ITV

Tag: OTT platform

  • ZEE5 introduces special subscription packs for kannada audience

    ZEE5 introduces special subscription packs for kannada audience

    MUMBAI: Following through on its vision of becoming the largest multi-language entertainment OTT platform, ZEE5 announced its special subscription packs for the Kannada speaking audience. In afirst of its kind category initiative, the Kannada Premium packs are priced at INR 49/- monthly and INR 499/- yearly. Subscribers will have unlimited access to the entire repertoire of Kannada content on the platform including their favourite ZEE Kannada shows ‘Before TV’, blockbuster Kannada films and ZEE5 Originals.

    This comes close on the heels of the success enjoyed by the Tamil and Telugu Premium packs that ZEE5 announced similarly for the respective audiences. In fact, subscribers can also avail a further flat 50% cashback if they avail the subscription via Paytm.

    The Kannada catalogue includes a plethora of content for its viewers such asthe popular ZEE5 bipoicKarenjit Kaur – The Untold Story of Sunny Leone Season 1 & 2and other Originals like Kaali, B.Tech, YeniduAascharya, Khaar,Akoori and many more. World Digital PremiereslikeGoli Soda, Mari Tiger, Terrorist and other blockbuster films. ZEE Kannada shows – Kamali, Yaare Nee Mohini, Sri Vishnu Dasaavathaara, Sa Re Ga Ma and so on. In addition to this, ZEE5 has an exciting content line up to build an unparalleled Kannada portfolio.

    Special offer features:

    National subscription pack     Kannada subscription pack
    Rs. 99 for one month    Rs.49 for one month
    Rs.999 for twelve months    Rs.499 for twelve months

    Mr. Manish Aggarwal, Business Head, ZEE5 India, said, “We are the first OTT player to introduce special language specific packs and we have seen tremendous success with the launch of Tamil and Telugu premium subscription packs on the platform. In our endeavor to cater to the language consumer, we have announced a Kannada special subscription pack as well. With the combination of ZEE Kannada TV shows available ‘Before TV’, blockbuster films and ZEE5 Originals, the consumer has a range of content to choose from.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.

  • GlobalOneIndia’s MiTiVi – OTT Platform to be launched in SCATIndia at World Trade Centre, Mumbai

    GlobalOneIndia’s MiTiVi – OTT Platform to be launched in SCATIndia at World Trade Centre, Mumbai

    MUMBAI: GlobalOne is all set to launch its MiTiVi OTT Platform service for cable operators.

    It offers a very engaging user interface with popular categories for live streaming of more than 1000+ channels, Radio , VODs, Education, Movie library, overseas content with live TV and a very user friendly account info link which gives complete information on subscriber access details. Package options and other offers will begin from September 24th   in SCAT India Exhibition  2018 , World trade Centre, Mumbai .

    This will be India’s Biggest OTT/ IPTV Platform ANYTHING, ANYTIME, ANYWHERE. With a strategic tie up with the government telecom sector in India, ie. MTNL & BSNL, the two PSU access service providers, held 72.54 per cent of the wireline market share. Which implies that there are 88.40 million subscribers to be connected over FTTH and with an available universe to deliver OTT services clubbed with triple play.The company has a global partnership with Tata .The company expects to make profits driving on the volume business.The MiTiVi will come with a set-top box for television. The company is offering the Cable operators to be named as “ Digital Service Providers” and to increase their earning 5 times by the numerous value propositions .

    Hemendra Dave, Chief Technical Officer said: MiTiVi has a comprehensive suite of security services designed to ensure that your content is always available to the people who have the rights to view it.

    MITiVi is the platform encourages the consumers to have more choice and flexibility,said “Vishal Shah, CXO Kaushik Izardar.

    With the launch of MiTiVi ,every next Level of growth life will demand different you. In the slew of digital services which can be utilized by a typical MSO/LSO to become a full fledged DigitalServiceProvider (DSP). The DSP will be provided huge earning opportunity by means of IT/ Telecom support,e-commerce platform  and financial services. Global One will allow a cable operator to combat the onslaught of large telcos trying to take over their traditional business on which their livelihood thrives,” said Kaushik Izardar, Chief Operating officer .

  • VIU’S LATEST CRIME DRAMA ORIGINAL “13 MUSSOORIE” ALL SET TO KEEP ITS AUDIENCE ENGAGED

    VIU’S LATEST CRIME DRAMA ORIGINAL “13 MUSSOORIE” ALL SET TO KEEP ITS AUDIENCE ENGAGED

    MUMBAI: Viu, a leading OTT platform,is introducing yet another gripping crime drama, titled 13 Mussoorie, which will be Viu’stenth original show this year in Hindi.

