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Tag: OTTplay

  • OTTplay Premium and KCCL introduce combo of high-speed internet and Premium OTT content

    OTTplay Premium and KCCL introduce combo of high-speed internet and Premium OTT content

    Mumbai: In a strategic move to meet the escalating global demand for high-speed internet and diverse entertainment options, OTTplay Premium, India’s first AI-powered streaming platform, has joined forces with Kerala Communicators Cable Limited (KCCL), the largest Multiple System Operator (MSO) in Kerala and a top-ranking MSO with the largest connection base in India.

    This game-changing partnership is set to redefine the landscape of home entertainment and high-speed internet access, offering an unparalleled package that includes a 50 MBPS internet connection, a massive 4000 GB data limit, and access to 14 premium OTT platforms. Subscribers will also enjoy a rich array of content, featuring popular platforms such as SunNXT, Sony Liv, Zee 5, Lionsgate Play, Distro TV, Namma Flix, ALT Balaji, Play Flix, iStream, Fancode, Dollywood Play, Shorts TV, and Raj Digital.

    What makes this offering truly innovative is the affordable pricing at just Rs. 616, making it one of the most cost-effective and comprehensive entertainment and internet packages in the market. This partnership between OTTplay Premium and KCCL aims to cater to the growing consumer demand for high-quality content and high-speed internet at an accessible price point.

    Recently, the announcement of this partnership took place during a grand ceremony at Radisson Blu Kochi, Kerala. Key representatives from both OTTplay and KCCL teams were present at the event, marking a significant moment for the industry. This event symbolized the commitment of both entities to revolutionize home entertainment and high-speed internet services in India.

    Representatives from both sides have conveyed their enthusiasm on the announcement, stating:

    OTTplay CEO and co-founder Avinash Mudaliar expressed his excitement about this partnership, saying, “Our mission at OTTplay Premium has always been to enhance the streaming experience for our users through cutting-edge technology and a vast content library. Teaming up with KCCL allows us to extend our reach and offer a comprehensive package that combines the power of personalized streaming with high-speed internet access. We believe this partnership will set new standards for the industry.”

    Commenting on the partnership, Aboobecker Sidique, president said, “The Company adopted OTT bundled schemes previously but the tie-up with OTTplay is a full-fledged one to meet the demand of operators and customers.”

    COA general secretary KV Rajan said, “KCCL has sustained competition from big corporate giants in the entertainment industry of Kerala and launching of OTT bundling offer with OTTplay will be a new leap to retain customer base.”

    KCCL and KVBL chairman Govindan highlighted, “The growth story of KVBL in broadband as the 8th largest FTTH broadband provider in India and reiterated that it will grow further by diversification of its service offer including OTT bundling”

    KCCL and KVBL MD  Sureshkumar explained, “New attractive OTT bundled schemes with higher Mbps and attractive rate to ensure maximum market penetration.”

    KCCL and KVBL COO Padmakumar N said, “Wired broadband penetration in India is only 5% of total broadband and there is high potential for wired broadband to grow with attractive offers like OTT bundling.”

    TCCL chairman Shakeelan also attended the launching function.

    OTTPremium is proud to be the leading aggregator in the south, and this partnership adds another feather to its cap. This collaboration is expected to have a transformative impact on the way consumers experience entertainment and internet services at home. The bundled offering is now available for subscription, and both companies are confident that it will quickly become the go-to choice for households seeking a seamless blend of high-speed internet and premium entertainment.

  • Excitel and OTTplay launch southern OTT pack at affordable price

    Excitel and OTTplay launch southern OTT pack at affordable price

    Mumbai: Excitel home internet startup has introduced the ‘Southern OTT Pack’ for modern entertainment enthusiasts in key southern cities like Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, etc. In response to the surging global demand for high-speed internet coupled with diverse entertainment choices, this plan offers speeds up to 400 Mbps, 17 premium OTT, and a variety of more than 300 live TV channels, including Aha, SunNXT, RAJ Digital TV, ETV, NammaFlix in partnership with OTTplay.

    At an affordable price starting at just Rs 599/month for a 12-month subscription. This is an internet plan featuring content from major southern cities and languages, including Bangalore, Hyderabad, Mangalore, Guntur, Vijayawada, and more.

