ITV

Tag: OTT

  • Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    MUMBAI: Times Internet, the digital arm of The Times of India Group, has acquired Willow TV International. Expanding the ICC tournament’s reach beyond the traditional and expensive pay-per-view distribution method, Willow will provide an exclusive live US television broadcast and live stream of the ICC World Twenty20.

    This will be the first time an ICC tournament will be available on a US television broadcast channel.Willow TV is one of the leading cricket broadcasters in the US.

    Willow is the only channel that is dedicated to cricket in the US, with an aligned direct-to-consumer digital service.

    Times Internet director Satyan Gajwani says, “We are extremely pleased to welcome Willow to The Times Group. Cricket is one of the most popular sports in the world, and has the potential to become a major sport in the US. We are excited to expand and strengthen our offerings for South Asians living in the US and to grow interest in cricket across the US, both with loyal fans and new consumers”.

    The channel and its associated TV Everywhere service is widely distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages, including sports packs and South Asian targeted packages. 

    On the other hand, Cricbuzz will exclusively deliver pre-match, in-match, and post-match highlights and coverage of the entire tournament to its US based digital audiences.

    “As a bootstrapped company, we launched the Willow cricket channel just over 5 years ago, and we are extremely proud of where it has reached. With the backing of The Times of India Group and its assets, I am confident that we can jointly build one of the premier sports businesses in the US”, adds Willow TV founder and CEO Vijay Srinivasan.

    For Times Internet, Willow is complementary with its recent acquisition of Cricbuzz, the world’s largest online cricket destination. During the ICC World Cup 2015, Cricbuzz claims to have 1 billion visits in a span of 40 days with 96 percent available on mobile.

    Between Willow, Cricbuzz, and Times of India’s digital assets, the group estimates to reach about 15 million Americans with an interest in cricket. Willow is the first international acquisition by Times Internet, and the first US acquisition for The Times of India Group.

    The channel is available on 7 of the top 10 pay television platforms in the US, and also plans many more launches currently in the pipeline.

  • Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    Times Internet acquires Willow TV International to live broadcast ICC World Twenty20 in the US

    MUMBAI: Times Internet, the digital arm of The Times of India Group, has acquired Willow TV International. Expanding the ICC tournament’s reach beyond the traditional and expensive pay-per-view distribution method, Willow will provide an exclusive live US television broadcast and live stream of the ICC World Twenty20.

    This will be the first time an ICC tournament will be available on a US television broadcast channel.Willow TV is one of the leading cricket broadcasters in the US.

    Willow is the only channel that is dedicated to cricket in the US, with an aligned direct-to-consumer digital service.

    Times Internet director Satyan Gajwani says, “We are extremely pleased to welcome Willow to The Times Group. Cricket is one of the most popular sports in the world, and has the potential to become a major sport in the US. We are excited to expand and strengthen our offerings for South Asians living in the US and to grow interest in cricket across the US, both with loyal fans and new consumers”.

    The channel and its associated TV Everywhere service is widely distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages, including sports packs and South Asian targeted packages. 

    On the other hand, Cricbuzz will exclusively deliver pre-match, in-match, and post-match highlights and coverage of the entire tournament to its US based digital audiences.

    “As a bootstrapped company, we launched the Willow cricket channel just over 5 years ago, and we are extremely proud of where it has reached. With the backing of The Times of India Group and its assets, I am confident that we can jointly build one of the premier sports businesses in the US”, adds Willow TV founder and CEO Vijay Srinivasan.

    For Times Internet, Willow is complementary with its recent acquisition of Cricbuzz, the world’s largest online cricket destination. During the ICC World Cup 2015, Cricbuzz claims to have 1 billion visits in a span of 40 days with 96 percent available on mobile.

    Between Willow, Cricbuzz, and Times of India’s digital assets, the group estimates to reach about 15 million Americans with an interest in cricket. Willow is the first international acquisition by Times Internet, and the first US acquisition for The Times of India Group.

    The channel is available on 7 of the top 10 pay television platforms in the US, and also plans many more launches currently in the pipeline.

  • Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    MUMBAI: India’s TV and film production studio Balaji Telefilms has partnered with OTT solutions providers Xstream and Diagnal to power its new OTT entertainment service ALT, which is slated to launch in Q2-2016. The service will be available across connected devices, targeting young, connected and new age audiences.

    Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT’s multiscreen solution, whereas Diagnal will be responsible for front-end design, development, big data solution and systems integration. 

    Announced in 2015, ALT is a part of the Balaji’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally.

    “ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said ALT Digital Media COO Sunil Nair. “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”

    “Diagnal’s proven market expertise and product delivery capabilities combined with Xstream’s flexible and scalable platform, their impressive track record of managing high-end, customised Internet video services, proven technology and their ability to act as a solution partner, truly sets them apart from others and made them a natural partner and first choice for us. With Diagnal and Xstream we’ve gained partners who truly understand the complicated OTT ecosystem and we have built a future-proof solution. This enables us to continue to build a platform for our next generation OTT service on multiple devices that we can grow and develop with as we move forward in a speedily evolving market,” adds ALT Digital Media Entertainment head of product Ashish Bhansali.

    Launching this summer, ALT will utilise Xstream MediaMaker and Diagnal’s robust technology services to offer the audience in India and abroad an enjoyable experience across various devices.

    Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetise future- proof Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT.

    “As the pioneering studio in India, Balaji continues to propel the entertainment industry forward with innovation and quality content. We look forward to support their passion for creating quality content with our flexible, proven and scalable cloud- based OTT platform for delivery of multiscreen video solutions and other innovative and personalized services for engaging and delighting subscribers. ALT Balaji is a great example of a true innovator in Direct-to-consumer OTT services and we are delighted to be working together,” said Xstream CEO Simon Hoegsbro.

    “We’re incredibly proud of what the partnership between ALT Balaji, Xstream and Diagnal has achieved in a short period of time – a world class OTT product that is suited to the content needs of the Indian market and is also a pleasure to use,” added Diagnal CEO Reuben Verghese.

    The ALT Balaji solution by Xstream is fully cloud- based, using Amazon Web Services. Using AWS, Xstream is able to deliver unparalleled performance and durability to ensure a quality delivery to ALT Balaji subscribers. With EC2 Xstream have access to a perfect solution to operate API’s and customer facing services. S3 is used for robust storage of content and assets, which is then served using Cloudfront. Lastly RDS and Redshift are used databases for metadata and statistics. Xstream is proud to be an Amazon Web Services Advanced Technology Partner.

  • Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    Balaji selects Xstream & Diagnal to power OTT service ALT Digital

    MUMBAI: India’s TV and film production studio Balaji Telefilms has partnered with OTT solutions providers Xstream and Diagnal to power its new OTT entertainment service ALT, which is slated to launch in Q2-2016. The service will be available across connected devices, targeting young, connected and new age audiences.

    Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT’s multiscreen solution, whereas Diagnal will be responsible for front-end design, development, big data solution and systems integration. 

    Announced in 2015, ALT is a part of the Balaji’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally.

    “ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said ALT Digital Media COO Sunil Nair. “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”

    “Diagnal’s proven market expertise and product delivery capabilities combined with Xstream’s flexible and scalable platform, their impressive track record of managing high-end, customised Internet video services, proven technology and their ability to act as a solution partner, truly sets them apart from others and made them a natural partner and first choice for us. With Diagnal and Xstream we’ve gained partners who truly understand the complicated OTT ecosystem and we have built a future-proof solution. This enables us to continue to build a platform for our next generation OTT service on multiple devices that we can grow and develop with as we move forward in a speedily evolving market,” adds ALT Digital Media Entertainment head of product Ashish Bhansali.

    Launching this summer, ALT will utilise Xstream MediaMaker and Diagnal’s robust technology services to offer the audience in India and abroad an enjoyable experience across various devices.

    Xstream MediaMaker is designed to enable operators, broadcasters and content owners to seamlessly create, manage, deliver and monetise future- proof Internet TV solutions across regions and countries with multiple languages & currency on multiple devices- all with an easy and transparent workflow management- simplifying the complexity in Internet TV and allowing their customers to focus on their core business, not the complexity in OTT.

    “As the pioneering studio in India, Balaji continues to propel the entertainment industry forward with innovation and quality content. We look forward to support their passion for creating quality content with our flexible, proven and scalable cloud- based OTT platform for delivery of multiscreen video solutions and other innovative and personalized services for engaging and delighting subscribers. ALT Balaji is a great example of a true innovator in Direct-to-consumer OTT services and we are delighted to be working together,” said Xstream CEO Simon Hoegsbro.

