ITV

Tag: OTT

  • VBS 2024: The FAST TV Phenomenon: The Next Growth Phase

    VBS 2024: The FAST TV Phenomenon: The Next Growth Phase

    Mumbai: India is in the grips of seisnic changes regarding video and broadband consumption. Pay TV cord-cutting is rampant even as free TV subscriptions are on the rise and OTT buy-ins are churning with the signs up for certain platforms stagnating even as others are seeing rapid increases and some are seeing cataclysmic drops. Aggregators of OTTs are popping up on the horizon promising cheap bundles along with value-added services for cable TV and DTH. There’s a rush to set up free advertising-supported TV channels by TV set manufacturers and smart TV device makers. There’s the Jio factor where it seeks to convert most pay TV customers to free streaming of video content by offering free access to consumers at no cost. The consumer continues to demand bandwidth higher than ever imagined even as prices drop. Margins are under pressure as every player goes one-up on each other to acquire and retain customers.

    The video and broadband distribution landscape has not been as vibrant as it is now.. How long will this pot-boiling continue? What will the magic potion of video and broadband look and taste like? And what’s the end game? Indiantelevision.com has held the 20th edition of Video and Broadband Summit better known as VBS at Sahara Star Hotel, Mumbai.

    The session chair for this panel was The Linus Adventures founder & chief evangelist Sunil Lulla along with the panelists: Travelxp co-founder  & CEO Prashant Chothani, DistroScale APAC head Vikas Khanchandani, Jioads CEO Gulshan Verma, Samsung Plus TV head of partnerships Kunal Mehta, Planetcast digital COO Venugopal Iyengar, Amagi SVP (Sales) Jay Ganeson

    Lulla began the session by saying how the marketplace is being built, how highly competitive it has been over the years, and also the emergence of FAST TV.

    To which Iyengar replied, “ The distribution landscape has been changed which we talked about on the morning session options. For media owners, there are hundreds of options which is great news but there is a complexity of how to manage not only distributing your content without too much conflict of interest or conflict of revenue. Secondly, also, how do you create a differentiated proposition for the viewer there’s no point doing a live channel and then you know, which is paid. So those two challenges are, of course, being dealt with by the media owners and the distributors like I was talking about, is really about figuring out how to manage this experience for the user, personalizing it and making it important.”

    Verma said, “ So I think the short answer right now is people want to watch a lot of content, and they want the variety that and they are willing to watch as in exchange for a more variety. And this is not just an Indian phenomenon, because we’re in India, if you look at the US, for example, you take something like Hulu TV, you know, they have two plans.1299 a month with no ads and 799 a month with ads. 95% of users taking seminar time without space. So, they will always be interested in FAST.”

    Khanchandani replied, “A lot of genres are getting pushed out of traditional distribution. So if you look at categories like English movies, and English entertainment, many other categories are feeling the heat. These guys are getting pushed out of traditional distribution. FAST is becoming a great place for them to land. Just allowing them to reach the right audience and build viewership.”

    Chothani said, “Fast helped us to graduate people to go on to pay TV and then get into the spot. So fast is when you say what is fast? It’s DD Free Dish on steroids. Because you can monetize it better. And it’s not that the television advertising budget is going down, the growth has slowed down. So nobody’s going away, everything is going to be there, we need to be a leader. That the key takeaway we understood when in the West when they entered FAST and it’s not that it took away from our pay TV audience or into coming from our OTT offering. So consumer is also consuming as part of certain transitions that the consumer is watching everything everywhere. So it’s not this or that. It’s this and that, and that.”

    Mehta said, “There is a need for other genres also to start, you know, investing in the content investing in FAST. About 80% of my consumers today watch some ad-supported streaming content on our FAST TV. So that just shows you how powerful the medium is whether it be TV plus or YouTube or any other VR OTT application on the platform.”

