ITV

Tag: OTT

  • AT&T to launch video service with Chernin Group

    AT&T to launch video service with Chernin Group

    NEW DELHI: American telecom service provider AT&T and The Chernin Group are acquiring, launching and investing in video services.

     

    It is understood that this will be more than a $500 million venture. The massive investment is seen as a response to the ongoing merger talks between Comcast and Time Warner Cable (TWC) and fiber-led Internet ambition of Google.

     

    AT&T announced its video investment plan hours after Comcast shared its Q1 2014 revenue that rose 13.7 per cent to $17.4 billion. Comcast Q1 income grew 16.3 per cent to $3.56 billion. Out of this, Cable Communications revenue increased 5.3 per cent.

     

    AT&T, which has invested more than $119 billion in the United States over the last six years, said it wants to tap the online video and OTT video market.

     

    Comcast, which is currently negotiating a $45 billion merger with TWC, said it added 124,000 cable customers in Q1 2014 and reached 26.8 million. It added 24,000 video customers in the first quarter of 2014. The company also added 383,000 high-speed internet customers. Internet revenue growth of 9 per cent is the strongest growth rate in two years.

     

    AT&T chief strategy officer John Stankey said: “Combining our expertise in network infrastructure, mobile, broadband and video with The Chernin Group’s management and expertise in content, distribution, and monetization models in online video creates the opportunity for us to develop a compelling offering in the OTT space.”

     

    One-day before the video announcement, AT&T said it would expand its high speed internet network to an additional 21 cities in the American internet network. It also suggested that the online video venture will make AT&T a leader in the American broadcasting industry. It seems internet search engine Google may not be the big rival for AT&T, but Comcast and others.

     

    The Chernin Group, which invests in media businesses, brings assets and expertise to the venture, including contribution of its majority stake in Crunchyroll, a subscription video on demand service.

     

    This alliance positions AT&T and The Chernin Group to take advantage of the rapid growth of online video and OTT video services. The strategic goal of this initiative will be to invest in advertising and subscription VOD channels as well as streaming services.

     

    AT&T has over 110 million wireless subscribers and more than 16 million total broadband subscribers. Video makes difference to better customer experience. At present, Google and AT&T are competing in high speed internet network roll outs. AT&T will benefit from video as it will compensate possible revenue loss from voice services. 

  • On road to the Cartoon ‘Always On’ Network

    On road to the Cartoon ‘Always On’ Network

    MUMBAI: Cartoon Network is taking its promise to reach children whenever they want and wherever they want rather seriously.

    The network has grandiose plans to be ‘Always On’ with customised new original and/or acquired programming for a range of platforms accessed by kids nowadays, including television, smart phones, computers, tablets, gaming devices and what have you.

    Turner International Asia Pacific chief content officer, Mark Eyers rightly puts it as, “To Cartoon Network, ‘Network’ means a portfolio of different experiences across a network of devices for a network of fans.”

    New programming

    As part of its strategy, Turner Broadcasting announced in February that Cartoon Network would air between 6.00 am and 8.00 pm, starting 31 March. Complementing the change in timing is a slew of new shows, both original and acquired. Here’s looking at them:

    Over The Garden Wall: Cartoon Network’s first animated mini-series, Over the Garden Wall is headlined by an all-star voice-cast including Elijah Wood (Lord of the Rings Trilogy), Collin Dean (The War at Home) and Melanie Lynskey (Two and a Half Men).

    The ten-part fantasy about two brothers, Wirt and Greg, who find themselves trapped in a mysterious world, sees the duo travel through the strange land till they find their way home. Help comes from a wise old woodsman who provides directions and a bluebird named Beatrice. The series has a soundtrack full of Americana-influenced original songs. It is created by Pat McHale and produced by Cartoon Network Studios.

