ITV

Tag: OTT show

  • ALTBalaji ropes in 11 brand partners for its show ‘Girgit’

    ALTBalaji ropes in 11 brand partners for its show ‘Girgit’

    Mumbai: ALTBalaji has roped in 11 brands for its latest thriller series “Girgit.” 

    The list of brands includes Josh (short video partner), Viral Pitch (influencer marketing partner), Invisible Gastronomy Bar (hospitality partner), The Nonsense Store (official gaming partner), Sasha Eyewear (official eyewear partner), Bollywoo (fashion merchandise partner), Abhibus (travel partner), Flyrobe  (apparel partner), Storytel (official audiobook partner), Growfitter (fitness partner), and Ferns N Petals (gifting partner).

    With 80 per cent of its audience less than 35 years of age, collaborating with youth-oriented brands will enable both ALTBalaji and the partners to broaden their reach. As these brands cover major areas of interest for the youth, it will also increase the show’s visibility, said the OTT platform in a statement.

    “ALTBalaji has cracked the code to youth engagement. This is evident from multiple success stories with its previous shows as well as our ongoing shows,” said ALTBalaji SVP for revenue and marketing Divya Dixit. 

    “This multiple brand association model for the promotion of Girgit is a new experiment that looks to be working wonders for ALTBalaji as well as the brands that have been partnered with. We hope to keep bringing about innovations in the marketing and promotional strategies that can set a benchmark for other players in the industry as well,” she added.

  • Flipkart Video launches ‘Crime Stories’ season 2 offering interactive experience

    Flipkart Video launches ‘Crime Stories’ season 2 offering interactive experience

    Mumbai: Should inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should inspector Vikrant follow? The power to decide now rests in the hands of the viewer! Flipkart Video has announced the second season of its investigative drama series, Crime Stories by giving it a new avatar.

    Launching 27 July (Tuesday) on the Flipkart app, the show has introduced ‘branching video’ technology, a feature that draws audiences to become a part of the narrative by letting them choose between different, compelling storylines.

    Each episode, released daily, will be a stand-alone case, revolving around the interrogation of multiple suspects while also engaging viewers through one branching question per episode that lets them explore the story in the direction they want to, and win exciting prizes, said the platform in a statement.

    Talking about the launch, Flipkart Video senior director & head of content, Aloka Guha said, “With the launch of the second season of Crime Stories, we continue to be at the forefront of innovation by launching interactive content that delivers a unique experience. By introducing the branching video technology, we are giving viewers a more immersive entertainment experience that is different from anything we have done before. This introduction is built on our deep consumer understanding, which has revealed a growing fascination in taking more ‘control’ of the content they consume. We are excited for audiences to watch this new season and determine for themselves, how the story moves forward.”

    Commenting on his association with Flipkart Video, actor KC Shankar said, “Inspector Vikrant is one of the most interesting characters that I’ve ever played, and the experience of working on this show only got better with the new season. With the introduction of the ‘branching video’ feature, we had to shoot an alternate storyline which was thrilling and challenging at the same time. Audiences are looking to do more than just watch the show. They want to be involved, everyone loves having control and this new season gives them an opportunity to do just that. I can’t wait for everyone to tune in to the Flipkart app and catch the criminal along with me while winning exciting prizes.”