ITV

Tag: OTT aggregator

  • OTTplay Premium partners with JioCinema

    OTTplay Premium partners with JioCinema

    Mumbai: OTTplay Premium, India’s super OTT app and leading AI-based recommendation engine, has announced a partnership with JioCinema, enhancing its content portfolio and streaming experience for users.

    With this partnership, OTTplay Premium subscribers will gain access to JioCinema’s content library, including popular shows like Bigg Boss, Game of Thrones, regional hits such as Unaad and Rathnam, and exclusive Jio Originals like Khalbali Records, PILL, Gaanth, as well as live TV channels like Colors, Comedy Central, and MTV Beats. Subscribers will also benefit from premium titles from HBO and Peacock, including The Penguin, Chicago P.D., Succession, Suits, The Fall Guy, and The Office.

    JioCinema’s content will first be available on OTTplay’s Android and iOS apps, followed by desktop and smart TVs in the coming weeks, ensuring a smooth experience across multiple platforms.

    OTTplay CEO Avinash Mudaliar said, “This partnership with JioCinema marks a significant milestone in OTTplay’s journey to become the ultimate destination for content discovery and streaming. By offering access to JioCinema’s rich catalog, including exclusive originals, we are broadening our content library to meet the diverse preferences of our users. With this integration, we are confident that OTTplay Premium will continue to lead the market in providing personalised, high-quality content across all regions of India.”

    This collaboration significantly expands OTTplay’s offerings, giving users access to a broader range of local and international content. With the addition of sports programs, highly anticipated Jio Originals, and iconic series from HBO and Peacock, OTTplay Premium can enhance engagement and increase user satisfaction in the OTT aggregation space.

    With JioCinema, OTTplay Premium now offers access to 38 plus OTT services across 10 plus languages and 18 plus genres. This partnership solidifies OTTplay’s position as India’s largest OTT aggregator, simplifying content discovery for users nationwide.

  • Airtel Xstream reports 2 mn paid subscribers; targets 20 million

    Airtel Xstream reports 2 mn paid subscribers; targets 20 million

    Mumbai: The telecom operator Bharti Airtel said its video streaming service, Airtel Xstream has achieved two million paid subscribers. Airtel Xstream offers a bouquet of OTT platforms to consumers across mobile and large screen formats.

    ”We are the fastest-growing OTT aggregator in India with two million paid subscribers,” Airtel Digital CEO Adarsh Nair told a news agency. 

    Airtel Xstream is well-positioned to solve the challenges faced by both OTT content providers and customers, he added. ”Customers face fragmented viewing experiences, multiple platforms for content, and pricing challenges, which Airtel Xstream solves.”

    The accelerated growth is also due to the ability to meet the needs of Indian consumers for compelling regional content. ”In addition to our existing partnership with 15 OTTs such as ErosNow, SonyLiv, Lionsgate, Hoichoi, ManoramaMax, Shemaroo, Ultra, Hungama Play, Ultra, EPICon, Docubay, DivoTV, etc, we have recently partnered with Chaupal TV and Kanncha Lanka, two of the most promising regional platforms with a dedicated viewership base across India, and we will now be able to extend our services to Punjabi, Bhojpuri, and Odia speaking audiences as well,” Nair said.

    Consumers are recognizing the value proposition of good content being accessible without the hassles of multiple subscriptions. Airtel Xstream brings multiple OTTs under one login, one experience, and a single subscription price, he observed.

    Announcing it has crossed the two million paid subscriber milestone, Airtel Xstream said significant user interest through repeat recharges/ subscriptions was seen in Maharashtra, Karnataka, and Andhra Pradesh.

    The average viewing time on Airtel XStream is about 150 minutes which is increasing consistently and highlights customer stickiness.

    ”SonyLiv, Hungama, Eros Now, and Lions Gate play are the most searched for content partners on the platform. Multiple content properties from Sony occupy a position in the trending top 10 list,” the company said.

    Airtel is looking to achieve the 20 million paid subscriptions mark for Airtel Xstream. The addition of Chaupal TV and Kanncha Lanka will increase the platform’s appeal to the audiences in Punjab and Odisha and the diaspora based elsewhere in the country.

    Airtel has also brought onboard Social Swag, an influencer commerce platform backed by celebrities such as Akshay Kumar, Rana Daggubati, and Mahesh Bhupathi.

    ”Our accelerated growth is due to our ability to meet the needs of the Indian consumer for great regional content. We will be doubling down on our regional strategy with our existing partners and will continue to onboard new partners with stellar regional content catalogues,” Nair said.

    Mobile subscribers can select one OTT provider from the bouquet with a minimum recharge of Rs 148.

    The large screen format, launched earlier this year as Xstream Premium is also available at Rs 149 and enables access to over 10,500 movie titles and shows along with Live TV from Airtel’s OTT content partners such as Sony LIV, Eros Now, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV among others.

