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Tag: Oyo Rooms

  • Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Mumbai: The 71st edition of the Miss World Pageant, a celebration of beauty, intellect, and purpose, returns to India after 28 years. Embodying its core value, ‘Beauty with A Purpose’, the event has ignited global anticipation and excitement. As India takes centre stage as the host country, contestants from around the world come together, presenting a captivating fusion of cultures. With excitement mounting, the world eagerly anticipates the crowning of the next Miss World. Viewers in India can catch all the live action, from the glamorous ramp walks, the exciting performances to the final crowning ceremony, on 9 March, 7:30 pm onwards exclusively on Sony LIV.

    Adding an exciting dimension to this year’s pageant is the groundbreaking integration with Shark Tank India, a platform renowned for fostering entrepreneurship and innovation. For the first time ever, Miss World’s top four finalists will have the opportunity to pitch their Beauty with a Purpose Project on stage to our sharks – Emcure Pharmaceuticals Ltd executive director Namita Thapar, People Group founder & Shaadi.com CEO Anupam Mittal, and OYO Rooms founder & CEO Ritesh Agarwal. The sharks believe in the cause of ‘Beauty with A Purpose’, will bring their expertise and resources to support the endeavour that wins. This one-of-a-kind integration will allow the contestants to align beauty not only with aesthetics but also with meaningful impact and much-needed societal change.

    Miss World Organization chairman and CEO Julia Morley said, “The collaboration with Shark Tank India underscores our commitment to driving positive change. We are thrilled to witness the transformative power of beauty aligned with purpose.”

    Sony LIV and StudioNext business head Danish Khan stated, ” Streaming the 71st Miss World 2024 pageant live on Sony LIV underscores our commitment in bringing meaningful, premium content to our Indian audience. The special integration of Shark Tank India also perfectly aligns with this year’s theme of Miss World 2024.”

    The 71st Miss World 2024 streaming on 9 March at 7:30 pm exclusively on Sony LIV.

  • Shark Ritesh Agarwal and his mom bond over Shark Tank India

    Shark Ritesh Agarwal and his mom bond over Shark Tank India

    Mumbai: Prepare for a thrilling season of Shark Tank India, the transformative reality show that has empowered numerous entrepreneurs nationwide by offering them a valuable platform to showcase their ideas and be heard. This year, the inspirational journey unfolds with the introduction of six new sharks on the panel. Among them is the youngest shark in the history of Shark Tank India, OYO Rooms founder & CEO Ritesh Agarwal who proudly calls himself the ‘dolphin’ of the tank, adding a fresh perspective to the panel.

    Ritesh, an inspiration to budding entrepreneurs, shares his personal experience on how Shark Tank India is helping the masses understand what entrepreneurship is and how it’s a topic of discussion in every household. He said, “Back when I started, we didn’t have a platform like this, and people often couldn’t understand what we were doing. But now, everyone across the country wants to carve out their path, and it’s incredible to see folks from small towns with innovative ideas, fully supported by their families.

    Adding further, he said, “In our home, my mom was the first one who started watching Shark Tank India. Six years ago, my mom might not have understood my work, but today she comes to me and says, you know, a few years back, I overheard you talking about equity dilution, and now I actually know what it means.

    He stated, “We often sit down together to watch the show, and the interesting part is after it concludes, my mother is full of insights on which pitch should have secured funding and more. Engaging in such conversations with her is fun!”

    Tune in to witness Ritesh and other Sharks in action on Shark Tank India Season 3 starting 22 January on Sony LIV!

  • RodBez makes waves on Shark Tank India 3

    RodBez makes waves on Shark Tank India 3

    Mumbai: Content has the power to drive behavioral change, surpassing traditional instructional methods. In the past two seasons, the tank has seen pitches spanning various industries, from apps and stationery to beauty and beyond. An innovative pitch poised to enter the tank is Rodbez—a revolutionary platform offering one-way taxi, taxipool, and carpool services. Notably, the latest shark, OYO Rooms founder & CEO Ritesh Agarwal was captivated by this pitch. He expressed enthusiasm for the emergence of localized solutions that enhance life in tier 2 cities, stating, “Pehle badhe badhe sheheron mein chhoti chhoti baatein hoti thi. Ab chhote chhote sheheron mein badhe badhe business ban rahe hain!”

    Co-founded by Dilkhush Kumar and Siddharth Shankar Jha hailing from Bihar aims to address the challenges posed by unorganised taxi services in the state, setting the stage for a transformative commuting experience with their business Rodbez. The core mission of the business is to enhance the commuting experience for countless passengers in Bihar by offering a cost-effective solution that reduces expenses by up to 40 per cent and eliminates the need for both-side fares. What sets RodBez apart is not just its innovative approach but also the personal journey of Dilkhush Kumar, who shares his inspiring story of overcoming job rejections to drive positive change in Bihar.

