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Tag: Oven Story

  • Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    Oven Story and Abhishek Sharma serve up a cheesy IPL experience

    MUMBAI: Cricket and pizza two of India’s biggest passions come together this IPL season as Oven Story partners with Indian Cricketer Abhishek Sharma for an action-packed campaign. With the launch of 2X Cheesy Pizzas, fans can now enjoy an even more indulgent match-day experience.

    Adding a playful twist, Oven Story’s cricket-themed packaging transforms into a mini cricket field, allowing fans to take on the Six Sixes Challenge—a thrilling contest where winners get free pizzas for an entire year!

    Abhishek, known for his explosive batting, stars in a fun Instagram video where he sets out to hit six sixes but ends up playing on the innovative pizza box instead, highlighting the unexpected joy of cricket in a unique way.

    Rebel Foods chief marketing officer Nishant Kedia said, “At Oven Story, we believe that great food should come with great experiences. With our 2X Cheesy Pizzas and interactive packaging, we’re making sure cricket fans have something extra to cheer for this IPL season. And the chance to win free pizzas for a year? That’s just the cherry on top!”

    Cricketer Abhishek added, “IPL is all about high-energy moments, big hits, and non-stop excitement just like Oven Story’s pizzas! I love how this campaign brings cricket and food together in such a fun and interactive way. Can’t wait to see fans take on the six sixes challenge!”

    How to Participate?

    To enter, fans must record themselves hitting six sixes in a row, post the video on Instagram, and tag Ovenstorypizza. Winners will enjoy free pizzas for a year a dream for every foodie and cricket fanatic!

  • Oven Story launches limited-edition ‘Kiddy Pizzas’

    Oven Story launches limited-edition ‘Kiddy Pizzas’

    Mumbai: Oven Story, from the house of Rebel Foods, is celebrating Children’s Day with the launch of its one-of-its-kind, limited-edition ‘Kiddy Pizzas’ – an innovative campaign designed to break the clutter and capture the hearts of both adults and kids alike.

    Available across 140 kitchens in seven major cities such as Bangalore, Hyderabad, Chennai, Mumbai, Pune, Kolkata, and Delhi-NCR, this playful range of pizzas is designed to spark joy and rekindle childhood memories. From 8 to 14 November, pizza lovers can order these nostalgic treats, bringing a whimsical twist to their meal with pizzas available in delightful shapes like Duck, Star, and Unicorn – all customisable at no extra cost.

    This innovative ‘Time to Be Kids Again’ campaign goes beyond the pizzas, offering a full nostalgia experience. Each order includes a lollipop with a QR code and the message, ‘It’s time to be kids again,’ inviting customers to explore more memories. Additionally, every Kiddy Pizza comes with a nostalgic kit featuring paper and step-by-step instructions to fold classic shapes like a boat, aeroplane, and dog, bringing back cherished moments from childhood.

    Rebel Foods CMO Nishant Kedia said, “At Oven Story, we wanted to create something that resonates with everyone who yearns to relive the joy of being a child. The idea for Kiddy Pizzas came from a desire to make mealtime a moment of fun and play, not just for kids, but for the kid in all of us. With Children’s Day around the corner, we thought it was the perfect time to launch a campaign that encourages everyone to take a little break from the ordinary and reconnect with their playful side. Our brand is all about creating delightful experiences, and we hope these Kiddy Pizzas bring smiles to our customers, one slice at a time.”

    Kiddy Pizzas are now available on the Oven Story app and website till 14 November.

  • Oven Story bets high on safety and compliance as it makes pizza consumption a fulfilling affair

    Oven Story bets high on safety and compliance as it makes pizza consumption a fulfilling affair

    As India continues to open up from the pandemic-imposed lockdown, several brands are looking at meaningful ways to make a renewed entry into the lives of consumers – one that will help them make an informed decision especially on the parameters of health and hygiene. One of the early players to alter their offerings since opening up for business again,  Oven Story pizza has worked up a safe and hygienic solution to enable consumers to order their favourite meal – the pizza, without worrying about safety and consumption woes.  

    Ordering outside food during the pandemic has become a distant dream for many with people debating and battling within themselves to deciding on the safety of even their beloved pizza. Oven Story solves this dilemma by ensuing the highest levels of safety while also providing customers with variants of its popular cheese pizzas. Apart from providing the essential safety norms of sanitization, gloves and masks, Oven Story also aces the safety aspect by providing temperature and medical certification of their staff and chefs who are making the pizza, on the app when someone places an order. This ensures that ordering and consuming a pizza from Oven Story is safe and fulfills all safety conditions.

    The ad campaign has been conceptualized and executed by Publicis India. The production house for the film is Content Factory while it has been directed by Tarannum Pasricha.

    Commenting on the brand campaign thought, Shoumyan Biswas, Head of Strategic Alliances, Rebel Foods said, “Our aim was to instill faith in the minds of our consumers that how Oven Story is doing its best to bring safe and quality product to its consumers. Publicis India has done complete justice to the concept and delivered a great piece of advertisement. Ajeet’s team has been stupendous in terms of conceptualization and delivery of the product.” 

    Sharing his views on the creative thought process and execution, Publicis India ECD, Ajeet Shukla said, “Like many things during the pandemic, ordering food is also a huge tussle between with heart and the mind, especially when it pertains to one of our favourite foods – the pizza. Oven Story offers a unique safety experience right from showcasing the temperature of the chef preparing your pizza to that of the delivery person at your doorstep. The entire journey ensures the ultimate safety to relish an Oven Story pizza and puts our hearts and mind at peace.”

    The ad campaign is being promoted heavily on digital and television platforms and will air on popular entertainment, infotainment, and sporting properties over the next few weeks.