ITV

Tag: OTT platform

  • OrangeGlobal Stories names Pranay Naigaonkar as head of production

    OrangeGlobal Stories names Pranay Naigaonkar as head of production

    MUMBAI: In the ever-evolving world of entertainment, where OTT is the reigning king, a seasoned maestro steps into the spotlight.

    Pranay Naigaonkar, the creative mind behind the acclaimed Hungama Music Bus (2020), has traded the bustling corridors of Neeraj Roy’s Hungama for a new adventure at OrangeGlobal Stories Pvt. Ltd.

    Taking the reins as head of production at this emerging audio OTT platform, Naigaonkar is poised to orchestrate a new symphony of innovative content. His move signals a bold chapter for both the veteran producer and OrangeGlobal Stories, as they aim to redefine the audio storytelling landscape.

    In his new role, Naigaonkar will oversee the development and production of original audio content, aiming to enhance the platform’s offerings and engage a diverse audience. His appointment comes as OrangeGlobal Stories plans to invest $36 million in marketing and digital promotion over the next three years, signalling a significant expansion in the audio entertainment industry.

    Naigaonkar’s career in the entertainment industry has been marked by a commitment to quality and innovation. His work on ‘Hungama Music Bus’ showcased his ability to produce engaging audio content that resonates with listeners. At OrangeGlobal Stories, he is expected to leverage this expertise to develop a diverse range of audio web series and stories, catering to the evolving preferences of a global audience.

    OrangeGlobal Stories, founded in 2024, is dedicated to revolutionising the audio OTT space with immersive storytelling experiences. The platform offers a wide array of audio content, including web series and stories, designed to captivate listeners across various demographics. citeturn0search6

    The company’s substantial investment in marketing and digital promotion underscores its commitment to becoming a leader in the audio entertainment industry. With Naigaonkar at the helm of production, OrangeGlobal Stories is poised to deliver high-quality content that meets the growing demand for on-the-go audio entertainment.

  • Vipin Unni joins OTT platform Aha as chief marketing officer

    Vipin Unni joins OTT platform Aha as chief marketing officer

    Mumbai: In a strategic move to enhance its market footprint, Aha, the popular regional OTT platform, has appointed Vipin Unni as its chief marketing officer (CMO). Unni’s appointment comes as Aha seeks to elevate its brand positioning and tap into a larger audience base in an increasingly competitive streaming industry.

    Unni, renowned for his expertise in leading marketing strategies at Airtel, Reliance, and Star TV, brings a strong track record in digital marketing and brand expansion to Aha. He has spearheaded initiatives that seamlessly integrate innovative marketing approaches with profound consumer insights. Previously, Unni held pivotal leadership positions, refining his ability to thrive in the fast-paced digital environment.

    The appointment is timely as competition among streaming platforms intensifies, with companies vying for the attention of regional audiences who increasingly prefer local language content. Unni’s leadership could propel Aha to expand its subscription base and fortify its brand presence across South India and beyond.

    The OTT platform has been focusing on high-quality original content, and Unni’s marketing acumen will be crucial in positioning these offerings effectively.

  • OTT platform Goose launches its freemium plan

    OTT platform Goose launches its freemium plan

    Mumbai: OTT platform Goose has announced the rollout of its latest freemium plan, marking a significant step towards making live TV and VOD streaming accessible to all. With this launch, Goose aims to redefine the industry landscape by offering essential features at no cost, empowering businesses of all sizes.

    The freemium plan offers unparalleled value, providing users with a 100 per cent free option that includes essential features to kickstart their streaming service journey. Designed to facilitate a seamless operation and launch, this plan caters to both newcomers and established players, fostering an inclusive environment for growth and success.

    Freemium simplifies the process of importing television or video content and sharing it with a worldwide audience. Key features of Goose’s freemium plan include:

    ●    No expiration
    ●    50 channels availability
    ●    Access to limited features
    ●    Catchup TV of 10 per cent live channels
    ●    1 TB VOD storage
    ●    Compatibility with Android STB/Phone
    ●    Member site availability
    ●    Goose DRM
    ●    One device connection at a time
    ●    1000 monthly users for free

    Goose created its freemium plan, focusing on enhancing the competitiveness of small businesses and content creators. By eliminating financial barriers, it empowers users to bring their apps to market swiftly and efficiently.

    With its commitment to democratising live TV and video streaming services, Goose OTT invites businesses to experience the power of freemium and unlock new opportunities for growth and innovation.

  • Cignal TV unveils Cignal super app, powered by Tata Play Binge

    Cignal TV unveils Cignal super app, powered by Tata Play Binge

    Mumbai: Tata Play Binge has expanded its global reach, partnering with Cignal TV, the Philippines’ leading Pay-TV provider, to power the launch of Cignal Super, an OTT aggregation platform. The app was introduced today at APOS ’24 by Tata Play’s managing director & CEO Harit Nagpal and Cignal TV’s president & CEO Jane Jimenez-Basas.