    Ritesh Agarwal said, “India’s entrepreneurship scene has come of age and startups like RodBez are a sterling example of that shift. No idea is too ambitious, and no dream is too big. It doesn’t matter where you come from as long as you’re focused on where you’re headed. There are hundreds of hinterland businesses like RodBez that have pioneered frugal innovation and have the potential to build not only for India but the world.”

    The big question still lingers – with an ask of Rs 50 lakhs for five per cent equity, will the Sharks join this mission to usher in a new era of taxi services in Bihar?

    Don’t forget to watch this extraordinary pitch on Shark Tank India 3 on Sony LIV.
     

  • OYO releases new summer break campaign

    OYO releases new summer break campaign

    Mumbai: OYO has launched its latest summer campaign, ‘Don’t let their summer break, break you!’. The campaign will go live across multiple channels including press ads, OOH, radio, digital films, and OYO’s social media channels.

    Similar to OYO’s recent ‘Assi Reach Gaye’ campaign, this campaign takes cues from consumer insights, highlighting children’s typical summer behavior with the only way out — heading for a summer vacation

    The campaign is carried out based on OYO’s internal consumer study. As per OYO’s study, 82 percent of parents said they have a difficult time juggling work and keeping children occupied during summer breaks. Further, the study highlights that over 65 per cent of Indians shared intent to plan vacations with their kids this summer, after two consecutive years of lockdowns during summer breaks. In such a situation, taking a summer vacation is a win-win for both – parents and the kids.

    This consumer insight also became the genesis for OYO’s latest summer campaign – Don’t let their summer break, ‘break you’ which highlights every parents’ dilemma — prioritising work while keeping kids entertained. The campaign brings to life children’s yearning for a summer break through quirky animated characters. The campaign is set to go live across multiple channels such as print ads, outdoor hoardings, radio channels, digital ads, CRM and OYO owned social media channels. Over the month, the campaign will go live across various cities such as Delhi NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad.

    OYO SVP & head of global brand Mayur Hola said, “Kids have been stuck at home for the majority of the past two years. Summer vacations are all about playtime for kids. Not so much for parents though. They’re on edge, juggling between zoom calls and impatient children who are dying to head out. That’s why our latest campaign shares a friendly reminder with parents; take a trip as much for yourselves, as for the kids. From Assi Reach Gaye to now, our effort has been to widen the pool of people who consider an OYO, when looking to take a break right next door or in a land far far away. And it’s leading to some super cute output.”

  • GrabOn Onboards Medlife, OYO Rooms For #BachatWaliDiwali Season 4

    GrabOn Onboards Medlife, OYO Rooms For #BachatWaliDiwali Season 4

    MUMBAI: Coupons & Deals market leader aims to provide users with exclusive offers this Diwali, through their interactive games and exciting contests.

    As the festive season is underway in full swing, GrabOn, India’s #1 Coupons and Deals marketplace has announced the launch of its fan-favorite annual contest- Bachat Wali Diwali. GrabOn’s Bachat Wali Diwali which is now into its 4th year has drawn in numerous top brands across several verticals over the past few years.

    This year’s edition is brought to you by Medlife, and co-sponsored by Adda52. GrabOn has tied up with OYO Rooms as their Gaming Partner along with Tata Sky, Wynk, ixigo, Zoomcar, and Archies as Gifting Partners.

    Through interactive games like virtual casino and lucky draw, GrabOn is hopeful of bringing in new users and retaining them on the platform. Exciting games alongside lucrative prizes are expected to draw in more users than before. Also, participants can buy gift cards from GrabOn, on which they can avail 2X the discount by taking part in the contest. 

    Play now at: https://www.grabon.in/bachatwalidiwali/

    ‘Our Bachat Wali Diwali campaign is aimed at engaging the participants through games and essentially providing them a platform in GrabOn; gaining new users in the process and contributing to our growing user base’, said Ashok Reddy, Founder & CEO, GrabOn.

    Ashok also mentions, ‘As always, we are driven by the desire to help our users save on everything while they shop online. Keeping in line with this, the Bachat Wali Diwali event will offer the participants exciting and exclusive offers from our partners and sponsors’.

    Bachat Wali Diwali is scheduled to run from 1st November to 10th November 2018, with prizes worth upto Rs 25 Lakhs to be won.

