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Tag: P Madhavan

  • Eurogrip tyres signs M S Dhoni as brand ambassador

    Eurogrip tyres signs M S Dhoni as brand ambassador

    MUMBAI: Eurogrip Tyres, a two- to three-wheeler and off-highway tyre brand, has brought on board a cricketer who does not seem to tire, even though he apparently has retired.  It has signed up former India cricket captain and CSK’s old hand M S Dhoni as its brand ambassador.  

    Known for his dependability, performance and passion for riding, M S Dhoni’s values resonate with Eurogrip Tyres’ vision of empowering riders with control and confidence on every journey. MSD will be endorsing the brand Eurogrip and the entire range of products in the portfolio.

    M S Dhoni said: “Tyres is a category that is very close to my heart. My love for motorcycles and riding began long before my cricketing journey, and over the years, I have had the chance to ride a variety of bikes – from timeless classics to top-of-the-line super bikes. Choosing the right tyres is essential for a safe and enjoyable ride and Eurogrip Tyres’ expertise in this domain stands out. ”

    “M S Dhoni is a personality who truly embodies Eurogrip Tyres’ core values of reliability and performance,” said TVS Srichakra Ltd EVP marketing & sales P Madhavan.  “MSD perfectly complements our commitment to delivering innovative tyre solutions for the new age riders.  This collaboration is a milestone in our brand journey, as we continue to offer world-class products and elevate riding experiences across diverse segments”.   
    With over four decades of expertise in tyre design and manufacturing, Eurogrip Tyres offers an extensive range of products to suit varying needs and applications, with the best-in-category warranty and after-sales service. Eurogrip Tyres’ products are designed in Milan, Italy and are globally tested and certified. 

    Will Dhoni’s endorsement will accelerate sales further?

  • Eurogrip Tyres uses clever wordplay and MS Dhoni’s charm in IPL 2024 brand campaign

    Eurogrip Tyres uses clever wordplay and MS Dhoni’s charm in IPL 2024 brand campaign

    Mumbai: Eurogrip Tyres, a 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign focussing on the superior grip of Eurogrip tyres.

    The campaign highlights are ad films where M S Dhoni and his CSK team members, Deepak Chahar and Ruturaj Gaikwad are seen in light-hearted banter drawing parallels between grip while playing cricket and grip of tyres on the road. The film talks about Eurogrip’s stronger grip as compared to other tyres and M S Dhoni emphasizes its superior grip for solid turns.  He and other CSK stars give road safety tips for viewers that include following traffic rules, wearing a helmet, ensuring tyres are in good condition and having the bike serviced regularly.  M S Dhoni urges viewers to get Eurogrip tyres for superior grip.

    Sharing details about the campaign, TVS Srichakra Ltd EVP, marketing and sales P Madhavan said, “It is the third year of our association with Chennai Super Kings as principal sponsor and we are just as excited as the fans to be a part of the 2024 IPL extravaganza. This year, we have focused on building EUROGRIP as a strong global consumer brand and our campaign is in line with the same. Our ad films highlight the superior grip of our tyres, an extremely important attribute for safety on the road. Eurogrip, just like CSK, is synonymous with high performance. Our continued association has been benefitting both partners.”

    The new campaign positions Eurogrip as a youthful, vibrant and dependable brand that resonates with the millennial and Gen Z Indian riders.  The ads with focus on the tyres’ superior grip have gone live from 22 March 2024 in television and digital media. A series of on-air and on-ground activations have been planned across social media, traditional media, outdoor and point of sale.

    Creative Agency: Tilt Brand Solutions

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