    Ganesan at the end summed up the by saying, “There are going to be four key players in any strategy from the consumer who’s eventually watching, who’s ready to watch an ad for getting the free content, they see value in FAST because on AVOD there is so much content, you just end up when you have what I have a lean back experience, you just don’t know what to watch what you want to watch.”

  • VBS 2024: The Churning Video Distribution Ecosystem – What’s next?

    VBS 2024: The Churning Video Distribution Ecosystem – What’s next?

    Mumbai: India is in the grips of seisnic changes regarding video and broadband consumption. Pay TV cord-cutting is rampant even as free TV subscriptions are on the rise and OTT buy-ins are churning with the signs up for certain platforms stagnating even as others are seeing rapid increases and some are seeing cataclysmic drops. Aggregators of OTTs are popping up on the horizon promising cheap bundles along with value-added services for cable TV and DTH. There’s a rush to set up free advertising-supported TV channels by TV set manufacturers and smart TV device makers. There’s the Jio factor where it seeks to convert most pay TV customers to free streaming of video content by offering free access to consumers at no cost. The consumer continues to demand bandwidth higher than ever imagined even as prices drop. Margins are under pressure as every player goes one-up on each other acquire and retain customers.

    The video and broadband distribution landscape has not been as vibrant as it is now.. How long will this pot-boiling continue? What will the magic potion of video and broadband look and taste like? And what’s the end game? Indiantelevision.com has held the 20th edition of Video and Broadband Summit better known as VBS at Sahara Star Hotel, Mumbai.

    The session chair for this panel was Ernst and Young LLP partner, media & entertainment advisory services Ashish Pherwani along with panelists: Fastway group CEO Prem Ojha, IndiaCast president Amit Arora, Dish TV CEO Manoj Dobhal, Warner Bros. Discovery & Eurosport South Asia head of distribution Ruchir Jain, Shemaroo Entertainment COO-broadcasting business Sandeep Gupta and Harmonic EMEA-APAC streaming market development director Alexandre Paugam

    Pherwani started off by saying by 2028, the TV world be breaking up into three largely equal partners and will have about 70 to 80 million pay TV and 65 to 70 million free-to-air services.

    Jain said, “We are very hopeful about the future right now. If you look at this, what’s going to happen is one is that the entire set of consumers are increasing in number. So I’m talking about how pay TV is gonna grow, connected TVs, and also about the free-to-air services, etc, so it’s the number of people coming into the media, who is going to invest. So that’s one big factor, the second big factor is the time scale

    Ojha opined that, “Our job is to keep the ground ready so that all this beautiful content and all these absorbing content can reach out to consumers the way they want it today.”

    Arora said, “So it is select all 3 platforms to seem to be consuming a lot of common content assets and that is going to change in the future formats will change may be the price point. I agree with that.”

    Dobhai said, “ We are brands with long-run legacies. And new ones coming up. Fortunately, unfortunately, I’m on the receiving end of it because we are the ones who showed the word of it all the country that you know what experience it brings when you watch an immersive content technology, upgraded version of it, satellite, and all that.”

    Gupta added that for Shemaroo, Gujarati is like building our own Prime Video. Because we are devoted ourselves to Gujrati. We are trying to expand on more areas as well. Other than that Shemaroo and ShemarooMe are mostly devoted to Gujarati.

    Lastly, Paugam replied, “Coming from the technology, part of things, especially the broadcast infrastructure, I think we see a big trend, and DTH cable stays strong. And for us, it stays at a huge part of our business helping protesters and operators distribute their content through those networks and optimize it. But the big growth is in streaming. And we’ve seen a tipping point globally, the number of subscribers from pay TV subscribers, being outpaced by the number of streaming subscribers. We’re moving from sending a unified feed and broke it down to everyone to sending unique guests and a unique feed to the end user. That gives us the ability to customize this unique feed. I think a lot of innovation and new technology that are emerging are around how do we leverage that streaming vessel to have the experience as personalized as possible.”