    The Cignal Super app, built using Tata Play Binge’s Cloud technology, is currently in a test phase by pilot users and will be launched commercially soon. This innovative platform begins with content from partners such as VIU, Lionsgate Play, Curiosity Stream, Fuse+, Pilipinas Live, and Cignal Play, offering Filipino subscribers a seamless experience of accessing movies, shows, and live TV channels from multiple OTT services through a single subscription and user interface.

    “We’re delighted to reach another milestone with Tata Play Binge now powering Cignal Super in the Philippines,” said Harit Nagpal. “The launch of the Akash Go app and now Cignal Super app demonstrates the universal appeal of our platform and our rapid delivery times, allowing partners to create their own branded app,” he added.

    Jane Jimenez-Basas commented, “At Cignal, we’re excited to launch Cignal Super, the first of its kind in the Philippines.  With content becoming increasingly fragmented, and streaming subscription prices increasing, we believe this service will be compelling and relevant for our customers as we simplify access to content from multiple apps into one platform – with a single subscription, unified content discovery, and one affordable price. This further establishes Cignal’s continuing commitment to aggregate the best content for our customers, and we thank Tata Play and all our partners for enabling us to bring this product to life”

    Tata Play Binge is streamlining app development for global OTT aggregators by offering its Cloud technology through a Platform as a Service (PaaS). This allows OTT aggregators to focus on content, partnerships, and subscribers without worrying about the technology needed for service aggregation.

  • Tata Play Binge service now offers content from Planet Marathi, Namma Flix and Chaupal

    Tata Play Binge service now offers content from Planet Marathi, Namma Flix and Chaupal

    Mumbai: Tata Play has added three new OTT platforms—Planet Marathi, Namma Flix, and Chaupal—to its Tata Play Binge offering. The platform now offers 16 OTT platforms in one app with diverse content across languages, catering to a pan-Indian audience.

    Chaupal, Planet Marathi, and Namma Flix will bring stories from the world of Kannada, Punjabi, Haryanvi, Bhojpuri, and Marathi entertainment.

    The service can be accessed via the Tata Play Binge mobile app or Tata Play Binge+ Android set-top-box (STB).

    Tata Play’s chief commercial and content officer Pallavi Puri, said, “Carrying forward Tata Play Binge’s objective of bringing the best of entertainment to viewers, we are proud to partner with Namma Flix, Planet Marathi, and Chaupal. The addition of these three new OTT platforms to Binge’s existing partnership with 13 other platforms will enable a wider audience to enjoy stories in their own languages. This will significantly boost content discovery and exploration for Indian consumers, making Tata Play Binge the one-stop solution for all OTT entertainment.”

    “We are very excited to partner with Tata Play Binge to reach a wider audience base. Our vast content library of retro movies and the latest ones will now be available to the Tata Play Binge audience. We are also working towards releasing two new movies every month and aspire to launch some web series as well. We believe in increasing our footprint through our partners and are putting in our best efforts to keep Kannadigas across the country entertained,” said NammaFlix founder & CEO Vijayaprakash R.

    Planet Marathi OTT founder Akshay Bardapurkar said, “We are committed to introducing the power of Marathi content to as many viewers as possible. Our exclusivity and forte lie in the power of creating content of varied genres, through web series, films, non-fiction content, and much more. We have always been the first movers and game changers when it comes to the Marathi industry, and this collaboration is also a step towards the same. Through this association, we will be able to reach out to new users as well as loyal ones through a new channel. We want to aid discoverability, affordability, and accessibility through various media and meet our audience in various convenient ways. We are confident we will be able to merge our strength in content with Tata Play’s prowess in distribution to create a robust viewer community.”

    Chaupal managing director Sandeep Bansal, said, “Chaupal signifies entertainment beyond boundaries, where regional languages and cultures interact, giving a glimpse of the Indian panorama. At Chaupal, we always believed in giving a wealth of choice to our subscribers in terms of new content offerings in their mother tongues—Punjabi, Haryanvi, and Bhojpuri, to begin with. Since its launch, Chaupal has witnessed a huge surge in content consumption on large screens and connected devices. We are hopeful that the partnership with Tata Play will further boost Chaupal’s engagement and help its content traverse all barriers of region and language. We are thrilled about the collaboration between both brands.”

    Tata Play Binge service offers OTT platforms such as hoichoi, Disney+ Hotstar, ZEE5, SonyLIV, Voot Select, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, CuriosityStream, EPIC ON and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface.

