ITV

Tag: OTT app

  • Playflix K-Drama app wins ‘Best App of the year 2024’

    Playflix K-Drama app wins ‘Best App of the year 2024’

    Mumbai: The super-entertainer app Playflix K-Drama has added another feather in its cap by winning the ‘Best App of the Year’ in the recently held Digital Media Excellence Awards 2024.

    One Take Media Co, the global media production &distribution house that has launched the app is a leading contributor in bringing binge worthy Korean contents to India. And with it’s award-winning OTT App ‘Playflix K-Drama’, it brings a variety of popular Korean dramas dubbed in regional India languages like Hindi, Tamil and Telugu along with English subtitles to its Indian viewers.

    A content-streaming OTT app with a subscription model, Playflix K-Drama app boosts of 10,000 hours of entertainment, 9000+ Eps. of Korean content. Shamoly Khera, Joint Managing Director, One Take Media said, “Playflix K-Drama arrives at a perfect time when the Hallyu wave has taken over the Indian subcontinent. Korean dramas have a short episode format, great production quality, award-winning actors and the production is aesthetically pleasing for a wide audience.”

    Besides award-winning Korean Dramas, Playflix K-Drama has recently added new and exciting Korean dramas like Medical Top Team, The Banker, Pride & Prejudice, Lonely Enough To Love, Summer Strike, Sweet & Salty Office, The Villain Of Romance. Playflix K-Drama is available for download on the Google Play Store for Android users and the Apple Store for iOS users. For those who wish to enjoy a full-screen experience, Playflix K-Drama is also available on Amazon Fire TV.

  • The rise of Playflix OTT app

    The rise of Playflix OTT app

    Mumbai: One Take Media, the global content producer, syndication and distribution company has entered the OTT space with its app Playflix. Playflix is a wholesome entertainment app – and a true one-stop destination for Korean dramas in Hindi and other regional languages. Besides, its library also boasts of Hollywood movies, kid’s animated shows and movies, and many more.

    Amid the rise of the OTT wave globally, Playflix has crossed millions of downloads in the past one year. One of the strongest content forces the app has is its popular Korean dramas. One Take Media founder & CEO Anil Khera said, “Our Korean dramas are carefully curated keeping the Indian audience in mind. The fact that they are dubbed in regional languages like Hindi, Tamil and Telugu make it an exciting offer for the diverse viewers of India.”

    Even before the SVOD trend started in India, OTMC strongly believed in the SVOD model and Playflix has always been a subscription-based app. The recently released FICCI-EY Media & Entertainment report 2023 says that the number of households paying for at least one subscription video-on-demand (SVOD) service will rise up to 52 million by 2025 from 45 million currently. Adding to its already rich library, Playflix boasts of popular K-dramas like ‘Cyborg Mom, ‘Shopping King Louie’, ‘20th century Boy and Girl’, ‘Lucky Romance’, ‘Money Flower’ and many more. Playflix has also started a content feature called ‘Korean Paathshala’ where avid Korean viewers can learn the Korean language as well as know more about Korean culture through Indian Korean teachers and presenters.

    Playflix is determined to curate popular Korean dramas and Korean movies for the diverse Indian diaspora. Besides Korean content, Hollywood movies, kids animated shows cooking content can also be accessed on Playflix. Playflix app can be also be subscribed as a bundled app with Tata Binge, Airtel Xtream, or downloaded via Amazon Firestick or from app stores.

  • Vibhu Agarwal announces foray into TV broadcasting with Hindi GEC

    Vibhu Agarwal announces foray into TV broadcasting with Hindi GEC

    Mumbai: OTT app founder Vibhu Agarwal has announced his foray into the broadcasting space with the launch of a new Hindi general entertainment channel whose name is yet to be revealed. The channel will primarily cater to the target audience of 15 plus years. 

    In the past, Agarwal has produced a Bollywood film and numerous web series content.

    The GEC is slated to launch in the first half of the new financial year and will have both fiction and non-fiction series spanning genres like action, comedy, and thrillers. Unlike other GECs, however, the channel will run finite series where each show will have a limited number of episodes.

