of content quality in driving viewership and transcending language barriers. Drawing parallels with the global popularity of Korean dramas, he advocates for leveraging technology, including AI and real-time translations, to enhance content creation and distribution.

    These insightful perspectives collectively echoed the industry’s adaptation to a globalised content landscape, where technology catalyzes innovation and accessibility. As content continues to evolve, these experts offered valuable guidance on navigating the dynamic media landscape and maximizing the impact of storytelling in diverse markets worldwide.