ITV

Tag: OTT content

  • Zee5 launches 20 originals to drive up subscription

    Zee5 launches 20 originals to drive up subscription

    MUMBAI: Within days of entering the market, over-the-top (OTT) player Zee5 has announced 20 original shows across a variety of languages and genres to be launched by the end of April 2018 under Zee5 Originals. The regional languages in focus are Marathi, Telugu, Tamil, Malayalam and Bengali.

    Most of them are web series but three are Hindi short films along with one Bengali movie. The company has been brainstorming for a year to decide what will attract millennials. As a result, seven genres have been targetted–thriller, action, drama, comedy, satire, biopics and reality.

    The company is working towards driving up monetisation by putting all the content behind a paywall. Currently, Zee5 earns from both AVOD and SVOD but aims to increase the share of the latter going forth.

    Every month will see the launch of one new web series and one short film taking the total tally to over 90 shows by the end of March 2019.

    The most eye-catchy of the bunch is Karenjit Kaur, a biopic of Sunny Leone where you can see how she shot to stardom in Bollywood from an adult film actress. Other Hindi shows on offer are Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5, The Story, The Big Cover Up and Dhatt Teri Ki and three Hindi short films Mehmaan, Tamashree, Sone Bhi Do Yaaron. There are two Marathi web series Liftman and Horn OK Please, two Telugu web-series Nanna Koochi, Chitram Vichatram, two Tamil web-series Kallachirippu, America Mappillai, one Malayalam web-series Utsaha Ithihasam and one Bengali movie Aranya Deb.

    Speaking to media, Zee International and Zee5 CEO Amit Goenka said, “Our aim is to present thought-provoking and relatable content which stirs emotions, triggers conversations and leaves the viewers feeling entertained and refreshed. Zee5 Originals will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice.”

    Zee5 digital head Archana Anand admitted that without any hard and fast regulation yet, there is more freedom. But she also mentioned that corporate honchos were aware of the type of content that needs to be shown or while keeping things fun and exciting.

    The ongoing concerns regarding data security on online platforms can keep viewers on their guard. Anand, however, said that the platform was committed to keeping people’s data secure and was even consulting international companies for strengthening it.

    A separate tab for kids’ content is on its to-do list by next month. Production of kids’ content will be ramped up in future along with acquisitions. The Zee network will leverage its global reach to tap into the vast Indian diaspora spread over the world.

    In an earlier interview Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka said, ““Zee5 is poised to be the largest digital platform for Indian entertainment in the world, bringing the best of live television, Indian and international TV shows, movies and videos to viewers in the language of their choice and across all internet connected devices.”

    Also Read :

    OTT experts discuss future of India’s hybrid market

    OTT players up the ante with niche content

  • LeEco launches Super TVs; to invest Rs 1330 cr in Indian content

    LeEco launches Super TVs; to invest Rs 1330 cr in Indian content

    MUMBAI: LeEco claims to have ushered in new era of content integrated TVs in India with the launch of its Super3 series of Super TVs. Now there are strong indications or rumours that the company is now contemplating a slew of partnerships with leading names in the media -entertainment industry for content aggregation.

    Bolstering its content ecosystem seems logical for a company like LeEco that has been very vocal about its content proposition as its key differentiator. Now it appears to have seriously embarked on upping its content offerings across movies, drama, sports, games and more.

    It is speculated that LeEco is already in discussions with local content producers and international studios for content tie-ups and has started work towards developing in-house shows and formats.At the Super TVs launch event, the company made its intentions clear about looking at investing close to $200 million (Rs 1330 crores) into developing content for India, including its own produced content, over the next two to three years. If this is to be believed, then LeEco will really raise the bar in the industry when it comes to content integration into devices like smartphones & TVs.

    Currently LeEco claims that their Super TV users will get to access about 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts. Sources reveal that in the coming months, the global corporate will most likely acquire more than 1000+ hours of content and might offer more than 15 HD channels as part of Le Live to its users.

    It is also expected that LeEco will expand its offerings from entertainment to include popular games Rumour has it that LeEco will introduce over 500+ games in the next few months for its Super TVs and mobiles, eliminating the need for console gaming. These seem like ambitious moves and if true, will certainly makeLeEco a game-changer in the OTT-Content business in India.