    On the launch of this plan, Varun Pasricha COO Excitel commented, “At Excitel, we’ve been at the forefront of redefining home entertainment. Today, we are thrilled to present India’s first South Plan, tailored for the rich tapestry of languages and cultures in regions like Tamil Nadu, Andhra Pradesh, Karnataka, and more. In response to the evolving landscape of home broadband and Cable TV, we’re putting an end to the era of restrictive DTH subscriptions and costly add-ons.

    Our new OTT Pack, starting at an affordable Rs 599/month for 12 months, not only offers affordable, high-quality viewing but also revolutionises user experience. By integrating over 17 OTT platforms into one seamless OTTplay app, we eliminate the hassle of multiple subscriptions and interfaces. Users can now enjoy a library of over more than 50,000 titles and shows with a single sign-on.

    Further, OTTplay’s cutting-edge AI technology enhances the viewing experience by analysing user preferences and viewing history. This results in personalised, cross-platform content recommendations, transforming the way our users discover and enjoy entertainment.

    Excitel and OTTplay Premium, AI-powered streaming platforms have joined forces with a shared vision to revolutionise home entertainment. This partnership aims to upgrade the experience as you navigate through your preferred shows, movies, and live TV—all consolidated into one dynamic and comprehensive package.

    OTTplay CEO and co-founder Avinash Mudaliar expressed his excitement about this partnership, saying, “This partnership is a watershed moment for Indian entertainment. With Excitel’s lightning-fast internet and OTTplay’s AI-powered recommendations, we’re creating a personalised content universe that redefines how viewers experience entertainment.”

    Excitel is actively collaborating on an exciting initiative to introduce a comprehensive north Plan, aiming to broaden its services. This expansion goes beyond just incorporating OTT apps, as Excitel plans to include a variety of regional northern apps. This strategic step reflects Excitel’s commitment to delivering diverse and region-specific content, ensuring that subscribers nationwide can enjoy a rich selection of entertainment.
     

  • ZEE5 bags multiple awards at The OTTplay Awards 2023

    ZEE5 bags multiple awards at The OTTplay Awards 2023

    Mumbai: ZEE5, India and Bharat’s largest home-grown video streaming platform, the OTT arm of ZEEL, bagged seven awards across categories at the OTTplay – One Nation, One OTT Awards 2023. ZEE5’s diverse range of titles including Ayali, Sirf Ek Banda Kaafi Hai, Haddi, Chhatriwali, Tarla, shined at the event with seven accolades.

    Winning Categories:

    1.   Best Series – ‘Ayali’

    Emerging as a powerful reflection on patriarchal dynamics in India, ZEE5’s very own original ‘Ayali’ won the ‘Best Series’ title

    2.   Best Film on True Events – ‘Sirf Ek Banda Kaafi Hai’

    The gripping courtroom drama inspired by a five-year-long standalone fight of lawyer Adv. PC Solanki, ‘Sirf Ek Banda Kaafi Hai’ won the ‘Best Film on True Events’ title

    3.   Best Actor Male Film (Editor’s Choice) – Nawazuddin Siddiqui for his role in ‘Haddi’

    One of this era’s most versatile actors, Nawazuddin Siddiqui was bestowed the ‘Best Actor (Male) – Film’ (Editor’s choice) title for his performance in crime thriller ‘Haddi’

    4.   Best Actor Female Film (Popular Choice) – Rakul Preet Singh for her role in ‘Chhatriwali’

    Reigning the hearts of cinema lovers, Rakul Preet Singh received the ‘Best Actor (Female) – Film’ (Popular Choice) title for her captivating performance in ZEE5’s original social comedy ‘Chhatriwali’

    5.   Best Supporting Actor Male – Sharib Hashmi for his role in ‘Tarla’

    With his remarkable performance adding depth and authenticity to the film, Sharib Hashmi won the ‘Best Supporting Actor (Male)’ title for his role in ‘Tarla’

    6.   OTT Performer of the Year (Female) – Aditi Rao Hydari for her role in ‘Taj: Divided By Blood’

    Mesmerizing the audience with her elegance and captivating performance, Aditi Rao Hydari bagged the ‘OTT Performer of the Year (Female)’ award for her role in ZEE5’ original period drama ‘Taj: Divided By Blood’

    7.   Versatile Performer (Male) – Abhilash Thapliyal (Blurr)

    Proving his exceptional range and dedication to his craft, Mr. Abhilash Thapliyal bagged the ‘Versatile Performer (Male)’ title

    Hosted by OTTplay in partnership with Hindustan Times, the OTTPlay – One Nation, One OTT Award celebrates some of the most captivating OTT films, series, filmmakers and actors across all Indian languages that graced our screens in the past year. Being India’s first pan-nation OTT awards, OTTplay Awards is an ode to content that resonates with audiences nationwide. The event’s second edition took place on Sunday, 29 October 2023, at the Taj Lands End Hotel in Mumbai, which was attended by some of the most well-known names from the entertainment industry.