    Clarence: Created by Skyler Page, this new, original animated series about an optimistic boy who wants to do everything premieres Monday, 14 April at 7:00 pm. Clarence was conceived as part of the prolific shorts development programme at Cartoon Network Studios, which resulted in six original series: Regular Show, Uncle Grandpa, Steven Universe, Clarence, Over the Garden Wall and We Bare Bears.

    We Bare Bears: A comedy about three bear siblings, Grizzly, Panda and Ice Bear, each episode of We Bare Bears follows their awkward attempts at assimilating into human society. Whether they’re looking for food, trying to make human friends or scheming to become internet famous, it’s clear that it’s tough being a bear in a civilized world. Created by Annie Award-winner Daniel Chong (Toy Story of Terror!), the series is produced by Cartoon Network Studios.

    The Tom and Jerry Show: The iconic cat and mouse are back in The Tom and Jerry Show, a fresh take on the ageless classic. While preserving the look, characters and sensibility of the original, the new series offers a fresh perspective on the madcap, slapstick and never-ending battle between two of the most beloved characters of all time. The Tom and Jerry Show is produced by Warner Bros. Animation and will premiere Wednesday, 9 April at 5.30 pm.

    Be Cool Scooby-Doo!: Scooby and company are back but with a modern twist in this 22-minute animated comedy series from Warner Bros. Animation. With high school over and one last summer to live it up, the gang hits the road in the Mystery Machine, chasing fun and adventure. But monsters and mayhem keep getting in the way.

    (Disclaimer: Some of the shows mentioned may be available only in the US and not in the APAC region)

    Wabbit – A Looney Tunes Production: The hilarious, heroic and mischievous Bugs Bunny is back in this all-new series from Warner Bros. Animation. Comic shorts find the carrot-loving rabbit matching wits with (and getting the best of) classic characters like Yosemite Sam and Wile E. Coyote. There are brand new foes too… but Bugs gets a helping hand from new friends like Bigfoot and Squeaks the squirrel.

    Lego Ninjago – Masters of Spinjitzu: Continuing its robust partnership with The Lego Group, Cartoon Network will re-introduce viewers to the world of Ninjago – Masters of Spinjitzu with six new half-an-hour animated specials this year, followed by all-new episodes of the highly popular series in 2015.

    Sonic Boom: For over two decades, Sonic the Hedgehog has held his own as one of the world’s biggest gaming icons. This year, a new branch of the Sonic universe debuts titled Sonic Boom. With a new look for Sonic and friends, the franchise’s first-ever CG-animated television series will premiere on Cartoon Network, along with an extensive video game release of the same name. The Sonic Boom television series, co-produced by Sega and OuiDO! Productions, will debut on Cartoon Network in the 2014-15 season.

    Total Drama – Pahkitew Island: New island, new cast, but the same old disregard for human safety! The Total Drama series returns as Chris and Chef put the newest generation of contestants through the craziest challenges yet – all for a chance to win one million dollars! Total Drama Island is produced by Fresh TV.

    Numb Chucks: Woodchuck brothers Dilweed and Fungus didn’t always see themselves as mystical Kung Fu saviours till they stumbled upon an infomercial featuring the legend Woodchuck Morris’ mullet-fuelled motivational kung-fu video, The Way of the Chuck! With an endless supply of confidence but a limited supply of grey cells, and countless hours of watching the video, this dim-witted duo morph into The Numb Chucks!

    Beyraiderz: Sho, Jin and Leon find themselves trapped in a strange world that was once defended by the six mythic beasts that have now all but disappeared, leaving the world in ruins. It’s now up to the trio to uncover the hidden BeyRaiderz stadiums, fight the tourneys and bring the beasts back…

    According to Eyers, “The transformation is like with any other business model that works on a long-term perspective. All businesses must look at themselves every couple of years with respect to the current market environment.”

    OTT content

    Cartoon Network has always had unique content for the digital platform which compliments television content, be it shorts or games or extensions of the storytelling from the primary channel. “The viewer needs to have a compelling experience in the digital space that should leave him/her wanting to come back for more,” says Eyers.