    Television revenue is expected to grow at a CAGR of four to five per cent and reach Rs 826 billion by 2024, as per EY-FICCI media and entertainment 2022 report. The revenue from subscriptions for TV channels is expected to reach Rs 415 billion in 2022. Pay TV will continue to grow as states like Uttar Pradesh, Bihar, Rajasthan, and West Bengal get electrified. Free TV subscribers are expected to cross 50 million in 2025. 

    The report predicted overall growth of TV connections at a pace of five per cent per year to cross 67 per cent of Indian households by 2025.

    “We have experienced tremendous success in terms of subscription and popularity with our unique offering on our flagship OTT Platform,” said Vibhu Agarwal. “Over the last three years, we have built a formidable content library spanning multi-genre content and age groups. While the digital entertainment space is poised to grow exponentially, the broadcasting industry is here to not just stay but also grow.”

    He added, “Our new Hindi general entertainment channel will have a varied bouquet of shows targeting all segments of society. It will be heavy in both fiction and non-fiction which will have genres like thriller, crime, comedy, horror, and suspense, and star some of the most renowned actors. We will be working with the best of production houses and the most noteworthy talent across to bring content-rich hours of programming. Each show will have slick production value, a novel concept, differentiated narrative, characterisation, and a finite run time. The shows will also be available on the television channel’s own new OTT App wherein the audiences will be able to watch them at their own leisure. This is our commitment to bring entertainment to the household of every Indian across the country that enjoys and understands Hindi.”

    The channel will be distributed across Tata Sky, Airtel Digital TV, Dish TV and d2h, and cable networks such as Hathway, Den, and GTPL in India, as per the statement.

  • Shah Rukh Khan’s ‘SRK+’ app runs out of ideas, thanks to Disney+ Hotstar

    Shah Rukh Khan’s ‘SRK+’ app runs out of ideas, thanks to Disney+ Hotstar

    Mumbai: Shah Rukh Khan is at it again! A day after building up buzz and keeping his fans guessing over the launch of his supposed new OTT venture ‘SRK+,’ the Bollywood superstar has released a video that takes the narrative further for the app. In what’s now clearly a collaboration between the actor and Disney+ Hotstar, the ideas are hilariously dismissed as having been already explored on the streaming platform.

    The video sees the star with his reel manager discussing story ideas, trying to figure out new ideas for SRK+. This time around they are also accompanied by filmmaker Anurag Kashyap who pitches in with a couple of story ideas of his own. But they are all variously shot down because apparently the concepts for a film/web series have already been seen on the Disney+ Hotstar platform.

    In the ad film, finally out of desperation, the actor demands to know if they have anything ‘good’ at all on hand, to which his manager consoles him by saying they do have an IPL team. Much to their consternation, Kashyap shoots this down by cheekily pointing out that the Disney+ Hotstar platform has the Tata IPL too!

    https://www.instagram.com/tv/CbKBWv7gYAp/?utm_source=ig_web_copy_link

    Actor Ajaya Devgn too joined in the banter on social media by adding his two bits to it with a hilarious caption that read, “Sorry @iamsrk pehle bata dete, Rudra SRK+ pe hi release karta. Ab #ThodaRukShahRukh.”

    Khan has been keeping his fans guessing about his big OTT move for a while now. The enjoyable ads created in partnership with Disney+ Hotstar have been garnering a lot of attention and eyeballs from netizens and industry colleagues alike. This latest one takes off from where he left off in September last year when the streamer released a promo on the superstar’s alleged debut on OTT.

    On Tuesday, SRK posted a message on his Instagram and Twitter handles, with the loaded caption: “Kuch kuch hone wala hai, OTT ki duniya mein”

    https://www.instagram.com/p/CbHOCOGommx/?utm_source=ig_web_copy_link

     Celebrities like Salman Khan and Karan Johar had joined in the fun, too, congratulating Shah Rukh Khan on his supposed digital venture.