ITV

Tag: OTT platform

  • Vodafone Idea offers customers exclusive acess to ZEE5 theatre

    Vodafone Idea offers customers exclusive acess to ZEE5 theatre

    MUMBAI: Vodafone Idea, India’s leading telecom operator and ZEE5, India’s fastest growing OTT platform have come together to make ZEE5 Theatre available to its subscribers on the go. With this exclusive offer, subscribers can now tune in to ZEE5 Theatre, a live channel available on Vodafone Play and Idea Movies & TV app.

    The move is in line with the philosophy of Vodafone Idea of offering a range of content choices to the customers. Vodafone Idea customers can now enjoy varied plays across genres such as thriller, supernatural, crime, family drama, comedy and periodic drama ensuring a seamless viewing experience. After discovering the content, customers can access it on Vodafone Play and Idea Movies & TV app. ZEE5 Theatre will offer nine plays this July and further keep adding two new plays every week on Wednesday and Friday at 9:00 PM.

    Some of the RENOWNED plays which customers will be able to watch as a part of this partnership include:

    Savita Damodar Paranjape, a psychological thriller starring Shilpa Tulaskar and Vinay Jain
    Doll’s House based on Norwegian playwright, poet and theatre director Henrik Johan Ibsen's A Doll's House featuring Swastika Mukherjee and Subhrajyoti Barat
    Double Game, a suspense drama starring popular theatre and television actor Kiran Karmarkar and renowned actor-singer Rajeshwari Sachdev
    Vaastav, based on the blockbuster crime flick of the same name, Vaastav is the quintessential concoction of ambition, struggle and family emotions starring Puru Chibber and Mitalee Jagtap.

    Commenting on the partnership Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Limited said, “We are excited to partner with ZEE5 IN ORDER TO make  exclusive theatre PRODUCTIONS more accessible  .We intend to reach customers who enjoy Theatre and are not being catered to through other platforms..

    Speaking about the association, Manish Aggarwal, Business Head, ZEE5 India said, “The Vodafone Idea association has been truly remarkable and we are now adding some well renowned plays for audiences in this offering. Theatre is an integral part of entertainment and we hope audiences enjoy watching these live from the comfort of their homes. Our strong repertoire of content backed with Vodafone Idea’s reach is certainly to make waves among viewers.”

    Vodafone Idea and Zee Entertainment Enterprises Limited announced a strategic partnership a few months back for ZEE5 – the fastest growing OTT platform in the country. Under the strategic partnership, aimed at driving the growth of digital ecosystem in India, the content portfolio of ZEE5 is available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app. Customers of Vodafone Idea can enjoy the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices.

  • ALTBalaji creates many firsts with its marketing campaign for latest series Booo-Sabki Phategi

    ALTBalaji creates many firsts with its marketing campaign for latest series Booo-Sabki Phategi

    MUMBAI: India’s leading home-grown OTT platform, ALTBalaji has been going full throttle in marketing its latest web-series, Booo-Sabki Phategi. Starring Tusshar Kapoor, Mallika Sherawat, Krushna Abhishek, Sanjay Mishra, Kiku Sharda amongst many others, the series has been garnering a positive response ever since its announcement. The platform not only has gone all guns blazing with its promotions, but has also sketched an interesting 360- degree awareness campaign, that has grabbed eyeballs aplenty.

    Constantly in the public eye for its unique marketing campaigns, ALTBalaji, for the promotion of its latest horror comedy web-series, has associated with electronics retail store chain Vijay Sales for in-store branding of the series. The trailer of Booo-Sabki Phategi will be playing on 100 screens at each of the 80+ Vijay Sales stores across metros. This strategic alliance makes ALTBalaji the first-ever OTT platform to explore in-store branding for a web-series, creating visibility to a captive high networth audience, maximising brand recall and business ROI.  Speaking about firsts, the series became the first ever web series to be promoted on the popular ‘The Kapil Sharma Show’. With an extensive media push across mediums, the poster of the series grabbed the attention of viewers through multiple billboards placed across the metro cities.

    The campaign also included extensive television promotions tapping into the music and news genres widely. As a part of this campaign, the series pioneered unique associations with broadcast channels like India TV to catch the pulse of the Hindi heartland; 9XM music to tap into the youth-based audience. With an intent to further extend the reach of the brand-new show and engage with local audiences, ALTBalaji also roped in cable TV operators across tier 2 & 3 cities of India, to air the trailer of the web-series.

