ITV

Tag: Outdoor

  • DDB MudraMax lights up streets for Reebok One

    DDB MudraMax lights up streets for Reebok One

    MUMBAI: The sports brand Reebok has come up with a new running shoe – Reebok One – and to create visibility and awareness for it, the brand along with DDB MudraMax OOH team decided to cover malls and major traffic junctions of the various cities.

    “Reebok one is a high impact campaign designed to ensure that the consumer gets attracted towards the product and understands how the 3 zones can help a runner. This is being conveyed at every touch point be it retail or OOH. The consumer is introduced to this technology powered shoe in a compelling manner”, said Reebok brand director Somdev Basu.

    The campaign’s objective was to urge people to visit the showrooms and try the new Reebok One.

    To highlight the USP of the shoe the DDB MudraMax team came out with the idea of lighting the three parts/zones which help the person to land softly, transition smoothly and push forward quickly. The creative idea was to relate the foot movement with the zones in the shoe and the strategy was to take good clear hoardings and mall facades and highlight the 3 key functions of the shoe.

    Commenting on this, DDB MudraMax – Outdoor, retail and experiential president Mandeep Malhotra said, “Reebok is a brand which is very close to my heart. We were thrilled to welcome the three layered brief from them and the team did a fantastic job. We have been working hard on DDB MudraMax being the agency to tell a story on a single frame. This innovative campaign besides reaching out to prospective consumers brought the wow factor back in innovative lifestyle footwear campaigns.”

  • The Pitch season 3 search for the top 10 begins

    The Pitch season 3 search for the top 10 begins

    MUMBAI: Bloomberg TV India, the nation’s premier English business news channel’s third season of THE PITCH moves into its second phase. The first phase, which was a nationwide call-for-entries, saw the channel receive close to 5000 entries.

     

    Subsequently the jury, comprising of successful entrepreneurs Mahesh Murthy, Vishal Gondal and Neeraj Roy, have identified the top 25 contenders. These 25 contenders will present their Elevator Pitches to the Jury for a place in the TOP 10 of THE PITCH Season 3. The Jury will evaluate these aspirants on the brilliance of their business pitches and their individual excellence.

     

    Starting 6th September, Bloomberg TV India will exclusively telecast THE PITCH Season 3 at 10.30 pm on Fridays and 5.00 pm on Sundays.

     

    The final 10 contestants will face challenges thrown to them by some of India’s most prominent new age entrepreneurs each week. In every episode, an entrepreneur will assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5 crore from Seedfund.

     

    The Pitch Season 3 is presented by Reliance Commercial Finance and powered by Hyundai. Big Daddy Productions are the concept partners for The Pitch. The show will be supported by a 360 degree marketing campaign spread across Television, Outdoor, Print, OOH, Online, Mobile, Radio, Multiplex, Retail, Restaurants, Malls, etc

  • Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra

    Airtel’s Aapli Boli, Aapla Network campaign rings in Maharashtra

    MUMBAI: Bharti Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa says Hello to Maharashtra with a new campaign – “Aapli Boli, Aapla Network”. The new advertisement reiterates Airtel’s commitment to offer seamless network connectivity and enrich lives of its customers.

    The new TVC showcases varied cultural background of different districts in Maharashtra yet connected with one network anywhere, anytime! It highlights the strength of Airtel’s network across the state helping customers to stay connected with their loved ones wherever they go – from Kolapur to Solapur, Nasik to Nagpur , Auranagabad to Pune!

    Mr. Ashok Ganpathy, Hub CEO – Maharashtra, Goa & Gujarat, Bharti Airtel said “Our new campaign, “aapli boli aapla network” reinforces the seamless network experience Airtel provides in the state of Maharashtra- a large state with a rich and diverse culture. The campaign connects the brand with the region through its catchy and inclusive lyrics- bringing in a feeling of togetherness. We believe this campaign will further strengthen our brand in the minds of consumers, whilst they enjoy the superior network experience.”

    Powered by its extensive coverage reach, Airtel has delivered on all network quality benchmarks in Maharashtra as defined by TRAI – for instance Availability of Network, Ease of originating a Call or a Data Session, Voice Clarity and Ability to successfully complete the Calls and Data Sessions.

    Airtel has planned a strong 360- degree campaign spread using TV, outdoor, radio, print (selective) and retail signage’s to support the campaign.

    Created by the media agency Taproot, the campaign complements its earlier brand campaigns ‘Har Friend Zaroori Hai Yaar’ campaign and ‘Jo Tera Hai Woh Mera Hai’ to tap the youth audience.

  • DDB MudraMax – Outdoor wins big at Outdoor Advertising Awards

    DDB MudraMax – Outdoor wins big at Outdoor Advertising Awards

    MUMBAI: Outdoor Advertising Awards 2013, which concluded recently, saw DDB MudraMax – Outdoor as the clear winner. The agency once again proved indomitable by bagging eight Golds, five Silvers and four Bronzes and the coveted ‘Campaign of the Year‘ and ‘Innovation of the Year‘ titles.