  • iTV Network to showcase brand new multimedia show dedicated to women

    iTV Network to showcase brand new multimedia show dedicated to women

    Mumbai: The iTV Network has announced the launch of a brand new multimedia vertical dedicated to women, for women, and by women We Women Want. Through various social media platforms (online & offline), We Women Want aims to recognise the efforts of exemplary women, highlight female leaders of India, and have cross-generational conversations on issues that affect them.

    The show is set for launch on 9 July 2022. The first episode features renowned fashion designers Rina Dhaka and Anjul Bhandari in conversation with iTV Network senior executive editor Priya Sahgal.

    Sharing insight on the show, Priya Sahgal says “We Women Want is a show for women and by women where you will be a part of some intense conversations as our panellists talk about issues that every woman faces at some point or the other. We will talk about not just the success stories but also the everyday struggles that try to defy us but end up defining us.”

    In the first episode, fashion designer Rina Dhaka shares glimpses of her personal & professional life, and how she fought cancer as a working mother. Rina said, “Cancer as a disease isn’t a hassle, but the treatment is the biggest shock. Mentally it’s a lot of work because you’re really in the fear of death.” Part of the fashion industry since the 80s, Rina Dhaka gets candid about her struggle to make a mark internationally and the guilt, regrets and successes of a career woman.

    Anjul Bhandari may be the new kid on the block, but she has carved an enviable niche. She dropped out of school in class 10 to get married and went on to dress the biggest stars of Bollywood & starry-eyed brides. Drawing from her life experience, Anjul said, “we must remember that women are ‘Agni Stree.’ Each woman by default knows how to balance everything at once.”

    We Women Want will be a dedicated multi-media service for the modern Indian woman, including guidance & P2P learning, career counselling for young women, forum to address FAQs on higher education, careers, finance planning, preliminary legal advice, health, and marriage.

    The show will air every Saturday at 7:30 p.m on NewsX & 3:30 p.m on India News. The program will also be streamed live on various OTT platforms including Dailyhunt, Zee5, MX Player, ShemarooMe, Watcho, Mzaalo, Jio TV, Tata Play and PayTm livestreams.

  • CNBCTV18.com launches OTT platform ‘CNBCTV18 Binge’

    CNBCTV18.com launches OTT platform ‘CNBCTV18 Binge’

    Mumbai: Digital business news platform CNBCTV18.com has launched an exclusive, video-only OTT platform for its millennial audience – CNBCTV18 Binge. Launched in June, the service is available for users on CNBCTV18.com and the CNBCTV18 app.

    CNBCTV18 Binge will be the millennial’s one-stop digital destination for all news and guidance related to finance, business, investments, and a lot more. The clutter-breaking content will be driven by ideas that inspire and series that educate. This diversified platform will have video insights for all genres ranging from investments, sports, business, economics, and a lot more.

    Some of the exclusive shows include CNBCTV18 Classroom, which will feature information and guidance for the viewers regarding different investments and business opportunities. Tech at Work, the show focuses on news and videos related to technological advancements. Tokenomics is a show which gives an insight into the amalgamation of technology and economics. The Anatomy Series is a detailed explainer series that dives deep into the anatomy of different lifestyle topics. Viewers can explore CNBCTV18 Binge and look for more such video-only content and learn about business, investments, and other insights.

    CNBCTV18 Binge focuses on providing its viewers with a dedicated team of researchers and experts giving their points of view and opinions in different video shows. This will feature some of the biggest influencers of the business domain, as also the Group’s own repertoire of celebrated and recognized anchors.

    Network18 Media & Investments CEO – business news Smriti Mehra stated, “We are extremely excited with the launch of CNBCTV18 Binge, a video-streaming platform that will marry the acumen, incisive insights and clutter-breaking content offerings from CNBC TV18 with content formats that the millennial audience understands. Boasting some marquee digital exclusives series available both on CNBCTV18’s website and app, we aim to create a strong brand presence on digital and want the end user to discover and consume the best of content.”

  • Bharti Airtel launches multiplex on Partynite metaverse platform

    Bharti Airtel launches multiplex on Partynite metaverse platform

    Mumbai: Bharti Airtel has launched a multiplex on Partynite metaverse platform. The Xstream multiplex is an extension of Airtel’s Xstream premium offering.

    Airtel’s Xstream multiplex will be a 20-screen platform with access to content from leading OTT partners available on the application. The multiplex will enable sampling of top original shows and movies with content pieces such as the first episode of an OTT original or initial minutes of a movie in regional languages, besides English and Hindi.

    The idea was conceived by Essence, Airtel’s media agency of record, and developed by Gamitronics, the creator of blockchain-powered digital parallel universe Partynite. “The Xstream multiplex offers an immersive content experience with multiple engagement layers, which allow users to interact on Partynite Metaverse,” said the statement.