  • OTTplay becomes No. 1 with over 9.5 mn users

    OTTplay becomes No. 1 with over 9.5 mn users

    Mumbai: OTTplay, India’s first AI-powered OTT recommendation and content discovery platform, has risen to the top of the rankings for movie and web-series recommendations.

    OTTplay has established itself as the category leader, with over 9.5 million users. The platform recommends content from its extensive library, which includes over 60 OTTs, 65,000 web series, movies, and shows spanning 18 genres and multiple languages. The platform, which includes cutting-edge AI software, provides audiences with smart recommendations, allowing users to discover the content they are most likely to enjoy.

    Commenting on the successful run of the platform, OTTplay CEO and co-founder Avinash Mudaliar said, “OTTplay is based on consumer ethos & consumer want. The journey to 9.5 million users in one year and still growing makes us happy, but we feel it’s just the beginning for OTTplay. We aim to solve the core problem of OTT users, which is what to watch, where to watch, and how to watch. With OTTplay Premium, we hope to provide a variety of OTT services within the app while keeping them affordable for consumers. So you can get recommendations, reviews, and a subscription to watch your favourite content all in OTTplay. We look forward to adding more value to the consumer journey and keeping the hustle real.”

    With OTTplay, audiences can now access their favourite content from 12 different OTT platforms with a single subscription. OTTplay previously served as a content discovery engine that curated content from more than 60 Indian and international OTTs. The premium subscription platform, OTTplay Premium, which offers 20,000+ shows, webseries, and movies from 12 different OTTs at a reasonable price, is in fact living up to their slogan, “Mazey Karo Multiply.”

  • OTTplay announces a free trial for its starter pack including seven OTTs

    OTTplay announces a free trial for its starter pack including seven OTTs

    Mumbai: AI-based OTT recommendation and content discovery platform OTTplay has announced a free trial for its ‘starter pack,’ which includes seven OTTs. The platform has achieved over 17,600 signups for its ‘starter pack’ subscription plan. Viewers can choose from romance, sci-fi, thrillers, and documentaries on OTT platforms such as Hallmark Now, Dust Sci-Fi, Docubay, Tastemede+, Shorts TV, Fuse+, and Curiosity Stream that are available to the Indian audience for the first time. With the latest AI-powered technology, the platform aspires to democratise the content offered across OTT platforms, thus empowering the users to discover the content they most likely enjoy.

    OTTplay provides users with content from its extensive library, which includes over 65,000 web series, movies, and shows spanning 18 different genres and multiple languages. The platform has integrated cutting-edge AI software to provide users with insightful suggestions and built the feature independently.

    OTTplay co-founder & CEO Avinash Mudaliar said, “The promotion of our unique offer is vital to elevating connection with the audience. OTTplay has today disrupted the entertainment industry with phenomenal content that brings the best of entertainment to audiences worldwide. Given the growing popularity of OTT platforms, we wanted to ensure that OTTplay was available to a wider audience so that they could fulfil their wish to watch all the world’s content. As a brand, we strive to provide premium content to viewers worldwide, and we look forward to contributing to the audience and offering it a platform to reach the pinnacle of success.”

    OTTplay is a streaming platform that allows audiences to access their favourite content from 12 different OTT platforms with a single subscription. At the same time, it serves as a one-stop content discovery portal for 55+ OTTs producing incredible content across genres and languages.

  • OTTplay releases a series of TVCs with AI-based personalised recommendations

    OTTplay releases a series of TVCs with AI-based personalised recommendations

    Mumbai: OTTplay has announced the launch of its first-of-its-kind personalised artificial intelligence-based feature that recommends content from a library of over 65,000+ web-series, movies, and shows, in 18+ genres and across many languages.

    The platform has tapped into the latest AI-powered technology and developed the feature in-house to equip audiences with smart recommendations. The platform aspires to democratise content offered across OTT platforms by handing it over, thus empowering the users to discover content they are most likely to enjoy.

    The one-of-its-kind streaming platform is promoting the unique AI-based feature with its all-new digital ad campaign with an all-new tagline “OTTplay se pucho, OTTplay pe hee Dekho aur Majey Karo Multiply!”