    The Campaign of the Year title was given to Volkswagen‘s campaign titled ‘Post-It‘ and the campaign for Adventure 18 titled ‘Window Washers‘ bagged the Innovation of the Year.

    Commenting on this exuberant win, DDB Mudra Group COO Pratap Bose said, “This is the fourth year where we have dominated this award function with a sack full of awards. It‘s a great result for the brave clients that we work with and a great thumbs up for the best Out of Home team in the country.”

    Listed below is the total number of awards won by DDB MudraMax at OAA 2013:

    CATEGORY
    CAMPAIGN NAME
    MERIT
         
    CAMPAIGN DESIGN OF THE YEAR STAR – MASTER CHEF BRONZE
    RETAIL BRANDS MCDONALDS – SPICE FEST BRONZE
    FINANCIAL SERVICES WESTERN UNION – TRANSFERING LOVE BRONZE
    CLOTHING, FOOTWEAR & ACCESSORIES PETER ENGLAND – GIVE WATER BRONZE
         
    BEST USE OF AMBIENCE MEDIA NEROLAC – WORLD‘S LARGEST SHADE CARD SILVER
    FINANCIAL SERVICES ADITYA BIRLA FINANCIAL SERVICES – AGENT ON TRACK SILVER
    BEST USE OF TECHNOLOGY ADITYA BIRLA FINANCIAL SERVICES – AGENT ON TRACK SILVER
    REAL ESTATE & CONSTRUCTION BHARTI CEMENT – SAC TRENCH SILVER
    ALTERNATE MEDIA COUNTRY INN & SUITES – EARTH HOUR SILVER
         
    INNOVATION OF THE YEAR ADVENTURE 18 – WINDOW WASHERS GOLD
    INTERNATIONAL LIPTON – LIPTON DIP & WIN GOLD
    REAL ESTATE & CONSTRUCTION NEROLAC – WORLD‘S LARGEST SHADE CARD GOLD
    CAMPAIGN OF THE YEAR VOLKSWAGEN – POST IT GOLD
    PUBLIC & SOCIAL SERVICE SANCTUARY – KILLING STAPLER GOLD
    AUTOMOTIVE VOLKSGWAGEN – POST IT GOLD
    RETAIL BRANDS GEEBEES BEVERAGES – COFFEE PEOPLE GOLD
    TRAVEL & HOSPITALITY ADVENTURE 18 – WINDOW WASHERS GOLD
  • Golden era of music comes alive in all its glory on 92.7 Big FM’s new show ‘Suhaana Safar with Annu Kapoor’

    Golden era of music comes alive in all its glory on 92.7 Big FM’s new show ‘Suhaana Safar with Annu Kapoor’

    MUMBAI, June 19, 2013: From foot tapping dance numbers and lyrical love songs to soulful melodies and the finest classical music, the Indian Film industry has given audiences a chance to enjoy some of the most beautiful and critically acclaimed music in over 100 years of existence. And, starting Monday 24th June, 2013, 92.7 BIG FM Mumbai will provide listeners with the opportunity to relive the Golden Era of Indian Cinema with its brand-new show ‘Suhaana Safar with Annu Kapoor’, every Monday to Friday between 10am and 12noon. The show was launched in style as yesteryear’s most revered personalities like actors Asha Parekh, Vidya Sinha and Dheeraj Kumar, music directors Anand-ji and Pyarelal-ji, singer Anwar and lyricist Sameer representing his legendary father Anjaan Sahab, joined actor Annu Kapoor and 92.7 BIG FM’s RJ Anirudh to relive the memories of some of their most celebrated blockbusters. 

    Covering the period between 1955 and 1985, ‘Suhaana Safar with Annu Kapoor’ is a one-of-its-kind radio show that will give 92.7 BIG FM listeners a chance to experience the joys of listening to evergreen songs that have entertained audiences in days gone by. Hosted by the affable Annu Kapoor, ‘Suhaana Safar with Annu Kapoor’ will enable listeners to relive the golden era year-by-year while taking them on an exhilarating journey where the actor will narrate behind-the-scene incidents, interesting facts and trivia about the movies and play the top 12 songs of a particular year.

    While songs from the era are etched in our minds, the stories behind these glorious melodies are relatively unknown. ‘Suhaana Safar with Annu Kapoor’ promises to make your morning drive to work an immensely pleasurable time with evergreen songs and the stories around their making. The romantic, melodious, lyrically charming, meticulously orchestrated and harmoniously sung songs of the golden-era are a treat to the senses and epitomize Hindi film music’s finest period.

    Speaking about radio debut, Annu Kapoor said, “In this new medium of radio, I would like to share my experience with my audience through the tremendous heritage of melodious music from 1955-1985 and untold stories and trivia which I have learnt while working with and interacting with great directors and producers throughout my career of 31 years in the city. This is what I offer to my audience, a pure source of entertainment; and I hope my listeners will appreciate this program, untold stories and melodious music of the Golden Era and I will try my best to entertain everyone.”