    Earlier this year, GrabOn launched its Gift Cards platform to help shoppers save big on their online gifting expenses. With an aim to win over 40% of the Gift Cards space by 2020, GrabOn hopes to establish itself as an irreplaceable shopping companion for every Indian shopper in the next 5 years.

  • Havas Media wins integrated media duties of OYO

    Havas Media wins integrated media duties of OYO

    MUMBAI: Havas Media has bagged the integrated media duties of OYO, South Asia’s largest hotel chain with presence across India, China, Malaysia and Nepal.

    The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, managing partner for North and East India.

    OYO’s expertise in managing chain of hotels backed by technological innovations and its unique business model makes it possible for it to offer high quality standardised experiences at unmatchable scale. Over the last five years, OYO has built distribution, operational and transformational, construction capabilities and its diverse portfolio includes OYO Rooms in the budget category with OYO Townhouse, OYO Home, SilverKey in the mid-market category and Palette Resorts in the leisure category.

    OYO VP of conversions Burhanuddin Pithawala says, “We want our customers to have a hassle-free, technology-driven travel experience with quality living space at affordable pricing. Price point and quality are the two strong differentiators of OYO. With the launch of the brand and expansion into international markets, defining a brand positioning and a go-to-market plan is the need of the hour. We are confident that Havas Media with its integrated media approach and market expertise will take the brand to newer heights.”

    Havas Media Group CEO for India and South Asia Anita Nayyar adds, “According to a research conducted by Havas Group, travel & hospitality ranks No 1 as the most meaningful category globally while in India it stands at No 10. OYO with its unique business model is using technology and talent to fix this socio-economic problem. It is among the few start-ups creating a global brand from India. We are very excited to be partnering with yet another innovative and entrepreneurial brand.”

    “OYO is a pioneer brand in the hospitality space which thrives on technology & innovation. We proposed a unique city level micro-marketing approach leveraging advanced analytical techniques. Going forward, Havas’ Meaningful Brands framework, will be key in mapping the brand chart for OYO. According to the research, brands that are meaningful enjoy 60 per cent higher chance of purchase in the hospitality and travel industry. We look forward to a long and mutually fulfilling partnership with OYO,” mentions Havas Media Group, India managing director Mohit Joshi.

  • OYO launches OYO Wizard to give discounts to members

    OYO launches OYO Wizard to give discounts to members

    MUMBAI: South Asia’s largest hotel chain OYO has launched OYO Wizard, a new membership program designed to recognise and reward frequent customers.

    OYO Wizard is a one of a kind, benefit membership program that aims to deepen and strengthen customer relationships by providing highly rated and curated hotels to its loyal guests at the best price. The newly launched program comes with unique benefits, including guaranteed discounts, upgrades and benefits and is currently available at an early bird membership fee of Rs 99.

    OYO chief of strategy Maninder Gulati says, “With 95 per cent of our revenue coming from repeat and organic customers, we knew it was time to give back. OYO Wizard will enable us to take the OYO experience a step further by making it possible for us to engage with customers in a more personal and meaningful manner. We believe that this initiative is an important milestone in our efforts to streamline our customer offerings across our global hospitality network.”

    The membership entitles its members for 5 per cent instant discount on current booking and instant rewards in the form of OYO Money.  With super OYO benefits, members will also get a 10 per cent discount on their next stay at the same OYO hotel, while they have the option to avail 5 per cent discount across all other partner hotels.

    These benefits are applicable across OYO’s diverse portfolio including OYO Rooms, OYO Townhouse, OYO Home, SilverKey, Capital O and Edition O.

    The benefits will soon be extended to OYO hotels in international destinations like China, Malaysia and Nepal.

    OYO Hotels is South Asia’s largest hospitality chain operating in more than 160 cities across India, China, Malaysia and Nepal. With over 5500 exclusive hotels in its chain and 100,000 rooms, OYO works in close proximity with its asset partners while exercising full control over the hotels for ensuring a quality experience for travellers. Its network includes major metros, regional business hubs, top leisure destinations as well as pilgrimage towns.

     

  • NDTV presents its first ever Unicorn start-up awards 2016

    NDTV presents its first ever Unicorn start-up awards 2016

    MUMBAI: The world of start-ups is bursting at the seams and India is becoming the start-up capital of the world. NDTV’s series Unicorn — Chasing the start-up dream has been leading the charge in discovering the next big idea from India’s belly which can be the next billion-dollar valued start-up.