  • Streaming surpasses traditional TV: Advertisers follow the trend

    Streaming surpasses traditional TV: Advertisers follow the trend

    Mumbai: As per an Ormax report, streaming has become India’s preferred choice for content consumption, boasting over 480 million OTT users. Its convenience and accessibility, allowing users to watch content anytime, anywhere, and on any device, have fueled this trend. The surge in smartphones, 4G feature phones, and widespread high-speed internet availability in urban and rural areas contribute to this shift, creating a new frontier for advertisers.

    Advertisers are capitalizing on streaming platforms’ interactive nature, crafting immersive and engaging ad experiences. Interactive ads seamlessly blend with content, enhancing the viewing experience and resonating better with audiences. Streaming also offers a wealth of data, enabling precise targeting and tailored campaigns, ensuring maximum impact and ROI. Brands are leveraging innovative placements and exclusive content to effectively engage audiences.

    According to a Magnite report, 80 per cent of Indian streaming audiences prefer ad-supported content over paying for an ad-free platform. This preference opens up opportunities for advertisers to drive brand awareness, engagement, and conversion. The report indicates that almost half of streaming users actively search for products featured in ads, and one in three makes a purchase based on these ads, underscoring the significant impact of streaming platform advertising on consumer behavior.

    Furthermore, 59 per cent of Indian streamers spend an average of 8 hours per week streaming content on the big screen at home. CTV advertising is gaining popularity among BFSI, e-commerce, automobile, and OTT categories, with an expected spending of $395 million by 2027, reflecting a remarkable 47 per cent CAGR growth.

    Despite the popularity of UGC platforms for on-the-go content consumption, CTV’s premium and engaging advertising environment sets it apart. Advertisers have more control over ad placement and brand association on CTV, making it a more effective advertising channel. A Kantar report highlights that 22 per cent of consumers are more likely to recall brands advertised on CTV than on a leading UGC platform.

    Over the past five years, there has been a 25 per cent decline in Pay TV subscribers, with over 200 million households unreachable by Pay TV, according to an EY-FICCI report. Advertisers are increasingly turning to digital routes, and the decline in Pay DTH subscribers further supports the preference for CTV. Linear TV has consistently declined, with a 6.2 per cent fall in subscription revenue in 2021 and the loss of 6 million Pay TV households.

    As streaming, especially CTV, continues to rise, advertisers are adapting strategies for enhanced ad experiences, focusing on creative storytelling and dynamic digital touchpoints. Technological advancements, evolving consumer preferences, and growing advertiser interest are propelling streaming’s strength. The first half of 2024 promises more immersive, powerful, and impactful ads, delighting both advertisers and consumers.

    The upcoming TATA IPL is expected to define the next phase of this evolution, with JioCinema unlocking cutting-edge ad innovations on CTV for an estimated 600-650 million viewers streaming the matches across devices for free. Advertisers have a golden opportunity to connect with their desired audiences among cricket fans in this ever-expanding streaming landscape.
     

  • Prerna Lisa spills the beans on her Valentine’s Day experiences

    Prerna Lisa spills the beans on her Valentine’s Day experiences

    Mumbai: – Amazon miniTV, Amazon’s free video streaming service released a rom-com series, Badi Heroine Banti Hai. With a remarkable rating of 8.2 stars on IMDB, the series deftly depicts the essence of romance, drama, thrill, and mystery. It chronicles the journey of Kajal, a small-town girl who relocates to Mumbai to intern at Veer Singhania Designs, a prestigious fashion label run by Advait Singhania, in pursuit of her dreams. Kajal’s life takes an unexpected turn when Advait’s father, Veer Singhania, names her the heir to his company. This marks the beginning of a love-hate relationship between Kajal and Advait, two personalities so opposite that they are inevitably drawn to each other.

