ITV

Tag: P & G

  • TO THE NEW Digital bets high on video content management

    TO THE NEW Digital bets high on video content management

    MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the  digital ecosystem  with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.

     

    TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

     

    As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
     

    ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.

    Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.

  • ABP ananda makes history by becoming the first television channel to strike gold at the emvies 2013

    ABP ananda makes history by becoming the first television channel to strike gold at the emvies 2013

    MUMBAI: ABP Ananda a News Channel makes News and history by becoming the first Television Channel to strike Gold and Silver at the prestigious EMVIES 2013. The EMVIE was introduced by the Advertising Club Bombay, honours measurable and significant contributions in the field of Media.

    This year’s EMVIES saw an overwhelming 742 entries from across the country which required more than 100 judges from the Advertising and Marketing  fraternityin Mumbai and Delhi. The leading consumer companies like Unilever, Tata Docomo, P & G had participated in the Awards by sending their entries.

    ABP Ananda’s “Cholchhe Na Aar Cholbe Na”  – a thought leadership campaign on an unprecedented scale struck an emotional chord with the Judges and Viewers  to win 2 of the leading metals at the EMVIES.

    ABP Ananda was awarded the most prestigious Gold EMVIE in the category of Integrated Campaign – Media / Media Property. It is interesting to note that this category had no Silver or Bronze winners.

    ABP Ananda was awarded the Silver EMVIE in the category of Best Media Strategy – Media / Media Property. This was the highest Award in this Category as its pertinent to point out that there were no Gold Winners.

    The EMVIES are awarded by the Ad Club Bombay for the most strategic communication campaigns. The EMVIES use the following criteria to judge winners:

    – ‘What is the strategic objective’,

    -‘What is the big idea’,

    -‘How has the idea has been brought to life’

    and

    -‘What are the results’.