    Engaging with millennial audiences on their preferred platforms, ALTBalaji collaborated with content creators across Instagram and TikTok to drive audience engagement on funny dialogues and moments. The tactic has gone viral and is now being picked up organically by multiple influencers.

    The trailer went viral and received more than 40 million views on Instagram and an organic reach of 25 Million views on YouTube within 3 days of the launch. With continuous support from bollywood celebrities like Varun Dhawan, Aftab Shivdasani, Celina Jaitely etc, who also loved and shared the trailer.

    Within a few days of the launch fans have posted many memes for the web series which have also appeared on top meme pages like Dekh Bhai, Bcbilli, Real Shit Gyaan.
    Special quirky and humorous dialogues have been created and seeded amongst Tik Tok influencers to create a cult for ‘Booo’ dialogues.  

    Commenting on the unique marketing strategy, Divya Dixit, Sr. VP and Head Marketing, ALTBalaji says, “This is the first time, we at ALTBalaji have explored the horror comedy genre which has never been done before for an Indian web-series on the OTT space. Booo… Sabki Phategi is a series which marks its foray into a whole lot of firsts. From being a digital debut for two fine actors, like Tusshar Kapoor and Mallika Sherawat, to being the first series to integrate with ‘The Kapil Sharma Show’ and in-store branding association with Vijay Sales, it has seen it all. Ensuring it receives the required uptake from our audience, we sketched out a robust marketing strategy that penetrates masses of our country. It is good to see audiences appreciating the approach and the show.”

  • Dish TV partners with Kaltura to power its OTT platform ‘Watcho’

    Dish TV partners with Kaltura to power its OTT platform ‘Watcho’

    MUMBAI: Dish TV India Limited, the world’s largest single-country DTH Company has partnered with Kaltura, the leading video technology provider for its OTT platform Watcho. Kaltura TV Platform powers Watcho’s multiscreen access to linear, VOD and time-shifted TV along with third-party content.

    The partnership will cater to satisfying the evolving entertainment needs of Indian audiences by continuously learning about their content consumption habits. Kaltura TV Platform will ensure smooth operation of Watcho on multiple devices with its high-end technology.

    “It is a great honor for us to be the partner of choice for Dish TV, the largest DTH operator in India, and the latest addition to our growing customer base in APAC and India specifically,” said Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “Watcho goes way beyond a “TV everywhere” service providing a personalized TV experience.  We are proud to be the backbone that powers this new Cloud TV service for Dish TV’s existing subscribers and new users as well and look forward to working closely with Dish TV as Watcho continues to evolve.”

    Watcho includes live, VOD and time-shifted TV content. It is also the first OTT service to feature user generated content allowing users to create and upload their own content to Watcho. The flexible service is designed to address the large base of over 23 million subscribers of DishTV and d2h and is open to new users. Watcho provides access to a large VOD content library of originals, movies and popular shows, and not just linear TV service.

    “Watcho is an exciting new offering that caters to the evolving demands of today’s consumers on how they want to consume content,” said Anil Dua, Executive Director and Group CEO, Dish TV India Limited. He further added, “The Kaltura TV Platform combined with our team’s deep expertise has helped us to pace up our TV transformation journey, and today we are thrilled to offer our users a flawless and personalized viewing experience on the device of their choice.”

    With HORIZON BROADBAND LLP part of the Horizon group, a long term SI partner of Dish TV and preferred partner for Kaltura serving as the prime integrator of the project; 99Array providing Product engineering and Application development, the Watcho OTT service features advanced capabilities from Kaltura designed specifically for the Indian markets, including Kaltura’s recently launched Cloud TV Platform SDK and unique playback optimization solution for mobile, supporting iOS and over 6,000 Android devices.

  • ShemarooMe Forays into the marathi category with exclusive content offerings

    ShemarooMe Forays into the marathi category with exclusive content offerings

    MUMBAI: After receiving a great response across India for its OTT platform ShemarooMe, which was launched recently, Shemaroo Entertainment Limited, India’s leading content powerhouse, has announced the launch of its Marathi category. The Marathi category will host content ranging from plays, movies to original web-series. ShemarooMe app currently hosts video content across Bollywood, Gujarati, Devotion, Punjabi and Kids category for the Indian audience across all age groups. This will be the 6th content offering by ShemarooMe for its consumers. To the consumers delight, the Marathi category will be exclusively available on Vodafone PLAY and Idea Movies & TV App for a period of 30 days.

