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Tag: Ozone

  • Ozone, Dentsu Impact launch latest campaign ‘Hum Sab Sambhal Lenge’

    Ozone, Dentsu Impact launch latest campaign ‘Hum Sab Sambhal Lenge’

    Mumbai: Ozone, in partnership with Dentsu Impact has launched its latest campaign called ‘Hum Sab Sambhal Lenge.’ While most German kitchen hardware brands want us to dream of kitchens like five-star lobbies, through this campaign, Ozone takes a more pragmatic and honest look at what a real Indian kitchen is.

    Conceptualised and executed by Dentsu Impact, a dentsuMB Company and the creative agency from the house of dentsu Creative India, the series of five quirky and honest films are individual stories of people in the kitchen in a microformat. They remind us of how our kitchens are a different ball game altogether from the dreamy advertisements we are fed. 

    The films beautifully capture these slices of life, emphasising that the brand understands the consumer efficiently. They showcase kitchens witnessing pots and pans flying in moments of passion and where the in-house brat pulls out the drawer to play the harmonium. With this, the brand underlines the stringent testing that the products undergo, which gives it the confidence to promise that no matter what happens ‘Hum Sab Sambhaal Lenge.’ 

    “Our products are designed for long-lasting use. They are durable, and elegant and are tested stringently to work in demanding kitchens. Much like the conditions the films capture,” commented Ozone Overseas president Abhishek Aggarwal. “We usher in world-class quality and support to a market that today is ready and is discerning. We want them to know that we understand them like no other.”

    “The expression ‘Hum Sab Sambhal Lenge’ gives confidence to the TG that no matter what kind of pressure they put on the kitchen hardware, Ozone will handle all of it since it understands Indian kitchen and usage,” said Dentsu Impact executive VP Ujjwal Anand, adding that, “In a market that is driven by a retailer’s recommendation and push, ‘Hum Sab Sambhaal Lenge’ is equivalent to ‘Arre sir! Main baitha hoon yahan’ ‘Main keh raha hoon na sir’ ‘Aankh band kar ke le jao’. The articulation gives the assurance to the consumers of the quality and at the same time helps retailers with a whole new pitch.”

    “Unlike German kitchens, a plank most of the leading players use, the Indian kitchen with large extended families is accessed by everyone – kids, grandparents, maids and cooks. From Chintu the brat to Pinki the angry teen. Also, everyone has their own style of operating the kitchen, which entails quite a bit of careless and rough usage. In many families, kitchens never stop functioning,” remarked  Dentsu Impact executive creative director Mayank Khattar. “Imagine then the load on it; and to depict that, we carefully picked up a family setting with each of its members accessing the kitchen in their signature way and for their own needs. The films are all about these people subjecting the kitchen to any treatment they deem fit.”

  • Ozone stresses on power of vote with ‘Ab Chalegi Finger Key’ campaign

    Ozone stresses on power of vote with ‘Ab Chalegi Finger Key’ campaign

    Mumbai: With the election season upon us, Ozone, a homegrown Indian brand in the digital ‘locks and safes’ segment has launched the ‘Ab Chalegi Finger Key’ campaign. The campaign metaphorically demonstrates the connection between Ozone’s digital lock and electronic voting wherein one can open a lock using one finger and simultaneously vote for a better future.

    Conceptualised and executed by Dentsu Impact, a dentsuMB Company & the creative agency from dentsu India, the 360-degree campaign will be promoted across print, radio, digital and OOH. Furthermore, the brand has launched an IP (Intellectual Property) in association with news channels – NDTV and ABP. The multi-episode program on the news channels nudges the voters to make the right choice for themselves and the society at large. It also includes an exclusive anthem to help attract mass appeal and celebrity endorsements along with on-ground interviews with audiences and debates. 

    “Through this campaign, we aim to sensitise people that by exercising the power of their finger they can choose the right government for better security and progress just like with a swipe of their fingers they can secure their valuables,” said Ozone Overseas president Abhishek Aggarwal. “We are consistently working towards enhancing the customer experience by altering the traditional usage of keys with our digital key that effortlessly eliminates the breach of security system, allowing the consumer more control and efficiency,” he further added.  

    The campaign follows closely in the wake of the brand’s ‘Guccha Singh Campaign,’ urging people to move from a ‘Chabiyoun Ka Guccha’ (bunch of keys) to the new age digital locks with multiple access mode that gives ‘unmatched security with utmost ease.’

    “Elections give that one chance to the voters to exercise their rights for a safe, secure and brighter future. By using the power of the voting finger, they can make changes that really matter,” remarked Dentsu Impact executive vice president Ujjwal Anand. “‘Is baar kiski chalegi,’ ‘is baar kaun ayega,’ ‘satta kisko milegi’ are all turn of phrases that we get to hear particularly around the election frenzy. We decided to give a spin to these phrases and hinge our campaign articulation around the verbiage.”

    “While in the earlier campaign the mascot we created was around a popular face and larger than life ‘Chabiyoun Ka Guccha’, this campaign takes the engagement to a different space, by tapping into the culture of elections and voting in India; the finger as a voting tool, readily recognisable, took the centre stage,” said Dentsu Impact executive creative director Mayank Khattar. “We used the finger as a symbol of power in people’s hands. The overall tonality of the campaign has been thought-provoking, urging people of states where the elections are being conducted, to acknowledge and exercise their voting rights and choose a better, progressive future. Just like our digital locks that take the security of our homes and valuables to a different level that too with five access modes, giving the control in people’s hands. The instant connection of the people with the empowering index finger is striking.”