    Here’s looking at the new originals that the OTT service of Cartoon Network will be showcasing:

    Angelo Rules (Season 2): For kids, life can be a daily battle, what with adults, siblings, teachers and rivals telling them what to do and what not to do et al. Well, it’s time for kids to take control and Angelo’s here to show the way! He observes and then comes up with elaborate strategies to wheedle, sweet-talk, con, and work around any adversary. Season two of this new series comes from TeamTo and Cake Entertainment.

    Detentionaire: Framed for a prank he did not play and punished with a full year of detention, high schooler Lee Ping sneaks out of detention to try and expose who was really behind the prank while avoiding being caught by the principal Barrage. After clearing his name, Lee again attempts to sneak out of Barrage’s upgraded detention room, discovering that a strange pyramid under the school has something to do with Lee’s key, the parents’ council and the blue tazwurms. There is more to the school than meets the eye! Created by animators Daniel Bryan Franklin and Charles Johnston, Detentionaire is distributed by Nelvana.

    Rocket Jo: Rocket Jo is an inventor-adventurer with the unique goal to get his jet-pack to send him flying in the air for good… without effect. But his valiant attempts are always a false dawn to the viewers’ great delight, as there are always failures, gags, explosions, falls, etc. Produced by Millimages and 2D3D, Rocket Jo works hard, drawing upon all his imagination, to make viewers, both children and parents, laugh.

    These apart, there will be other returning series on the network including Adventure Time, The Amazing World of Gumball, Ben 10 Omniverse, Grojband, Johnny Test, Legends of Chima, Mixels, Pokémon the Series: XY, Regular Show, Steven Universe, Teen Titans GO!, Tenkai Knights and Uncle Grandpa.

    The Future

    Later this year, Cartoon Network will introduce a unique user experience to the mobile marketplace when it launches a new digital initiative called ‘Cartoon Network Anything’. A fast-paced micro-network, Cartoon Network Anything will serve as an ever-growing stream of fun and funny content for mobile phones and other small-screen mobile devices. Users will be able to enjoy games, activities, trivia and clips, each lasting an average of 10 to 15 seconds. These diverse pieces of content will be randomised, and fans will be able to move to the next piece by simply swiping their screens, resulting in entertainment that feels both immediate and infinite.

    In addition to bringing a first-of-its-kind mobile offering to fans, Cartoon Network Anything will also provide unique sponsorship opportunities for Cartoon Network’s business partners. A perfect platform for native advertising, the platform will invite innovative advertising and sponsored content that suits the medium and feel organic to the overall micro-network.

    “In today’s time and age, people will pay for the experience. One of the most powerful experiences that anyone could have is the gift of laughter or humour. And so for us, it’s more about being true to comedy and bring in that surprise that will continue to remain our secret and doubling up on unique, character-driven comedy on whichever platform we are,” ends Eyers.

  • Streaming service Spuul.com shuffles senior management

    Streaming service Spuul.com shuffles senior management

    MUMBAI: The online streaming service for Indian cinema and TV shows – Spuul.com – has appointed a new CEO in Rajiv Vaidya to strengthen its position across markets, and bring in a focus on brand and ad-sales.

     

    Speaking on the development Spuul’s co-founder and global CEO Subin Subaiah said in a statement: “Spuul has successfully established itself in India as a top of the line content platform and a front runner in the OTT space. With that set, the restructure will allow us to take the business to its next level of engagement with this fast evolving ecosystem. This will include expanding to new markets, generating access to the ballooning digital ad spends and building mutually beneficial partnerships.” 

     

    Vaidya joins Spuul from Hughes Networks. He was based in the San Francisco Bay Area, where he headed sales and marketing for US and later for the APAC region. He started his career in advertising with DDB Mudra and went on to head Triton BDDP in India. 