    Talking about her rom-com series, Prerna Lisa, who essays the character of Kajal, spilled the beans on her Valentine’s Day experiences from her teenage days. She revealed, “Actually, I am not a person who celebrates Valentine’s Day. But it used to be fun back in school days. I used to get to know about all the patch-ups and breakups in that one week. I was not in a relationship then, but my friends and I used to really enjoy watching other people celebrate Valentine’s Day.”

    Adding to this, Rajeev Siddhartha, who plays the heartthrob CEO Advait Singhania in the rom-com series spoke about his favourite rom-com series, he said, “I have seen countless rom-coms in my life. But the approach of Badi Heroine Banti Hai is a fresh take on the genre.  As an actor, when I first read the script, I was taken by surprise over and over again. It’s one of those series where the audience won’t be able to predict what will happen next. Badi Heroine Banti Hai is definitely my favorite”.

    Created by Gul Khan, Badi Heroine Banti Hai features Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in key roles. The series is now streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, on Fire TV, and on Play Store.

  • “She is a fun-loving and exciting person” – Prerna Lisa

    “She is a fun-loving and exciting person” – Prerna Lisa

    Mumbai : Amazon miniTV – Amazon’s free video streaming service, recently released its rom-com series, Badi Heroine Banti Hai chronicles the riveting story of Kajal, a young, ambitious girl from Ludhiana who comes to Bombay as an intern at the renowned fashion couture firm Veer Singhania Designs. Having been fired by her boss Advait Singhania on the first day of her job, Kajal’s life takes an unexpected and a rather surprising turn as she gets announced as the company’s heir based on the will of Advait’s recently deceased father, Veer Singhania. Amidst the thrill of a suspenseful murder and the shine of the high-end glamorous world, passion blooms in her life with the entrance of Advait. Along with featuring Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles, the series also stars Prerna Lisa who essays the character of Kajal.

    Exploring the nuances of her character, Prerna Lisa gave insight by unfolding its different layers. She shared, “Kajal Bakshi is a small-town girl who travels to Mumbai to pursue her dreams. She is a courageous and hardworking girl who manages everything on her own. She is not afraid of anyone, no matter how high the authority. Being a truthful person, she believes in honesty. With all of these fantastic attributes, she is also quite funny, quirky, and at times clumsy. Overall, she is a fun-loving and exciting character.”

    Adding to this, she further gave a sneak peek into the fun BTS moments from the sets. “I recall one instance in which I was meant to perform an emotional scene, but the DOP sir was joking around and making me laugh. I had to literally request him to cut down on the jokes as it was distracting me during an important scene.  It was a very funny moment altogether,” she shared.

    Created by Gul Khan, Badi Heroine Banti Hai is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.

  • Jugaad Ka Khel: Sanjay’s rise from small-town dreamer to start-up maverick

    Jugaad Ka Khel: Sanjay’s rise from small-town dreamer to start-up maverick

    Social Tags: Amazon miniTV, Hustlers- Jugaad Ka Khel,Rainshine Entertainment, Vishal Vashishtha, OTT

    Mumbai : Amazon miniTV – Amazon’s free video streaming service, recently premiered its entrepreneurial drama, Hustlers- Jugaad Ka Khel. The narrative explores Sanjay’s journey who hails from a small village near Kota and is constantly triggered by comparison and competition at home, the black sheep of a middle-class family mostly known as “Manoj ka chota bhai” gets through the (IIE) Bombay. Despite facing pressure from his family and relatives, he hustles to the top and succeeds in making his name in the start-up space.

    Talking about the series and its narrative, Vishal Vashishtha who essays the role of Sanjay Sharma, gave insight into the reference and inspiration he had for this character. “My best friend has been doing this for the past 5 years, and I have witnessed the number of careers he has switched. The end number of venues he has gone to, to find something that interests him. I had an excellent reference, in fact, in the middle of the shoot, I called him and said ‘It is your show’. And I believe there are many others like him, and they will be connecting to this world of start-ups and entrepreneurs. I think all of us down the line are looking forward to calling something as their own, that they have created,” he shared.