    “Airtel’s Xstream multiplex provides a larger-than-life experience, which brings together Web 3.0 apps and immersive storytelling, and an assortment of content from our partners,” said Airtel director – marketing Shashwat Sharma. “We all know people’s love for movies and entertainment in India. Through the metaverse, we are looking to tap into a larger audience, giving content enthusiasts an opportunity to sample Airtel’s Xstream Premium offering and, thus, aiding in driving higher adoption.”

    “We are delighted to partner with Airtel and bring alive India’s first multiplex in the metaverse. Airtel Xstream Premium’s multiplex experience is one of the most scalable use case scenarios for the metaverse,” said Partynite (Gamitronics) founder Rajat Ojha. “Future opportunities here include movies, music, live events and premium sports streaming. Apart from the robust scope, it will also allow social engagement, open up newer methods of content delivery and, of course, provide an immersive experience at the core of it.”

    Recently Airtel reported that its OTT platform Xstream reached two million subscribers within 100 days of its launch.

  • Ranveer Singh, Bear Grylls team up for an adventure reality special on Netflix

    Ranveer Singh, Bear Grylls team up for an adventure reality special on Netflix

    MUMBAI: OTT platform Netflix has announced that actor Ranveer Singh teams up with Bear Grylls for India’s first interactive adventure reality special produced by Banijay Asia in association with The Natural Studios. It will premiere on 8 July. Singh takes off on a date with nature, fending for himself, and learning new survival skills as he ventures into the depths of the wild to find a rare flower for his lady love in the harsh forests of Serbia – all while the viewers get to pick the course of his escapades.

    Produced by Banijay Asia and The Natural Studios, ‘Ranveer vs Wild with Bear Grylls’ gives viewers a chance to join Ranveer on his journey, choose every step in the adventure and be a part of the action. Bear Grylls and Ranveer’s dynamic pairing will bring forth the ultimate adventure reality to audiences globally.

    Netflix India VP content Monika Shergill said, “We are excited to take audiences on the ultimate adventure with the high octane and unstoppable Ranveer Singh and the world’s best survival expert, Bear Grylls in ‘Ranveer vs Wild. with Bear Grylls’’. Netflix brings India’s first-ever interactive adventure special that will give audiences all over the world the controls to test Ranveer Singh, as he pushes his boundaries in this adrenaline-pumping experience of a lifetime.”

    Banijay Asia founder, CEO Deepak Dhar said, “Ranveer vs Wild. with Bear Grylls is a huge step in pushing the envelope of interactive reality TV and we are elated to bring this exciting special to Netflix members across the world. While the world is familiar with Ranveer’s electrifying spirit and adventurous side, with this show, we’ll see the best of both sides coming out as he embarks on his quest for love. We are thrilled to bring this power-packed duo of Ranveer Singh and Bear Grylls together to take the adventure of a lifetime and shoot the entertainment quotient through the roof.”

  • Zee5 highlights regional offerings in a new campaign

    Zee5 highlights regional offerings in a new campaign

    Mumbai: Video streaming platform ZEE5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar. Revolving around the FOMO theme, the campaign showcases the platform’s content library, particularly the regional offerings.

    ZEE5 currently features 160+ live TV channels and 500,000+ hours of on-demand content spanning over 3,500 films, 1,750 TV shows, and 700 originals, in 12 Indian languages (English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, and Punjabi), all available in a new subscription of Rs. 599.

    The SVOD viewers on the platform get access to the range of movies and web series behind the paywall, along with AVOD content before they are aired on TV. The AVOD content roster at ZEE5 includes catch-up episodes of the most popular TV shows on ZEE Network and other properties which are available for audiences to watch anytime, and anywhere.

    Over the past 12 months, ZEE5 has become the fastest growing OTT platform in India as per AppAnnie’s latest industry report. The platform’s monthly active users (MAU) rose to 101.9 million and global daily active users (DAUs) touched 9.6 million in December 2021. ZEE5 users watched an average of 201 minutes of content per month during the last quarter, with the platform releasing 51 shows and movies, including 11 originals during the period.

    ZEE5 has planned a high-frequency promotional outreach for the campaign across TV, social media, and the internet as part of a 360-degree approach.

     “At ZEE5, we have always aspired to democratise entertainment and provide quality content to our audiences at a price that is convenient for the majority of the viewers,” says ZEE5 India chief business officer Manish Kalra. “While ZEE5 has a large content library that spans across various languages, the second leg of the ‘Dekhtey Reh Jaogey’ campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalisation by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599.”

    Lowe Lintas chief creative officer Sagar Kapoor adds, “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the “conversation drama” that people miss out on when they miss content. We decided to build on this idea for ZEE5 to pull in their audiences every week to watch new shows and movies and stay above content FOMO, so they never miss out on the excitement on and off the screen.”