    Globally as well, for its TV business, LeEco is reportedly significantly ramping up its activities. Last week it announced the US$2 billion acquisition of smart TV manufacturer Vizio. In a recent move, LeEco is also rumoured to be exploring a content deal with Netflix.

    This looks like an interesting time for the Smart devices industry both globally and in India. And content seems to be king-pin to lead this charge into the future.

  • LeEco launches Super TVs; to invest Rs 1330 cr in Indian content

    LeEco launches Super TVs; to invest Rs 1330 cr in Indian content

    MUMBAI: LeEco claims to have ushered in new era of content integrated TVs in India with the launch of its Super3 series of Super TVs. Now there are strong indications or rumours that the company is now contemplating a slew of partnerships with leading names in the media -entertainment industry for content aggregation.

    Bolstering its content ecosystem seems logical for a company like LeEco that has been very vocal about its content proposition as its key differentiator. Now it appears to have seriously embarked on upping its content offerings across movies, drama, sports, games and more.

    It is speculated that LeEco is already in discussions with local content producers and international studios for content tie-ups and has started work towards developing in-house shows and formats.At the Super TVs launch event, the company made its intentions clear about looking at investing close to $200 million (Rs 1330 crores) into developing content for India, including its own produced content, over the next two to three years. If this is to be believed, then LeEco will really raise the bar in the industry when it comes to content integration into devices like smartphones & TVs.

    Currently LeEco claims that their Super TV users will get to access about 2000 Full HD/HD films from Hollywood and Bollywood, more than 100 satellite TV channels, 3.5 million songs (coming soon by software upgrade), and more than 50live concerts. Sources reveal that in the coming months, the global corporate will most likely acquire more than 1000+ hours of content and might offer more than 15 HD channels as part of Le Live to its users.

    It is also expected that LeEco will expand its offerings from entertainment to include popular games Rumour has it that LeEco will introduce over 500+ games in the next few months for its Super TVs and mobiles, eliminating the need for console gaming. These seem like ambitious moves and if true, will certainly makeLeEco a game-changer in the OTT-Content business in India.

    Globally as well, for its TV business, LeEco is reportedly significantly ramping up its activities. Last week it announced the US$2 billion acquisition of smart TV manufacturer Vizio. In a recent move, LeEco is also rumoured to be exploring a content deal with Netflix.

    This looks like an interesting time for the Smart devices industry both globally and in India. And content seems to be king-pin to lead this charge into the future.

  • SeaChange to focus on blended entertainment services at The Cable Show

    SeaChange to focus on blended entertainment services at The Cable Show

    MUMBAI: At The Cable Show which takes place from 10-12 June, Washington, D.C. June, SeaChange International will demonstrate software that it says is giving rise to the global multi-screen television phenomenon and its emerging “blended entertainment services” trend toward incorporating OTT content. SeaChange‘s feature-rich Nitro subscriber experience software will provide the exciting consumer touchpoint for multi-screen demonstrations enabled by SeaChange‘s Adrenalin video platform, Infusion advanced advertising platform and Nucleus Soft Box gateway.

    SeaChange VP strategic marketing Alan Hoff said, “Next week SeaChange will demonstrate the many ways that it is enhancing cable service providers‘ position of strength by reaching every screen with rich and fully monetised subscriber experiences at home and on the go. Multi-screen is paving the way for the new advantage of blended entertainment services, where over-the-top content can be part of the service provider experience so subscribers get more of what they want from a single trusted source.”

    SeaChange will aim to define the evolving multi-screen television experience with:

    gateway-enabled multi-device media sharing throughout the home;
    cloud-based video streaming to iPads and other IP connected devices;
    on-demand services delivered through OTT streaming players;
    content offers and promotions that increase subscriber uptake;
    Video and interactive banner advertising tailored for every screen.
    These advanced capabilities come from open SeaChange software including:

    SeaChange Adrenalin and Nitro – the multi-screen video platform that‘s enabling operators of every size to deliver streaming video experiences and promotional packages to settops, iPads, smartphones, OTT players and other IP connected devices.

    SeaChange Nucleus Soft Box – the open gateway and application framework supporting a variety of apps, content services and guides, and putting service provider branded experiences on every video device at home.

    SeaChange Infusion – the ad platform that targets across television environments (linear, on-demand, Internet) and video devices with second screen app placements as well as pre-rolls, mid-rolls, banners, overlays and click action ads.