    Adding to this, he further delved into his professional journey, talking about his hustles and struggles as an actor. “It was a challenging task to figure out when and where the auditions are happening. Also, to keep yourself exposed just the right amount, not too much but not too little either, so you are open to a wide amount of work,” he expressed.

    Produced by Rainshine Entertainment and starring Vishal Vashishtha, Samir Kochhar, Maharshi Dave, Anjali Barot, and Anurag Arora in pivotal roles, Hustlers – Jugaad Ka Khel is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.

     

  • Netflix to take a bold step by broadcasting WWE Raw next year

    Netflix to take a bold step by broadcasting WWE Raw next year

    Mumbai: According to a new media report, Netflix will start streaming the WWE program as part of their collaboration with TKO Group Holdings. From the next year, Netflix strategically collaborated with TKO Group Holdings. According to media reports, the regulatory filling company mentioned the tenure of an alleged deal for 10 years valued at $ five million.

    Netflix will air ‘ Raw ‘ as part of a special program. Netflix also has the option to terminate the deal after 5 years and can extend the deal as part of future decisions. Netflix also has exclusive broadcasting rights in the US, Latin America, Canada, Uk.

    According to the latest media reports, Netflix has decided to amplify revenue by cutting subscription prices. For that purpose, Netflix decided to support ad-tier membership plans. It will be the first time, Netflix broadcasts live sports and WWE programs. The company also estimates viewership potentially increases by leveraging its user base.

    In the last few days, OTT platforms decided to expand their viewership across the globe. To make it commercially successful many OTT platforms are started with an Ad supported revenue model. As a part of covering cost exercise, this model has also worked to face stiff competition in OTT platforms.

    Giants like Amazon (Amazon miniTV) also have many Indian OTT platforms like Aha, Zee 5, and many others rolled out such plans earlier. Netflix is considered a premium entertainment app and generally, it is believed that Netflix costs more compared to other OTT subscription plans worldwide.

    To enhance financial strength Netflix started to support ad tier membership plans. This will be a mutually beneficial coalition between Netflix and TKO group holdings. Earlier Netflix was focused on original GEC content including web series, movies, and documentaries.

    Now taking one step further, Netflix elevated its commercial base by introducing such live sports streaming on its platform. As per media sources, Netflix also plans to develop new content that is in line with and similar to WWE sports.

    According to many industry experts, advertising-based videos on demand (ADOV) will grow faster in the upcoming two years. These ad-supported models provide economies of scale benefits to the platform simultaneously with existing audiences on particular OTT platforms getting access to sports content. This move helps larger popular sports broadcasters like WWE to secure better viewership.

    As an aggregator platform for national, and international content, this proactive step taken by Netflix can encourage other OTT players to upgrade its offerings.

    According to media reports, Netflix can also become a favorite stop destination for WWE shows like SmackDowns, NXT, and Wrestle Mania. The paradigm shift of Netflix from GEC to a Sports streaming platform lies in commercial factors.

    Lastly, Netflix is estimated to secure a position to ensure sports broadcasting which will cater predominantly to Gen Z and Sports fans worldwide.

  • Amazon miniTV embraces spirit with finale episode of Hack Crimes Online – Republic Day Special

    Amazon miniTV embraces spirit with finale episode of Hack Crimes Online – Republic Day Special

    Mumbai: Amazon miniTV, Amazon’s free video streaming service, is all set to premiere the finale episode of its cyber-crime thriller series Hack Crimes Online on the occasion of the 75 Republic Day, embracing the true essence of patriotism. The streaming service dropped the goosebumps-inducing promo of the upcoming episode, featuring the talented actors Vipul Gupta and Riddhi Kumar. It gives a sneak peek into the Cyber Crime Unit’s fight against the danger hovering on the Republic Day parade. Produced by Shital Bhatia, co-founder of Friday Storytellers and directed by Parmeet Sethi, the adrenaline-fueled episode will stream exclusively on Amazon miniTV for free.

