Tag: OTT Play

  • Chirag Alawadhi takes the leap from agency life to advisory heights

    Chirag Alawadhi takes the leap from agency life to advisory heights

    MUMBAI: From pitch decks to knowledge stacks Chirag Alawadhi is switching gears, not goodbye notes. After nearly a decade in the trenches of digital marketing, Chirag Alawadhi has stepped down as co-founder and CEO of The Leapfrog Network, closing a chapter that began in December 2021. But don’t expect another agency launch. Instead, Alawadhi is taking a wider lens approach diving into content ecosystems, strategic consulting, and marketing tech for a new generation of brands and builders.

    Alawadhi announced his decision on LinkedIn, marking the end of a journey that started as a solo founder and scaled into a full-fledged creative agency. “After 9 years of building businesses, I’m now focused on building the infrastructure and knowledge systems that will empower the next generation of marketers and entrepreneurs,” he wrote.

    His résumé reads like a digital marketer’s highlight reel: 1,300 campaigns delivered, over 7 million dollars in revenue generated, and content networks reaching more than 10 million followers. Along the way, he’s partnered with marquee names like Emami, Lenskart, Airtel, Reliance, OTT Play, and Tata Motors.

    What started with basic tools and delayed wins evolved into an agency known for bold campaigns and real community engagement. “This isn’t goodbye to the industry that shaped me, it’s a shift toward deeper impact,” Alawadhi said, reflecting on his departure as a move away from operations and towards enabling transformation at scale.

    His exit also mirrors a growing trend among agency veterans: trading day-to-day grind for advisory and ecosystem-building roles. Alawadhi joins a cohort of leaders looking beyond billing cycles and into future-facing industry infrastructure.

    Under his leadership, The Leapfrog Network carved out a niche in storytelling and strategy. While Alawadhi steps away, the agency rooted in its founding mission to create meaningful brand connections is poised for its next phase under fresh leadership.

    As for Alawadhi? He’s taking the leap again only this time, it’s beyond the agency playbook.

  • Jio Platforms engages Gurpreet Phull as head-content & alliances

    Jio Platforms engages Gurpreet Phull as head-content & alliances

    MUMBAI: He’s been at Jio Platforms Ltd (JPL) for the past three months and Gurpreet Phull has kept his joining the MDA group company low-key. Today, however, he came out and announced  on Linkedin that he is “on a new journey. This time for the larger impact, to the new revolution” as head – content & alliances, JioTV Os, Jio App Store, Jio Homes and Jio Devices.

    He has been on the content distribution and alliances side for the past decade. Beginning May 2015 till February 2019 at Bharti Airtel as  lead- content alliances and acquisition strategy- DTH and mobile TV app, he was one of the founding members of Airtel Xtream. Moving on he joined Dish TV from February 2019 to November 2021 as head product marketing and content marketing strategy. He heeded the call from OTTPlay CEO & founder Avinash Mudaliar to head partnerships and growth at HT Digital Streams and he stayed there for three years until the JPL offer came his way.

    However, the B.Tech and IIM-C post graduate, began his working life as a software engineer at BirlaSoft and then worked in Raymond for almost four years, first, as a senior management trainee for a year and a half ,and then straightaway in the CEO’s office as his executive assistant. He also had a nine-month spell  at Myntra which gave him exposure to the ecommerce world.