ITV

Tag: Oxfam India

  • CupShup joins hands with Oxfam India to support rights of tea plantation workers

    CupShup joins hands with Oxfam India to support rights of tea plantation workers

    India: CupShup – an independent advertising start-up, has joined hands with Oxfam India, to campaign for fair wages and better living conditions of tea plantation workers of Assam. Oxfam India is a non-profit organization fighting discrimination and working to improve the lives of vulnerable groups in the country including tea plantation workers in the north eastern state of Assam.

    Through CupShup’s network, Oxfam India aims to reach out to corporates to create awareness regarding the living & working conditions of tea plantation workers in Assam. The campaign also encourages corporate employees to donate and support the cause.

    The team distributed cups to more than 200 corporates across Mumbai, Pune & Bengaluru, through this campaign. CupShup distributed cups with unique taglines and quotes printed on it, highlighting the issues faced by tea farmers in their day-to-day life, along with the details of the campaign which an individual can support.

    Commenting on the campaign, Sidharth Singh, Co-Founder, CupShup, said, “We are delighted to be associated with such a noble cause with Oxfam India. The cups distributed to our network is primarily used for consumption of tea, hence, associating ourselves with a cause which would benefit the ones who help produce tea on ground made a lot of us sense for me & my team. Through this campaign, CupShup is not only going to help them raise donations, but also enlighten the corporates about the severe conditions which a tea plantation worker faces in his/her day to day life.”

    “Our research points to the fact that the tea plantation workers and their families have a very vulnerable existence. It is important that Indian consumers continue enjoying their cup of tea and at the same time demand fair living wages for workers. Our partnership with CupShup is extremely valuable and we hope to receive support from corporates for the campaign. It will help us fight for the rights of tea workers and improve their lives,” said Amitabh Behar, CEO, Oxfam India.

  • Dell reaches out to 12,000 direct beneficiaries in Uttarakhand via Oxfam India

    Dell reaches out to 12,000 direct beneficiaries in Uttarakhand via Oxfam India

    Bangalore: In response to the severe flash floods in Uttarakhand, Dell India has come forward to strengthen Oxfam India's relief and rehabilitation work in the region with a contribution of USD 220,000. The donation has enabled Oxfam India to reach out to 12,000 affected people, in 2000 households across 25 villages. The relief effort includes providing shelter, water sanitation and hygiene support, emergency food supply and also the initiation of cash for work in the affected areas of Uttarakhand.

    Additionally, Dell employees have made a contribution of USD 27,000, towards the relief effort in Uttarakhand. This contribution was facilitated by a disaster relief program established under Dell Powering the Possible, Dell's umbrella CSR program. Dell is determined to help communities get back on their feet and has demonstrated its commitment by making a matching grant for every contribution made by employees, dollar for dollar.

    Ganesh Lakshminarayanan, President Dell India & Executive Sponsor of Dell Powering the Possible for India said, "At this difficult point in time, our thoughts are with the victims of the flash floods and all those who have been affected by the tragedy. Dell remains committed to supporting relief and rehabilitation efforts in the region through our Powering the Possible program and lending our expertise in any way possible."

    Elaborating on the relief efforts Nisha Agrawal, CEO Oxfam India, said, "Oxfam India is grateful to Dell India and its employees for extending their support at this crucial juncture. Being a focus state for Oxfam India, our work in Uttarakhand goes beyond relief to sustainability and livelihood creation. It is only with the support of corporates like Dell that we can expand our reach and create a larger, more long lasting impact."