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Tag: OWLED Media

  • OWLED Media appoints Vaibhav Dhandha as executive creative director to lead creative vision

    OWLED Media appoints Vaibhav Dhandha as executive creative director to lead creative vision

    Mumbai: OWLED Media, a renowned creative marketing agency, announced the appointment of Vaibhav Dhandha as the executive creative director for the video division. In his new role as executive creative director at OWLED Media, Vaibhav will lead all creative initiatives within the video division. His experience and innovative approach are expected to add immense value to OWLED, elevating the quality and impact of the agency’s video content and setting new standards of creativity in the industry.

    With over 11 years of extensive experience in the realm of content creation, Vaibhav brings a wealth of creativity and expertise to the forefront. At OWLED, he will head a team comprising writers, creative leads, and design generalists, and act as the creative custodian for all pitches. His responsibilities will include overseeing the execution of ad campaign pitches, production briefs, and content pieces, from initial ideation to final delivery. Before OWLED Media, Vaibhav was a Creative Director with Supari Studios where he brought multiple campaigns to fruition for brands like Netflix, Hotstar, Prime Video, Hershey’s, MPL, Tinder, and CRED to name a few. His diverse skill set and visionary approach will be instrumental in driving OWLED’s creative endeavours to new heights.

    Throughout his career, Vaibhav Dhandha has conceptualised, directed, and produced more than 700 bespoke content pieces including some award-winning IPs, spanning a wide spectrum, from advertising campaigns and short documentaries to web shows, music videos, and editorial content. His unwavering belief in never accepting things at face value have been the driving force behind his creative journey. He lives by the motto, “Vision mein vazan aur execution mein eccentric hona toh zaruri hai” (It is essential to weight vision and eccentricity in execution) – emphasising the importance of a visionary approach combined with eccentric execution.

    On joining OWLED Media, Vaibhav said, “I am truly honoured and excited to take on the role of Executive Creative Director at OWLED Media. Creativity is at the heart of every remarkable story, and I believe that we have an incredible opportunity to craft narratives that captivate and inspire. I look forward to collaborating with the talented team at OWLED Media to push creative boundaries, ignite imaginations, and bring stories to life in ways that leave a lasting impact. Together, we’ll illuminate new horizons of creativity and storytelling in the ever-evolving media landscape.”

    On Vaibhav’s appointment, Ayush Wadhwa, Founder of OWLED Media said, “We are thrilled to welcome Vaibhav Dhandha to the OWLED Media family. His outstanding track record and innovative spirit align perfectly with our commitment to delivering top-tier content to our clients. We look forward to the exceptional creative endeavours that his leadership will bring to our video division.”

    OWLED has helped brands like HP, Estee Lauder, Disney+, CRED, PhonePe, Waterfield, and about 150 more scale their presence through content, marketing and technology (AR)creators & influencer marketing. OWLED’s team of experts have led to a massive change in the engagement of brands through effective campaign strategies and seamless execution.

  • Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Cycle Pure Agarbathi launches #PrayforIndia victory challenge

    Mumbai: With the anticipation of the World Cup 2023 hosted on Indian grounds, Cycle Pure Agarbathi’s newest #PrayforIndia campaign promises to ignite a nationwide wave of enthusiasm and unity. This campaign, of Cycle Pure Agarbathi, brings in dance and cheer to create an innovative blend of tradition with a modern touch aimed at the younger generation.

    “Pray for India, win win India” isn’t just a chant. It’s an emotion conceptualised and brought to life. The campaign’s core objective, amplifying the recall value of #PrayforIndia and spreading its anthem, was masterfully strategised resulting in an engaging hook step that resonates with millions.

    Additionally, this conceptualisation also roped in the brand’s brand ambassador Saurav Ganguly to be a part of the movement. The campaign strategy was pivotal in creating an array of social media assets around this collaboration such as posts to promote the giveaways and ensuring the campaign reached an extensive audience.

    The campaign’s success is defined by the millions of views garnered across social media platforms. With a multitude of content forms, from animations to reels and vox-pop reels, the brand was able to resonate with the younger generation.

    From collaborating with a choreographer to onboard creators for content generation, to conceptualising the influencer matrix and their specific content angles, the campaign’s breadth was truly expansive. The anthem got a refreshing rendition by the creator known as ‘The9teen’, and comedy influencers such as Vicky Pedia were roped in to craft content centered around India’s cherished cricket memories.

    But the innovation didn’t stop there. It was elevated a step further by creating an AR filter, which offers users a chance to win an iPhone and Amazon vouchers. To capitalise on this, all one needs to do is engage with posts by these influencers or use the filter.

    With the innovative strategies and engaging content formats employed, Cycle’s #PrayforIndia campaign took to new heights where they have gotten the whole country to engage with them through an age-old chant. Their commitment to modern, innovative, and effective campaign strategies ensures that traditional brands like Cycle Pure Agarbathi resonate powerfully with today’s audience. Join the #PrayForIndia movement and let’s rally behind Team India together. This campaign was amplified digitally in collaboration with OWLED Media, a creative marketing agency.