    The OTT app ShemarooMe has a wide array of content for diverse set of audience and the newest Marathi category will be a feather to its cap. The Marathi category will see a wide selection of Marathi films, theatre plays, original web-series and many more. Marathi movies like Lagna Mubarak, Bhay along with some award-winning movies like Shubham Karoti Kalyanam, Baboo and Baaja will be a part of the newly launched Marathi category. For kids’ entertainment, ShemarooMe has some famous Marathi Animated movies like Bal Ganesh, Hanuman Returns, Ghatotkacha and many more.

    Commenting on the latest addition of Marathi category to ShemarooMe app, Hiren Gada, CEO, Shemaroo Entertainment Limited, said, “The Marathi audience base is huge in India and we have selected the right content which can keep the audience of all age groups entertained. The Marathi category will only give a boost to our current content offerings which we offer for the audience pan India. Along with the Marathi category we are also launching our first Marathi original web-series which has a stellar star cast.” 

    Talking about the partnership, Avneesh Khosla, Operations Director – Marketing, Vodafone Idea Limited said, “We are excited to partner with Shemaroo Entertainment to provide our customers access to the best quality Marathi content on the Vodafone Play and Idea Movies. We strongly believe that regional content is key towards driving a stronger connect with our consumers. We have been working towards strengthening our content offering and this partnership is a step further towards enriching our content portfolio.”

    As a differentiated content offering, ShemarooMe is launching a new original Marathi web-series titled ‘Manaatlya Manaat’ under the Marathi category, featuring famous Marathi celebrities Sonalee Kulkarni & Siddharth Chandekar.

  • ZEE5 associates with gift technology stalwart Qwikcilver

    ZEE5 associates with gift technology stalwart Qwikcilver

    MUMBAI: ZEE5, India’s fastest growing OTT platform ties up withQwikcilver,a global leader in end-to-end gifting & stored-value solutions.ZEE5 e-gift cards will soon be available across major marketplaces & ecommerce destinations such as Amazon, Snapdeal, Woohoo, PayTM among others, as a gifting option. It enablesthe receiver access to the unlimited content choices on the platform for a specific period.

    Manish Aggarwal, Business Head, ZEE5 Indiasaid,“Gifting is inherited in Indian culture. We choose our gifts keeping usability, likes and preferences in mind. Through this association with Qwikcilver, ZEE5 will be available as a gift card and consumers can enjoy their daily dose of entertainment and it also allows us to offer audiences the ease of choice, access and convenience. Our growth in the past year has been spurred, to a great deal, by key partnerships across the ecosystem and with Qwikcilver, we hope to continue this journey.”

    T P Pratap, Co-Founder &Director, Qwikcilversaid,“We are thrilled to be associated with ZEE5 – India’s fastest growing OTT brand.It has been our constant endeavor to bring on board, strategic partners for the long term, that help to scale the business& strengthen our customer’s faith in us.For a fast-growing brand likeQwikcilver that has pioneered & established leadership across the Gift Card category, this collaboration with ZEE5 will anchor as a first of a kind partnership.”

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.
     

  • Apple join hands with Eros Now for content distribution

    Apple join hands with Eros Now for content distribution

    MUMBAI: Apple Inc has announced a distribution partnership with over-the-top (OTT) streaming platform, Eros Now– owned by Eros International Plc.

    The Cupertino-headquartered firm, which launched its new Apple TV Plus services on Monday, will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV.

    Eros International chairman Kishore Lulla said, “Apple has a mammoth distribution network and is looking to consolidate its content play. This is a win-win situation for both of us."

    As part of the deal, Eros Now will be available across Apple devices and users can subscribe as part of bundled as well as a-la-carte service. Also, it is looking at an RPU (revenue per user) of $1-4 per month from countries such as Saudi Arabia, UAE, Africa, Indonesia, Malaysia, Thailand, Europe, Canada, and the US.