    Based on the backdrop of a beautiful and serene city Mussoorie, the series revolves around a mysterious story of a merciless serial killer ‘AKS. The entire city of Mussoorie is in a hurry to find the man behind the endless murders.  A fearless journalist Aditi Bisht (played by Shriya Pilgaonkar), daughter of a celebrated senior cop of the city Ajay Bisht (played by Naved Aslam), and a wife of reputed cop Rishi Pant (played by Viraf Patel) are on a mission to solve the case and find the serial killer. But many twists follow.

    This psychological thriller series includes 13 riveting, nail-biting episodes which will stream starting 12th October exclusively on Viu.

    Bimal Unnikrishnan, Viu India Content Head, said, “In India just this year, we have launched more than 20 originals across three languages. We are very excited to launch yet another original in our crime drama-genre with the release of 13 Mussoorie. The series promises thrill and excitement throughout.”

    With this release of yet another exciting original in its varied library of digital shows, Viu India will continue to bring high-quality original content to its consumers. Viu content can be streamed on www.viu.com and the Viu App. And for regular updates and show announcements, you can follow Viu on Facebook, Twitter and Instagram. 

  • Asia TV appoints Kaushik Izardar as Chief Operating Officer (COO)

    Asia TV appoints Kaushik Izardar as Chief Operating Officer (COO)

    Asia TV is a platform initiated to engage the British born Asians and the ethnic immigrants to stay informed with ongoing Local community updates to strengthen community networking. Superstar TV is in the Bollywood and Lifestyle space . MITiVi OTT Platform offers a very engaging user interface with popular categories for live streaming, VODs, Movie library, overseas content with live TV and education.

    Kaushik Izardar

    Kaushik has been tasked with leading the charge of two channels apart from creating the B2B media business on Asia television Network and B2C on MiTiVi platform . Kaushik comes with a robust body of experience spanning almost two decades across Television,digital, media and entertainment and pharmaceutical sectors.
    Prior to joining Asia Television, Kaushik has worked with industry leaders including Viacom18 Media, Zee Tv, INX Media, Fulford India Limited ( Subsidiary of Merck & Co,USA ) and so on, while also testing entrepreneurial waters.
    Commenting on the new appointment, Taha Coburn Kutay, CEO – Asia Television India/ Chairman –United Kingdom Asian Business council, says, " We are thrilled to have Kaushik join us to strengthen the team. He brings invaluable insights that will be instrumental in shaping our journey towards achieving the leadership position in the media space."
    Speaking about his role, Kaushik , " It has indeed been a pleasure to be a part of such an esteemed organisation. Having a natural flair for commercial and sales, I look forward to add more value to the firm with my abilities in managing large scale business operations. I am glad to join the leadership team and am sure this is going to be an interesting and learning journey ahead."
    Kaushik has a Doctorate in Philosophy(PhD) and completed the thesis under Dr Piyush Sinha ( IIM- Ahmedabad ) and has a MBA in marketing . Apart from that he has completed his senior strategic management from IIM Calcutta.

     

  • Eros Now, Gold’s Gym announce partnership in India

    Eros Now, Gold’s Gym announce partnership in India

    MUMBAI:  Eros Now, India’s premiere Video OTT platform and Gold’s Gym, have announced a new partnership in India. The company will offer Gold’s Gym fitness enthusiasts entertainment on the go, with a line up of their best films, music and originals that can be watched on their devices during sessions.

    The partnership offers Gold’s Gym members a flat 60 per cent off on Eros Now’s annual subscription, otherwise priced at INR 999 (approximately $14.50). The offer is available for existing as well as new customers at Gold’s Gym’s 134 fully equipped gyms across 85 cities in India, until 11 December 2018. The association will give users access to Eros Now’s extensive catalogue of over 11,000 Bollywood and regional language films, music videos, originals and entertainment shows.

    Eros Digital CEO Rishika Lulla Singh said, “Eros Now’s partnership with Gold’s Gym is a fitting example of a brand integration that aims at uplifting the lifestyle choices of people. We are delighted to extend our entertainment library to the customers who use Gold’s Gym’s services across the country. Through this partnership, we hope that consumers have a dynamic fitness experience while consuming entertainment, anytime, anywhere.”

    Gold’s Gym India COO Nikhil Kakkar said, “Eros Now is raising the bar in the field of digital entertainment. Gold’s Gym is extremely delighted to partner with Eros Now and we believe that offline and online meeting of synergies can definitely help take brand building to an all new level.” 

