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MUMBAI: Cricket’s newest queens are getting the royal treatment. Fresh from conquering the world, India’s women cricketers return home to find their domestic league transformed into...
MUMBAI: India’s advertising and marketing industry is heading towards another watershed moment, with total ad expenditure projected to cross ₹1.15 trillion in 2026, underscoring the country’s...
Mumbai: Ogilvy India CCO Kainaz Karmakar in Mumbai, has been named jury president for out-of-home, print & promotional for The One Show 2025. Senior creative leaders...
Mumbai: redRail, the authorised IRCTC partner and rail ticketing app from redBus, is one of the few brands that have obtained platform naming rights, including other...
Mumbai: Mankind Pharma’s Ayurvedic Gas-O-Fast has rolled out an extension of its ‘India ki Acidity ka Indian Ayurvedic Solution’ campaign. The brand came up with a...
Mumbai: Lemma, a leading programmatic digital out of home platform, recently enabled the Renault Kiger campaign at airports with Yahoo as the demand side platform. The...
Mumbai: Marketing data and analytics company Kantar has launched a FMCG panel that tracks out of home purchases in India. The panel has already been up...
Mumbai: As the world accepts the ‘new normal’ and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to...
MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards....
MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has bagged the title of ‘Outdoor Agency of the Year’ at the Global Marketing Excellence Awards....
MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of...
MUMBAI: Noomi Mehta has been elected to the board of international out of home association FEPE International. He is the first representative from India’s out of...
MUMBAI: Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement — digital is rapidly evolving...
MUMBAI: Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement — digital is rapidly evolving...
The year 2014 has been a challenging one for some sectors of the economy and a time of hope for others with the coming of the...
MUMBAI: Remember posters all across the city walls, telling us which film to watch, where to shop or even which party to vote for? Times have...
MUMBAI: One of India’s premier outdoor advertising agency – Global Advertisers – revealed that it has witnessed promising growth in the outdoor advertising sector in 2013 due...
Out of Home industry has always been categorised as a supporting medium for television; however, it has gained more popularity amongst advertisers after the two-minute ad...
Though times are tough, the OOH sector will continue to clock steady growth, says Out-Of-Home Media chief executive officer Ishan Raina. Recently, I have been swamped...
