ITV

Tag: OZiva

  • Saurabh Nath joins Swiggy as head of brand marketing

    Saurabh Nath joins Swiggy as head of brand marketing

    Mumbai: Saurabh Nath has joined food delivery platform Swiggy as the head of brand marketing, according to his LinkedIn profile.

    This new role entails Nath leading the brand marketing across Swiggy masterbrand and delivery business.

    Prior to joining Swiggy, Nath was with OZiva, a D2C startup in the nutrition and wellness space, as head of marketing. He led the marketing function and P&L with responsibilities across brand marketing, performance marketing, category management, and e-commerce.

    Armed with over a decade of experience in the field of marketing, Nath began the initial days of his career with Kimberly-Clark Lever as assistant manager-consumer and marketing insights. Later, he joined Kellogg Company where he headed the category of corn flakes, muesli, and granola during his seven-year stint at the FMCG company.

  • OZiva says challenges stereotypes in new ad film #BeYourOwnMan

    OZiva says challenges stereotypes in new ad film #BeYourOwnMan

    Mumbai: OZiva, plant-based nutrition, and wellness brand has launched a social experiment film #BeYourOwnMan challenging the stereotypes that Indian men face with respect to their mental health and wellbeing.

    The experiment is an attempt to highlight the popular misconceptions plaguing men’s health that often go untended. According to the survey conducted by the brand, at least 51 per cent of men equate being healthy to ‘just feeling’ fit while 27 per cent of them feel embarrassed to openly speak about mental and physical health. The global statistics also show that on average, men are dying five years earlier than women and men account for a whopping 69 per cent of the total number of suicides, said the brand in a statement.

    OZiva co-founder Aarti Gill said, “The importance of good health cannot be defined by genders. However, we are seeing a huge divide in the way health is perceived by men and women. At OZiva, we want to empower every individual to be healthier and better in every way. Whether men or women, physical and mental health should always be a priority. And we are hoping to open more conversations and also encourage men to seek help when needed as there is no shame in prioritizing health.”

    According to the brand, the social experiment film will help by working on multiple levels to permeate the idea that it is essential for men to take care of their physical and mental wellbeing. It plunges deep into the intricacies of men’s psyche and attempts to understand their various mental and physical concerns. The film uses a simple insight that men rarely shy away from boasting about their scars- whether it’s a childhood scar from a cool mischief story or the one they got as teenagers while playing. In fact, they wear these stories like a badge of honor! But when it comes to sharing or talking about scars that are not really visible, their mental and physical health, there is a lot of hesitation, fear, and embarrassment as well.

    The film aims to break the stereotype of what it means to be a man by encouraging every man to #BeYourOwnMan and tell them it’s okay to speak up about health and get help when needed.

  • Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Havas Media Mumbai reports growth of 150 per cent in 2020-21

    Mumbai: Following the strategic restructuring of Havas Media Group India’s senior management a few months ago, the agency’s Mumbai office has reported a growth of 150 per cent in 2020-21, on the back of over 15 new account wins.

    This includes ACC Cement, Ambuja Cement, ICICI Securities, De Beers Forevermark, Wai Wai, GITAM University, Dr Reddy’s, OZiva, and several others. In addition, the agency has seen tremendous growth on the back of marquee clients like Tata Motors and TVS Eurogrip and their increased media spends even in 2020. In total, Havas Media Mumbai has added a total billing of over Rs 500 crore in 2020-21, the agency shared.

    In the last fifteen months, Havas Media bolstered its senior leadership team in Mumbai. Uday Mohan took over as president & head – North & West India, which includes the Mumbai operations. In addition, Manish Sharma was elevated as executive vice president and head of the Mumbai operations. To further strengthen the strategy teams, Sanchita Roy was named Havas Media Group India strategy head.

    “Despite the market challenges, in the last 15 months we stuck to our task, defined our vision and kept investing in both our talent and product,” said Havas Group India Group CEO Rana Barua. “In 2020, Havas Media Group India has garnered a growth rate of 35 per cent (RECMA June 2020) – the highest among all media agency networks in India.”