    Considering this is an innovative concept introduced in India, the digital ad aims to educate audiences about the benefits of the feature. The 20-second teaser videos are quirky and filmic, making fun of the inherent difficulties in selecting the most crucial piece of content to watch—’Aaj kya dekhun.’

    The three ad films, “Alien,” “Exorcism,” and “Interrogation,” which are each based on different scenarios, are focused on figuring out the solution to this biggest puzzle and cleverly plugging OTTplay in the process.

    With its personalised recommendation feature and the recently launched OTTplay Premium, which offers access to the content of 12 OTTs with a single subscription, OTTplay solves the problems of “OTTplay se poocho and OTTplay pe dekho” giving a glimpse into the OTT ecosystem in India’s future for content discovery.

    Commenting on the latest AI-based feature, OTTPlay co-founder & CEO Avinash Mudaliar said, “As category creators, OTTplay’s latest AI-powered technology has revolutionised content navigation in India’s OTT ecosystem. We are razor focused on providing audiences with the convenience to discover and consume content from across OTT platforms. Our recommendation engine analyses user activity on the platform and aims to showcase curated content based on user preferences, making the content consumption experience seamless.”

  • OTTplay launches quirky campaign to woo audiences across India

    OTTplay launches quirky campaign to woo audiences across India

    New Delhi:  OTTplay has rolled out a new campaign ‘Maze Karo Multiply’, introducing a one-of-its-kind proposition for the fast-growing OTT audience in India. 

    The campaign takes inspiration from the power of content in bringing together & connecting people hailing from different cultures, backgrounds and demographics. The video ad focuses on the blockbuster content library, which includes availability of 20,000 shows and movies on OTTplay platform, coining the ‘Har Din Kucch Naya Dekho’ catchphrase.

    OTTplay has introduced five curated subscription packs for the OTT audiences, from the ‘Power Play Pack’, which includes all 12 OTTs in one pack to the ‘Jhakaas Pack’ that offers ‘masaaledaar’ blockbuster Bollywood content. The other subscription packages include ‘Simply South Pack’ offering curated regional content, whereas the ‘Chota Pataka Pack’ and ‘Totally Sorted Pack’ brings together an assorted mix of Premium OTT platforms. With these packs starting at Rs 50 per month, the nominal pricing provides access to around 65,000 titles, which are currently available to stream on the OTTplay platform with ultra HD streaming quality.

    Talking about the #MazeKaroMultiply campaign, OTTplay co-founder & CEO  Avinash Mudaliar, “We are delighted to announce the launch of our inaugural ad campaign, as we introduce the brand’s ‘Maze Karo Multiply’ positioning to OTT audiences across India in a quirky way. As category-creators, we strive to provide an exceptionally personalised viewing experience to our subscribers, by enabling audiences to consume relevant content from across genres, languages and platforms. Further, our extensive content library provides subscribers with world-class movies, web series and shows to consume basis their distinctive moods.”

  • ShemarooMe partners with OTTplay to make content easily available to users

    ShemarooMe partners with OTTplay to make content easily available to users

    Mumbai: The OTT app by Shemaroo, ShemarooMe has partnered with OTTplay, to make ShemarooMe’s content easily available to the existing and potential users by opening up an entirely new way to access entertainment.

    ShemarooMe has a wide selection of curated multiregional and multilingual content to suit every emotion. Be it Bollywood, regional, devotional, comedy, or kids entertainment, ShemarooMe has something for the entire family across age groups. After helping more than five million Indians navigate the chaotic landscape of OTT content with AI-based personalised recommendations, OTTplay is now making its foray into OTT content streaming with the launch of OTTplay premium- bundled subscription packs!

    Speaking of this partnership, Shemaroo digital business and ShemarooMe COO Zubin Dubash said, “With a plethora of options on OTT apps, selecting the right film or web series to watch can be time-consuming and intimidating. This partnership with OTTplay will shorten the search time to select the right content for the consumers as per their preferences. It will be beneficial for both partners as well as the existing and potential consumers.”

