ITV

Tag: OTT space

  • SonyLIV brings in TCS as its technology partner

    SonyLIV brings in TCS as its technology partner

    MUMBAI: IT company Tata Consultancy Services (TCS) on Tuesday said that it has entered into a strategic partnership with SonyLIV, to help the streaming platform create an innovative business model enabled by digital technologies, enhance customer experience, and pave the path for future growth.

    The partnership will leverage TCS’ next-gen digital capabilities, global expertise, domain knowledge, and innovation ecosystem to define SonyLIV’s platform transformation roadmap for India and global markets, it said in a statement.

    TCS will help enhance its core OTT platform to leverage AI and machine learning to provide personalised experiences to subscribers across devices. It will also help SonyLIV use data and insights to monetise content and create new revenue streams, it added.

    Additionally, TCS will set up a world-class Experience Design Center leveraging its innovation labs, where it will deploy its Location Independent Agile Model to accelerate innovation by rapidly prototyping and helping SonyLIV launch new best-in-class features ahead of the market.

    The partnership will help SonyLIV reimagine the customer experience and engagement, enhance its brand, establish competitive differentiation in the marketplace and drive growth, the statement further said.

    SonyLIV, Sony Entertainment Television and Studio Next, business head, Danish Khan said, “We are delighted to have TCS on board as our technology partner. We will work closely with the TCS leadership team in India, the US, and UK to enhance the user experience of SonyLIV. Further, we hope to harness the TCS global talent reach, infrastructure, and global centers of excellence to bring innovations that will improve engagement and provide a delightful consumer experience.”

    “Through this partnership, TCS will bring its deep domain knowledge in the media and OTT industry along with world-class technology capabilities to enable SonyLIV to innovate at speed and scale. TCS will leverage its global innovation ecosystem to introduce next-gen immersive and interactive features to enrich the overall customer experience,” TCS India, country head, Ujjwal Mathur said.

  • ALTBalaji’s apharan now available for Amazon Alexa users

    ALTBalaji’s apharan now available for Amazon Alexa users

    MUMBAI: “Kehte hain jaane waale laut kar nahin aate. Galat kehte hain!”, this popular dialogue from Apharan on ALTBalaji is just one of the many reasons why, one of the best suspense thrillers in the Indian OTT space enjoys such a high mass appeal. As massification of OTT grips the nation and the globe, ALTBalaji decided to up the ante and take the show to Alexa users to reach out further to internet connected consumers across the country.

    Amazon India is working with developers to expand Alexa’s India focused skills, and ALTBalaji is very proud to be one of the early adopters to get on to the platform. Till date 100 million devices with Alexa built in have been sold across the globe. As per an Accenture report, 150 million users will be using voice in India this year in the form of a voice assistant and search. With a huge proliferation of these devices into more and more Indian homes, fans of  ALTBalaji web-series can now seamlessly sample their favourite shows right from the Alexa eco-system.

    Riding on the back of some stellar acting, cinematography, dialogues and a crisp plot, Apharan became the talk of the town and has garnered an unprecedented IMDb rating of 9.2/10 as well as claimed a host of awards for best actors and best direction. In order to immerse themselves in the gritty, entertaining world of Senior Inspector Rudra Shrivastava, filled with its myriad surprises and suspense, all that a user would have to say is, “Alexa, Enable Apharan”. In addition to the trailer, Alexa users now also get seamless access to Apharan’s title track, dialogues, interesting trivia and jokes that further amplifies the entertainment quotient.

    Speaking about the integration, Divya Dixit — Senior VP and Head Marketing, ALTBalaji, said, “With Alexa being a market leader in the smart-connected devices space, this is further going to expand our reach to a larger demographic.  We have already carved out a niche in the industry through our originals, and with this one of a kind innovation with  Alexa,  we are providing another touchpoint to users to interact with one of our most iconic shows and we will expand this association to more shows from us. Apharan… Sabka Katega continues to win accolades and unprecedented adulation amongst the masses.”

    Varun Badola – Actor and Dialogue writer said, “Apharan is a very special show for me and I am completely indebted to the audiences for making the dialogues so memorable and viral.  I couldn’t have asked for a better platform than Alexa to reach out to and engage with the tech savvy audiences of today, in a fun manner that’s never seen before.

    Building on the legacy of creating iconic shows, ALTBalaji’s exclusive content library has built a catalogue of more than 42 Originals like ‘Apharan,’ ‘Kehne Ko Humsafar Hain,’ ‘Home,’ ‘Gandii Baat’, ‘The Test Case’, ‘Bose: Dead or Alive’ among others, which continue to be lauded by viewers across the globe.