     

    Vaidya said: “Within a short span, the brand has garnered a tremendous customer base not only in India but also internationally. With online video consumption gaining popularity in India, I am excited to join the team to further enhance the brand promise amongst advertisers and consumers.”  

     

    Along with this appointment, Spuul’s current India-CEO, Prakash Ramchandani will move to the Spuul headquarter office based out of Singapore and assume a global responsibility of chief content officer. His portfolio will also include overseeing international marketing. Ramchandani held management positions across TV networks in India and then out of Sydney where he worked in the DTH space prior to moving to Mumbai to establish Spuul’s Indian subsidiary office. 

     

    Taking on the new role, Ramchandani said: “Having been involved with the company since inception and establishing its presence in India has been an extremely rewarding experience. Spuul is a global play and we want to connect with the broader audience base. Content has been the crux of the brand and I look forward to unlocking its value across key markets.”

  • Music lovers up for a 100-hour treat

    Music lovers up for a 100-hour treat

    MUMBAI: In a first, Insync – a 24×7 television channel dedicated to Indian classical music – has completed creating 100 hours of rich musical content featuring both maestros like Pandit Shivkumar Sharma, Pandit Hariprasad Chaurasia, Ustad Rashid Khan, Ustad Shahid Parvez and Pandit Rajan Sajan Mishra, and up-and-coming artistes.    

     

    As part of the project, nearly 70 artistes have recorded their music with Insync, giving it an edge over others of its ilk. With this, the library of Insync video content stands at approximately 300 hours.

     

    Says Insync founder and managing director Ratish Tagde: “Being a niche channel, it is a very big achievement for us. Here, we are not talking of 24-25 hours of content, but huge 100 hours of content. And it is arguably the largest repertoire of high quality video content in the various forms of classical-based music genre. Indian classical music lovers are spread across the world and the channel has already gained popularity across the globe.”

     

    What are Insync’s future plans? In the near future, the channel wants to generate a substantial part of its subscription revenue from the international market. Add to it, it has closed a deal with an OTT platform on a ‘fixed fee per box’ basis, ensuring its presence across the world in all major markets.

     

    “The Indian subscription market will take some more time to get into a content-driven mode therefore, once the distribution market stabilizes towards this direction, Insync is hopeful of attracting a huge number of classical-based music lovers from across India as subscribers,” adds Tagde.

     

    Launched on Independence Day this year, the channel showcases the rich tradition of Indian classical music through vocal, instrumental, dance and fusion formats and is available with multiple system operators (MSOs) including Hathway, Incable, Den, GTPL, Fastway and Digi Cable.

  • “There’s a lot of mileage in pay TV news”

    “There’s a lot of mileage in pay TV news”

    As the country sheds tears over  onion prices, cringes about the skyrocketing cost of LPG, cribs for a better system in place for tackling the ever-growing crime incidents and hopes for the 2014 general elections to change things, the news channels are gearing up to catch all the action live. 

    And when all the international and domestic news channels are at it, why should the Beeb – the world’s biggest pubcaster that reaches over 360 million households globally; 12 per cent of which are from India – miss a chance to report on the political battle of the world’s so-called largest democracy? 

    BBC Global News CEO Jim Egan, who was in Mumbai to launch its India Direct series, reveals that the channel is looking at grabbing more eyeballs during the election season. The channel plans to scale up the coverage on India in the coming months.

     
    And he gave some time to Indiantelevision.com’s Vishaka Chakrapani on the sidelines of the launch, to talk about the BBC World News’ India gameplan, its global digital push wherein it aims to melt the barriers between broadcast and online news. Egan emphasised that India is an important market for BBC in terms of pay TV and digital advertising. Excerpts from the interview:

    What is the benefit of investing in the news business in India?

    When I say investment I’m not talking about corporate investment, it’s about editorial investment. It’s been a good year for us in India. Digitisation has been broadly good for us and we are seeing our household penetration increase. 

    What is the growth in reach that you have experienced due to digitisation?