  • It’s raining awards for ALTBalaji this 2018!

    It’s raining awards for ALTBalaji this 2018!

    MUMBAI: ALTBalaji which is India’s largest OTT platform for original and exclusive shows across various genres is on a winning splurge these days with awards and recognition in the digital and OTT space. 2018 has started on a high note for the digital platform as it was awarded as one of MUMBAI’S HOT 50 BRANDS at Mumbai Brand Summit 2018. 

    The digital platform was awarded the BEST OTT PLATFORM OF THE YEAR by a leading trade publication. Along with this highly prestigious trade award, the OTT platform was also recognized for it super talented artists like Rajkummar Rao and Ssumier Pasricha. Rajkummar Rao bagged an award in the Best Actor Among any OTT Content category for BOSE: Dead/ALIVE and Ssumier Pasricha was awarded as the Star Entertainer of the Year for Pammi Aunty. 

    Along with these awards, THE MOST ENTERPRISING BRANDS & LEADERS OF ASIA 2018 also felicitated Mr. Nachiket Pantvaidya, Group COO and CEO, ALTBalaji as the Most Enterprising CEO of the Year – Digital Entertainment for his outstanding contribution to the medium and for phenomenal success that ALTBalaji has garnered. 

    Speaking about the recent achievements, ALTBalaji, CMO, Manav Sethi said, “We are elated to be recognized and honored at such various and prestigious award shows and what is more exciting is that we have achieved this within 11 months of our launch. ALTBalaji is the only OTT platform in India to launch about 16 original shows that are LIVE in over 90 countries, and that too with a team of 70 people. This is a testimony to the amazing work our team has done so far and validation to fact that we understand the kind of entertainment audience wants. From here we just want to climb up the ladder as we have some great content in pipeline for our viewers.” 

    With more than 15 million mobile and web users and available in over 90 countries ALTBalaji currently offers 16 original shows in Indian languages across various genres such as romance, mystery, drama, comedy and offers entertaining original shows for kids.

  • AXN spices up programming line-up with ‘AXN Premiere Club’ – introduces 7 days, 7 premieres

    AXN spices up programming line-up with ‘AXN Premiere Club’ – introduces 7 days, 7 premieres

    This is no ordinary year for AXN. The channel is in its 20th year and to celebrate its legacy, AXN has some special plans for its viewers through the year. While January saw a new slot called AXN Bestsellers that airs all cult shows like Sex and the City, Breaking Bad, Sherlock etc. at 11 pm every day, February has a brand new proposition of 7 days, 7 new shows under its new property called ‘AXN Premiere Club’.

    As the name suggests, the channel is premiering 7 news shows every night of the week at 10 PM. The 7 shows in the line-up, which are not available on any OTT platform, are The Handmaids Tale, which has won 8 Emmy and 2 Golden Globe Awards, the fearless and warrior-like show, ‘Vikings season 5’, the military drama, ‘The Brave’ from the makers of the highly-acclaimed show ‘Homeland’, the intense legal drama ‘Doubt’, the thrilling American drama series ‘ZOO’, the courtroom drama ‘Bull’ and the action drama series ‘Scorpion’.

    To promote this unique proposition of 7 days 7 new shows, AXN has tied up with Pan-Asian restaurant Mamagoto and PVR Cinemas to give viewers an experience of this proposition on-ground. For instance, Mamagoto will have a special 777+ menu which includes a mouth-watering soup, a starter, a main course, a mocktail and a dessert, all at Rupees 777 only. This is a month-long activity across metros Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata. PVR-goers will witness the handmaids at select outlets along with the promo across the screens.

    Experience the rush, excitement and thrill with ‘AXN Premiere Club’ every day at 10 PM only on AXN.

  • AXN India will premiere the Golden Globe award winning show – The Handmaid’s Tale

    AXN India will premiere the Golden Globe award winning show – The Handmaid’s Tale

    MUMBAI: AXN India will bring the best drama show of 2017 – The Handmaid’s Tale, for its viewers from February 5, every Monday at 10:00 PM. Based on Margaret Atwood’s novel, the show emerged as a winner with contenders like Game of Thrones, Stranger Things, This is Us, amongst others.

    The show is not available on any OTT platform and AXN will be the first to bring this much-awaited show to its Indian viewers. The show has already won 8 Emmy awards and 2 Golden Globe award, for Best TV Series in the Drama category and for Best Actress in a Drama Series for actress Elisabeth Moss. It also has a 99% approval rating on Rotten Tomatoes and an 8.6 rating on IMDB, making it a must watch show.