    The deal will also help to get the benefit of a share in the subscription revenues. “While monetisation will evolve over time, we expect average revenue per user (ARPU) between $1 and $4 depending on market and plans,” Lulla said. 

    Eros Now has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features short, on-the-go, snackable content. 

    In the past, the OTT platform has partnered with several companies such as Virgin Media and netgem.tv for global distribution. 

  • ZEE5 now available on Jio KaiOS platform

    ZEE5 now available on Jio KaiOS platform

    MUMBAI: ZEE5, India’s fastest growing OTT platform, announced an association with Reliance Jio Infocomm Ltd., India’s leading digital services provider. As part of the partnership, a bespoke version of the ZEE5 app will now be available on Jio KaiOS feature phones.The partnership aims to bring on board the 40mn+ users of Jio Feature phones in the country today, who are seeking engaging entertainment options in addition to the features that the phone inherently offers. 

    Tarun Katial, CEO, ZEE5 India says, “We, at ZEE5, are focussed on bridging the digital entertainment dividebetween metros, semi-urban and rural markets. And, in this, we believe Jio is our perfect partner. With the rich repertoire of regionally relevant stories in the form of web shows, movies, docu-dramas, we are perfectly poised to be the content partner to Jio that has a robust presence in these markets.Through our library that houses music, TV shows, news and such, the audience will now have access to content on-the-go and at their convenience. ZEE5 is constantly looking at building value for its subscribers and advertisers alike, and with this partnership we are confident of filling a vacuum for brands who are seeking inroads into the regional audience’s mindspace.”

    Through this alliance, Jio KaiOSsubscribers will have access to the substantial VOD (Video On Demand) offering on the ZEE5 platform:

    • Unrestricted content offering across popular Hindi and regional channels – ZEE TV, & TV, ZEE Anmol, Zing, ZEE Marathi, ZEE Tamil, ZEE Bangla, ZEE Yuva, Sarthak TV, ZEE Kannada, ZEE Cinema, ZEE Action, & Pictures, ZEE Café, &flix, ZEE ETC and so on
    • An exhaustive collection of music across genres such as film music from Hindi and regional movies, Indi-pop, categorised by mood, event telecasts and so on
    • Popular movies across languages such as Hindi, Bhojpuri, Marathi, Bengali, Tamil, Telugu and Malayalam

    Spurred by smart devices and wider availability of high-speed data services, the viewers will have access to the vast regional content library that ZEE5 has curated over the past year.

    As of December 2018, ZEE5 has 56.3 mn monthly active users, who spend an average of 31 minutes on the platform per day. ZEE5 has consistently been amongst the top-5 free and grossing entertainment apps in India as per the Google Play store rankings. With this foray into KaiOS via Jio, ZEE5 is confident about charting a similar story.

  • IPL 2019: YuppTV bags digital broadcast rights for Australia, continental Europe, south east Asia

    IPL 2019: YuppTV bags digital broadcast rights for Australia, continental Europe, south east Asia

    MUMBAI: YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the digital broadcasting rights for Vivo IPL 2019 outside of India. With this development, cricket fans across the globe can catch all the action of Season 12 of the world’s biggest T20 tournament, right as it unfolds. 

    YuppTV is bringing the highly engaging action to all of its existing and new users in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South & Central America and Central & Southeast Asia.

    Commenting on the announcement, Mr. Uday Reddy, Founder & CEO, YuppTV, said, “We are glad to acquire the digital broadcasting rights for the IPL 2019 and would be enabling on-the-go-access to all the action unfolding in the Season 12 of IPL. We are determined to provide our global audience with convenient and real-time access to their favorite sporting action, through a wide gamut of internet-enabled devices.”

     As one of the biggest and most-awaited cricketing extravaganzas, Season 12 of Indian Premier League will finally hit the stands on March 23. Promising an enthralling season, the 8 teams will be headed against each other in a total of 60 matches. The season will open with the defending champions, Chennai Super Kings taking on Royal Challenger Bangalore. 

    Cricket fans in Australia, Continental Europe, Singapore, Malaysia, Sri Lanka and RoW including South & Central America and Central & Southeast Asia can catch all the action from IPL 2019 on YuppTV. The may log on to http://www.yupptv.com/cricketor access the same via the YuppTV app on smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones, and tablets.