    Adding to it, OTTplay co-founder Avinash Mudaliar commented, “Our aim is to enable consumers to spend time watching their favorite shows, not searching for them; globally 60 percent of OTT consumers find the process of navigating different OTT apps “frustrating”, and that is the precise problem we had set out to solve with OTTplay. In the last year, we were successful in answering: What to watch? and Where to watch? by building an AI-powered personalised recommendation engine and a platform where users can stay updated on the latest news and reviews. Having earned the trust of millions of OTT fans in India and having positioned OTTplay as the #1 recommendation platform, it was only logical to transition into the aggregator space and democratize the experience of consuming streaming content. A common problem that many face today relates to acquiring subscriptions to multiple OTT platforms and having to navigate between them. With OTTplay premium subscriptions, we want to provide a seamless experience where users can consume all the content, they want to watch in one place. We are excited to partner with ShemarooMe and offer its vast content offering to our existing and potential users.”

  • OTTplay forays into streaming aggregation in partnership with 12 OTTs

    OTTplay forays into streaming aggregation in partnership with 12 OTTs

    Mumbai: Over-the-top (OTT) content recommendation platform OTTplay forays into streaming with the launch of its premium service in partnership with 12 Indian and international OTTs.

    The OTT aggregator has partnered with platforms such as Sonyliv, Zee5, Lionsgate Play, Sun Nxt, ShemarooMe, Curiosity Stream, ShortsTV, Docubay. It has also launched four international streaming services in India with Hallmark Movies Now, Dust, Fuse+ and Tastemade+.

    It offers five premium subscription plans which offer five Hindi OTTs, eight English OTTs, four OTT focused on South languages and five assorted OTTs.

    The pricing platform starts at Rs 50 per month to be paid annually. A user that purchases an OTTplay premium subscription pack could save anywhere between Rs 3,000 to Rs 12,500 per year, claims the platform.

    OTTplay has a user base of five million who navigate the complex OTT landscape with AI-based personalised recommendations every month. Users can discover titles across multiple OTT platforms as well as get relevant content by OTTplay’s editorial team in terms of ratings, reviews, interviews and news.

    “We specialise in curation, aggregation, recommendation and hence personalisation. With the launch of subscriptions on the OTTplay app, we now have a better understanding of our viewer’s preferences through not just their stated preferences, but also their actual consumption patterns, and we are very excited to see the upgrade in the accuracy of our personalized OTT recommendations across platforms, genres and languages,” said OTTplay’s founder Avinash Mudaliar.

    He further said, “Our aim is to enable consumers to spend time watching their favourite content, not searching for it; according to a recent Accenture report, close to 70 per cent of Indian OTT consumers find the process of navigating different OTT apps ‘frustrating’, and that is the precise problem we had set out to solve with OTTplay.”

    “Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time,” said SVP international distribution Francisco Gonzales. “Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content.”

    “Our endeavour has been to ensure that viewers are provided with a curated line-up of content for the best viewing experience. Taking this forward, we are excited to partner with OTTplay to reach a large and diverse sector of consumers with a digitally-driven offering enabling consumers to spend more time watching than searching – this is in-line with our ethos of ‘play more, browse less’. We look forward to a successful partnership with the end user discovering the best of content, said Lionsgate Play EVP Amit Dhanuka.

    “We are excited to be a part of this endeavour aimed at broadening the horizons of digital content consumption and improving online entertainment experiences for consumers,” said a spokesperson from Zee5. “At Zee5, we passionately believe in and have been democratising content for the country’s diverse entertainment seekers through innovative offerings with an added value proposition. With this collaboration, we aim to strengthen our connect with the wider audience base and enable them to enjoy Zee5’s extensive and diversified content library.”

    “At Curiosity, we know our audiences want to know more and our factual content and documentaries satisfy that need. We are very pleased to partner with OTTplay as they optimize valuable insights to superserve their consumer with the factual content they are searching for, providing for the ultimate customer experience,” Curiosity Inc.  managing director and head of international Bakori Davis.

    OTTplay premium offers content across 12 OTT platforms, 10 Indian languages, a host of international languages, 18+ genres and 20,000+ shows. The platform works seamlessly across all operating systems and does not need any additional hardware to be installed. OTTplay is available as a website as well as on iOS and Android apps.

    “I am delighted to direct Kanda Naal Mudhal. It has an eccentric plotline with significant characters who have their set of dreams and desires,” said director Radha Krishnan. “How each of the characters fulfil their dreams while also balancing their relationships is the crux of the story. Furthermore, it was a treat to direct such a terrific ensemble with tremendous acting prowess, with the rustic locations serving as a complement. I am grateful that Colors Tamil has given me the opportunity to be a part of the show where all characters represent an important facet of society.”