    Ashwin Padmanabhan, Business Head, 92.7 BIG FM said, “Hindi songs from the Golden Era of Indian Cinema are timeless musical pieces that hold a special place in the hearts of everyone regardless of their age. Suhaana Safar with Annu Kapoor is our endeavour to present listeners with the perfect aural entertainment experience that takes them on an incredible journey of these evergreen songs peppered with the stories that make them special. Annu Kapoor’s credibility and knowledge of the retro period makes him our most preferred host. The unique content mix provides for multiple opportunities to engage listeners and marketers alike.”

    To ensure maximized reach, the show will be promoted through a multi-media marketing campaign across radio, television, outdoor, on ground and social media.

  • Television looks ‘Outdoors’

    There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab eyeballs. Such is the impact of outdoor advertising!

    It is estimated that currently, the outdoor space availability in metros is ‘zero.‘ With festivity around the corner, television channels are beefing up their programming and the most opportunistic way to utilize advertising appears to be via this medium.

    The outdoor business is estimated to be growing at 20 per cent and the size of the organized industry alone has been pegged at Rs 11 – 12 billion by industry experts. These figures are proof that advertisers‘ dependence on outdoor has significantly increased.

    The biggest players this year among television channels are the ususal suspects Sony, Star and Zee. The average spends among these channels is estimated to be close to Rs 700 – 800 million annually on outdoor advertising. 30 per cent of these spends are dedicated to the festive rush spanning September – December, says Star Sight CEO Sanjay Shah.

    Bright director Yogesh Lakhani opines that spends usually go up by 15 – 20 per cent during the festive period. Jhalak Dikhla Ja got the ball rolling for Sony but now Kaajal and Extraaa Innings from the same stable are straddling Mumbai city. It is believed that more than 50 per cent of Sony‘s spends in launching properties is dedicated to out of home.

    Star has followed suit with its three big launches Antariksh and yet to be launched Paraya Dhan and Sathi Re. Naach Baliye was also given this life-size value during its launch period.

     

    Slide Show: Different mediums used in Outdoor

    Zee went all the way with Betiyann and is planning to use outdoor to build the buzz for the Sa Re Ga Ma finale on 28 October, as well as the newly launched youth block Klub. Zee alone is estimated to spend about 15 to 20 million on each property.

    In addition to these big players, other contenders currently in the outdoor space include Disney Channel with its latest local offering Vicky Aur Vetaal and Tata Sky‘s DTH platform battling it out with Dish TV. Primesite head GM West Aneil Deepak remarks that channels usually adopt a dual strategy, whereby 30 – 40 per cent of their spends go to permanent sites on an annualized basis, however in promoting certain properties they will increase their spends depending upon its significance.

    Outdoor is consistently used by channels as it not only acts as a reminder medium but it also gets people to sample a new show. Ogilvy Activation country head – Landscapes and Signscapes Nabendu Bhattacharyya opines, “Outdoor builds quick awareness and is the most cost efficient option. It is beneficial because it can be city specific and have a customized plan by which campaigns can run from 7 days to months.”

    Though the outdoor industry falls short of a common currency measure, individual specialists with the likes of Star, Sony Entertainment, Zee TV, Times Now and Sahara that use outdoor all the year round, have their own proprietary tools to derive accountability from the medium.

    Besides TV, the biggest spender this year are from the Telecom sector says Aaren Initiative president Vivek Lakhwara. Reliance and Airtel have a pan Indian presence, adds Shah. “Normal medium vacancy level of 20 per cent during the year becomes zero during September to December as brands like telecom, finance, press, automobiles, radio are also fighting to grab the available spots,” says Bhattacharyya.

    Going beyond billboards and bus shelters out of home as a category is fast expanding into areas like retail and entertainment. With emerging technology like LED screens, interactive facia at malls, backlit air blimps and large building wraps, Bhattacharyya forsees, “Airport advertising will take on a much greater significance with clients. Technology driven platforms like bluecasting will see the emergence of different options available to advertisers which will add to the array of the outdoor armament.”

    The future is bright! On a rather optimistic note, Bhattacharyya predicts that this year will prove to be a watershed year for the outdoor advertising industry. “The area of consolidation both from a buyer and the concessionaire‘s perspective, is around the corner. It has happened the world over and India will prove to be no different. The outdoor specialists will control about 75 to 80 per cent of the entire outdoor market in India in two years time and consolidation amongst them will also happen very quickly. Alliances and mergers will take place, media groups will broaden their services, bandwidth will be built in order to deliver efficiencies and scale, and the big buyers will only get bigger.”

    He also sees foreign investors and large media groups waiting for an opportunity to lunge into the Indian market. He says, “The big daddies like Viacom, Clear Channel and Decaux know it‘s a profitable business to get into. They are just hoping and crossing their fingers that tighter legislation and better regularities come into play, for them to invest long term in India.”

    Of course, one such biggie has already made a quiet landing on Indian shores. News Outdoor India (NOI), the local arm of News Corp’s OOH subsidiary News Outdoor Group (NOG) and headed by a former senior executive of Star India Sumantra ‘Sumo‘ Dutta, has been operating in the country for the last six months.