    “We’re incredibly proud of what the partnership between ALT Balaji, Xstream and Diagnal has achieved in a short period of time – a world class OTT product that is suited to the content needs of the Indian market and is also a pleasure to use,” added Diagnal CEO Reuben Verghese.

    The ALT Balaji solution by Xstream is fully cloud- based, using Amazon Web Services. Using AWS, Xstream is able to deliver unparalleled performance and durability to ensure a quality delivery to ALT Balaji subscribers. With EC2 Xstream have access to a perfect solution to operate API’s and customer facing services. S3 is used for robust storage of content and assets, which is then served using Cloudfront. Lastly RDS and Redshift are used databases for metadata and statistics. Xstream is proud to be an Amazon Web Services Advanced Technology Partner.

  • Zee Digital launches AVOD platform OZEE

    Zee Digital launches AVOD platform OZEE

    MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE. 

    The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.

    The new platform OZEE will celebrate life at the consumers’ own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy – Vasudhaiva Kutumbakam – The World is My Family.

    The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, “The name hence inspired by the ‘O’ symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.”

    Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”

    Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”. 

    OZEE will launch with the following shows across each channel:

    The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.

  • Zee Digital launches AVOD platform OZEE

    Zee Digital launches AVOD platform OZEE

    MUMBAI: Zee Digital Convergence Limited (ZDCL), the digital arm of media & entertainment conglomerate Zee Entertainment Enterprises Limited (ZEEL) has launched a new video on demand platform called OZEE. 

    The platform will follow the AVOD (advertiser based video on demand) model. Pertinent to note here is that Zee already has an over the top (OTT) platform in DittoTV.

    The new platform OZEE will celebrate life at the consumers’ own pace and will offer entertainment in a manner that resonates with the vision of ZEEL’s corporate philosophy – Vasudhaiva Kutumbakam – The World is My Family.

    The app highlights enhanced user experience, tempting first time exploration followed by loyal viewing on personal gadget. An official statement said, “The name hence inspired by the ‘O’ symbolising the circle that encompasses our universe and the entertainment we seek in it – the world of Zee.”

    Zee Entertainment Enterprises Limited MD and CEO Puneet Goenka said, “In India, entertainment is life. The fact that today people are finding it easy to cut away from appointment viewing and are able to watch their chosen entertainment anytime and anywhere, has only driven consumer expectations higher. The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”

    Zee Digital Convergence Limited CEO Debashish Ghosh added, “We believe that OZEE will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZEE – irrespective of location, age group, SEC and comfort with technology platforms. While OZEE will deliver the best entertainment content from ZEE – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZEE has to offer”. 

    OZEE will launch with the following shows across each channel:

    The platform will also showcase exclusive content, be it award shows, movie premieres or concerts; anything and everything to do with entertainment.

  • India’s OTT paid video subscribers pegged at 1.3 million: Frost and Sullivan

    India’s OTT paid video subscribers pegged at 1.3 million: Frost and Sullivan

    MUMBAI: OTT (over-the-top) was the buzzword in the Indian media and entertainment sector in 2015 with multiple players firming up their game plan to tap into the lucrative and booming digital space. With the emergence of numerous OTT service providers in the past two years coupled with the entry of Netflix in India, the space is poised to grow at a fast pace in the years ahead.

    According to Frost and Sullivan’s market insight on the OTT video market in India, there are about 66 million unique connected video viewers in India every month, and about 1.3 million OTT paid video subscribers. Growth in the space can be attributed to increase in smart-phones penetration as well as the improvement in Internet speed in India.

    Despite facing several challenges today, the OTT market growth will be fuelled by various disruptive innovations in technology and business models over the next five years, as per Frost and Sullivan. 

    “With an increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement. However, it’s hard to woo the Indian consumer. Success in OTT video distribution will depend on the ability to offer variety of content, new content, at a reasonable price and impeccable user experience,” said Frost and Sullivan research director Vidya Subramanian Nath. 

    While today a few broadcasters such as the Star TV Network and Zee Entertainment are driving services as well as viewership for OTT video with Hotstar and DittoTV respectively, over the next five years, there will be more broadcasters as well as cable and DTH operators expanding their OTT services. However, inadequate bandwidth speeds and the incumbency of YouTube in the market have challenged market participants.

    “India may have over 225 million Internet users, but for consuming video, one needs high-speed broadband access and only about 35 per cent of these users have access to it, informed Nath. “OTT video subscription numbers fluctuate dramatically every month. We find that advertising video on demand (AVOD) is the most preferred mode of OTT video delivery in India currently,” she said.

