ITV

Tag: Outdoor

  • New iGameLeague allows advertisers to sponsor individual players

    New iGameLeague allows advertisers to sponsor individual players

    MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

    The platform has been created by four experts – serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

    “Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

    As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

    Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

    After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated,  iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

    Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

    Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry. 

  • New iGameLeague allows advertisers to sponsor individual players

    New iGameLeague allows advertisers to sponsor individual players

    MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing the industry as it allows advertisers to become sponsors of individual players.

    The platform has been created by four experts – serial entrepreneur Devesh Gupta, sales and marketing maverick Nilesh Thakkar, animation and VFX industry veteran Susanta Dutta and Nishith Maheshwari. “IGameLeague is first and sole professional mobile gaming platform in India. How YouTube is a platform for video the same we are for gaming industry with monopoly,” said co-founder NIlesh Thakkar.

    “Apart from print, TV, outdoor, radio and online, IGameLeage will add as yet another medium for advertising, where users not only play and win cash, the media partners and advertiser also reach their target audience,” Thakkar shared, adding, “Being a sole platform, brands like Citrus will give our users Rs 50 per players as sponsors. So we bring ready advertiser with us.”

    As per Thakkar, the startup is already valued at Rs 70 crore after investment from venture capitals.

    Bringing alive the idea of ‘Play Mobile games –Win Real Cash’, the platform has more than 20 popular mobile games on the platform. With a very simple and easy to use interface, players can download, register and start winning cash from their favourite games.

    After testing the waters through a beta launch in Mumbai where more than 2300 students from 18 top colleges including HR, Nationals, Thakur, KJ Somaiya, etc participated,  iGL is in the process of doing a massive national launch of the platform through Brand, Media and Celebrity partnerships.

    Various business houses have evinced interest in buying the territorial rights of various regions of the platform.

    Since it has brought to the fore a completely new age medium for mass engagement, it is expected to be lapped up by the Smartphone and IT industry. 

  • Flags Communications bags Rs 250 lakh marketing mandate of Kairali Ayurvedic Group

    Flags Communications bags Rs 250 lakh marketing mandate of Kairali Ayurvedic Group

    NEW DELHI: Flags Communications has been mandated to provide integrated and end-to-end marketing solutions to Kairali Ayurvedic Group, a global, independent, family-owned company helping people heal by using the method of ayurveda. 

     

    Flags will also strengthen brand engagement across all platforms – Print, Broadcast, Digital, Outdoor and Social. The deal is for around Rs 250 lakh.

     

    Flags have been tasked with drawing on 360 degree strategic communications expertise, which includes advertising, marketing, PR and digital to creatively engage customers and investors of Kairali on a nationwide scale.

     

    Kairali MD KV Ramesh said, “We were looking for an agency that can partner with us closely in our growth story. Flags Communications’ deep experiential knowledge of emerging markets and capability to seamlessly implement national product launches, with deep public relations expertise will be invaluable in strengthening our presence. The company’s strategic understanding of the Ayurvedic industry gives us confidence to believe that this will be a successful alliance. We look forward to a long term and mutually beneficial relationship.”

     

    Flags MD PKD Nambiar added, “Kairali is just not any other client for Flags. By partnering with Kairali, we have signed up with  its philosophy of promoting ayurveda to the deepest corner of this country. Our mandate is to facilitate building and enhancing their corporate reputation, create visibility for their brand through contemporary and cutting edge communications. Kairali has tremendous expectations from us, and backed by our expertise we are confident of meeting them.”

     

    Kairali Ayurvedic Group has been helping amalgamate ancient ayurveda with contemporary wellness needs and healing mankind worldwide through Kairali – The Ayurvedic Healing Village (formerly known as ‘Kairali Ayurvedic Health Resort’), at Palakkad – Kerala and Kairali Ayurvedic Centers (Worldwide).

  • Election Campaigns: How they boosted OOH sector

    Election Campaigns: How they boosted OOH sector

    Since the 2014 elections is being touted to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend on advertising…especially outdoor since their vote bank lies within the masses on the street of not just the metros but also the tier II, III, IV markets. Therefore, outdoor has become massively important for them. It’s much more rigorous this time.

