ITV

Tag: OTT streaming platform

  • ALTBalaji announces #High5withALT campaign to celebrate fifth anniversary

    ALTBalaji announces #High5withALT campaign to celebrate fifth anniversary

    Mumbai: Video streaming platform ALTBalaji on Monday announced a new campaign titled #High5withALT to celebrate its fifth anniversary.

    With a proven track record of developing ventures and creating new opportunities, ALTBalaji currently has an MAU base of over 10 million and has sold 2.9 million subscriptions in H1 alone. In addition, the platform has an average audience engagement of 83 minutes per day with 91+ shows and a rich bouquet of genres that cater to a variety of audiences, according to the statement.

    Now, with its AVOD model, the platform is looking to gain more viewers and continue its mission of entertaining its audience.

    ALSO READ | ‘Lock Upp’ is ALTBalaji’s ‘KBC moment’ as it forays into AVOD: Divya Dixit

    “The platform has experienced a 36 per cent quarter-on-quarter growth in subscription video-on-demand (SVOD) in FY21. Furthermore, its active subscriber base increased by 75 per cent yearly to 2.1 million from 1.2 million in the previous quarter, 2020. As a result, the platform now has over 35 million subscribers and nine million monthly active users,” said the statement.

    ALTBalaji’s journey started with a promise of presenting the viewer’s non-stereotypical and groundbreaking shows that were never seen before in the Indian OTT space. With over 80 per cent of ALTBalaji’s audience under 35 years of age and its exciting library boasting 91+ original shows, the platform has rightly owned the tag of ‘OTT of the masses.’

    “We have continued to break barriers in content creation, with which we have built a unique loyalty & following amongst the audience especially the youth who contribute to 80 per cent per cent of our audience base. The year ahead is going to be even bigger, better, and bolder by creating differentiated content for our audience base,” commented ALTBalaji CEO Zulfiqar Khan. “We have also added another layer to our consumer offering by introducing AVOD to complement our SVOD business with the launch of the record-breaking non-fiction show ‘Lock Upp.’ We thank our viewers for the enormous love and support, and we take a step into our sixth year with a promise to make it even more exhilarating.’’

    This year, ALTBalaji launched two new shows “Pavitra Rishta” and forayed into the non-fictional space with Kangana Ranaut-fronted reality show “Lock Upp.” Its upcoming lineup includes shows such as “Apharan 2,” “Bois Locker Room,” “Cold Lonelly Messy,” “Hashtagwarrs,” “Paurashpur 2,” “Mentalhood: S2,” and many more.

  • HBO Max accelerates global footprint with 15 new European countries

    HBO Max accelerates global footprint with 15 new European countries

    Mumbai:  WarnerMedia’s streaming platform HBO Max is now available in 61 territories globally, after launching in 15 additional European countries. These new countries where HBO Max was launched on 8 March include Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland, Portugal, Romania, Serbia, Slovakia, and Slovenia.

    HBO Max launched in the US in May 2020 and is rapidly rolling out globally. In June 2021, it became available in 39 territories in Latin America and the Caribbean and in October 2021 it arrived in Europe, launching in the Nordics, Spain, and Andorra. The premium streaming platform continues its global expansion later this year, with launches set for Turkey, Greece, Iceland, Estonia, Latvia and Lithuania. There are also plans for further expansion to Southeast Asia.

    HBO Max launches with attractive pricing and a promotion offering all customers in Central and Eastern Europe and Portugal more than 30 per cent off the monthly price for the lifetime of their subscription. In the Netherlands, it launches with two tiers, both at 50 per cent off the regular monthly subscription price for the life of the subscription. A monthly subscription to the standard tier (with HD 1080p, 4K, three concurrent streams, 30 downloads) is priced at €3.99 and a monthly subscription to the basic tier (with HD 720p, one concurrent stream, five downloads) at €2.99.

    “From today, HBO Max is streaming in 21 European countries with Central and Eastern Europe, Portugal and the Netherlands joining the Nordics, Spain and Andorra where we launched the platform last year,” said HBO Max EMEA general manager Christina Sulebakk. “Central and Eastern Europe is where it all began for our European business back in 1991 with our first linear channels and we’re pleased that today, more than 30 years later, we’re bringing fans in the region a completely new way to access all their favourite entertainment.”

    “In under 24 months we have built a scalable streaming business present in 61 territories and counting. International is going to continue to be an important part of our global growth story going forward,” commented HBO Max International head Johannes Larcher. “I am particularly proud that our presence in Central and Eastern Europe is further strengthened by today’s launch of HBO Max, and that we are doubling down on our strong commitment to fans, partners and employees across the region during this challenging time.”

    HBO Max is distributed as an app across devices such as Apple TV, Amazon Firestick, Google Chromecast, Roku and a host of smart TVs. WarnerMedia has also launched an ad-supported version of HBO Max which offers the service to consumers at a lower price. The streaming platform is expected to foray into India this year.