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Tag: P Bala Kiran

  • Kerala Tourism’s monsoon campaign #ComeOutAndPlay

    Kerala Tourism’s monsoon campaign #ComeOutAndPlay

    MUMBAI: As the monsoon season arrives Kerala Tourism is looking forward to a variety of campaigns. The department is to accord prominence to its monsoon tourism campaigns considering the possibility of attracting more travellers who would wish to enjoy the rains in the state.

    Kerala had gained more than Rs 8392.11-crore revenues from the 10,91,870 foreign tourists who visited Kerala last year. Over the past few years, Kerala had received around 70,000 of Saudi tourists during the monsoon season.

    Kerala Tourism director P Bala Kiran said, “The state offers the vacationers a chance to rediscover nature, rekindle relationships, and reconnect with life by indulging into various activities such as trekking, ayurvedic massage, river rafting and numerous more. Kerala Tourism has also been inviting travel enthusiasts to participate in #COMEOUTANDPLAY challenge the state had hosted a total of 6,142,190 tourist arrivals during monsoon season i.e. June-October 2017 with an increase of 506,623 travellers as compared to 5,635,567 tourist arrivals during monsoon season in 2016.”

    The main aim of the campaign is to divest vacationers of their career selves their formal adultness and their preoccupation with devices, careers and the routine of everyday life. The idea of campaign mainly focuses on play in the context of families and in-turn it reconnects the families. Based on this idea a television, print/OOH campaign has been developed. In order to promote the campaign and woo travellers during summer holidays, Kerala Tourism has been utilising various promotional tools in the best possible way. Besides TV and print campaigns in the national markets, the campaign has been running in cinemas across the target markets along with radio and digital campaign.

    With this campaign Kerala Tourism aim is to target tourists from the potential domestic markets, including Tamil Nadu, Karnataka, Andhra Pradesh, Maharashtra, Delhi & NCR, Madhya Pradesh, Uttar Pradesh, Gujarat, Punjab, Rajasthan and West Bengal. Willing participants would need to engage in any outdoor activity like hopping on one leg, slow cycling and crossing a log bridge and post the same on social media with #ComeOutandPlay. Lucky winners would be rewarded fabulous Come Out and Play merchandise.

  • FCB Ulka designs ‘Visit Kerala Adventure’, app launched

     MUMBAI: Seeing is believing, they say. But a new mobile app is sure to make you fall in love with God’s own country even before you set foot in Kerala. Department of Tourism, Government of Kerala has recently launched the exciting mobile app called ‘Visit Kerala Adventure’, conceptualised and executed by FCB ULKA.

    With the help of this unique yet simple app, one can explore many hotspots of Kerala through fun and interactive games. From unveiling a ‘Red God’ in Kannur to being the ‘Sea Tamer’ of Kovalam, each game’s activity revolves around the speciality of a specific destination. Players can also win discount vouchers by winning games, and these vouchers can be redeemed upon their arrival in Kerala. Besides exploring destinations, exclusive tour and offer packages from prominent tour operators and hoteliers of Kerala can also be found on this app.

    “We get thousands of tourists every year. Although they have great experiences in our state, some of them do wish that they could have known about the major tourist attractions and places of accommodation beforehand and planned their holidays accordingly. This app just fits the bill. It converts trip planning from a chore to a fun experience” – said Kerala Tourism director P. Bala Kiran, IAS.

    “Visit Kerala-Adventure is the first of its kind. In most instances, more time is spent on planning a trip than on the trip itself. The app eliminates this obstacle by making discovering and planning a trip to God’s own country, a fun activity. The games let the user explore Kerala’s hotspots through a set of virtual adventures and then helps one choose the itinerary based on their preferences. In addition to that, coupons won in the games can be redeemed on-ground. In short, this app is a precursor to the magic that awaits them in land of gods,’ said FCB Ulka’s Sareesh Jameskutty.

    The Visit Kerala –Adventure app is promoted across all social media platforms of Kerala Tourism and can also be downloaded from Google Play Store and iOS store.

    App Links:

    Android: https://goo.gl/8VVJrU

    iOS: https://goo.gl/Qiq5PN

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