     

    Election season has given a boost to outdoor advertising industry by more than 30 per cent. Understand, unlike television and print which also exude national presence, the power of outdoor lies in its local behaviour. It helps put up a larger than life picture wherein literacy is not a heavy requirement. You can easily look at the picture and understand the message. As a result outdoor has become a very significant medium for the parties to reach out to the masses who stay in the hinterlands of this country. They are their vote banks, most of whom who may not even have a television at home to watch an ad or are not literate enough to read the paper. It’s outdoor that helps the candidates and parties to reach out to such regions. Now talk of metros like Mumbai, where time is limited and people do not have the leisure to watch TV and read papers, since people are constantly on the run and outdoor helps capture their attention in a very big way. Outdoor inventories  such as hoardings, transit medium, street furniture, mobile vans, railway media all can be placed at strategic locations and just cannot go unnoticed by the target viewer. In a city like Mumbai where consumers are constantly travelling, hoardings play an exponential role in capturing their attention.

     

    The government has estimated a 4.9 per cent rise in economic growth this financial year, against a decade-low of 4.5 per cent last year. Parties have majorly used larger than life hoardings without much innovation in a bid to keep their campaign language simple and direct. National political parties such as Congress, BJP, NCP and the latest entrant in the political game Aam Admai Party (AAP) have also rolled out an outdoor campaign to woo voters pan India. Outdoor has come up as an effective mass communication tool for targeting people on the go as soon as they step out from their home.  This has given rise to the demand of outdoor inventories on big scale especially large size hoardings. Taking the professional approach, these parties have engaged highly lit, strategically located, clutter free hoardings along with bus media.

     

    Interestingly, political parties have also raised ad spend on OOH medium to cater to large number of diverse voters. Focused on innovation, diverse range of outdoor inventory and tactical media planning have brought national political parties closer to outdoor medium.

     

    Digital Marketing and OOH: Combination used?

     

    These political campaigns came up with single objective to influence the decision of voters. Therefore, the demand of quality outdoor products coupled with highest reach gained popularity amongst parties.

     

    Parties used combination of digital and outdoor campaigns for various political promotional events such as rallies, public appearance of prime ministerial and Lok Sabha seat candidate in every constituency, awareness campaign of party’s agenda and promises to the voters and many more.

     

     This year we have noticed many new trends such as advertising via mobile vans, LED, huge display screen at traffic junctions, public announcements, heavy advertising on railway and bus stations etc. A lot of BTL activities are also planned around the city like Narendra Modi T-shirts, Arvind Kejriwal’s Cap and Rahul Gandhi’s Mask to list a few.

     

     What after election?

     

    The elections this year is expected to boost the ad revenues across sectors in double digits. And this boost will help sustain even the OOH industry for the rest of the year. It is only an addition to the already existing and growing business of OOH as a whole. So, we do not think that there should be any coping issues. There will be business as usual. Elections are a once in a five year phenomenon. We do not depend on elections alone, therefore…right?! The elections will get over in a few days. And April-May are the best advertising months. Its summers…and holiday season for schools too. So, a lot of advertising happens across the summer FMCG brands, tourism and education too.

     

    (These are purely personal views of Global Advertisers MD Sanjeev Gupta and indiantelevision.com does not subscribe to these views)

  • Global Advertisers expands its reach

    Global Advertisers expands its reach

    MUMBAI: With office premises shifting from south Mumbai to the city’s western suburb and rehabilitation of slums going on full swing, the Virar region in Thane district has emerged as a preferred destination for business expansion plans of MNCs, national companies and SME business players.

     

     

    Growing opportunities, rapid improvement on connectivity, affordability of real estate prices and infrastructure: the demand of promotional campaigns have increased tremendously in this region. Most of the brands have opened their outlets there and looking for best advertising solution to create awareness amongst Mumbaikars.

     

     

    Seeing these lucrative prospects, Global Advertisers has expanded its portfolio with two beautiful sites in Virar.  “We have always brought new advertising avenues for our clients, suiting to their product and budget.  Virar is growing in terms of population, rail and roadways connectivity have further strengthened this region. These two factors combined together have paved way for a steady economic and industrial growth of Virar. Our news sites of 40X40 are located on the highway and with such a great size, we are expecting to reach out to thousands of potential customers everyday,” said Global Advertisers MD Sanjeev Gupta.

     

     

    Presently, more than 1.2 million residents stay in Vasai –Virar region making it fifth largest city in Maharashtra.

  • Global Advertisers rolls out campaign for Adlabs Imagica

    Global Advertisers rolls out campaign for Adlabs Imagica

    MUMBAI: Global Advertisers has rolled out dynamic outdoor campaign for Adlabs Imagica by engaging large size and panoramic hoardings across Mumbai.

