ITV

Tag: OTT originals

  • OTT originals not faring well on TV: BARC-Nielsen

    OTT originals not faring well on TV: BARC-Nielsen

    MUMBAI: With productions halted, some Hindi GECs, such as Star Plus and Zee TV, aired some shows from OTT platforms in the evening slots but they haven’t found the expected audience, according to BARC-Nielsen report. OTT digital shows haven’t performed well for the HSM urban audiences. All the shows have seen a drop compared to pre-Covid2019 time as well as the earlier week 14.

    Hotstar show Hostages, which airs at 10.30 pm on Star Plus, got 255,000 impressions in the HSM urban in week 15-16 while the timeslot had 547,000 impressions in week 14 and 2,987,000 impressions in the pre-Covid time for the same time slot. The show on air before Covid2019 was Ye Hai Chahatein.

    Baarish on Zee TV at 9 pm saw 750,000 impressions in week 12-15 while the same time slot a week earlier got 3854,000 impressions in week 14. The timeslot had 3898,000 impressions in the pre-Covid time. This replaced its flagship Kumkum Bhagya.

    Karrle Tu Bhi Mohabbat on Zee TV at 8 pm got 837,000 impressions in week 12-16, while the timeslot had 7293,000 impressions in week 11 and 6650,000 impressions in pre-Covid time for the same time slot. The pre-covid time aired Guddan Tumse Na Ho Payega.  

    Kehne Ko Humsafar Hain on Zee TV at 10.30 pm got 497,000 million in week 12-16, while in week 11, this timeslot had 2228,000 impressions and the slot had 1654,000 impressions in pre-COVID time.  Ishq Subhan Allah aired in this timeslot in the pre-covid time.

  • Shilpa Shetty makes digital debut with Amazon dating show

    Shilpa Shetty makes digital debut with Amazon dating show

    MUMBAI: In order to build a strong footprint in India, Amazon Prime Video has announced a new show Hear Me. Love Me around the concept of blind dating.  Bollywood actress and fitness guru Shilpa Shetty will host the show marking her debut on a digital platform.

    In search of “perfect recipe for love”, the show combines modern-day technology with the rules of old-world romance. Young women between 21 and 32 years of age, with different aspirations and from different walks of life, make an attempt to find love and companionship. The single woman who will be set up on three dates in a single day won’t be able to see what her dates look like. The theme is geared towards attracting India’s millennial audience.

    “This show is fun and fresh and we believe it will appeal to our current and future Prime members. It is based on the premise of choosing a date, but with a big twist and in a never-seen-before format in India.  I think Shilpa is a great fit for this show and the audience will love the role she plays in this Prime Original. We’re excited to add Hear Me. Love Me. to the slate of innovative shows we’re making for our Prime members,” Amazon Prime Video content director Vijay Subramaniam said.

    The show is being produced by FreemantleMedia India, which uses technology to take virtual dating to the next level. After three dates, the single woman has to choose one from among the dates. During the time of decision-making, Shilpa Shetty will help contestants.

    The bachelors wear a mini camera on their chest sharing their lives, but never revealing their faces, thereby eliminating looks as a deciding factor. This format provides a sneak peek into the day of the life of the date.

    “I am thrilled to make my digital debut with Amazon Prime Video with this unique reality show. I am sure all of us have wondered if looks are everything when it comes to dating.  Hear Me. Love Me. puts this concept to the test! The format of this unusual and edgy reality show revolves around dating through the heart.  The show tries to uncover what each contestant values the most in their date,” Shilpa Shetty said.

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  • Inside Edge to return on Amazon in Hindi, Tamil and Telugu

    Inside Edge to return on Amazon in Hindi, Tamil and Telugu

    MUMBAI: Buoyed by the response of viewers across the world, Amazon Prime Video (Amazon) has announced the second season of its Indian original Inside Edge. Launched on 10 July 2018, the first season of the show delved into the scandalous side of the cricket world. Aside from winning several awards, Inside Edge became one of the top watched titles on Amazon.

    Excel Media & Entertainment, the producer of the show, has collaborated with Amazon Prime Video for season 2 as well.

    “We have had a successful collaboration with Amazon Prime Video, starting with Amazon’s first original, Inside Edge, which was hugely successful.  We are excited on the commencement of season 2 of Inside Edge and are looking forward to our collaboration yet again with Amazon in bringing the next season to Prime Video,” Excel Media & Entertainment co-founder Riteish Sidhwani said.

    Apart from Hindi, the second season is expected to premier in 2019 with dubs in Tamil and Telugu. The series will serve as an answer to all the cliff hangers in season 1.

    “We are thrilled to announce an all-new season of Amazon’s first Indian Prime Original, Inside Edge. The first season of Inside Edge received a tremendously positive response. We are happy to work with Excel Media & Entertainment again on Inside Edge Season 2,” Amazon Prime Video India’s director (content) Vijay Subramaniam said.

    Amazon Prime Video is trying to make its foothold stronger in the Indian market with originals that the audience can connect with.

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