    Carrying forward this anticipation NDTV presents the first ever Unicorn Start-up Awards in association with Vestige and Indigo Nation to honour those who have astonished the market with simple ideas and some great execution. The awards will witness some of the biggest mentors and venture capitalists from the start up space in attendance, including Deep Kalra, Founder and CEO, MakeMyTrip, and Sandeep Aggarwal, Founder, Shopclues & Droom.

    The awards will recognise the most credible dream-chasers who are going to change the way India does business with a stellar jury panel including R Chandrashekhar, President, NASSCOM, Suchi Mukherjee, Founder and CEO, Limeroad, and Raman Roy, a seasoned investor, to name a few.

    Start-ups like Grofers, Oyo Rooms, Ola, FlipKart and Shopclues will compete for coveted titles. NDTV has tied up with NASSCOM 10,000 Startups, as knowledge partner for the awards, and with Tracxn, a start-up intelligence and market research platform, as research partner.

    The exciting evening will be hosted by the glamorous Mandira Bedi, tech guru Rajiv Makhni and Vikram Chandra, Group CEO, NDTV.

    Vikram Chandra, Group CEO, NDTV is all geared up for the first innings of these awards. “We have entered a new business era of start-ups, and it could transform India. NDTV too has expanded its wings in the e-commerce arena and we are growing rapidly. The Unicorn Start-Up Awards is our attempt to honour the unique ideas which have made a mark. From here on, we expect the awards to get bigger and better, and to be the benchmark for entrepreneur recognition.”

    Rajiv Makhni, MD Technology, who is the brainchild behind these awards said, “From nascent ideas cooked up in a warehouse to booming ventures that are eating up market share and attracting consumers at breakneck speed, NDTV Unicorn Start-Up Awards will lift the iron curtain off them all. This is the highest form of recognition for those that have blazed a trail of their own. This is the start-ups’ moment to shine and occupy centre-stage on a prestigious platform like NDTV.”

    The awards will be presented and the webcast will be live on ground on July 29th at the Taj Palace, New Delhi, 7 pm onwards.

    • Bootstrapped start-up of the year – this category will award start-ups that are bootstrapped all the way and have made notable progress without external funding or support and own nothing outside of their start-up.
    • New Kid on the Block– this category will award the start-up that has an exceptional idea and is now attempting to scale up into a business. It should be an original idea with the potential to disrupt the market.
    • Dream-chaser of the year– this category will award the start-up that has a concrete plan and is now scaling up through funding.
    • Woman Entrepreneur of the year– this category will recognise a start-up helmed by a woman entrepreneur which has disrupted the market.
    • Health start-up of the year– this category includes health start-ups across wellness and fitness and more that have made an impact.
    • Unicorn of the Year– this category will be awarded to the billion-dollar start-up, or Unicorns that has shown highest year-on-year growth in the financial year gone by.
    • Start-up of the future– this category will award the start-up that has the ability to be the next big thing and has a fantastic idea at its core and is looking at establishing itself in a developing market.
    •  Global Start-up of the Year– this category will award an international start-up that has revolutionised its segment and has shown remarkable growth in the last financial year.
    •  Start-up mentor of the year–  this category will recognise an investor, a big shark, an incubator, which has funded start-ups. This individual or venture capital firm will be awarded for great investment acumen and success rate.
    •  Good Samaritan of the year– this category will award start-ups that are making a social impact through their idea.
    •  People’s Start-up of the Year: this will be the only category thrown open to public voting through a microsite and will not be part of the jury’s decision-making process. This convenience start-up will be awarded for pleasing consumers through great service, marketing, and brand retention.
    •  Start-up Person of the Year– this category will award and recognise Indian personalities who have played an important role in shaping India’s start-up sector. He or she could be a government representative, a leading investor, a Unicorn founder.
    •  Brand Ambassador of the Year– this category will award the person who has upheld his/her responsibilities as a start- up brand ambassador and is a true start up evangelist!

     

  • NDTV presents its first ever Unicorn start-up awards 2016

    NDTV presents its first ever Unicorn start-up awards 2016

    MUMBAI: The world of start-ups is bursting at the seams and India is becoming the start-up capital of the world. NDTV’s series Unicorn — Chasing the start-up dream has been leading the charge in discovering the next big idea from India’s belly which can be the next billion-dollar valued start-up.

    Carrying forward this anticipation NDTV presents the first ever Unicorn Start-up Awards in association with Vestige and Indigo Nation to honour those who have astonished the market with simple ideas and some great execution. The awards will witness some of the biggest mentors and venture capitalists from the start up space in attendance, including Deep Kalra, Founder and CEO, MakeMyTrip, and Sandeep Aggarwal, Founder, Shopclues & Droom.