     

    Being launched in the summer holiday season, the ad campaign has promoted the park as the perfect destination for families and youngsters.  Keeping its core target audience in mind, Global Advertisers’s team judiciously selected the hoardings in prominent areas of Mumbai such as Bandra, Andheri, Vasai, Dahisar and many more.

     

    Global Advertisers MD Sanjeev Gupta said, “In this scorching heat, most of the Mumbaikars are exploring new ways to beat the heat and enjoy the family holiday season. Our outdoor campaign has certainly generated buzz for Adlabs Imagica in the city by reaching out to the maximum number of potential visitors. The media planning and sales team have executed the campaign with mix of high impact hoardings which has provided phenomenal coverage to the campaign and successfully generated curiosity and interest amongst consumers.”

     

    Adlabs Imagica aims to make its summer celebration even more special and memorable with 26 themed rides and attractions for the young and the old, including the five new kiddie rides this summer.

  • After Congress and BJP, AAP enters ‘outdoor’ fray

    After Congress and BJP, AAP enters ‘outdoor’ fray

    MUMBAI: Barely days for the city to go to polls, and a party which had hitherto relied on unconventional methods such as word-of-mouth, foot soldiers and dharnas to gain popularity, has finally taken refuge in mainstream advertising, albeit out-of-home (OOH).

     

    Indeed, the Aam Aadmi Party (AAP) and its most public face, Arvind Kejriwal, are the latest to find their way to a string of hoardings plastered across Mumbai in the lead-up to voting day on 24 April.

     

    In the hoardings, Kejriwal is seen asking Mumbaikars for votes, alongside slogans in Hindi which read: “Jitne Sitam Karna Hai Kar Lo, Lekin Desh ko Badal kar Rahenge”, “Is baar Imaandaar” et al.

     

     According to Global Advertisers, which has the mandate for the main political parties, while BJP and Congress are utilizing 17 to 20 per cent and 25 to 27 per cent of the total outdoor hoardings, respectively, AAP is utilizing only 7 to 8 per cent.

     

    In terms of monies spent, “If Congress is spending around Rs 50 crore and BJP about Rs 20 crore on outdoor, AAP, which does not have as much money as BJP and Congress, should be spending much less than Rs 3 to 5 crore. However, it is important to note here that unlike Congress and BJP that are creating a very strong presence through TV and print advertising, AAP’s advertising backbone comprises just outdoor and word-of-mouth,” informs Global Advertisers managing director Sanjeev Gupta.

     

     For AAP, the outdoor agency is currently focusing on Mumbai’s high-visibility regions such as Worli, Andheri, Dadar and Thane. Despite having been approached at the nth hour, the agency’s media planning and buying teams have selected some of the best sites for the party.

     

    In this election year, Indian advertising is expected to witness an overall boost of around Rs 1,000 crore from political advertising, with outdoor advertising expected to see a 10 per cent rise within that. “We at Global expect to witness as much as a 30 per cent rise in our revenues just from political advertising,” says Gupta.

     

    While TV and print exude national presence, outdoor is very important for parties to reach out to masses who stay in the country’s hinterland. “And since the 2014 elections are being considered to be one of the toughest elections of all time, parties are more than willing to dig deep into their pockets and spend on advertising, especially outdoor, since their vote bank lies within these tier 2, 3, 4 markets,” Gupta points out.

  • zoOm into the most beautiful women in the Universe

    zoOm into the most beautiful women in the Universe

    MUMBAI: zoOm – India’s No. 1 Bollywood channel, is the biggest platform for glitz, glamour, style and beauty on Indian television. And this November, zoOm is bringing its viewers closer to 86 of the Universe’s most beautiful women with the live and exclusive telecast in India of the Miss Universe 2013 pageant finale from Moscow, Russia.

    Miss Universe, now its 62nd year, is undoubtedly the biggest and most prestigious beauty pageant. This year the Miss Universe telecast will be broadcast in approximately 190 countries and an estimated 1 billion viewers worldwide are expected to tune-in. Thomar Roberts (“MSNBC LIVE”) and former Spice Girl Mel B (“AMERICA’S GOT TALENT”) will be the hosts as Grammy nominated ‘PANIC! AT THE DISCO’ and international recording artist Emin are set to perform on the 9th November broadcast from Moscow, Russ
    ia.