    The Indian OTT sector is one of the most competitive emerging markets, with over 40 players in the ecosystem.

    The market is growing rapidly and expected to reach $2 billion by 2025, Nair said, adding that Airtel Xstream is “enthused” by the accelerated growth and hopes to maintain the momentum.

  • OTTplay forays into streaming aggregation in partnership with 12 OTTs

    OTTplay forays into streaming aggregation in partnership with 12 OTTs

    Mumbai: Over-the-top (OTT) content recommendation platform OTTplay forays into streaming with the launch of its premium service in partnership with 12 Indian and international OTTs.

    The OTT aggregator has partnered with platforms such as Sonyliv, Zee5, Lionsgate Play, Sun Nxt, ShemarooMe, Curiosity Stream, ShortsTV, Docubay. It has also launched four international streaming services in India with Hallmark Movies Now, Dust, Fuse+ and Tastemade+.

    It offers five premium subscription plans which offer five Hindi OTTs, eight English OTTs, four OTT focused on South languages and five assorted OTTs.

    The pricing platform starts at Rs 50 per month to be paid annually. A user that purchases an OTTplay premium subscription pack could save anywhere between Rs 3,000 to Rs 12,500 per year, claims the platform.

    OTTplay has a user base of five million who navigate the complex OTT landscape with AI-based personalised recommendations every month. Users can discover titles across multiple OTT platforms as well as get relevant content by OTTplay’s editorial team in terms of ratings, reviews, interviews and news.

    “We specialise in curation, aggregation, recommendation and hence personalisation. With the launch of subscriptions on the OTTplay app, we now have a better understanding of our viewer’s preferences through not just their stated preferences, but also their actual consumption patterns, and we are very excited to see the upgrade in the accuracy of our personalized OTT recommendations across platforms, genres and languages,” said OTTplay’s founder Avinash Mudaliar.

    He further said, “Our aim is to enable consumers to spend time watching their favourite content, not searching for it; according to a recent Accenture report, close to 70 per cent of Indian OTT consumers find the process of navigating different OTT apps ‘frustrating’, and that is the precise problem we had set out to solve with OTTplay.”

    “Our partnership with OTTplay is an exciting opportunity to expand our international footprint as we bring Hallmark Movies Now to India for the first time,” said SVP international distribution Francisco Gonzales. “Indian audiences now have a one-stop destination to access a curated mix of signature Hallmark content.”

    “Our endeavour has been to ensure that viewers are provided with a curated line-up of content for the best viewing experience. Taking this forward, we are excited to partner with OTTplay to reach a large and diverse sector of consumers with a digitally-driven offering enabling consumers to spend more time watching than searching – this is in-line with our ethos of ‘play more, browse less’. We look forward to a successful partnership with the end user discovering the best of content, said Lionsgate Play EVP Amit Dhanuka.

    “We are excited to be a part of this endeavour aimed at broadening the horizons of digital content consumption and improving online entertainment experiences for consumers,” said a spokesperson from Zee5. “At Zee5, we passionately believe in and have been democratising content for the country’s diverse entertainment seekers through innovative offerings with an added value proposition. With this collaboration, we aim to strengthen our connect with the wider audience base and enable them to enjoy Zee5’s extensive and diversified content library.”

    “At Curiosity, we know our audiences want to know more and our factual content and documentaries satisfy that need. We are very pleased to partner with OTTplay as they optimize valuable insights to superserve their consumer with the factual content they are searching for, providing for the ultimate customer experience,” Curiosity Inc.  managing director and head of international Bakori Davis.

    OTTplay premium offers content across 12 OTT platforms, 10 Indian languages, a host of international languages, 18+ genres and 20,000+ shows. The platform works seamlessly across all operating systems and does not need any additional hardware to be installed. OTTplay is available as a website as well as on iOS and Android apps.

    “I am delighted to direct Kanda Naal Mudhal. It has an eccentric plotline with significant characters who have their set of dreams and desires,” said director Radha Krishnan. “How each of the characters fulfil their dreams while also balancing their relationships is the crux of the story. Furthermore, it was a treat to direct such a terrific ensemble with tremendous acting prowess, with the rustic locations serving as a complement. I am grateful that Colors Tamil has given me the opportunity to be a part of the show where all characters represent an important facet of society.”

  • YuppTV Scope enters strategic alliance with aha

    YuppTV Scope enters strategic alliance with aha

    Mumbai: OTT aggregator YuppTV Scope has announced its partnership with Telugu OTT platform aha. This strategic alliance will enable YuppTV Scope users to access the entire video content library of aha as a part of YuppTV Scope’s extensive content catalogue.

    Through this partnership, aha can further extend its reach through YuppTV Scope’s BSNL and other ISP partnerships catering to tier 2 and 3 segments, said the statement. 