    It has grown steadily in single digit millions and has reached 30 million now, which means one in four homes. Digitisation is moving at a different pace in different parts of India. We would like to be bigger but we are addressing a relatively niche population in the English language and thus we are never going to be a mainstream news channel in the country.

     
    With so many international channels making a mark in India, how will BBC World News differentiate itself and stay on top?

    We are looking at doing product and editorial investments to the extent we can afford it. Other operators are well resourced such as CCTV in China is well financed, so is Al Jazeera. If we are going to get into a spending arms race, BBC won’t be able to get there. We will capitalise on our reputation and emphasise on being different. Being successful is not about spending a lot as some qualities cannot just be bought.

    Why has the industry been hit with a bout of layoffs happening across the world?

    The last five to 10 years have been very difficult for journalism. It’s coming to terms with internet and digitisation. In  print, it has been a very difficult time, but not so much in India. A lot of broadcast journalism has been buffeted by the internet, particularly in international news. You see lots of retrenchment and people closing bureaus. BBC is slightly different because we have both public and commercial funding that has helped us expand and maintain ourselves. We are swimming against the tide but we are doing it deliberately because we think having a well funded and well resourced international network of correspondents is what success is about.  

    What about the entry of many international news channels in the market? Could that also be a reason that’s leading to increased competition?

    There’s been a bit of fragmentation but I don’t see demand for news going down. Demand for news is going in different directions. But as long as you are prepared from the editorial and corporate points, there’s good business to be made. It’s just at slightly different places these days.  

    We would like to be bigger but we are addressing a relatively niche population in the English language and thus we are never going to be a mainstream news channel in the country…

    In the future, would having multilingual skills be an important criteria for journalists?

    That’s an interesting one. I don’t think we would hire someone just because they can speak many languages but the ability to broadcast and write digital content in those languages is something we are seeking to develop and nurture. We are going to have a dedicated Asian edition of our website with front page stories about India and China. There will be global programmes to improve the profile and output of bilingual journalists such as the ones in India. We are producing more relevant and easier to find content for our websites.  

    How important is India on a global scale for BBC World News?

    India has been and will be important for us. There is huge digital consumption that is growing in the mobile sector here. India is the fourth biggest market in terms of traffic, the first three being the US, Australia and Canada in that order. We need a big English speaking market to do well for us, and I’m leaving the UK out of this. One thing particularly exciting about India is that in the other markets digital penetration is nearing saturation point but in India there is a lot of room for growth in the mobile sector.

    In the recent years, the budget of BBC has been cut by 20 per cent. Does that affect the investment?

    The 20 per cent cut is due to TV licence fee being frozen for a period of five years, taking inflation into account. Internationally, we are funded through advertisements while domestically we are run by public money which is an involuntary payment of about $200 a year. We have the challenge and the freedom to earn commercial revenues. 

     
    Original content on mobile is what people seem to be asking for. Is that something you are looking to cash on?

    We are not doing that in mobile because on this platform the key for us is about following news from screen to screen. It’s about trying to make news consumption something that people can take with them with their screens and stay up to date on their mobile phones. That’s the editorial idea. The product idea is to get more video content on mobile. One line growing more steeply than mobile is ‘video on mobile’ as people’s devices become better, internet packs get cheaper and network availability becomes more reliable.  From the commercial point of view, it is working with the advertising community for digital. 

    How big is mobile advertising given that mobile marketing forms a relatively small part of the marketing budgets in India?

    I don’t think mobile marketing in India is necessarily small compared to other countries. In most countries, mobile advertising has lagged behind mobile consumption of media. That’s another area where you are seeing rapid change and the amount of money we are generating from mobile globally has come a long way in the last four months. India is one of the biggest growth markets for mobile apart from sub Saharan Africa where mobile device consumption is also increasing.

      
    Do you see threat from OTT in the country?