    Speaking about the telecast, Avinash Kaul, Chief Executive Officer – ET NOW, TIMES NOW and zoOm, said, “zoOm has consistently set the benchmark for glamour and glitz and hosting the India telecast of Miss Universe 2013 is a perfect fit with the zoOm brand. The hugely popular Miss Universe pageant will get its biggest platform India in recent times on zoOm, truly enabling the Indian audiences to partake of this spectacular global event.”

    With a robust multi-media marketing plan, zoOm is leaving no stone unturned to promote this prestigious pageant in India. The extensive nationwide marketing campaign will encompass the perfect blend of traditional and new age media. Besides the traditional media matrix of TV, Print, Radio and Outdoor, zoOm is leveraging its dominant Social Media presence to create buzz around the Miss Universe telecast. The first phase of the Social Media campaign on zoOm’s Facebook page and Twitter handle involves rallying support around the Indian contestant – Manasi Moghe. The next phase will see some very interesting pegs designed exclusively for Social Media platforms that will surely generate huge excitement among zoOm’s core youth audience about the Miss Universe finale telecast.

    The Times Group is the official partner of the Miss Universe organisation in India and produces the Miss Diva pageant to pick the official Indian contestant for Miss Universe. 21 year old Manasi Moghe won the title of Miss Diva 2013 to become India’s representative at the Miss Universe 2013 finale. Manasi Moghe, an engineer and model, was born and brought up in Nagpur. This diva is fond of singing, dancing, and music. She oozes with passion as she practices classical dance, and is known to be a good hand on the synthesizer too. Having won beauty pageants in college, this glam girl followed her dream. Known only to a close few, Manasi spends her spare time in school working with blind students and advocating for the betterment of the poor with the Pallottine Youth Forum Social Service Committee.

    Will Manasi join the likes of Sushmita Sen and Lara Dutta who did India proud by bringing home the Miss Universe crown? To find out tune into to the live and exclusive telecast of Miss Universe 2013 on Saturday 9th November, 11 pm onwards only on zoOm – India’s No. 1 Bollywood channel.

    The Miss Universe 2013 telecast on zoOm is presented by Artistry from Amway. Solitaire Partner – Divine Solitaires. Associate sponsors – Streax Hair Colour, Loreal ParisTotal Repair 5, Fogg Fragrance Body Spray and Philips LED. Outdoor Partner – Alakh.

    ZoOm will also air a prime-time repeat of the Miss Universe 2013 telecast on Sunday 10th November, at 8.30 pm.

  • Close Dentsu creates new campaign for Maruti Suzuki

    Close Dentsu creates new campaign for Maruti Suzuki

    MUMBAI: The campaign conceptualised by Dentsu Creative Impact aims to launch Stingray as a stylish, premium offering for the youth of today.

     

    The agency’s approach for the campaign is to understand the audience well before the communication started. The youth who is experimental, always hungry for more and wants to make the most of his/her life. In a nutshell, he/she wants ‘everything’ from life.

     

    On the campaign Harish Arora, NCD, Dentsu Creative Impact NCD Harish Arora said: “Pick any youth today and just peek into his car… you find Pizza boxes, cans, ties, shirts, shoes inside. Simply put, the youth today practically live out of their cars, the car is more than just a mode of transport, and it’s their world today.  Our idea was to take this insight to the next level and hence the idea – ‘My thing. Everything.’ We wanted our TG to see the TVC and relate with the various situations as each of them is a slice of his life.”

     

    Two films were created for the campaign. Both the films showcase how Stingray plays many roles in the life of our youngster – it is his café, his disco, his wardrobe, his work station, his shack and so on.

     

    Dentsu Creative Impact branch head Amit Wadhwa added: “We are talking to the ‘everything generation’. And the one partner for them in everything they do, are their cars. With Stingray being designed keeping the youth in mind, we brought it alive through the idea – everything about me packed in one.”

     

    Apart from television, the campaign will be available on print, digital, outdoor, POS.

    Maruti Suzuki India AGM (marketing) Thomas Cheriyan said: “Maruti being the leader in the automobile segment caters to a wide range of customers cutting across various markets and various segments. With the launch of the Stingray, which is a stylish, premium offering, we wanted to target the younger audience while retaining the core values of Maruti. The campaign has also been made accordingly, showcasing how the car fits into the life of today’s youth – work, personal life, friends, family etc.”