    Giving a glimpse of the alarming threat, the promo traces one of the most dangerous challenges faced by ACP Ashutosh’s Cyber Crime Unit.  As the Republic Day parade commences, ACP Ashutosh and his hackers discover that the meticulously created unmanned aerial vehicles (UAVs) were stolen on their way back from a regular maintenance session. This incident leaves the Indian Air Force with bated breath. As the authorities discover the perpetrators’ unnerving strategy to deploy the stolen UAV near the middle of the Republic Day procession along the Kartavya Path, the situation gets even more dire.  

    Will Shakti, ACP Ashutosh, and their squad recover the stolen UAV before the Republic Day parade, stopping malevolent plans?  Catch the finale episode of Hack Crimes Online, premiering on 25 January on Amazon miniTV for free within the Amazon shopping app, on Fire TV, and on Play Store.

    Director Parmeet Sethi said, “Cybercrime has emerged as one of the greatest threats to our nation and its people today. The tech savvy cybercriminal has insidiously invaded every aspect of our daily lives. With Hack Crimes Online, we have endeavored to shed light on a myriad such cases while exposing the modus operandi that cyber criminals are using today to nefarious ends. The incredibly encouraging response to our series is testimony to the pressing need for bringing such cyber-crimes to light. The finale episode of the series highlights the unsung battles of countless officers who work tirelessly and often heroically towards safeguarding our nation and its people from such online predators,”

    Talking about the new episode, Vipul Gupta shared, “Hack Crimes Online holds a special place in my heart as it throws light on such a prominent issue through a bunch of intriguing cases. The latest episode, especially, fills me with pride as it showcases patriotism in all its glory. The episode will take viewers on a nail-biting ride against a national threat. And yes, this episode is a gift from our side to all the viewers and fans who have showered their immense love and have been asking for more of Hack Crimes Online. Thanks for your love and appreciation and I am hopeful you will enjoy this Republic Day special episode too.”

    Finale episode of Hack Crimes Online, premiering on 25 January on Amazon miniTV for free within the Amazon shopping app, on Fire TV, and on Play Store.

  • Here’s why Amazon miniTV series Badi Heroine Banti Hai must be on your binge-watch list

    Here’s why Amazon miniTV series Badi Heroine Banti Hai must be on your binge-watch list

    Mumbai: Amazon miniTV – Amazon’s free video streaming service recently released its highly anticipated rom-com series Badi Heroine Banti Hai. A modern romantic tale blended with mystery and filled with drama, the show stars Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles.  Amid the glitter of the high fashion industry and a tense murder, Kajal’s life takes a complete U-turn, and the plot develops around her empathetic love story. Gul Khan has created the series, which is an amalgamation of romance, drama, heated bickering, and excitement.

    Here are the top 5 reasons why Badi Heroine Banti Hai must be your next rom-com watch.

    ●       Intense storyline with romance and suspense: Kajal, a small-town girl who dreams big, and Advait, a fashion industry veteran, have a love-hate relationship that drives the plot. The two opposite personalities embark on a journey packed with romantic moments, murder mystery, and sparking rivalry as their fates get tangled with each other.  Their story unfolds secrets amidst the glare of glamorous industry enriched with various twists and turns, which will keep you engrossed until the very end.

    ●       Sizzling chemistry of Kajal and Advait: The viewers will swoon over the charismatic chemistry of Kajal and Advait, cheering for the couple and their romantic moments. They form an unlikely bond as they grow closer with each episode. The contrast in their personalities and electrifying presence ignite the intensity of each scene, gripping everyone’s heart, and taking them on a journey to find love.

    ●       Rom-com with a twist: Badi Heroine Banti Hai delves deeper into the high-end fashion world, where emotions are hidden, and relations are at stake to climb the ladder of success. The series is jammed with adorable and light-hearted moments, making it a perfect rom-com story. Exploring the glamorous yet dark world of fashion, the narrative takes a thrilling turn with a murder.