    When I’m in India I haven’t till date heard people worrying about OTT. TV adoption is still growing as well as pay TV penetration, although not so drastically. Too many people have written of TV news as something people want to consume and as well as pay for. But I think there’s quite a lot of mileage left in pay TV news.  

    How do you deal with carriage fees in the country?

    I’m glad to say we don’t pay for carriage but we rather earn from it. I wouldn’t say we haven’t had a problem with it but it’s been a business policy. We don’t think we should have to pay people to carry us. We are very proud of the quality of BBC World News. Our business policy is often questioned.

     When do we get to see BBC HD TV in India?

    One of the new features of the new office in London is its native HD transmission from glass to glass, ie camera to screen. In a number of markets in Asia we are introducing BBC World News in HD. We would love to launch in HD here but we don’t have any active discussions underway. The markets in the world where we are present in HD, like Singapore, have given us good feedback and we believe HD would be a good value addition to our distributors.

     

    We will capitalise on our reputation and emphasise on being different. Being successful is not about spending a lot as some qualities cannot just be bought…

     Looking at a possibility if FDI norms are eased in India, do you see a Hindi news channel from BBC?

    I don’t think we will set up a corporate vehicle here to be honest. We have a Hindi show called Global India on ETV so it is a content supply set of arrangement. We’d like to be bigger in Hindi and other languages but I don’t see us making a corporate investment in the Hindi news business.

    Do you see the possibility of a JV in India?

    We were examining a possibility of doing a JV in the Hindi language but it didn’t work out due to issues such as FDI regulations and MIB stipulation around editorial. The concept of editorial content is very hard to share.

    There is also a financial reason. We are not in a position to make capital investment into a JV that will be successful and have an impact in one of the world’s highly contested news landscape. We are never going to be better at covering Indian news than the Indian news providers themselves.

    We will cover Indian news to show them globally but not try to outdo the local competition. That is something that you cannot do because it is an extremely dangerous and expensive game. 

    Will we see BBC World News going regional?

    We always talk about relevance more than presence. Although we won’t be a part of the Indian domestic news landscape, we want to be relevant to audiences here. There are financial limitations to such a prospect too. We can’t tailor everything for 100 different markets around the world. So, instead we always think from our broadcast centres as to where is the peak audience at that point of time that will view the channel. 

    How many Indian advertisers do you have and how have they been doing lately?

    We have about 10-20 advertisers from India such as Karnataka tourism, Bharati Airtel, Micromax and airlines who want to reach an international audience through TV as well as online. Our Europe market was hit badly due to recession but Asia stayed better. However, this year has seen a slowdown from our Indian advertisers.

  • Zees mega push in Europe

    Zees mega push in Europe

    MUMBAI: Zee Entertainment Enterprises (ZEEL) has got Europe on its radar. India’s largest private international broadcaster is looking at launching a wellness channel Veria Living in the UK; mulling a Russian launch for it; studying the prospects for an English language factual entertainment brand; and partnering with a European OTT service provider Voddler.

    This was disclosed by company chairman Subhash Chandra to Digital TV Europe. Chandra said the Indian market is ripe for healthcare content programming. “We should be launching in the coming early summer – maybe an April, May, June kind of timeframe,” he told Digital TV Europe.

    Extending its programming to Russia, Zee is also looking at having a majority stake in an existing health and wellness channel there and later pumping in dubbed content from Veria Living.

    Add to this, Zee has inked a deal with Swedish VOD firm Voddler to globally stream its premium content with initial focus on people in India, USA and Indonesia.

    The Voddler deal comes after Zee launched its Ditto TV service last year, which provides live streaming and TV on demand from Zee channels on tablet, mobile and internet platforms. Initially launched in India, Ditto TV now covers UK, Australia and New Zealand as well.

     

    A Voddler release said Zee will brand and market the OTT service globally. With Zee already delivering content to 670 million people across 168 countries globally, the deal is set to take Zee to the online platform while cashing in on the broadcaster’s over 100,000 hours of television and film programming.