    The awards will recognise the most credible dream-chasers who are going to change the way India does business with a stellar jury panel including R Chandrashekhar, President, NASSCOM, Suchi Mukherjee, Founder and CEO, Limeroad, and Raman Roy, a seasoned investor, to name a few.

    Start-ups like Grofers, Oyo Rooms, Ola, FlipKart and Shopclues will compete for coveted titles. NDTV has tied up with NASSCOM 10,000 Startups, as knowledge partner for the awards, and with Tracxn, a start-up intelligence and market research platform, as research partner.

    The exciting evening will be hosted by the glamorous Mandira Bedi, tech guru Rajiv Makhni and Vikram Chandra, Group CEO, NDTV.

    Vikram Chandra, Group CEO, NDTV is all geared up for the first innings of these awards. “We have entered a new business era of start-ups, and it could transform India. NDTV too has expanded its wings in the e-commerce arena and we are growing rapidly. The Unicorn Start-Up Awards is our attempt to honour the unique ideas which have made a mark. From here on, we expect the awards to get bigger and better, and to be the benchmark for entrepreneur recognition.”

    Rajiv Makhni, MD Technology, who is the brainchild behind these awards said, “From nascent ideas cooked up in a warehouse to booming ventures that are eating up market share and attracting consumers at breakneck speed, NDTV Unicorn Start-Up Awards will lift the iron curtain off them all. This is the highest form of recognition for those that have blazed a trail of their own. This is the start-ups’ moment to shine and occupy centre-stage on a prestigious platform like NDTV.”

    The awards will be presented and the webcast will be live on ground on July 29th at the Taj Palace, New Delhi, 7 pm onwards.

    • Bootstrapped start-up of the year – this category will award start-ups that are bootstrapped all the way and have made notable progress without external funding or support and own nothing outside of their start-up.
    • New Kid on the Block– this category will award the start-up that has an exceptional idea and is now attempting to scale up into a business. It should be an original idea with the potential to disrupt the market.
    • Dream-chaser of the year– this category will award the start-up that has a concrete plan and is now scaling up through funding.
    • Woman Entrepreneur of the year– this category will recognise a start-up helmed by a woman entrepreneur which has disrupted the market.
    • Health start-up of the year– this category includes health start-ups across wellness and fitness and more that have made an impact.
    • Unicorn of the Year– this category will be awarded to the billion-dollar start-up, or Unicorns that has shown highest year-on-year growth in the financial year gone by.
    • Start-up of the future– this category will award the start-up that has the ability to be the next big thing and has a fantastic idea at its core and is looking at establishing itself in a developing market.
    •  Global Start-up of the Year– this category will award an international start-up that has revolutionised its segment and has shown remarkable growth in the last financial year.
    •  Start-up mentor of the year–  this category will recognise an investor, a big shark, an incubator, which has funded start-ups. This individual or venture capital firm will be awarded for great investment acumen and success rate.
    •  Good Samaritan of the year– this category will award start-ups that are making a social impact through their idea.
    •  People’s Start-up of the Year: this will be the only category thrown open to public voting through a microsite and will not be part of the jury’s decision-making process. This convenience start-up will be awarded for pleasing consumers through great service, marketing, and brand retention.
    •  Start-up Person of the Year– this category will award and recognise Indian personalities who have played an important role in shaping India’s start-up sector. He or she could be a government representative, a leading investor, a Unicorn founder.
    •  Brand Ambassador of the Year– this category will award the person who has upheld his/her responsibilities as a start- up brand ambassador and is a true start up evangelist!

     

  • OYO Rooms targets year-end travellers with new campaign

    OYO Rooms targets year-end travellers with new campaign

    MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of life with eight short films that demonstrate travellers expressing themselves freely in the comfort of a hotel room.

     

    The tagline ‘OneForEveryone’ reinforces how OYO Rooms caters to a variety of traveller needs.

     

    Sharing details on the campaign, OYO Rooms CEO and founder, Ritesh Agarwal said, “We are thrilled to launch our latest ad campaign, ‘OneForEveryone,’ which is actually a series of short films showcasing how different people behave once they check-in at a hotel. These colloquial commercials underscore how OYO Rooms understands and caters to the wide spectrum of expectations Indian travellers have from their hotel-experience. We are confident that this campaign will trigger greater brand recall and preference for OYO Rooms when travellers start planning a holiday.”

     

    The campaign was conceptualised in-house by OYO’s creative team led by brand strategy head Bhaskar Thakur. External partners working on the campaign include The DZU Film Company director Daniel Upputuru and AD Tanya Katya.