    “Our North operations have always been extremely strong, and now it’s heartening to see the same being replicated in other markets,” said Havas Media Group India CEO Mohit Joshi. “We have seen both organic growth and won some fabulous new client wins in the West in the last 15 months resulting in unprecedented growth.”

    “We are firmly aligned to the network’s global philosophy of creating meaningful media and brands. Havas Media Group is growing the business on four pillars – product, people, pitches, and partnerships,” said Uday Mohan, who has led this unprecedented resurgence story of Havas Media in the West. “Built on the media experience [Mx] operating structure, each phase of the Mx process is powered by converged, an identity–based planning platform, which places the audience at the heart of the media planning process and capitalises on media that matters.”

  • “Popular stars lend their voice to OZiva’s #MyPCOSStory Campaign

    “Popular stars lend their voice to OZiva’s #MyPCOSStory Campaign

    MUMBAI: After Bollywood celebrities like Sara Ali Khan and Sonam Kapoor shared the stories of their struggle with PCOS, popular stars like Divyanka Tripathi and Vidya Malvade have come forward to support and openly speak about PCOS to spread awareness.

    With every 1 out of 5 women getting detected with PCOS, it has become a common syndrome in women's health. Month of September is dedicated to being the month of PCOS. To spread the word and build awareness, OZiva, India’s first Clean-label Active nutrition brand launched #MyPCOSStory campaign a few days back.

    To support the same, Divyanka took to her Instagram and shared a video on how PCOS is still an unspoken lifestyle disorder and urged others to be more vocal about the topic and Vidya Malvade put up an Instagram story encouraging people to join the campaign and share their stories.”

  • OZiva, India’s first clean-label active nutrition brand launches a #MyPCOSStory Campaign

    OZiva, India’s first clean-label active nutrition brand launches a #MyPCOSStory Campaign

    MUMBAI: OZiva, India’s first clean-label active nutrition brand developing natural, plant-based nutritional products, recently announced the launch of its #MYPCOSStory campaign. The campaign will be on during the entire month of September, which is also the PCOS awareness month. It is aimed at empowering women suffering from the condition to share their experiences and create a community that can empower each other through advice and insights. 

    Polycystic Ovary Syndrome is a hormonal abnormality that affects 1 in 10 women today all over the world. According to the National Institutes of Health, USA, the causes of PCOS are diverse-including lifestyle, genetics and health. However, it has a considerable negative impact on a woman’s overall health, along with being a cause for infertility and several other complications. 

    One of the main effects of PCOS is disturbing the menstrual cycle, causing periods to either occur too close to each other or too far apart. It also affects metabolism, and women with PCOS have a 5-7X increased risk of developing type 2 diabetes later in life. In India, PCOS has affected many young women, and apart from being a factor that can cause major health complications in the future, its symptoms such as acne and hirsutism are also becoming a source of stress and affecting confidence. 

    Commenting on the importance of the campaign, Aarti Gill, Co-founder, OZiva said, “Despite being a common ailment all over the world and in India, there is a serious lack of knowledge about PCOS, which leads to various misconceptions. In the recent past, many actresses such as Sara Ali Khan, Sonam Kapoor, Emma Thompson and ex-Spice Girl Victoria Beckham have shared the stories of their struggles with PCOS. With September being PCOS awareness month, we felt the need to create a platform that would allow every woman suffering from this condition to share their stories and enable each other to seek the right guidance and proper treatment. To take part, participants can share their or a friend’s story on Instagram and we will also feature the most inspiring stories on our official website.”

    Participants can share their PCOS stories by uploading an image post on Instagram of a picture with a blindfold around their eyes. The story write-up needs to be shared in the caption while also tagging any three friends. The post should also include the tags @ozivanutrition and #MYPCOSStory to enable OZiva to share it with other women and build a strong community to fight this disorder that is rapidly affecting women everywhere and across all ages.