    The dystopian series is a tale of tyranny, a taut thriller and a heart-wrenching drama, packed with incredible female performances. The show is set in a nightmare world called Gilead, where consensual sex is an illusion and gender a cruel hierarchy, where women are forbidden to hold jobs, own property or even read and who exist solely to conceive and bear children.

  • News is not about cacophony and stirring controversies: ZMCL’s Rajiv Singh

    News is not about cacophony and stirring controversies: ZMCL’s Rajiv Singh

    The Zee Group has completed a quarter of a century of its existence in India. Not only has it spread its wing far beyond television, since its first product launched was the channel Zee TV, but has tapped into almost all categories in the broadcast space. With a solid presence in entertainment and news already, the last puzzle was fixed when it dived into the tough waters of English news space.

    World is One News (WION) was first aired on 15 August 2016. Independence Day was the perfect occasion to launch India’s first global English news channel with a south Asian tinge. Ex-editor in chief Rohit Gandhi announced during the launch that the channel would meet the aspirations of two billion south Asians by delivering a global news network reflecting a south Asian world perspective, which has been missing.

    The channel was to be a destination for not just news but also some lifestyle, human stories, animals, food and environment related information. Its target is to capture the upcoming tech-savvy and visual Gen Z, the earliest of whom are just venturing into the corporate world.

    Indiantelevision.com’s Santosh Jangid got talking with Zee Media Corp’s group COO Rajiv Singh where he opens up about the ‘year old baby’ WION for the first time. Excerpts:

    How has the journey been for ZMCL?

    From then to now, we’ve established 13 channels with 220 million viewers. We are largest television news network in Hindi speaking markets. Television is core to our business and the last 25 years have helped us to become a large content media conglomerate. The future looks extremely bright, as we have built a strong efficiency over the years.

    Enlighten us about WION and its progress.

    When we entered the English news segment, we clearly knew that there is hardly an international player. India is a global economy and anything and everything that India does impacts the globe. We wanted to give global Indians a global voice and India never had that. WION complements our existing footprint in 171 countries and so we know we can quickly ramp up this business to scale new heights and make India stand out globally. We started that journey by giving the channel a very global look and feel. We have built it up as an aspirational channel and we are not interested in the number one game in India. We want to create a channel that is a content differentiator. WION is just a year old but it has managed to carve a niche for itself.

    What is your distribution strategy for the channel?

    WION has established a distribution centre in South Africa and shortly we will be transcending into new global corridors. Zee Media is already available in nine languages on GEC. How much time does it take to enter those markets by just tweaking the content and making WION relevant to every Indian!

    What makes WION a disruptor among the existing channels?

    WION stands for World Is One News which implies what affects the world, affects us all. We believe that news dissemination is not about cacophony and stirring controversies around breaking news. It is about building in-depth content, analysis and about investing a lot in curating and building content and for that, one needs to have international investments and international bureaus. WION has expanded to around 20 countries by expanding our international bureaus. It is one of the rare few channels to be operating out of a full bureau in Pakistan and a full-fledged office in London and the US, and a correspondent in Beijing. Soon WION will crossover from an Asian to a global channel.

    What is the local to international skew? What kind of news do you cover?

    WION has international content aired from 6 pm to 12 am. The channel has 60 per cent international content and 40 per cent Indian content that is internationally relevant. We do chase Indian relevant stories and as they say, ‘when in Rome, do as the Romans do.’ W show Indian content with a global tinge and ‘international’ as a word is misinterpreted. BBC in the UK and Al Jazeera in the Middle East are international channels but that doesn’t mean they don’t show what happens in their region and home territory.

    It is a niche market that the channel operates in. What have been some of the major challenges for you?

    It has been a challenging uphill climb but the channel has been accepted by discerning viewers. WION is available across all cable households in India. Although we have received some feedback that wasn’t very encouraging where viewers didn’t like the content or the overall channel, we take them as constructive feedback and insights and we are willing to improve that to make the content relevant to our customers.

    Where does most of your viewership coming from?

    Majority of our viewership largely comes from six metros but a large part of it also comes from foreigners residing in India as they are able to correlate with the channel effectively. The channel has a premium audience.

    How will you ramp up your distribution strategy?

    We are working towards building a global distribution network. We are in talks with The US to start global distribution. We will also make relevant content for markets like The Middle East, United Kingdom, United States and Canada. We will have more global networks next year added to our kitty of distribution.