  • ZEE5 and Nestaway partner for an exclusive offer

    ZEE5 and Nestaway partner for an exclusive offer

    MUMBAI: ZEE5, India’s fastest growing OTT platform, and Nestaway Technologies, India's largest managed home rental network, announced their partnership to offer a bespoke gift of ZEE5 premium subscription to Nestaway Assure customers. Nestaway Assure is India’s first professional home maintenance subscription service, which aims at making the living experience in a rental house stress-free. This offer is available for all Nestaway customers who choose to avail Nestaway Assure services. 

    Manish Aggarwal, Business Head, ZEE5 India, said, “Over the past year, we have been able to grow our subscriber base via associations with like-minded partners and brands. We see great synergies between the Nestaway customer and ZEE5 viewer. We are confident that they will enjoy the rich content repertoire and seamless viewing experience that ZEE5 offers today.”

    Speaking on the partnership, Chirag Heda, Head of Customer Experience, Nestaway,said, “At Nestaway, our key focus is to eliminate the inconveniences in day-to-day living. Through Nestaway Assure, we help remove the uncertainty &hassles in home maintenance through proactive house checks & regular deep cleaning. We are extremely glad to be partnering with ZEE5 for the same and hope to bring their incredible on-the-go entertainment experience to all our valued customers. In the next few months, we will also launch Assure across 10,000 houses outside our own Nestaway network.”

    Nestaway Technologies was started in 2015 and has more than 55,000 tenants and 25,000 homes in their network. Nestaway till date has raised $94.2 million in funding by investors such as Tiger Global, IDG Ventures, Ratan Tata, Yuri Milner, and Goldman Sachs. With the acquisition of Zenify in May last year Nestaway also entered the family rental solution business. Nestaway has its presence in 12 cities – Bengaluru, Gurgaon, Hyderabad, Noida, Pune, Delhi, Ghaziabad, Greater Noida, Faridabad, Navi Mumbai, Thane and Mumbai and is planning to launch in ten other cities including Mysore and Chennai soon.

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivalled content offering for its viewers across the nation. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with – 99/- for 1 month and 999/- for a year. Subscribers can avail a 50% cashback on the above-mentioned price by paying through Paytm.

  • ZEE5 and Gaana partner to offer free subscriptions to users entertainment

    ZEE5 and Gaana partner to offer free subscriptions to users entertainment

    MUMBAI: In an industry-first initiative, ZEE5, India’s largest multi-lingual OTT platform, and Gaana, the country’s favorite music streaming service will be offering each other’s users free access to their platforms. Users of both the platforms will benefit from the rich content library of ZEE5 comprising movies, original shows, and tv shows and the vast of Gaana’s music library of more than 30 million songs.

    ZEE5 will bundle a month’s subscription of Gaana with its own monthly subscription and Gaana’s subscribers can also avail ZEE5 for free.  Zee5 and Gaana would be promoting this limited-period offer on their platforms as a part of a joint campaign.  

    Manish Aggarwal, Business Head, ZEE5 India, said, “OTT as an entertainment option is mostly consumed by people on the go. This, combined with seamless music experience, will make the subscriber’s travel experience just perfect. We are establishing ZEE5 as the go-to destination for digital entertainment and associating with Gaana will give audiences yet another reason to subscribe to the platform.”

    Prashan Agarwal, CEO, Gaana, “We have always strived to add incremental value to the lives of our subscribers. Associating with ZEE5 is a win-win for our 80 million strong user-base and Zee5’s rapidly increasing viewership as they’ll now be able to experience  double entertainment while subscribing to a single service.“

    With over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages, ZEE5 truly presents a blend of unrivaled content offering for its viewers across the nation and worldwide. With ZEE5, the global content of Zindagi as a brand, which was widely appreciated across the country, has also been brought back for its loyal viewers.

    Availability: The ZEE5 App can be downloaded from Google Play Store http://bit.ly/zee5 and iOS App Store http://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

    ZEE5 offers a freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content with  Rs.99/- for 1 month and Rs.999/- for a year. Gaana’s premium plan ‘Gaana+’ offers subscribers ad-free access to India’s largest collection of songs on their Android and iOS devices in HD quality. It is available at Rs. 99 for 1 month and Rs. 499 for a year.