    Among content types, there is an increasing demand for short duration video content. This is primarily attributable to the average low Internet speeds and changing preferences of many Indian viewers. It is common to find online viewership peak during major sports events like the IPL, elections, or breaking news.

    Platforms such as YouTube offer opportunities for independent content creators who can publish their videos online without the hassles of negotiation with large networks. Now, with the entry of Netflix in India, independent professional content production will continue to grow. Broadcasters who have their own content or video platforms with a variety of publishers are driving the market. While Viacom18 is all set to launch its service called VOOT next month, Ekta Kapoor’s Balaji Telefilms is also burning the midnight oil to launch its OTT platform – ALT Digital by June this year. Balaji Telefilms CEO Sameer Nair has huge expectations from the platform and expects ALT Digital to have a whopping four million paid subscribers globally by 2020. 

    With substantial investment being pumped in by companies like by Star India (Hotstar), Sony Pictures Networks India (Sony Liv), Zee Enterprises (dittoTV), Eros International (ErosNow) and Singtel, Sony & Warner (HOOQ) amongst others, the competition in the OTT space is set to intensify with the key differentiators being user experience and variety of content offering.

  • India’s OTT paid video subscribers pegged at 1.3 million: Frost and Sullivan

    India’s OTT paid video subscribers pegged at 1.3 million: Frost and Sullivan

    MUMBAI: OTT (over-the-top) was the buzzword in the Indian media and entertainment sector in 2015 with multiple players firming up their game plan to tap into the lucrative and booming digital space. With the emergence of numerous OTT service providers in the past two years coupled with the entry of Netflix in India, the space is poised to grow at a fast pace in the years ahead.

    According to Frost and Sullivan’s market insight on the OTT video market in India, there are about 66 million unique connected video viewers in India every month, and about 1.3 million OTT paid video subscribers. Growth in the space can be attributed to increase in smart-phones penetration as well as the improvement in Internet speed in India.

    Despite facing several challenges today, the OTT market growth will be fuelled by various disruptive innovations in technology and business models over the next five years, as per Frost and Sullivan. 

    “With an increase in the use of smart devices in India, content owners and aggregators are using non-TV platforms to improve reach and generate revenues through subscription and advertisement. However, it’s hard to woo the Indian consumer. Success in OTT video distribution will depend on the ability to offer variety of content, new content, at a reasonable price and impeccable user experience,” said Frost and Sullivan research director Vidya Subramanian Nath. 

    While today a few broadcasters such as the Star TV Network and Zee Entertainment are driving services as well as viewership for OTT video with Hotstar and DittoTV respectively, over the next five years, there will be more broadcasters as well as cable and DTH operators expanding their OTT services. However, inadequate bandwidth speeds and the incumbency of YouTube in the market have challenged market participants.

    “India may have over 225 million Internet users, but for consuming video, one needs high-speed broadband access and only about 35 per cent of these users have access to it, informed Nath. “OTT video subscription numbers fluctuate dramatically every month. We find that advertising video on demand (AVOD) is the most preferred mode of OTT video delivery in India currently,” she said.

    Among content types, there is an increasing demand for short duration video content. This is primarily attributable to the average low Internet speeds and changing preferences of many Indian viewers. It is common to find online viewership peak during major sports events like the IPL, elections, or breaking news.

    Platforms such as YouTube offer opportunities for independent content creators who can publish their videos online without the hassles of negotiation with large networks. Now, with the entry of Netflix in India, independent professional content production will continue to grow. Broadcasters who have their own content or video platforms with a variety of publishers are driving the market. While Viacom18 is all set to launch its service called VOOT next month, Ekta Kapoor’s Balaji Telefilms is also burning the midnight oil to launch its OTT platform – ALT Digital by June this year. Balaji Telefilms CEO Sameer Nair has huge expectations from the platform and expects ALT Digital to have a whopping four million paid subscribers globally by 2020. 

    With substantial investment being pumped in by companies like by Star India (Hotstar), Sony Pictures Networks India (Sony Liv), Zee Enterprises (dittoTV), Eros International (ErosNow) and Singtel, Sony & Warner (HOOQ) amongst others, the competition in the OTT space is set to intensify with the key differentiators being user experience and variety of content offering.