    “YuppTV lets its users rediscover and connect with entertainment that resonates with their preferences,” said YuppTV founder and CEO Uday Reddy. “We are committed to giving our viewers the finest quality content in accordance with their comfort and this partnership brings us a step closer towards it. aha is known for its distinct brand of storytelling-driven format that engages viewers with its exclusive and original content. With the collaboration, YuppTV viewers will have access to the entire category of Telugu entertainment at their ease.”

    aha offers original Telugu content across various formats that include films, web series, and non-fiction shows.

    “The collaboration has brought a broader reach to the platform,” stated aha CEO Ajit Thakur. “We’re excited to work with YuppTV and we want to offer further shows on the platform in the future. Our business model is to generate unique content that is extremely engaging and can be delivered across a variety of platforms. YuppTV Scope’s large and highly engaged premium audience is an excellent fit for reaching, distributing, and promoting our platform.”

  • Tata Sky rebrands to Tata Play to reflect its expanded business interests

    Tata Sky rebrands to Tata Play to reflect its expanded business interests

    Mumbai: DTH and pay TV platform Tata Sky has announced a new name and identity – Tata Play as it expands its business interests beyond direct-to-home services.

    The company’s services include a 100 per cent fiber network that has been renamed to Tata Play Fiber. Its aggregator app Tata Play Binge offers content from 13 OTT platforms through various bundled offerings. The company announced that it has also onboarded Netflix as one of the OTT platforms on the Tata Play Binge service.

    To enhance its customer experience, Tata Play said it will now offer free service visits for customers and de-active DTH customers can continue to recharge and get restarted on the platform with no reconnection charges.

    The new identity has been created by venturethree, London and the campaign has been designed by Ogilvy India. According to the statement, the new brand identity will be promoted heavily across all touchpoints starting 26 January and through the coming months. Kareena Kapoor Khan and Saif Ali Khan have been engaged to promote Tata Play in national markets and R Madhavan and Priyamani will be the face of the campaign for the South markets. Both ‘Tata’ and ‘Tata Play’ are trademarks of Tata Sons.

    “Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and broadband. We believe it is time for a brand identity that resonates beyond our DTH business,” said Tata Play MD and CEO Harit Nagpal. “I firmly believe that it’s one thing to own content, quite another to make it accessible. Distribution is what makes content easily discoverable for the masses, consumed, and talked about. Our DTH business has a sizeable market share and we’ll continue our endeavour to expand the TV viewing universe. The name Tata Play thus signifies our expanded range of product and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families.”

    Tata Play chief communications officer Anurag Kumar said, the Tata Play brand mark and play mark takes inspiration from the ‘Tata’ mark – borrowing and reinforcing the trust, quality and recognition of India’s most valuable brand. “The word ‘Play’ adds youthfulness, ease and simplicity to an already trusted brand. The brand colours pink and purple along with dark blue and white are vibrant, youthful and add distinctiveness to the overall identity. With Tata Play, we promise you Fun, personalisation, flexibility, freedom, quality, innovation and connection. With Tata Play, you play better. And entertainment becomes aur bhi Jingalala,” he added.

  • Epic On partners with YuppTV to reach more audiences

    Epic On partners with YuppTV to reach more audiences

    Mumbai: IN10 Media Network’s super-app Epic On has announced its collaboration with Yupp TV, a B2B aggregator of live TV channels and VOD. The partnership will aid the app in expanding its footprint across metros as well as tier 2 and 3 cities. 

    YuppTV, which offers users a single subscription to all premium OTT apps, has a vast distribution network via its partnership with ISPs and broadband companies.

    “With an increase in smartphones, affordable data availability and varied taste clusters there has been unprecedented growth in content consumption in the country. Consumers now look beyond the traditional medium for entertainment. To reach a wider set audience across geographies at ease, Epic On has partnered with the B2B aggregator,” said the company in a media statement.

    “I am glad to partner with YuppTV Scope that enjoys an immensely penetrated network in the country,” said Epic On COO Sourjya Mohanty. “With this partnership, we look to provide our content to millions of more viewers who are still untapped from an OTT content perspective.”

    To be easily accessible to viewers across platforms, Epic On has partnered with multiple partners in the recent past with a presence across 45+ smart TVs and telcos both in domestic and international markets.

    “OTT consumption has been growing and through this partnership, we further look to increase the consumers base for YuppTV Scope,” said YuppTV founder and CEO Uday Reddy. “Users will be able to watch top-notch online video streams and enjoy a unique entertainment experience from a single platform.”

    YuppTV Scope, a tech-enabled single subscription video streaming platform. It is a one-stop destination that offers users a unified interface to all premium OTT apps using a single subscription while eliminating the task of accessing multiple apps, said the statement.