     

    “Voddler is committed to bringing great content online with the world’s best cloud-based streaming technology. We’re thrilled to partner with Zee to offer their premium series and movies to fans globally. The Voddler solution scales at all data levels and makes true global online streaming feasible, both from a financial and technical perspective. To continue to build the world’s most efficient cloud-based streaming solution, we couldn’t hope for a more visionary partner than Zee,” said Voddler CEO Marcus Bäcklund in the release.

     

    Starting off with a pilot VOD service, the chosen three markets are the ones that have shown interest in Bollywood. It is due to release early 2014. Voddler’s cloud based service called VoddlerNet is capable of storing large videos at superior quality as well as save on streaming cost.

     

    Chandra said in the release: “Zee turned 20 years this fall. As we now step into our third decade, we are transforming ourselves from a broadcaster to a narrowcaster that will cater to every screen. Voddler’s solution, with its innovative streaming technology and almost limitless cloud solution, enables us to execute on that strategy fast and efficiently.”

     

    A digitaltveurope.com report reveals that at a function last week where Chandra received his doctorate of business administration from the University of East London, the Zee head honcho revealed there are four types of programming he is looking at : South Asian programming; South Asian programming repurposed for given markets, dubbed or subtitled in different languages; local production in the local languages; and global programming, produced in English language and distributed globally, again dubbed in local languages.

  • OTT video services dominate US network traffic

    OTT video services dominate US network traffic

    MUMBAI: The latest internet traffic trend report from Sandvine has reported that the network traffic in the US is dominated by over the top (OTT) video services.

    Tracking of the fixed and mobile networks across the globe shows that peer-to-peer file sharing has fallen below 10 per cent of the total traffic in North America. This is starkly different from the 60 per cent share it consumed 11 years ago in the heyday of Napster and other P2P services. Even five years ago, it accounted for over 31 per cent. The figure was reported in the six-monthly survey conducted by the broadband network solutions provider, Global Internet Phenomena Report 2H2013.

    The report has also found that the OTT leader Netflix (31.6 per cent) held its ground as the leading downstream application in North America, and together with YouTube (18.6 per cent) accounts for over 50 per cent of downstream traffic on fixed networks.

    Average monthly mobile usage in Asia-Pacific now exceeds 1GB, driven by video, which accounts for 50 per cent of peak downstream traffic, more than double the 443MB monthly average in North America.

  • OTT video services dominate US network traffic

    OTT video services dominate US network traffic

    MUMBAI: The latest internet traffic trend report from Sandvine has reported that the network traffic in the US is dominated by over the top (OTT) video services.

    Tracking of the fixed and mobile networks across the globe shows that peer-to-peer file sharing has fallen below 10 per cent of the total traffic in North America. This is starkly different from the 60 per cent share it consumed 11 years ago in the heyday of Napster and other P2P services. Even five years ago, it accounted for over 31 per cent. The figure was reported in the six-monthly survey conducted by the broadband network solutions provider, Global Internet Phenomena Report 2H2013.

    The report has also found that the OTT leader Netflix (31.6 per cent) held its ground as the leading downstream application in North America, and together with YouTube (18.6 per cent) accounts for over 50 per cent of downstream traffic on fixed networks.

    Average monthly mobile usage in Asia-Pacific now exceeds 1GB, driven by video, which accounts for 50 per cent of peak downstream traffic, more than double the 443MB monthly average in North America.

  • Dish TV crosses one lakh downloads of DishOnline

    Dish TV crosses one lakh downloads of DishOnline

    MUMBAI: The newly launched DishOnline application by Dish TV crossed one lakh downloads in less than 30 days of its launch.

    The DTH operator was quick on its feet to understand the trend of consumers preferring to watch TV anywhere anytime. This prompted Dish TV to launch its DishOnline application that is a first-of-its-kind online video streaming service that allows customers to watch TV across devices like smartphones, tablets, laptops, etc.