    ●       Skillful ensemble of cast: Transporting you into a world of glamour, love, mystery, and a lot of drama, the series boasts an ensemble of cast including Prerna Lisa, Rajeev Siddhartha, Nehal Chudasama, and Utkarsh Kohli in pivotal roles. With their fresh and raw on-screen presence and impactful performance, every scene hits the right chord, leaving the viewers to ponder upon what will happen next.

    ●       Free to watch: Yes! You get to enjoy this drama and mystery-filled rom-com story and experience the fashion world closely for free. There is no need to pay anything to view this intriguing and heart-warming show on a subscription basis. It is free to stream on Amazon miniTV and Fire TV in the Amazon Shopping App and Play Store.

    Savor a romantic treat in the middle of suspense and drama filled with laughter, with Badi Heroine Banti Hai on Amazon miniTV available on Amazon’s shopping app, on Fire TV, and Play Store.

  • Lionsgate Play exclusively brings 2024 BAFTA Awards to your screens

    Lionsgate Play exclusively brings 2024 BAFTA Awards to your screens

    Mumbai: Award season is in full swing, and we love to watch our favourite stars grace red carpets and our screens. From the Golden Globes, Critics’ Choice to the Primetime Emmys, Lionsgate Play the ‘Home of Global Awards’, brought an international trifecta of awards to India this January and is going to light up your February with yet another evening of razzmatazz. The 2024 BAFTA Awards are set to stream LIVE and exclusively on the platform this 18 February giving fans a window into British Hollywood royalty. With one of the most unique ways to ensure fair wins, the BAFTAs boast a three-tiered system – a longlist of potential nominees, voting and finally the announcement of winners! This year the 2024 BAFTAs are hosted by pop culture icon David Tennant, who looks to entertain with his comical and charismatic mannerisms.

    As the greatest night in British Cinema approaches, the nominations are here and they do not disappoint. Here’s taking a look at some of the key categories them:

    BEST FILM

    “Anatomy of a Fall” — Marie-Ange Luciani, David Thion

    “The Holdovers” — Mark Johnson

    “Killers of the Flower Moon” — Dan Friedkin, Daniel Lupi, Martin Scorsese, Bradley Thomas

    “Oppenheimer” — Christopher Nolan, Charles Roven, Emma Thomas

    “Poor Things” — Ed Guiney, Yorgos Lanthimos, Andrew Lowe, Emma Stone

    DIRECTOR

    “All of Us Strangers,” Andrew Haigh

    “Anatomy of a Fall,” Justine Triet

    “The Holdovers,” Alexander Payne

    “Maestro,” Bradley Cooper

    “Oppenheimer,” Christopher Nolan

    “The Zone of Interest,” Jonathan Glazer

    SUPPORTING ACTOR

    Robert De Niro, “Killers of the Flower Moon”

    Robert Downey Jr., “Oppenheimer”

    Jacob Elordi, “Saltburn”

    Ryan Gosling, “Barbie”

    Paul Mescal, “All of Us Strangers”

    Dominic Sessa, “The Holdovers”

    LEADING ACTRESS

    Fantasia Barrino, “The Color Purple”

    Sandra Huller, “Anatomy of a Fall”

    Carey Mulligan, “Maestro”

    Vivian Oparah, “Rye Lane”

    Margot Robbie, “Barbie”

    Emma Stone, “Poor Things”

    LEADING ACTOR

    Bradley Cooper, “Maestro”

    Colman Domingo, “Rustin”

    Paul Giamatti, “The Holdovers”

    Barry Keoghan, “Saltburn”

    Cillian Murphy, “Oppenheimer”

    Teo Yoo, “Past Lives”

    Watch the 77 BAFTA Awards exclusively on Lionsgate Play on 18 February