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MUMBAI: It’s been raining premium originals on streaming services such as ZEE5, Hotstar, Netflix, Hoichoi, Arre, ALTBalaji and MX Player. The genres have been varied, but...
MUMBAI: Going solo! That’s something Indian streaming services have been working hard to get viewers to do with their video apps – especially in a mobile-first...
MUMBAI: ZEE5 India today announces that in partnership with leading artificial intelligence (AI) company Appier, it has significantly improved its customer engagement- including a 3x jump...
MUMBAI: Apple has hired one of Netflix’s top engineers Ruslan Meshenberg. He joined the technical team working for the company’s newly launched TV-streaming and subscription services....
MUMBAI: All major streaming services in India are keeping regional markets at the heart of their expansion strategy. In the last two years, regional has persistently...
MUMBAI: Seventy-one per cent of youth in our country are inspired by content. The number has moved from 58.4 per cent in 2016 to 71 per...
MUMBAI: From the later part of 2017, streaming players have delivered many “blockbuster originals”. Social media chatters, peer groups, office rooms see numerous discussions on premium...
MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with ShemarooMe, a video streaming OTT platform launched by India’s...
MUMBAI: Despite missing out on domestic subscriber addition for two consecutive quarters, streaming colossal Netflix beat its forecast for overall subscriber additions for the fourth quarter...
MUMBAI: ZEEL's (Zee Entertainment Enterprises Ltd) digital venture ZEE5 has recorded a peak DAU (Daily Active Users) base of 11.4 million in December 2019. Along with...
MUMBAI: Tiering is coming to the OTT ecosystem in India. AVOD, SVOD, premium SVOD is the direction it seems to be taking. Following in the footsteps...
MUMBAI: The steaming boom in India has unleashed the creativity of storytellers across the country. While several barriers to freedom of storytelling have disappeared with the...
MUMBAI: Netflix is stubborn with its content spending despite being criticised often for being “irrational”. The streaming firm is sticking to its 'grow now – pay...
MUMBAI: ALT Balaji's highly viewed show Gandii Baat enjoys a tremendous fan base for its projection of stories revolving around the harsh realities of the society,...
MUMBAI: Data, touted as the new oil, has empowered creativity, especially in the segment of over-the-top (OTT) platforms. As audiences across the country are spoilt with...
MUMBAI: Demanding that change is the need of the hour and that every legislation should in terms with updated technologies, the Madras High Court on Monday...
MUMBAI: As more and more users are flocking to over-the-top (OTT) platforms, the contenders in the race are getting aggressive about acquiring new users. Viacom18’s digital...
MUMBAI: A large numbers of Indians enjoy OTT experience across locations, languages, devices at any convenient time nowadays. Consumers as well as the industry players mostly...
Mumbai: India's No.1 music streaming app, Gaana’s annual report on the country’s music consumption trends registered an unprecedented demand for regional music. This genre accounted for...
MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International, a global Indian Entertainment Company, has announced its partnership with...
MUMBAI: Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a global Indian...
MUMBAI: After a year of “phenomenal growth”, The Viral Fever (TVF) is looking at 2020 to be more exciting and hectic. While TVF will continue to...
MUMBAI: The over-the-top (OTT) market in India turned more saturated in 2019. To make a dent in the cluttered space, the contenders have significantly upped their...
MUMBAI: ZEE5, India’s largest over-the-top platform unveiled a power-packed calendar for January 2020 with new launches across genres and languages. ZEE5 has already launched over 100+...
While creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data...
2019 was a great year for Hindi mainstream cinema starting with Vicky Kaushal’s Uri: The Surgical Strike, based on the Uri attack of 2016, which did...
MUMBAI: The bets on the Indian OTT market have seen an exponential rise over the last few years. However, only a handful of companies have been...
MUMBAI: This is one market that is bucking the OTT trend and pay TV is actually looking strong here. South Korea has seen a growth in...
MUMBAI: In November 2018, ShortsTV entered the Indian market with the concept of showcasing the world's largest catalogue of high quality short films and series. In...
BENGALURU: Southern languages channels shared equal space in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genres...
MUMBAI: At the moment, the future of streaming services' uncrowned king Netflix has been over-discussed due to the entry of deep-pocket competitors. But till the third...
MUMBAI: For the first time, streaming giant Netflix has disclosed operating results for international business. Although Asia-Pacific till now stands as the smallest market of Netflix...
MUMBAI: In 2019, the Indian cable, broadcast and OTT industry witnessed many fundamental changes from digital dynamics to behavioural change of broadcasters moving from B2B to...
MUMBAI: If 2018 was big for the over-the-top (OTT) platforms, 2019 was even bigger for the ecosystem. Existing platforms pumped in in even more money into...
BENGALURU: There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top...
MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 November and 29 November 2019....
BENGALURU: Week 48 of 2019(Saturday, 23 November 2019 to Friday, 29 November 2019, week or period under review) saw two each channels from four major networks...
MUMBAI: Netflix is upping its India game significantly as the streaming giant is ready to spend Rs 3000 crore on Indian content for this year and...
MUMBAI: A new report from UK research firm Ampere Analysis has said that Netflix is available in more than 300 million pay-TV households. It also added...
MUMBAI: Technology will continue to disrupt and reshape the digital media industry in 2020, presenting new opportunities and challenges for advertisers and media owners. While digital...
MUMBAI: JioCinema, the on-demand video platform yet again surprises millions of Jio users, especially the South Indian Movie Buffs! In association with Sun NXT, the online...
MUMBAI: Among the home-grown over-the-top platforms, ZEE5 has shown most aggression in creating its original content library. As a part of its content strategy for the...
MUMBAI: Gamification is gradually taking up more space in different areas of digital entertainment but it has pertained to largely sports content or non-fiction shows in...
MUMBAI: Way before international streaming giants entered the Indian over-the-top (OTT) market, Indian broadcast networks had already rolled out their digital offerings. Sony Pictures Networks India's...
MUMBAI: Even as most new media entrepreneurs are going the digital way, The Q India is taking a different approach. The Q India’s first focus is...
MUMBAI: In a world where loyalty is a diminishing commodity, Viacom18’s Advertising video-on-demand (AVOD) platform VOOT has emerged as the most preferred premium OTT service with...
MUMBAI: India has a history of long-running soap operas right from Kyunki Saas Bhi Kabhi Bahu Thi to latest ones like Yeh Rishta Kya Kehlata Hai...
MUMBAI: QYOU Media on Friday announced the launch of Q India on MX Player, one of the fastest growing OTT platforms in India and the world....
MUMBAI: The ongoing streaming war across the world has seen OTT platforms investing aggressively in original content with high cash burn. But ALTBalaji, the digital venture...
MUMBAI: While digital advertising spend in India has been traditionally mostly concentrated with Google and Facebook, OTT platforms with their massive user base have also started...
