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Tag: Outbrain

  • Outbrain expands network to drive growth for Indian publishers

    Outbrain expands network to drive growth for Indian publishers

    MUMBAI: Content discovery platform Outbrain has experienced substantial growth in developing its publisher network in India since the beginning of 2015.

     

    Joining its list of premium publications in India and around the globe are leading titles across all major verticals, including: news, lifestyle, finance and youth.

     

    Publishers that have recently joined the Outbrain network include Indian Express, ABP Live, Financial Express, MTV India, ScoopWhoop, Sanjeev Kapoor, StoryPick, MissMalini, and fossBytes.

     

    Additionally, Outbrain has also renewed its partnership with Network18 in India.

     

    India continues to be one of the company’s fastest growing markets and Outbrain already counts The Times of India, The Hindu and ESPNcricinfo within its network of premium publications.

     

    Network18 vice president and head of mobile business Kavi Madan said, “Outbrain is constantly innovating its product and services to provide something truly valuable to online publishers. We decided to renew our partnership with them because over time they have provided the highest quality recommendations and best monetisation across desktop, mobile and apps for Network18.”

     

    “Outbrain has been an integral part in helping us figure out how to drive engagement with our audiences, as well as supporting our efforts to improve personalisation. This isn’t just about that widget that you see at the bottom of an article. Through the Outbrain Engage solution, we are able to serve the best of our content to all kinds of audiences and deliver what users crave – the best content recommendations,” said Indian Express head of product Vikas Handu.

     

    The continued expansion of Outbrain’s publisher network across all major verticals in India further extends the content marketing opportunity for brands in this region and significantly increases marketers ability to strengthen their audience relationships and get their content discovered. Outbrain’s network combines both local publishers and global sites such as CNN and recent wins like Time Inc., ESPN and Mashable.

     

    Outbrain general manager SEA & India Gulshan Verma added, “We are thrilled to welcome these new publishers to the Outbrain network, as well as renew our partnership with Network18. Outbrain’s focus on trust and audience experience is what brings real value to our publisher partners. Our vision is to maximise the monetisation of our audience for publishers, while at the same time driving increased audience engagement, and providing key insights and analytics about their core digital users.”

  • Indians consume 76% mobile content on Android device: Outbrain

    Indians consume 76% mobile content on Android device: Outbrain

    MUMBAI: As new technology and platforms come in, digital content consumption witnesses a wave of change. In a scenario like this, highlighting the key digital content consumption trend in India, an Outbrain research titled ‘Content Consumption Trends’ shows that the Indian mobile market is clearly dominated by the Android user, where a staggering 76 per cent of the overall content consumed on smart phones is consumed on an Android device – second only to Malaysia.

    According to the report, in Southeast Asia, Android is now in a truly dominant and almost unchallengeable position, probably due to its more affordable price-point and its availability on a much wider range of models. On the other hand, in a number of key markets such as Australia, Japan, the UK and the US, Apple’s iPhone still enjoys its best engagement rates, according to the report.

    Additionally, the report also shows that India is the most engaged market when it comes to consumption through mobile devices like tablets and smart phones and is overtaking the US market.

    The report is the first in its kind in the region and compares India to other mature markets: Singapore, Philippines, Malaysia, Australia, UK and the US.

    Data reveals a powerful connection between the growth in mobile technology and the increase in content consumption on smart phones and tablets. For example, in Singapore, Japan and the UK, people consume more than half of their content on a smart phone or tablet.

    On the other hand, when it comes to content preferences, factors like cultural differences and seasonality play an important role. For example, for the period analysed (October to 31 December, 2014), of the overall health-related content consumed in Australia, a stunning 39 per cent was about nutrition. That could be due to the upcoming summer season in the Southern Hemisphere, when people try to get in shape and lose some extra pounds.

    As per Outbrain’s study, effectively measured content marketing is not easy, but those who measure and optimise the right metrics will be the ones who ultimately see the greatest return on investment.

    In the next chart, the company has measured engagement on PC, smart phone and tablet by looking at a combination of Page views per Session and Minutes per Session.

    Outbrain GM India and SEA Gulshan Verma said, “The Content Consumption Trends report aims to highlight some of the key facts, figures and trends on how people are reading and watching online content. It’s fascinating to see both the similarities and differences in terms of how and when content is consumed in India compared to other major markets globally. The report not only delivers analyses of consumption trends, but also helps to provide marketers with insights to help them better understand how to develop and place their content.”

  • Content discovery platform Outbrain appoints Zirca as sales partner in India

    Content discovery platform Outbrain appoints Zirca as sales partner in India

    MUMBAI: Outbrain, the global content discovery platform, has entered into a sales partnership in India with Zirca – a digital brand solutions and media representation company.

     

    The partnership will help Outbrain strengthen its presence and build a solid foundation for the company to further penetrate the region.

     

    “India is one of Outbrain’s fastest growing markets and we’ve seen tremendous response from marketers using our technology to amplify their content. Zirca has a team of over 20 digital experts working with brands across India, and we look forward to working with them to help more marketers amplify their content,” said Outbrain general manager, SEA and India Gulshan Verma.

     

    Zirca Digital Solutions director Neena Dasgupta added, “We’re incredibly excited about the potential of this new partnership. Outbrain’s superb reputation is entirely in sync with the reputation that Zirca has worked so hard to create in India. Zirca works with many of the top 100 marketers in India and we look forward to bringing them Outbrain’s unique amplify solutions.”

  • Outbrain signs strategic partnership with Times Internet

    Outbrain signs strategic partnership with Times Internet

    NEW DELHI: Outbrain, a content discovery platform, has signed a multi-year strategic partnership agreement with Times Internet. The move will help Times Internet to advance its native content strategy that the group has pioneered for many years.

     

     Outbrain’s Engage, which is a platform that helps publishers deliver personalised content recommendations to its audiences, will be used across desktop, tablet and mobile devices on all of the Times Internet’s web properties including Times of India, Economic Times and India Times.

     

    “At Times Internet, we have always strived to give our readers what they wanted. We are delighted to announce TIL’s association with Outbrain, to fortify the values which we stand for. Outbrain’s proven technology places the right content in front of the right people at the right time enriching the users’ content experience,” said Times Internet CEO Satyan Gajwani.

     

    “Outbrain’s mission is to help people discover the most interesting, relevant and trusted content wherever they are and so this deal is a major milestone. Our deep partnership with Times Internet showcases the full capability of our innovative technology which firmly demonstrates to the Indian publisher and media market that Content Marketing is here to stay. We are looking forward to working with Satyan and his team to grow this new space very quickly in India,” said Outbrain regional director Anthony Hearne.

     

     Outbrain Engage serves Times Internet viewers with the most interesting and personalised content recommendations possible.