    Dish TV India COO Salil Kapoor said: “This trend in the Indian market is in line with the global market where device shift for TV content consumption is clearly visible (from one TV to multi-screen TV/ tablets/ smartphones/ laptops). As a pioneer and market leader, it was imperative that we demonstrate thought-leadership and launch this new service for the benefit of our subscribers. We are thankful to our subscribers for this encouraging initial response. New products such as this have a tremendous potential to grow and we look forward to capturing an even wider subscriber base in the times to come.”

    It is a unique service from Dish TV that allows subscribers to watch live and catch up TV including videos and movies. DishOnline has a huge library of movies (1000 plus titles) which can be enjoyed anywhere anytime on the go.

    It is a paid service priced at Rs 129 for the Jumbo pack and at Rs 69 for the Starter pack (currently being offered at Rs 69 and Rs 29 as an introductory offer). The initial success of this product proved that the consumption of content by consumers is evolving and they are ready to pay extra for convenience that includes both time and screen. 

    Dish TV launched this innovative path-breaking service – DishOnline – in early October that proposed to redefine TV viewing in India. This service is being provided to the family of 15 million plus subscribers of Dish TV. It is a full-fledged OTT (over the top) streaming application.

  • Now avail Dish TV on the go

    Now avail Dish TV on the go

    NEW DELHI: Commemorating completion of 10 years in the business, the country’s oldest DTH platform – Dish TV – today launched its services on laptops, tablets and smart phones, albeit available only to those customers who subscribe to the platform on television.

     

    Significantly, this is a first for any DTH player to have launched a full-fledged, OTT (Over the top) streaming application that provides unlimited entertainment ‘on the go’.
    The platform expects to add nearly 50,000 subscribers in the same period for its latest innovation

     

    Dish TV will make available the additional service in two packages: the Jumbo Pack for Rs 129 per month and the Starter Pack for Rs 49 every month. Initially though, these packs will be available for Rs 69 and Rs 29 per month, respectively. However, the platform will offer a free trial for the first two days.So what’s on offer? The packs come with 35 plus live channels, 1000 plus films in their video library, and the capacity to see repeats of TV series episodes within 24 hours. CEO RC Venkateish says he expects the number of live channels to increase further.

     

    How can the service be accessed? It’s available on Android and Apple app and works wonderfully on 3G or Wifi. Powered by Essel owned Zee’s Ditto TV aided by Siemens, the service will shortly be available on Windows 8. The application can be downloaded from the Google Playstore or Apple App Store.

     

    Speaking of Dish TV’s versatility as a platform, vice president (marketing) Anjali Malhotra says Dish TV was the first to launch HD TV channels (42 channels presently), Dish on wheels which made it possible to view channels in moving cars/trains/ships, recorders with unlimited capacity, value added services, and now Dish Online – Anywhere, Everywhere.

     

    Malhotra claims 50,000 recorders have been sold in just six months and the platform expects to add nearly 50,000 subscribers in the same period for its latest innovation, considering 35 per cent mobile consumers use smart phones. Malhotra says Essel is now a Rs 2,200 crore company while COO Salil Kapoor says Dish TV is Asia’s largest and the world’s third largest DTH platform.

     

    About the films component of the package, Kapoor explains Dish TV subscribers can register simply by sending their account details where expenses would be added to their main bill.

     

    Apart from print and other media, the service will be mainly marketed on Zee channels and through messages to all Dish TV subscribers through their mobile numbers.

     

    Fielding queries as to why Dish TV thought of such a service, Kapoor goes on to explain that India is the third largest Internet player in the world with 74 million subscribers; 75 per cent of whom are between 15 and 35 years of age. This demographic is expected to increase five-fold by 2015, of which three-fourth is expected to own mobiles. Currently, an estimated 60,025,000 Indians have watched videos on their personal computers or laptops.