    What target have you set for next year?

    We want to make the channel independently stand out in English news genre, add more distribution networks, and have more bureaus.

    When can we see the rollout of your OTT platform?

    We will have our platform very soon that will take the feed from the television channel and mirror that on OTT.

  • #hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

    #hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

    Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign.

    The recently-launched OTT platform Hoichoi buzzed with a creative campaign called #hoyejak. Designed by Rediffusion Y&R, it created a hype across social media platforms such as Facebook, Twitter and Instagram.

    Hoichoi was launched on 20 September by Shree Venkatesh Films (SVF), an Indian media and entertainment company headquartered in Kolkata. #hoyejak by Hoichoi, an ad-free platform with a collection of seven original web series till date and three more to launch by the end of October, was preceded by some funny one-liners which created a lot of curiosity amongst the Bengalis during Durga Puja.

    The faces of the campaign were none other than the Hoichoi and SVF team members themselves. #hoyejak hoardings dotted the skylines of Kolkata and were strategically placed at various locations to grab maximum eyeballs. Hoichoi co-founder Vishnu Mohta, interacting with Indiantelevision.com‘s Kirti Chauhan, said, “Hoichoi means happening of positive activities around you. Excerpts from an interview where Mohta shared insights about campaign:

    Tell us about your marketing strategy to promote Hoichoi?

    In the first six months, it is all about creating brand awareness. We are not looking to the brands and advertisers in the initial phase because we are offering Hoichoi in an advertising-free form to provide uninterrupted viewing. So, we have used all our considerable SVF properties across cinemas and screens, digital and social properties to promote hoichoi.

    We believe advertising must be disruptive and highly engaging, just like the original content on Hoichoi. We launched an innovative #hoyejak teaser campaign to promote Hoichoi. It was an outdoor campaign and became the most talked about campaign of the city this Durga Puja. We had Hoichoi hoardings across the high-traffic parts of the Kolkata skyline, and those drew a lot of attention and generated conversations across mediums.

    What does ‘hoyejak’ mean and how was the response to the campaign?

    See, both, Hoichoi and Hoyejak are two very common, everyday terms used by Bengalis in their day to day conversations, and obviously were chosen because they establish an automatic connect. #hoyejak translates to “let’s do it” in English, and “ho jaye!” in Hindi. Not only the words, but also the faces we used were really pleasant, everyday faces to reflect the average Bengali on the streets of Kolkata. In fact, we used Hoichoi and SVF team members themselves in the campaign, and together, the creatives and the entire approach sustained the buzz and brought a smile to the faces of the public.

    Tell us about the timing of Hoichoi launch, and the campaign rollout

    Well, some very funny one-liners preceded the #hoyejak campaign, which created curiosity amongst Bengalis. Designed by Rediffusion Y&R, we had strategically decided to launch Hoichoi in the Durga Puja festive season, because it is obviously the best time of year to roll out anything for Bengalis, not just in India, but worldwide.  The Puja holidays not only see Bengalis turn out in their festive best with their families, but also see most Bengalis travelling back from outside Bengal to their homes or loved ones in Kolkata and across the entire state.

    Our choice of OOH locations which included the airport and Howrah station along with other high-traffic areas, gave our campaign in Kolkata a very high OTS and helped it make a big impact. It also had a lot to do with the creative content of course – not only were the ‘tease and reveal’ creatives very entertaining, but the fact that nine out of 14 creatives talked about Durga Puja, helped the campaign receive great word of mouth publicity.

    How many locations did you cover across Kolkata?

    Many. Right off, I can recall Howrah Station, Ultadanga, Science City, Syed Amir Ali Avenue, Rashbehari Metro, Harish Mukherjee Road, Ruby crossing, Gariahat Flyover, Garia, B. T. Road, AJC Bose Road, Gurusaday Road and the airport.

    How much did you invest for the promotions?

    I regret I would be unable to share the cost, but suffice to say that it was an extensive campaign that was put up across numerous prime OOH spots in Kolkata, and we did not hold back on it in any way.

    How was it received by the viewers?

    Social media platforms like Facebook, Twitter and Instagram were buzzing. On the day of the Hoichoi launch event (20 September), #hoichoi trended pan-India at the no.1 position, with #hoyejak at no. 2. Prominent Tollywood stars took to social media to congratulate SVF on the grand launch of hoichoi. Both our hashtags, #hoyejak and #hoichoi,  together generated over 3000 conversations and 47.9 million impressions, reaching approximately 6.8 million people within four hours of the launch.

    Here are the video links:

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