  • Warner Bros. acquires SVOD service DramaFever

    Warner Bros. acquires SVOD service DramaFever

    MUMBAI: Warner Bros has signed an agreement to acquire DramaFever, a US-based company that operates subscription and on-demand video services, including its flagship DramaFever channel, which offers hundreds of Korean television and film dramas, as well as programming from other countries, to subscribers in the US and around the world.

    DramaFever joins Time Warner’s company-wide efforts to reach audiences directly, including the recent acquisition of iStreamPlanet and the launch of SVOD services with HBO NOW in the US, and, in partnership with Tencent, Hollywood VIP in China.

    DramaFever has a strong and growing subscriber base of diverse millennials and plurals that fits well with the company’s plans to enhance its relationship with that audience.

    DramaFever’s experience in creating and running SVOD services targeted at niche audiences, including for third-parties, brings critical expertise, which will be vital to Warner Bros. as it explores various OTT scenarios and establishes more direct connections with its audiences.

    “This is a great fit for Warner Bros.. With Warner Bros.’ resources, we will rapidly enhance and grow the DramaFever channel. As importantly, we are bringing to Warner Bros. a great and talented team, led by Seung Bak and Suk Park, that will move quickly with our own distribution and creative teams to create and build more OTT services,” said Warner Bros. Television Group president, business and strategy Craig Hunegs.

    DramaFever’s co-founders Bak and Park will continue to oversee the company and report to Hunegs.

    “Warner Bros. is truly the ideal home for us. Combining our deep media sensibilities and experience in developing online video destinations with Warner’s vast library and production expertise will provide an unlimited number of opportunities to create the next generation of OTT services and Internet TV brands,” said DramaFever co-founder and CEO Seung Bak.

    DramaFever, while wholly owned by Warner Bros., will continue to operate under that consumer-facing brand and be based in New York.

    DramaFever was launched in 2009 with 10 Korean drama series. The service continues to expand rapidly and has become the leading online destination for the best TV shows and movies from around the world. Today, DramaFever offers hundreds of series, variety shows, films and kids programs, in multiple languages, and is available in more than 20 countries globally and growing.

    Warner Bros. is acquiring DramaFever from SoftBank. The deal is expected to close in the second quarter of 2016.

  • Warner Bros. acquires SVOD service DramaFever

    Warner Bros. acquires SVOD service DramaFever

    MUMBAI: Warner Bros has signed an agreement to acquire DramaFever, a US-based company that operates subscription and on-demand video services, including its flagship DramaFever channel, which offers hundreds of Korean television and film dramas, as well as programming from other countries, to subscribers in the US and around the world.

    DramaFever joins Time Warner’s company-wide efforts to reach audiences directly, including the recent acquisition of iStreamPlanet and the launch of SVOD services with HBO NOW in the US, and, in partnership with Tencent, Hollywood VIP in China.

    DramaFever has a strong and growing subscriber base of diverse millennials and plurals that fits well with the company’s plans to enhance its relationship with that audience.

    DramaFever’s experience in creating and running SVOD services targeted at niche audiences, including for third-parties, brings critical expertise, which will be vital to Warner Bros. as it explores various OTT scenarios and establishes more direct connections with its audiences.

    “This is a great fit for Warner Bros.. With Warner Bros.’ resources, we will rapidly enhance and grow the DramaFever channel. As importantly, we are bringing to Warner Bros. a great and talented team, led by Seung Bak and Suk Park, that will move quickly with our own distribution and creative teams to create and build more OTT services,” said Warner Bros. Television Group president, business and strategy Craig Hunegs.

    DramaFever’s co-founders Bak and Park will continue to oversee the company and report to Hunegs.

    “Warner Bros. is truly the ideal home for us. Combining our deep media sensibilities and experience in developing online video destinations with Warner’s vast library and production expertise will provide an unlimited number of opportunities to create the next generation of OTT services and Internet TV brands,” said DramaFever co-founder and CEO Seung Bak.

    DramaFever, while wholly owned by Warner Bros., will continue to operate under that consumer-facing brand and be based in New York.

    DramaFever was launched in 2009 with 10 Korean drama series. The service continues to expand rapidly and has become the leading online destination for the best TV shows and movies from around the world. Today, DramaFever offers hundreds of series, variety shows, films and kids programs, in multiple languages, and is available in more than 20 countries globally and growing.

    Warner Bros. is acquiring DramaFever from SoftBank. The deal is expected to close in the second quarter of 2016.